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Ford Introduces SYNC with Ford AppLink in EcoSport

Bestselling urban SUV EcoSport will be the second Ford product in India to showcase
the customer friendly in-car technology; SYNC with Ford AppLink

SYNC with Ford AppLink will offer unmatched voice-activated interface between driver
and smartphone apps for a convenient in-vehicle experience in Indias most loved SUV

Ford AppLink compatible smartphone applications include -- explore by MapMyIndia ,

ESPN Cricinfo and Glympse

New Delhi, February 24, 2015: With the cricket season in full-swing, those buying Ford
EcoSport will continue to get updates from ESPN Cricinfo even while in their vehicle, thanks
to the introduction of SYNC with Ford AppLink in Indias most loved urban SUV.
Starting this month, SYNC with Ford AppLink will be available on the Titanium variant of
Ford EcoSport vehicles across all dealership in India. Ford EcoSport will be the second
product after 2014 Ford Fiesta to support this award-winning in-car technology, enabling
customers to conveniently access their favourite smartphone applications through simple
voice-commands.
Introduction of Ford AppLink enhances the value proposition offered by Ford EcoSport,
said Anurag Mehrotra, executive director Marketing Sales and Service, at Ford India.
Consumers today are leading an increasingly connected lifestyle and wish to stay up-todate even while on the move. Ford AppLink addresses this unmet need and helps them
stay connected without ever compromising on convenience.
Besides ESPN Cricinfo, the mobile phone applications available on Ford AppLink in India
include a location-based app explore by MapMyIndia and a global, secure location sharing
app Glympse. The addition of these apps will allow customers to seamlessly get
information about their nearest attractions and food destinations among others. The
technology marks new ways for customers to bring their favourite smartphone applications
into their vehicles via simple voice commands.
Ford is working with several app partners in India and across the globe to add to the list of
Ford AppLink compatible apps.
The introduction of Ford AppLink on EcoSport is a testament to the companys commitment
to democratize advanced technology for masses. Safety, convenience & seamless
connectivity are the three cornerstones of SYNC with Ford AppLink technology that allows
greater communication between smartphone apps and AppLink equipped vehicles through
voice commands.
Fords bestselling urban SUV has continued to delight customers in India and across the
world with its styling, outstanding fuel economy, great space and today boasts of more than
100,000 happy customers. Ford EcoSport won more than 30-awards within the first year of
its launch to become Indias most awarded vehicle ever.
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About Ford in India

Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global
automotive industry leader. Ford India manufactures and distributes automobiles and engines made
at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The companys
models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
Fords operations in the country also include Global Business Services with offices in Chennai,
Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the
areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and
Service, Analytics, and Purchasing. Fords businesses in India employ 11,500 hard-working,
dedicated men and women.
For more information, visit www.india.ford.com
Contacts:
Kapil Sharma
+91-9873078122
ksharma6@ford.com

Nikhil Gulati
+91-9810584415
gnikhil1@ford.com

Nishant Shukla
+91-9811515535
nishant.shukla@bm.com