Group Project Proposal

Group no. 14
Soumyadipta Biswas

FT 153095

Jaykumar Kasundra

FT 154094

Rachit Gupta

FT 154095

Anjul Hans

FT 154072

Anurup Das

FT 153055

Product Market Definition

The laptop market in India is growing and has surpassed the desktop market long
back, with technology and internet driven society, and with its portability feature,
laptop has become synonyms to a need. More than 4.7 million laptops have been
shipped for the year ending June 2014. There has been a whopping 102% growth
in the laptop market from Q4, 2013 to Q2, 2014.

List of factors
Based on multiple one to one interviews and intra team discussions, below is the
list of important attributes that characterize a laptop :

Attributes Names and Levels :

I.
Technical attributes
1. Processor
a. Intel Core i7
b. Intel Core i5
c. Intel Core i3
d. AMD
2. RAM
a.
b.
c.
d.

Size
2 GB
4 GB
6 GB
8 GB

3. Operating system
a. Windows 7
b. Windows 8
c. Ubuntu

d. Macintosh
e. RedHat
4. Hard
a.
b.
c.
d.

Disk
250 GB
500 GB
1 TB
2 TB

5. Battery Type
a. 4-cell
b. 6-cell
c. 9-cell
6. Graphic Card
a. Nvidia
b. Intel
c. AMD
d. others
II.
Physical Attributes
1. Screen Size
a. 17
b. 15
c. 14
d. 12.1
e. 11.1
2. Colour
a. Black
b. White
c. Any other colour
d. Multicoloured
3. Brand
a. HP
b. Lenovo
c. Apple
d. Dell
e. Toshiba
f. Sony Vaio
4. Price
a.
b.
c.
d.
e.

(in INR)
Below 25000
25000-35000
35000-45000
45000-55000
Above 55000

5. Weight
a. 2-3
b. 3-4
c. 4-5
d. 5-6

lbs
lbs
lbs
lbs

Questionnaire:

Questionnaire
Demographics
1. Age :
a. 30 years or below
b. 31-40 years
c. 40 + years
2. Gender:
a. Male
b. Female
3. City of Residence:
a. Tier 1
b. Tier 2
4. Family Annual Income After Tax:
a. < 5 lakhs per annum
b. 5- 10 lakhs per annum
c. > 10 lakhs per annum
5. Family Size:
a. < 4
b. 4 6
c. > 6
6. Nature of Profession (of head of household):
a. IT
b. Non-IT
7. Level of Education (of head of household):
a. High school or lower
b. Undergraduate
c. Graduate
8. Type of processor of current laptop/PC:
a. Core i7
b. Core i5
c. Core i3
d. AMD
e. Core2Duo
f. Other
9.
a.
b.
c.

Operating System of Current Laptop:

Windows 7
Windows 8
Ubuntu

d. Macintosh
e. RedHat

10. Battery Type of current Laptop:

a. 4-cell
b. 6-cell
c. 9-cell
d. 2-cell

Psychographics:
1. I enjoy spending time in using my laptop even beyond office
hours:
a. Strongly disagree
b. Somewhat disagree
c. Neither disagree nor agree
d. Somewhat agree
e. Strongly agree
2. I keep looking for new models of laptops with better features:
a. Strongly disagree
b. Somewhat disagree
c. Neither disagree nor agree
d. Somewhat agree
e. Strongly agree
3. Brand is very important to me when buying a new laptop:
a. Strongly disagree
b. Somewhat disagree
c. Neither disagree nor agree
d. Somewhat agree
e. Strongly agree
4. I keep upgrading my laptop software to the newest version:
a. Strongly disagree
b. Somewhat disagree
c. Neither disagree nor agree
d. Somewhat agree
e. Strongly agree
Product Usage:
1. Number of laptop users at home:
a. 1
b. 2
c. > 2
2. Average number of hours of laptop usage per week:
a. < 10 hours
b. 10 20 hours

c. > 20 hours
3. Typical laptop usage type (check all that which apply):
a. Home
b. Office
4. Most used applications in laptop (check all that which apply):
a. Microsoft Office (MS Excel, MS Word, etc)
b. Internet Browser (IE, Firefox, etc)
c. Games/ Movie Viewing (Entertainment software)
d. Technical Software (SPSS, JAVA, CPP, etc)
e. Animation & Imaging (Maya, Arcsoft, Adobe Photoshop, etc)
5. Typical sources of content/data for laptop usage:
a. Internet
b. HDD
c. External Drives
d. CD ROM/ DVD ROM etc
e. Others
6. Average number of hours of Internet usage of family per week:
a. < 10 hours
b. 10-20 hours
c. > 20 hours