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Chapter- II.

Research Methodology

Research Methodology
2.1 Objectives of the study
The study seeks the following objectives:
To identify the degree of relationship between Job Satisfaction and HRD climate in the
To study the level of Job satisfaction among employees of the organization..
To suggest possible ways to increase job satisfaction of employees.

2.2 Scope of the study

The feedback survey on the Job Satisfaction of Employees at PNB has been conducted
in the various departments of PNB in head office (Bhikaji Cama Place New Delhi). The
different levels of the organization have been attempted to cover in the study.

2.3 Rationale of the study

Job Satisfaction is an imperative part of every organization. Every organization aims to
derive maximum job-satisfaction and benefits for its employees. This study has been
designed in a way that it helps to understand the view-points of employees regarding the
satisfaction that they achieve from their jobs and in what areas the management can
incorporate positive changes. The study can be of great use to the management as it
would help in the understanding of the views of employees towards the various
practices in the organization.

2.4 Methodology
2.4.1 Type of Research
As the name suggests, Quantitative Research is based on the measurement of quantity
or amount. It is applicable to a phenomenon that can be expressed in terms of quantity.
Quantitative research refers to the systematic empirical investigation of social phenomena
via statistical, mathematical or numerical data or computational techniques. The objective
of quantitative research is to develop and employ mathematical models, theories
and/or hypotheses pertaining to phenomena. The process of measurement is central to
quantitative research because it provides the fundamental connection
between empirical observation and mathematical expression of quantitative relationships.
Qualitative research on the other hand, is concerned with qualitative phenomenon, i.e.,
phenomenon relating to or involving quality or kind. Qualitative research is a method of
inquiry employed in many different academic disciplines, traditionally in the social
sciences, but also in market research and further contexts. Qualitative researchers aim to
gather an in-depth understanding of human behavior and the reasons that govern such
behavior. The qualitative method investigates the why and how of decision making, not
just what, where, when. Hence, smaller but focused samples are more often used than
large samples. The nature of research in this case is Quantitative Research.

2.5.2 Research Design

The Research Design is Analytical. as it is undertaken to primarily study the degree of job
satisfaction within the organization amongst the employees and their view-points
regarding the same. The data was quantified and analyzed in the form of percentage and
pie charts . The quantitative technique used is Correlation.

2.5.3 Sources of Data Collection

For any statistical inquiry the collection of data is done through two sources :- Primary
Sources and Secondary Sources
Primary Sources: Primary data are those which are collected for the first time. Primary
sources consist of questionnaires, interviews, schedules, observation etc. Primary data for
the study has been collected through questionnaire.
Secondary Sources: Secondary data are those which are obtained from external and
third party sources. These consist of organizations documents and reports or the internet.
The secondary source used in the study is the internet and the various journals and books
pertaining to the subject.

2.5.4 Sample Design and Sample Size

The sample size taken was 50 and the technique used was Convenience Sampling, a
Non Probability Sampling technique. The questionnaires were distributed personally to
the employees at different levels in various departments of the organization.

2.5.5 Tool of Primary Data Collection

The primary tool of data collection is questionnaire. There are 15 questions in the
questionnaire covering different aspects of the Job Satisfaction and 12 questions relating
to the HRD Climate in the organization. They include multiple choice questions where
the answers have been designed in the Likert Scale using a 5 point scale. The
respondents are required to select one option for every question.
2.5.6 Data Analysis
Correlation Method has been used to study the results. Correlation is a statistical measure
that indicates the extent to which two or more variables fluctuate together. A positive
correlation indicates the extent to which those variables increase or decrease in parallel; a
negative correlation indicates the extent to which one variable increases as the other
A simple statistical data tool, the percentage analysis method is used in the interpretation
of data results. The data results are illustrated with the help of pie charts. Further analysis
is done on the basis of theoretical interpretations and deductions of the results exhibited
by the survey.