Beruflich Dokumente
Kultur Dokumente
communication cultures
an introduction to an introduction
what is mass
communication?
radio
television
newspapers
magazi nes
film
the big
five
books
?
the internet ?
mass audiences
popular music
?
quantity & anonymity
historically
modern
for profit businesses
art ?
fashion?
the big
five
commun1 cat1
on culture
commun1 cat1
on
technology
oral culture
speech
written culture
writing/ alphabet
print culture moveable type/printing press
electronic culture
telegraph
digital culture
computer
technological determinism
Harold Innis
space bias
"Media that emphasize SPACE are apt to be
less durable and light in character, such
as papyrus and paper.''
oral culture
based in speech
interaction is face to face or
generati on to generati on
flleaning in language is local and
specific
fllefllory is crucial
written culture
met with distrust
"Ifmen learn [writing], it will implant
forgetfulness in their souls; they will
cease to exercise memory because they
rely on that which is written, calling
things to remembrance no longer from
within themselves, but by means of
external lllarks '
Socrates in Plato's
Phaedrus
written culture
met with distrust
two kinds of writing
ideogrammic
syllabic/phonetic
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written culture
met with distrust
two kinds of
writing
meaning and language become
more uniform
communication crosses distance
and time
memory, history, and myth are
recordable
rationality over poetry
print culture
moveable type (Korea? China?)
Gutenberg revolution ( 1446)
Protestantism
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print culture
moveable type (Korea? China?)
Gutenberg revolution ( 1446)
Protestantism
reading becomes less a luxury
and more of a necessity
standardization & preservation
of knowledge
of ideologies
l'V
electronic culture
separation of communication from
transportation
altered human sense of space and time
altered language
changed the nature of information
news becomes a commodity
previously unprecedented speed of
production & organization
a new brand of imperialism
digital culture
more of the same
or something different ?
the technological
sublime horror
"a swift winged messenger of
destruction''
Rev.Ezra Gannett
aw
e
Rev.Gardner Spring
The human brain is a curious object and operates in ways that we can't fully comprehend. That
said, you can't possibly write down every single word that you see on these slides when they
appear and listen carefully at the same time. Besides, not everything that say will end up on one
of these slides. Don't be fooled by the glitz and glamour of so-called "new technology." This is
basically just a fancy chalk-board. There were lecture classes at Pitt well before the computer
and many classes continue
to use chalk-boards and even over-head projectors-which must have been viewed as a brilliant
new technology at some earlier period. Ancient peoples' no doubt gave lectures using
hieroglyphics and stone carvings. Medieval scholars once copied books by hand and seemed to
learn things in the process. Socrates didn't need any tools of writing at all; for him, writing was
apharmakon, a kind of drug that had a seductive affect on people, not to mention making it so
people didn't have to memorize things in order to bring them to mind. Ifwriting was the new
technology of Socrates' age, today our world seems overtaken by screens-computers, cell phones,
high definition television sets,
GPS units-and the more these dominate our lives the more it seems like the screen is the best
source of knowledge and information. Why bother learning your way around Pittsburgh when
you can simply plug an address into your GPS unit and follow the screen? While these screens
have their uses, we should also think critically about them and what they mean for our culture.
How are our lives different than those of people in Socrates' time, and
how much of that has to do with our different technologies?
How much
of your life has been spent looking at a tiny screen in your hand, not to mention larger screens
like this one? How is a class that uses powerpoint different from one that uses a chalkboard?
How do students learn or think differently when they look at a
powerpoint slide than when they see other sorts of things? Do they? If a powerpoint slide clicks
all\
NBC
defining communication
& culture
what is
communication?
transmission
model
channel----
N BC
sender
message
feedba
k
recei v
er
transmission model
PONY
EXPRESS
-:" ......
iif .
..........
,
_.. ....J
linear
sender focused
efficiency and clarity
centered
denotational
techno-centric
ritual model
meanings circulate
around Qifferent
cultural texts or
artifacts
ritual model
culture-centered
historical
dialogic
meaning is liminal
meaning is flexible
transmission model
V o
ritual model
what is culture ?
5 conceptions of
culture
Hoch Kultur/High Culture
"the best that's been thought and said in
the world"
5 conceptions of
culture
Hoch Kultur/High Culture
culture as a whole way of life
"
kntuc
5 conceptions of
culture
Hoch Kultur/High Culture
culture as a whole way of
life
culture as a prison house of language
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5 conceptions of
culture
Hoch Kultur/High Culture
culture as a whole way of life
culture as a prison house of language
culture as community
5 conceptions of
culture
Hoch Kultur/High Culture
culture as a whole way of life
culture as a prison house of language
culture as community
culture as a site of struggle
5 conceptions of
culture
Hoch Kultur/High Culture
culture as a whole way of life
culture as a prison house of language
culture as community
culture as a site of struggle
The
Ci
OlU lltlTU
Breakfast
zeitgei
st
zeitgeist
possibilities
constrai nts
modern
postmodern
celebration of the
individual
modern
modern
celebration of the
individual belief in
rational order
Tab! .5 ll'b.t lo111c "r..lly' J,kc (il>mu. I. f'ttut<l (t'rom On 1971)
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celebration of the
individual belief in rational
order working efficiently
modern
modern
celebration of the
individual belief in rational
order working efficiently
rejecting tradition
modern
celebration of the
individual belief in rational
order working efficiently
rejecting tradition
postmodern
celebrating populism
rejecting
hierarchy
TOMA TO
postmoder
n
..
celebrating
populism
diversifying and recycling culture
postmoder
n
celebrating
populism
diversifying and recycling
culture questioning scientific
reasoning
celebrating
populism
postmoder
n
modern
celebration of the
individual belief in rational
order working efficiently
rejecting tradition
postmodern
celebrating
populism diversifying and
recycling culture questioning
scientific reasoning
acknowledging paradox
postmodern
cyn1 c1 sentiments
sm
1 c.&9a
29 : 1
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postmodern
cyn1 c1 sentiments
sm
ant1 -flletanarrat1 ve
Jean-Fran<;ois Lyotard
cyn1 c1 sm excess
postm
odern
senti
ments
information
postmodern
cyn1 c1 sentiments
sm
excess
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cyn1 c1 sentiments
sm
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floating signifiers
postmodern
cyn1 c1 sentiments
sm
excess
fragmentation
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postmodern
sentiments
fragmentation
glocalization
relative to the past, we are becoming
more attached globally and less
, attached locally
postmodern
cyn1 c1 sentiments
sm
excess
fragmentation
pastiche
postmodern
cyn1 c1 sentiments
sm
excess
fragmentation
pastiche
postmodernism ?
two views of
postmodernism
hyperreality
Jean
Baudrillard
hyper-reality and
simulacra
Jean
Baudrill
ard
FAN
hyper-reality and
simulacra
hyper-reality
simulacrum
@instant
Confidence
Boosters
Could
Your Man
Be Gay?
cg.;4 .u.1:140
A New Kind of Date
Rape You KnowAbout
HIS#l
lfil1TI
cosmopolitan.corn
Jean
Baudrillard
hyper-reality and
simulacra
Jean-Franois
Lyotard
and others...
ant1 -metanarrat1 ve
the fragmentation of the human
subject
Jean-Franois
Lyotard
and others...
ant1 -metanarrat1 ve
signifyin(g)
"a repetition with a difference"
James Russell Potter
C.JBSESSIO
Jean-Franois
Lyotard
and others...
ant1 -metanarrat1 ve
signifyin(g)
"a repetition with a difference"
James Russell Potter
turning
conswnpt1 on i nto
production
Jean-Franois
Lyotard
and others
antt -metanarrat1 ve
signifyin(g)
"a repetition with a difference''
James Russell Potter
"It was right out
of Gorillas in
the Mist"
LAPD
radio transmission
How does
behavioral effects
individualistic
cause-effect oriented
psychologistic
biological
cultural effects
large-scale
world-view oriented
sociological
narratival
foundations of media
research
propaganda analysis
II
TO VRYONE
IN 'l'HIS
PI,ANT:
OUR COVN'I'RY IS
DEPENDIN& ON YOV
EMERGENCY FLEET CORPORATION
World Hil r
Harold Lasswell ( 1927)
foundations of media
research
propaganda analysis
foundations of media
research
propaganda analysis
public opinion research
foundations of media
research
propaganda analysis
public opinion research
foundations of media
research
propaganda analysis
public opinion research
foundations of media
research
propaganda analysis
public opinion research
John Dewey
foundations of media
research
propaganda analysis
public opinion research
foundations of media
research
propaganda analysis
public opinion research
social-psychology
studies
foundations of media
research
propaganda analysis
public opinion research
social-psychology
studies marketing
research
11e se1i_
proprietary
research
eeoca-coia
Lid.
PYCD......I-.CDm
public
research
selective exposure
selective retention
minimal effects
models
agenda setting
"The press may not be successful much of the
time in telling people what to think, but it is
stunningly successful in telling people what to
think al:iout"
salience
Bernard Cohen
agenda setting
"The press may not be successful much of the
time in telling people what to think, but it is
stunningly successful in telling people what to
think al:iout"
Bernard Cohen
the CNN
Effect
uses &
gratifications
asks not W"hat MEDIA DO TO
PEOPLE but what PEOPLE DO
WITH MEDIA
uses &
gratifications
the audience is conceived of as active
-media use is seen as goal directed
believes that links between need
gratification and media use depend on
audience choice
assumes that the media compete with other
sources of need satisfaction
assumes people are a good jud ge of their
own media use and need
gratifications
believes researchers should suspend value
uses &
gratifications
needs satisfied by the media:
strengthening information, knowledge, and
understanding (cognitive needs)
strengthening aestlietic, pleasurable, and
emotional experiences (affective
needs)
strengthening credibility, con6dence,
stability, and status (integrative needs)
strengthening contact with family, friends,
and the world (integrative needs)
escape or tension relief (weakening of
two-step
flow
PersonalInfl uence: The PartPlayed by
Peop le in tbe Flow ofMass
Communication
Elihu Katz and Paul Lazarsfeld (1955)
two-step
flow
opinion leader
spiral of
silence
"Fear of isolating oneself "is a crucial component
of the process of public opinion fortnation.
cultivation
theory
What kinds of attitudes do the llledia
cultivate over tillle ?
George Gerbner
"Mean World Syndrollle "
quantitative
research
e.g.lab experiment
controlled conditions
empirical
qualitative
research
e.g.ethnography
natural contexts
language & symbol
centered
1nterpretat 1ve
variables
independent
manipulated by researcher
"causal'' var1.able
dependent
measure of response or outcome
"efect" var1.able
quantitative
research
variables
expert tnent
experimental group
exposed to manipulated independent variable
control group
quantitative
research
variables
experttnent
survey
descriptive
document current conditions
analytical
examine relationships between variables
quantitative
research
variables
expert tnen
t survey
content
analysis
Table 3
Household goods
Personal care
Home electronics
Drink Qiquor and soft)
-Cigarette
Home furniture
Food
Travel
Clothing
Others***
'20s
(O/o)
(%)
'30s
48
t1
27%
6%
55
28
9
10
5
16%
14
5%
7
- 6
17
4%
--- -
--
6%
3%
3%
Total
103
26
31%
8%
42
13%
14
4%
16
10%
21
-5%
8
15
0
0%
6
4%
15
6
16
100/o
11
3%
5
19
10
11%
6%
6
7
16
175
1000/o
159
35%
90/o
(%)
90/o -
30/o
5%
6%
----'
4%
2%
7%
4%
4%
100/o
28
11
3%
26
26
8%
8%
100%
334
100%
8%
Total
quantitative
research
ethnography
participant observation
qualitative
research
ethnography
1 nterv1 ew1 ng
focus groups
textual analysis
historical
analysis
qualitative
research
Karl
Marx
base & superstructure
Karl
bas mode
Marx
e
of production
agricultural
hunter gatherer
bas mode
e of production
industrial capitalism
Karl
Marx
superstructure
structure of social
relationships
Karl Marx
mode of production
superstructure
structure of social relationships
etermines
hunter gatherer
agricultural
industrial capitalism
Karl Marx
mode of production
superstructure
structure of social relationships
etermines
Karl Marx
mode of
production
superstructure
structure of social relationships
etermines
Karl Marx
"The class which has the means of material
production at its disposal, has control at the same time
over the means of mental production, so that thereby,
generally speaking, the ideas of those who lack the means
of mental production are subject to it:'
Karl Marx & Friedrich Engels The German
Ideology
Louis
Althusser
How does the State get people to behave ?
Louis
Althusser
repressive state apparatuses (RSAs)
function primarily through force or violence
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
education ISA
religious ISA
family ISA
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
COMMUNICATIONS ISA
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
dominant ideology
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
dominant ideology
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
dominant ideology
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
function together in interpellation
Louis
Althusser
Louis
Althusser
interpellation
Louis Althusser
Louis Althusser
interpellation
transforms individuals into subjects
quantitative
research
e.g.l ab experiment
controlled conditions
empirical
qualitative
research
e.g.ethnography
natural contexts
language & symbol
centered
1nterpretat 1ve
variables
independent
manipulated by researcher
"causal'' var1.able
dependent
measure of response or outcome
"efect" var1.able
quantitative
research
variables
expert tnent
experimental group
exposed to manipulated independent variable
control group
quantitative
research
variables
experttnent
survey
descriptive
document current conditions
analytical
examine relationships between variables
quantitative
research
variables
expert tnen
t survey
content
analysis
Table 3
Household goods
Personal care
Home electronics
Drink Qiquor and soft)
-Cigarette
Home furniture
Food
Travel
Clothing
Others***
'20s
(O/o)
(%)
'30s
48
t1
27%
6%
55
28
9
10
5
16%
14
5%
7
- 6
17
4%
--- -
--
6%
3%
3%
Total
103
26
31%
8%
42
13%
14
4%
16
10%
21
-5%
8
15
0
0%
6
4%
15
6
16
100/o
11
3%
5
19
10
11%
6%
6
7
16
175
1000/o
159
35%
90/o
(%)
90/o -
30/o
5%
6%
----'
4%
2%
7%
4%
4%
100/o
28
11
3%
26
26
8%
8%
100%
334
100%
8%
Total
quantitative
research
ethnography
participant observation
qualitative
research
ethnography
1 nterv1 ew1 ng
focus groups
textual analysis
historical
analysis
qualitative
research
Karl
Marx
base & superstructure
Karl
bas mode
Marx
e
of production
agricultural
hunter gatherer
bas mode
e of production
industrial capitalism
Karl
Marx
superstructure
structure of social
relationships
Karl Marx
mode of production
superstructure
structure of social relationships
etermines
hunter gatherer
agricultural
industrial capitalism
Karl Marx
mode of production
superstructure
structure of social relationships
etermines
Karl Marx
mode of
production
superstructure
structure of social relationships
etermines
Karl Marx
"The class which has the means of material
production at its disposal, has control at the same time
over the means of mental production, so that thereby,
generally speaking, the ideas of those who lack the means
of mental production are subject to it:'
Karl Marx & Friedrich Engels The German
Ideology
Louis
Althusser
How does the State get people to behave ?
Louis
Althusser
repressive state apparatuses (RSAs)
function primarily through force or violence
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
education ISA
religious ISA
family ISA
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
COMMUNICATIONS ISA
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
dominant ideology
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
dominant ideology
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
dominant ideology
Louis
Althusser
ideological state apparatuses {ISAs)
function primarily through persuasion
are relatively autonomous
function together in interpellation
Louis
Althusser
Louis
Althusser
interpellation
Louis Althusser
Louis Althusser
interpellation
transforms individuals into subjects
Pears' Soap
the powers of
advertising:
Louis
Althusser
Louis
Althusser
Louis
Althusser
Louis
Althusser
subject
position
Louis
Althusser
Louis
Althusser
interpellation
Louis Althusser
"bad subjects"
hegemony
Antonio
Gramsci
Antonio
Gramsci
hegemony
1 ncorporat 1 on
Raymond Williams
residual culture
emergent culture
Antonio
Gramsci
hegemony
1 ncorporat 1 on
Raymond Williams
residual culture
emergent culture
Antonio
Gramsci
hegemony
1 ncorporat 1 on
Raymond Williams
residual culture
emergent culture
Antonio
Gramsci
hegemony
1 ncorporat 1 on
Raymond Williams
residual culture
incorporated
hegemon
y
Antonio
Gran1sci
mcorporat1on
Ra ond Williams
residual culture
incorporated
Antonio Gran1sci
hegemony
m corporat1on
Ra ond Williams
residual
culture
incorporated
hegemony
Antonio
Gramsci
1ncorporat1
on
Raymond Williams
makes resistant cultures
safe
Leger1clary
Leaendarv
poets.
artists, anarchists who
changed the way we
lhink. AIJ in
t heir r.o(lon khakis.
Casual.
Radical. .Just like 1hosc
\VC
I
l
'
advertising
i
products
i mages
brand
ing
advertisi
ng
produ
cts
i
m
age
s
advertising
products
i mages
brand
identit
y
utility
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I ron Beam
CARBON
No. 25.
{1880)
Oa.rbon..
1\1.Ce'ta.1,"
A praetical 1ub:torenf Re6ned Steel, \Vrought Iron , anrl other mtala ca$l i n for1n, harder that Steel
or nny f!ltrt'Ree-chilled Iron,{theo ilted i.ron being filUhjoot to RO ft $potEJ). Jly ou r method the metal
unlfor1n aH thrnogh, 'Nery cafl't ibe nit alike; or, by change of C)Ompou ncl, oan t4;!mpe.r to any
I I&
desired. f
Ata Pl1wTrlttl held on the ftu1n or G-overoor Seymour, In Detrfteld , Ont\lda Co- N, Y.,No..em
;bc122'
entered
for oorutltlon
were the
No. 2-S Cilrbon (I1-ou Betun) Plow.
mtiu
rae-.. '1876,
turl.XItbe
bypfowa
RetulngtQ
Agricu
ltural COOlJ>1ll\y,
of Jllon. N. Y. and the Robloson CbtlJed
Iron
Ptow,
nutnu rooturOO. at M,tracusc, N. Y. 'l'be co1omlttff rt-(>Otted In favor of tlte CfirOOn Plow.
, hardneR.._ fo.r other porpos.combln.inn lrnplh. grea u-.ettr and dun:W illfJJ. '1J.bject to .fine pollM, it
' cllliJC()W in aiy eoil. Coat& lesa than StJ, and a trifle more than CMt Iron, but far etlperloi-, and
PJR.:J:O :m
Tr
One I
Buy One!
ABSOLUTKL Y PUR E.
utility
! !E CQLTON'Ss E: L E:CT
f"LAVORS.
tUT
(AMcdidnt",notadrilllc,\coa
tai111 Hopt. Cuc;hu, )l.1ni!rn1'e, D.andclion, and the Purc"t And Dest ltcdil Qualitic' or :tll other
l a preventive and curo for
\\"cakneuanJCc:lcr:dDcLility, for rcvcT and As:uc, and all Kidney and Liver Dar.et..
A liule Hop lhttcn savesbir doctors biYls, and ''SJOO will he
d for a cue they will not
HOP
mn
NEVER
FAIL
HOPE DEAF
Garmore 'sArtificial Ear Drums
P"F.RF(,TLY Rt..T4'Rt:T11t: Ht:t.Rll O
t nu
1he wu1 I(1>1ttlna.lblf!WOC.h.._.n..
tI' t 1111 Natturnl Urum. All
1f'"'lliu11,
-=-::-to
\hl4{('l!efrcular.
hl\rtlthe\IUU'tl\', W
Uti1.'Cl
"tA..Clnolu..U. 0.
(1880)
1.
niticrs.
identit
y
,,
Ohio
(1905)
identity
(1905)
identity
(1905)
ideology
AFT&
n;t;!w. CtL'
consun1er identity
hegemony
5""
AT Auu FOUNTti
AND .s<Jl,Q NBO
l"'
zeitgeist
l 1Uf0
case study:
soap and
''wh.tteness''
Over the wa.ters of the world floa.t the ships of our white squadron. They are essentia
Over the waters of thousands of domestic seas float cakes of Ivory Soap, the white sq
Pears' Soap
THE
: cM THE SEA ..
Ti;:.
Ccl'lsu r.-PT 10N c Sc ? : ''r .:. .;.;RE er THt: WEALTH C1v1L1SA':'ICN '"'-'
i- tALTH. ANO Pt.: -" ;-""( =::-=.. .
::i ..
ideology
l'lw \\ h
..
it( \Ian \ l
unlcn
Pears' Soap
00 ...-..... -..-41_.. _ _
consun1er
identity
hegemony
zeitgeist
case study:
Listerine & social
pressure
TH E BEST ANTISEPTIC.
For "both :tnte=na.l a.na. :External Use.
LISTE R IN E.
FORMULA-Listerine is the csscnt i<ll antiseptic const ituent of Thyme Euc:t1y1t u.B.lptUU. 1
Caultheria and lent ha Arvcnsis, in combination. Each tlu id d raclun a l?!oo coruain.s to
tcrn<\ l usc. :inJ to ntal.c an<l ma1nt31n surg1c:1I cle:1nlines. --ac11s1ti-lO the treat men t o( all
p;1rtsof the hu tnan body, w hether by pr:l)', irrig:.tion, atomization, or sintpl loc:tl nppllc:ition. :.nJ
there fore ch:ir:ict crizcd b its p:.rt icu l:t.r :iid.:iiptibilit) to the ficl<l o{
A Tabulated Exhlbit of the act ion ol LISTERI N E upon inert Laboratory Compounds;
Full and Exhaustive Reports and Clinic:il observ:it ions from all ,;ourccs,
confirmiAi t he ut ilit y or LISTER IN E OS " General A n t iseptic for both internal and
external use; 2nd p:irticul:\rJy
Microscopic Observations. showini; the compa rat ive v3h1e anJ av3ilability oC.ari011.S
antiseptic:> in tht: treatment of Uica$eS of the Oral Ca\it )". b)" \V. 1>. lILLeH.
A.I.,Ph.D., D .D.S... l'ro(. of Opcr.1li"c nd Cl& nic.al Denti.str}'. U nivcrlly o( Berlin , f
rom \\hose Jcduc tions LIST ERI N!:: appears to be t he most acceptable prophylactic
(1887)
FOR BOTH
USE.
INTERNAL
AND
EXTERNAL
LISTERIN
E.
NonToxlo, Nonlrrltant, NonE1oh1rotlo-Abtolutely Safe, Agreeable and Convenient.
FORMULA.-Lurrsa111a It the eaonllal anttsecuo con1tltuen1or T?iymo, l!ucalyplus,
&pU.alal Gaullherla and lllentha Arven a,1In corublnallon . Eilcb ll11ld drachm
a\lo con alns twograinaor reRiledand punftcd Bcnr.o-boraclo Acjd
DOBE. !ntomally: One teaapoonflll lhreo or more llml!S 11 day (ae ndlcatcd ), either
flllt 11\nllll\h, or diluted, unecesury for varied oondlllona.
(1895)
FO
R
BOTH INTERNAL
.Antiseptic:;
Prophylactic,
Deodorant.
ISTERIN
E
Nonl rrltant,
Non-Bscharotlc.
ISTERI NE is a \YCllproven antiseptic ngent-.'ln antiy1notic-espcci3Uy u&e(ul In the rna n ngernent of catarrhnl
ondillop of the mucous mernbrane; adapted to lnternnl use; nnd to make and maintai n surgical clean1inessascpsisin .tliO treatment of all parts of the human body, \Yhether by spr:l.y, irrigation, atomization, or simple loco.I o.pp1icndon,
characterized by its particular adaJ>labihty to t ho ficJd of
a.nd.thcrcfOiO
LISTERINE d1&ttoy promptly eU odort et"lanati ngf,on\ diseas.ca g'unu' and.le-ih,.and will be found.of gtt 11h.1 when tal"n internally, In tpoon ful do11i, to control .th fctmonto.t:...o e1u ctaticins of dysj,optia .nd to.'ditinfict th o .mou th; thr oat, end lomach.
It is a pe.roct tooth and mouth wsh, INl;>ISP. !"fSABLE FOR TH.E DENTAL:TOILET.
(1895)
cAsk Y-
,
.
,
OUr
bestfri
end
if you
dare!
ou may even
get intimate
enough with
some friends
of yours to swap
the real truth
about
your
income tax and
about
many
other very per
sonal things.
.But how 1nan)
people do
you know well
enough
to.en
able you to get
on the subject of
Halitosis
with
them? Not very
many, probably.
Hali tosis is the
medical
term
mean
ing
unpleasant
breath.
As you know
yourself,
Hali
tosis is one of
the least talked
about
huma.n
afflictions and at
onceone of the
most commonly
prevalent
;
tilments.
Nine out of ten
people suffer
They
say it
behin
d
your
back
For
HALITOSIS
use
LISTERINE
r'fr;!'dsr
=,':Cis;!;i
:;i!
about you.
H:t1icosiJ
(une;luunt
bzath) i.
;':d,f;tt;;
e:!!:1:
::
among clo<e
friends.
Ytt p]J
thewhile,quitt
innoc:wit..
7,{
dy
l> in!i
nt:a=
H21itosi.s
bec:Clil'M! silf
n[, un
mtntio11ed
indictment ch2t
holds back
m::anr a m;tn.
Alld he is the
Jut one t0
know whr.
from
Halitosis
either now and
then
or
chronically.
Usually
they
are unconc1ous
of
it
themselves.
H:1litosis
may
come
from
smoking, drinking,
eating. Itmay be
due to a disordered
stomach, b:i.d teeth,
lung
trouble
otsomeother organic
disorder.
If
it's
achronic ailment,
of course, then it
i:s a symptom of a
condition
)"our
doctor
or
dentist ought to look
after.
But very often it
is only temporary
and then you may
overcome it by bk
Why
entertain
uncomfortabl
e
doubts
about )"OU.r
brc:1th wMn
ihtte i:S ;i
sirnpl",
<citntilic
prtt.lu.. tion
th.2t will r
thecde and
)'bUOt\
polite-sul<1
1,ista!
ne,the1-popubr,liq
uid
&.a!JS9'UC,
wsU defeat
.most Casc!I
ofhahrosis. lt
iJ
awonderfull
y <f
!ective: Diouth
dfodontnt th:u
quidJy
a.rrest:1
food
ftrmentatiM
.
u a deairable auociate in
busineu or
80cially. Halitoeia
(unpleaaant breath) ia
Of
irhlitosls is
srmp. tom of
COW"Se,
some more
dcep..se:tted,
Ol'J.anic
disorder you
will wotnt tc
your
physicla11
dentist.
N:itunU.ly
you
aptt:ttrouldn't
:i
mouth
ontRptic to
cure ;i
l'Onlult
Listerine,
for
Halitosis.
J.ist
use
jiwash
8 Jflrlo
h=
and gargle.
it
otomadl. But
so
ofc.n
h"1itosit
i!
mcrclr Jou!
and ttmpomy.
Th rqular use
of.
rhis
txccllt:n r and
plca.pnt
Antiseptic M
:t mcutll wash
and gargle will
suffi.
T1'f
r..Uterine
hiA
N
W:&)'
tod.lf.
-_.. .
'lh"So
;r-ugCn
You prob3.b[y
no\V have Listerine
in the house and
know all about its
many other uses as a
safe antUcptic.
fresh 1'04Jr
br3rhyou
:tte8'J2.rd.
he
thron ;ic:unst
1/you Jon'1,;'11st
stml ttS )Ottr name
1nfec:donc
tha1
o.nticip:ttem2)
more
ilk. 'ttiOUJ
,,//,,f!
Z/F:,:
Listerin
e
.
,,,-::
111# 1 1 1
,,..
!
;:
i':'!://::
pur
nnm1
GnJ at!Jru1
am/
ji/tu1
emu.miw
IMll hr/U
lofonur,
$OU
tmmus''""P
k
el
U11trim
?{) or
Ha
lit
osi
s
use
- ...-..
tttAtr th a
tuh
UJttrim
Too1A Puu
wfferimt/.,.
JO
J:11
<JQ;
HAilTOSIS
JU
LISTERINE
6nt1Ai1ffS
Address
L:1mbert
Ph:trm;ca
ComP.any,
2168 Lotusr
Srrect Saint
l..oui:,Mis:so
uri.
(1
92
2)
I'""
p . 11.
LISTERINE
ANTISEPTIC
IT JUST DOESN'T MAKI SENSE TO WASTt TIM! wlon H:> kco nnd '"-"'
give yoo foir war-ni_ng thnt your hnir imd sc.1lp need SJJecia l
ntlentic>n. Diuu.lrufl' is f'CJLUi7.t(I by Oulsltudiu.g llJ iuJ i.i;ls llS orteu
due to gcrm i; t.11( flak<:$ 1.1od Sil'.fllcS OHty be JSignit (,( uo iufec;ti1.>ll.$
cn-.;c.
""""' .........._..
- ...=-.-.=r..::.-
readin ads:
advertising in
practice
fllarket research
demographics
psychographics
VALS (values and lifestyles)
advertising in
practice
fllarket research
persuasi ve
strategi es
famous-person testimonial
advertising in
practice
fllarket research
persuasi ve
strategi es
famous-person testimonial
plain-folks pitch
advertising in
practice
fllarket research
persuasi ve
strategi es
famous-person
testimonial plain-folks
pitch
snob-appeal approach
advertising in
practice
fllarket research
persuasi ve
strategi es
famous-person
testimonial plain-folks
pitch
snob-appeal
approach bandwagon
effect
advertising in
practice
fllarket research
persuasi ve
strategi es
famous-person testimonial
plain-folks pitch
snob-appeal
approach bandwagon
effect hidden-fear
appeal
advertising in
practice
fllarket research
persuasi ve
strategi es
famous-person testimonial
plain-folks pitch
snob-appeal
approach bandwagon
effect hidden-fear
appeal irritation
advertising
gender advertising
Erving Goffman
dismemberment
eweryone's invited..
Jaw-dropping.
"1 rJ
I\
,
a620
e715
t1 fofjlU I>
Samsung mobl& phones ha"'e been rated number one iibrand loyalty by consumen two years n a KYW. accofding
tueri:.rK.I Kwylf ,
"iii 111UJ111:n1J1;111 outh0o1ty on br olifld IO'ya!cy. 02000 3arrn.ungToloc;ommun>cotion:iAmerica. Lr.
www.skintimate.com
clowning
Only Blore has the Pore Target System lhet works like o magnet to pul out dirt and blackheads for the deepest clean possibe.
W o r k s lik e a m ag n e t :
biore.
biore.
clean. honest:"
-.. .. . . .- . . . . . .
. . ..
... . . . . . . .
oile
MRIT
ULTRA LIGHTS
canting
_ .. .._ In
. ,. In
S.-o, ft. _ ..
O
lo
MR G
IAL
t .. ..
. ..
l --
MARCJ ACOBS
domination
When genius Alan Cumming cheekily re-created iconic fragrance ads (like the ones below) to promote his Cumming body products, we promptly ripped him of and had our Je
Lauder's Youth Dew Amber Nude. Tom Ford, we hope you're flattered by Jef's take on it: "It's a bit absurd that prior to this photo shoot someone in the office punned that the
Slightly misguided crusaders, but Iget it (despite me looking like a melting stick of adobe-colored butter)! Ball's in your court, Cumming. Can you top this?"
sem1 ot1 cs
the study of SIGNS
si gn
Ferdinand de
cat
Saussure
signi
fier
TL .
word or image
/kret/
air 1trary
signified
concept
culLe unral conventtio1l1l
Ferdinand de
Saussure
signifier signified
si gn
Ferdinand de
Saussure
text
a collection of signs
signifier signified
si gn
LOlfDON
tlic,1nfih1C1h:o.. ol.
The First
Amendment
"Congress shall make no law respecting
an establishment of religion, or
prohibiting the free exercise thereof; or
abridging the freedom of speech, or of
the press; or the right of the people
peaceably to assemble, and to petition
the Government for a redress of
grievances '
The Jeffersonian
Ideal
''Were it left to tne to decide whether we
should have a government without
newspapers or newspapers without a
government,
should
not hesitate a moment to prefer the latter '
Thomas Jefferson to Edward Carrington 1787
The Jeffersonian
Ideal
free
press
cr1 t1 c1
stn
government
infortnation
---.------ people
voting
no
1735
William Cosby
New York WeeklyJournal
New - Yor-ki,eeIyJ O
t[i.e frejhcft Advicu, Foreign,
1111d
1'-tr.
'lrt1g, rm
;.at the fame Time 10 form a Jurlgmenc of h
Coniplemcnt ; e who ;.affront<:<! al th rea<liug ofthe Tt>\ Commaoclmcnrswould mali:e the J)ccaltiguc a Libel; if he clmft, buc
he Tempts
;f 1 Libd;t /""" Ill Pre/ml t& </Of ick
I hafe long thought, that the World arc
t l.;tbut
i.<1bo[e
uw:11U;d
l-01!1
"' Cour f mrd a
11ery much milbken in t h dr Idea .and nifiin.!tion of Liheb, it h r.i been hitherto gtnerall\' uodedlcod. that there was no 01Jicr Libels
,:.g.tinn
Mar,ifmres
11.011x tbt,,;. /> op/( I IJIJlft /J({. yo u <JJ;JI
iufm fit1"'"'rnal; l bt f f..
lo:.in li't/iJi111tpQlot .tbdl
Subj.t t,"1!dJ... .
lourthe
i 'lor ;Lil>..in.IJ
Lihl
not
.true, tn1s my fcem a Cont r<liCl>' on ; but ir is 11cir her one in bw. tlr'
(ornm"n Sq>ie. Tllefe ar e fome T1u1hs
!.
gainft
n!prl"11t e0ftt:nces ; but \\'ben 1heycom1: ]1hrafos Common in thefe wife, grea.t and
o public!< Offences? 1'1cy h1fc all B::,. frqeCiries.
.
, ,..
ncfit of fuch a .('lea ; <ve are !hen 110 Ion &;me w ill 'tell us, tliis isfcttingnp-t
er to confider, to wha! Cau f<!'l they
Mob for St tesmen, and rouheunfdrers
are
owin, but what Evils they my produce, 1f Srarcs. Theword Mob. dotS nol at all
Mid
here \ve lha)l r<!idily ftncl , that Folly .move 'me,' on cthis fio1r, nor weaken
hasovenurn ed &ates, nnd -priv3te liuecdl 'the GtC>ttml I !;O upon, it ;, ccttain that
the whole
The J (>nli11g therefore ofpublick Wick arc the befl Judges, whe1her Things go i ll
ed11 . as'it i a l>nl\' which every Man or well,IV ith the i111blick.: It is true
.,we$ to Tmth and his "Gi>un r rv, can ne rhey can't allof them foe difianl
Darigcrs, vcr be a l..i I in the Narure of Thi11g 1 nor watch the'Motiinu,"nor
guefs the and they who call it fo, maIce thcmfelvcs dcligns of neighbouring
States: llilt every
:Oiblc
T T-I E "
J O U.RNA L
,
William Cosby
New York
WeeklyJournal
1'-tr. 'lrt1g,r ;.
of J)ccaltiguc
the Tt11 Commaoclmcnrs
;f1 Libd;t /((ml Ill Pre/ml t& </Of ick rea<liug
mali:e the
a Libel,if he would
clmft,
tl.;t i. uw:11U; l- 1!1
Courf mrd a
< d
"'
11 011.( th(,;. /> op/( I IJIJlft /J({. you
but he Tempts m at the fame Time to form
<JJ;JI
seditious
libel
iufm fit""''"
j..
rnal;
l bt
lo:.in li't/iJi11
11pQlot
Subj.tt, "1!dJ,.
lour
. .
.lh<1l
Lihl
'
!.
I hafe
longmilbkcn in thdr Idea .and
11ery
much
IJ
ContrJiCl,..:
.
\v
gr
posterity, and our neighbors, that to which nature and the laws of
our country have given us a right to liberty of both exposing and
opposing arbitrary power ...by speaking and writing truth:'
partisan
presses
..
--::-
'
1
ly
J O U.R NA L
..
tr Un::r ;
3TSO
fault mr o
f'
ate
b<lst foll
chemlelvcs
Coble
VOL. J.)
BnsTo:"l,
(NO. 33.
IS, 18$1.
WILL
BE HEARD."
-e
T H E N O R T tI ST A
R.
f RbO&RU.:: \Klt;OL.1,
M.
n. 1n:L.\'\\,
t..nv11.t.
\\ J.Lt.l\'1
c,
JOIJ.\ UWK
)-'.I.I., l'Ur.J...llr:r..
l'1mr11..
nn1'71'HIH:S.
YOL. I. O. 2:3.
WHOLE
:l\0.-23.
., o
r 1
'
---
partisan
presses
rational-critical debate
the rise of
objectivity
telegrap
h
telegraphic realism
; 'T'1'bttt,er to be unborn dlM unr":gm ir gOQQCC bciog _cbc modW $(alt
etrwl;bUndl!'$ u Knfn.allCl mial::!fi tlu;..touHnaeblc ti!
'
un.derA:aaL
Ing, :thcf Dtvll1C M Qra.U J O>C lcm f&ot wathe tees, nor '"'
. - tblids whJC
a knoWI IT1mc an IM no ater Ca itl IAatDltilM tlea
,
,bl)f tlf ; '1ufe
Ole and
de.Areys{t/(forwmt Of lmlcigf: :_Hau th
o!id tbn,
R("
Councclsofchc 11lalc wt1tl4; flanto och 9mpl
II
..
1_
_ ._ !u -'-
t'
' - ---
-'e
Pf!ng
r- iL
'
_.
!'.-'
lome 6y, when he &w the Scorm commmg after hrm as fat u in
BriJg1J1atn-, he ran a way to his t/114.,.J7 J,t/ov1tl in lr11'111J ; yt,-S
Xing.
the rise of
objectivity
telegraph
telegraphic realism
information economy
news becomes a commodity
transmission over discussion
the rise of
objectivity
telegraph
commercialism
rising costs of news production
from party to audience
wi re servi ces
Associated Press ( 1848)
United Press International ( 1907)
International News Service (1909)
telegraph
the rise of
objectivity
commercialism
0?
'"ff
LO NDO N
A N T H O N YP A I N T I
T HE
'Blafpheming Caryar.
WhoJunkeinto thegr<>UndtVJ> to the neck,antithereflooJ two tidy
tWO nightS:,
Gods Handy-vvorke in
W O N D ER S.
--
--=-==- =-
-::
the rise of
objectivity
telegra
ph
commercialism
the rise of
objectivity
telegra
ph
commercialism
middle-american obje ctivity
photographic
realism
daguerreotyp
e (1840s)
celluloid
film (1880s)
half-tone
(1880s)
telegraph
commercialism
sensationalism
1 nvest1 gat1 on
JVUA'I
JOSEPH PU Ul'ZLR
yellow
journalism
models of
j ournalism
American
Journalistic
Professionalism
"obj ectivity"
inverted pyramid
Most important, newsworthy, or dramatic
information answer who,what when, where, why,
and how questions
Key quotes, supporting evidence &
details
Supporting facts &
explanations more quotes
..<t
MX N KILLltD
A ND Fl"'nil
SR RIOULY WOUMJ>liQ..
New .JOrk
Times (1891)
;1JLAST.
MORE
ROCIIEST&R, N. .
Dao. Sl.-;-AD
.!,Ocldent oc
r men wcro
1Datantly l:llled, tour o her meD TeOelvecl
iDjurJea which "lll"Jll probably re11ult fa,ally, 11.nd a foreman
wiw aerioualy hurt.
The acof dent hsppene1on '4)Ugb 87ten alo11, whero
tl:e men we.ro
DlJl.
blaattng tho trov=.n
ee-.rth. Tho witncafle9 of the aooldent
-wLo can apeiuc .EngUah are so bM1.IY1J!Cl't that I& is
im1088ible to obtain an AOOW"O? c\oaorlp::!rin ot tbe mlt.Cll er
ID whloh'be exploalon ooourred, but enouirh.. baa 'been
go.tberod io a11.ow'bat clll'el11aan11& bad a 1004 deal to clo
wlU. it. From tb.e facts obtainable Co-nigh t ft GJt
pe11ra that a blaat had been axploded and 11rep&raUon e
were at 01100 mode for a110\hor.
.r1.te blsettng J>OWdor was put too near the phtce wbero
the
Jo11c e:r.11101Jon had boon. and nt"rrllto report
tollowtkl.
The rooks and earth wcro toru up ond deDtbde11llog wlullea
were burled tbrouirh tbe otr ln every
direC1tlon. IC la tbouirht tbat some or tho t!N rrom the tlrot
e::i:- 1lo1tun bacl rewoiood 1n the irrouud, and that it lu&d.
lgat
tbe powder plaoed tor \be second bl111t. Tlu,
acoic.lent too plaoo fD o Cleep cat, W.'Dtl'h e doalS aud
SoJu1ed were ooTered by eanh nt.d 11nu.,.
Tbe orlea ao.d
ln'Olllllll ot the dfinit a11<1 the ehrloks or tile maimecf.were
.beArtrend
lnic.
.
., tb
Tbt: work ot reooverlng
lajllred
and
bo1tle11 or tbe c.lec.d tro:i1 the ddrie jl 'OOW under
way,
aud It!11wlll
tbO.Jlrht
tbat
tliroe Of t.hb
SDJu redTho
meumen
1VU1die.
a.u.
1nqaoat
'be
11ld
to-morrow
morning.
killed
WCJX'O
:&:drew
HWlt
and tiu.,., Huogarlau. 1abori!tl.'trbuae 1.nmea
the !ltoall unknowo Buogarl11u1
woTe not learned. Tbe 11>.)ured
e.rce;t
Deuul qwl&AD, lhe r:ire J:llDbl!ho bad tile
an,ors blo'WD
from or.e hand
and
erc1'11bt probably mined.
inverted pyramid
Most important, newsworthy, or dramatic
information answer who,what when, where, why,
and how questions
Key quotes, supporting evidence &
details
Supporting facts &
explanations more quotes
'ft18 Future of
Wildernes
5PCW. Ml'l.ll
S
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P
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(S
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j!
JO
Y
N
IS
.......
(;.t- ,,,Ni._-
From Teen to
Time:
alternatives to
objectivity
interpretive
journalism
responsibilities of the press (Walter
Lippman)
1) "to make a current record"
2) "to make a running analysis of it"
3) "on the basis of both to suggest plans"
Tom
Wolfe
new
journalism
new
journal
ism
Electric Kool-Aid Acid Test
4 Characteristics of New Journalism :
scene by scene construction
realistic dialog
manipulation of point of view to put
readers inside the mind and
emotional reality of characters
contemporary issues
corporate concentrati on
loss of diversity
contemporary issues
corporate concentrati on
declining subscriptions
contemporary issues
corporate concentrati on
declining subscriptions
economi c pressures
the newshole
contemporary issues
corporate
concentrati on declining
subscriptions economi c
pressures news dot com
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Business
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Magazine
EXPAND T
Siftin g
Through
'Utter
Chaos'in
Wake of
Fatal Train
Crash
OP TALK
4
By MA1TFLEGENHEIMER
9:01 PM ET
Thequestion persisted 24
hours after an inferno
had engulfed the first car
of a Metro-North train in
Westchester County, N.Y.,
killing six people: What
was the S.U.V. doing on
the tracks?
Recalling Victims
of
.L _ T..- - /"'..-_
L
OUT THERE
ByJOHN GUIDA
ByJUUET LAPIDOS
Neither digital-world
natives nor victims of
the Great Recession,the
children of the early
'Bos deserve adifferent
label.
Edsall:The Problem
With Middle-Class
Populism
Room for
Debate :Treating the
Internet Like a Utility
Taking Note:No, tlhe
F.C.C. Isn't Destroying
the Internet
contemporary issues
corporate concentrati on
declining subscriptions
economi c pressures
news dot com
dail
local
shared
a brief history of
magazines
elite
The SPECTATOR
mass
specialized
THE SJlTUl{D.flY
EVENIRPOST
T J-f
T H tr. C: U M. 't' I
Rodrigo y Gabriela
Nylon.Slrln!J Rock
elite magazines
The SPECTATO
elite magazines
The Spe ctator
(1711)
"The Mind that lies fallow but a single Day,
sprouts up in Follies that are only to be killed by a
constant and assiduous Culture.It was said of
Socrates, that he brought Philosophy down from
Heaven, to inhabit among Men; andIshall be
ambitious to have it said of me, that have
brought Philosophy out of Closets and Libraries,
Schools and Colleges, to dwell in Clubs and
Assentblies, at Tea-tables, and in Coffee-houses:'
general interest
magazines
democratization of education
late 19th century
rising literacy
rates
THE READER'S
DIGEST
-"'*"'
-er"*'
'
PS.BUAk't
LPJl
general interest
magazines
democratization of education
postal act of 1879
2nd class mailing rates for
magazi nes
THE READER'S
DIGEST
-"'*"'
-er"*'
'
PS.BUAk't
LPJl
general interest
magazines
democratization of education
postal act of 1879
advances in production
lowered costs
THE READER'S
DIGEST
-"'*"'
-er"*'
'
PS.BUAk't
LPJl
specialized
magazines
magazines meet
television niche
marketing
targeted demographics
less money in exchange for targeted
ads
Cut Your
CarbonInHal
f
GreenGear
That Really
Works
Aans to
Brighten
Your Life
-=j
Perception.
Perception.
Perception.
Reality.
complementary copy
ti
Thisseason'schopped shapes are lo-o-ong on style.The key: "They're not perfect-they look like they've grown out
a bit," says Coby, astylist at New York City's Bumble and Bumble salon.Our reader at right, Cristy
Salvi,wanted
11
swingy hair; haphazard, taperedlayers did the trick, whileextralength around the chinand the soft edgesgive
her tonsof ways to play. STYLESTRATEGY: Suds upwith a gentle body bui der like Neutrogena Clean
Volume Body
Enhancing Shampoo ($4, at drugstores), thenstrokein pomadeto definelayers.Other new takes for short strands:
i
e
I
i
i
h
rod
pure pixie
making waves what about bob?
s.
STYLE STRATEGY: Part
Let
air
dry
unw
ind,
fin
erco
m
b
an
d
w
rk
in
bed. head.
styling
STYLE STRATEGY:Apply
STYLESTRATEGY: Work in
I
your face witha bit more
a Ping-Pong-ball-size puff of
mousse. Ruffle with hands
while blow-dryingfor
a sexy,
tousledlook.For extra volume,
i
.r..o..-o
Cl
"O
iii'
i5'
::i
:gr;.
I..,
5'
"'
na\rcare
therapeutic ethos
HERE'SA
STANDARD
codeamong job inten iewees. When
asked
I<>identifyyowbiggestcharacter
flaw, you
should al\\-ays answer,..rm a
perlectionist." (Sigh.) "I'm just
really banionmyself."InOlherwords;"
never think I'm goQ<I enough, but
myconstant seeond-gueO!ling will be
an
asset
to
your
company.WhendoIswt?"Hrrun,
when did chronic perfectionism
become a selling point? Probably
around the timethe first capitalist
highlighted our inadequacies to
hawk products.Now whene\erwe
think we're goodenough. we're urged
to buy something that's going to make
use,en better...right?
Wrong,
says
Lisa
Earle
llcLeod, author of the new book
Forget Petfed (Perigee). "Women
tend to think that ifwe're not
perfect,
we'readisappoin
ment
toothers,"McLeod
says."Butthe
whole 'perfect' thing isabout
trying to achieve some image we
think we should be stli>'ing for.It
ha,,nothingI<> do with actually
erijoying life."Sofor the laot time,
stopt.rying tode-quirkify yourself
via
endless
control
tops
and
learn to love
your imperfect
body
Maybe you have a
weirdfeature... Big schnoz,
gangly limbs, bug eyes? Those
sideshow features are part of the
main attraction: you! Get rid of
love th
gangly,curvy,odd,
crooked, put me
on the-defectrack physical f
res
that make
you...you!
you're
206
Q.Whatdo
youneed
inlifeto
betruly
happy?
ra:..''Self
confidence.
Itlots me
put
myself
O<rt there
and take
risks toget closer topeople
thanImig;rt ij wereInse
cure. Evetything'sharder
when you're down on)'OU<
sel."-cARRIEMcLAREN,27,
NEWYORK CITY
ll
"f'e<lceond
serenity. I
try to let
go what's
out of my
of
...you've ordered fast food justfor the toys...you feel the wholeidea
control and
of finding The One is for peoplewho think small (why not The
just dothe best Ipossibly
Five)
canwith '#hat is. Imean,
eve<ything else isjust
...you've never thought twice about crying in public...you think
going to happen
anyway."
pajamas and cowboyboots should be wom together out of
MONICA RIC,29.
thehouse.
LONG ISLAND. N V
.,need
lots of
laughs.
and to
keep my
friends
chucking, too.
Laughter is
anallnatural stress
reliever.After Icrack up,
Ifeel so much better!"
SHELLEY EPSTEIN,29,
BOSTON
"Ineed to
be
outside.
Running
outdoon
-JANIS JOPLIN
EILEEN LOVERN.33,
MINNEAPOLIS
117
FEELINGBAD?
Don't
Swallow
It-Wallow in It
You can't
y cheer
up until you face
your
blues.
Here'show.
o one likes to drown
in t pasting a happy
face isn't the
answer. "It's a to just
try to cheer down,"
notes Alan
Downs, Ph.D., author of Why Does
This Keep Happening to Me? (Fire
side). "But facing unpleasant emo
tions 1s the only way to start fixing
what's bothering you." When Alan
Ball-Oscar-winningscreenwriter of American Beauty and creator
of HBO's Six Feet Under-was 13, his older sister was killed in
a car accident whi e driving him to a music lesson. For 25
years, he tried to ignore his sorrow, but it caught up with him.
"Grief is a primal thing, and the only way out of it is through
it," he has said. "Having come out on the other side...really
made me a stronger and richer person." No matter how great or
small }<)Ur pain, healthy wallowingis a crucial part of handling it.
Here,Downs' tips for feeling what's real:
Dig into your dumps. Oon't just dwell on negative feel ngs
if you don't know why you have them. Instead, Downssays toask
your self, What's changed for me recently? Oon't leave
anythingout-the culprit could even be a physical factor like lack
of sleep or exercise.
Ment.alhealthunbulletin
are stillseven
restaurants under consideration for tonight's dinner,
indecisionism is to blame. The wish to abandon responsibility
isa risk factor. A radicaltreatmentinvolving flipping a coin
isin final testing.
Screw-you-enza
118
Hassled
HAVING A
T0-00 LIST
Slowly
smileagain. limeto
MAKING
THE BED
FULL PLATE
ONION BREATH
vs.
Happy you
you
KEEPING A
GOT-DONE LIST
IHAVING
BREAKFAST
IN BED
CLEAN SLATE
THEONION.CDM
TRYING TO
LOOK LIKE A
PLAYMATE
SCHEDULING
YOURSELF A
PLAYDATE
LOSING "THE
LAST FIVE"
LOSING YOUR
SCALE
DUSTING
PLANNING YOUR I
LOOK FOR
CASUAL FRIDAY
LUSTING
SPONTANEOUSLY
DECIDINGIT'S
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fresh veggies 3steamed
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Weight eontrol Isn't easy.Our plan provides chOices 10 oclp you flt weight management onto your ure.
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1
,; e hel
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1
= : Crnch''OO
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0 L0 R C0 NTACT LENSE
Euceriri
F ACE ..
0WJAnti-SDISITI1'.SPI ......
Q10 ANTI-WRINKLE
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Many of the anti-aging products with Retinol end Alpha Hydroxy Acids can be just nIrritating nthe wrinkles they're supposed to treat. T
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Clincally proven to diminish lines in leu then 5 weelal, without irritation. Eucerin, trusted name In akin care,the
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Euceriri
magazine
specialization
How to
rk His
Desire
(AgaD & .Aga9)
& AgainJ
'; .
magazine
specialization
regional editions
content tailored to geography
TV Guide
Reader'sDigest
magazine
specialization
regional editions
split-run
editions
advertising tailored to geography
Sports Illustrated
Time
magazine
specialization
regional editions
split-run
editions
demographic editions
advertisements targeted to
demographic groups
inserts
..,_,...
.......
..,.,,.,..,.. .__...
,._.,,.....
1.M11u..-
Announcing the
""
ridi
n
-.&l'lld bt itlil
m.
l"""-'"""-"'W. R.d.11C...,._n._ ,. A
...l...,_lnot"o1
e birth of
broadcasting
radio & t
contemporary issues
corporate concentrati on
contemporary issues
corporate concentrati on
contemporary issues
corporate
concentrati on
alternative voices
1840s
electrical
telegraph
Samuel Morse
1861: coast to coast telegraph
wires 1866: transatlantic cable
limitations:
wi r
e
code
electromagnetic waves
1860s1870s
theoreticalproof of radio waves
James Maxwell
unified theory of electromagnetism
wave propagation
1880s
Heinrich Hertz
transmission and reception of radio wave
spark-gap transmitter
1890s
Gug
liel
mo
Mar
coni
spark-gap transmitter + telegraph key
Guglielmo Marconi
1890
s
spark-gap transmitter + telegraph key
Guglielmo Marconi
1890
s
spark-gap transmitter + telegraph
key wireless telegraphy
Guglielmo Marconi
1890
s
spark-gap transmitter + telegraph
key wireless telegraphy
British Marconi {1897)
American Marconi {1899)
1899:English Channel
1901:Atlantic Ocean ''S''
Lee De Forest
revolutionizes reception
audion ( 1906)
Reginald Fessenden
revolutionizes transmission
electrolytic converter
Brant Rock, MA
December 24, 1906
early issues
patent battles
No. 624,516.
6. MARCONI.
No. 841,386.
L. DE FOREST.
WIRELESS TELEGRAPHY .
2 Sh1h-Sh1tt I.
J.1 I
_liJ,g. I .
.L
6'
W 1T
e:sse::s =
.,,1- ,
c9eK. 6W,
early issues
patent battles
business models
Marconi
sell apparatuses
sell service
''non1.ntercommun1.cat1.on''
early issues
patent battles
business
models
amateurs
!01(NLW
DLRs""w1TH
0
W IRLLt:..ss '......
"
BO,Y,)9:
WON
ANDw BY
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.'.!'=.::. -"=' .
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patent battles
business models
amateurs
early issues
goverrunent intervention & regulation
Radio Act of 1912
1 ntercommun 1 cat1 on
Secretary of Commerce
patent battles
business models
amateurs
early issues
goverrunent intervention & regulation
Radio Act of 1912
Navy
WWI
US takes over American Marconi
Radio Corporation of America
RCA
KDKA
November 2, 1920
RCA vs.AT&T
KDKA
broadcasting
the '20s & the birth
of
broadcasting
WEAF
AT&T
"toll broadcasting"
KDKA
RCA
vs.AT&T
WEAF
New York
WFAA
Dallas
Providence
affiliate
San Francisco
KDKA
RCA vs.
AT&T
WEAF
Telephone Group vs.Radio Group
WEAF
GE, Westinghouse, RCA
RCA vs.AT&T
WEAF
KDKA
broadcasting
KDKA
RCA
vs.AT&T
WEAF
KDKA
RCA
vs.AT&T
broadcasting
Announcing the
111e.
-.kl'
....-n.....;.,11w1.........t..t ....,......"'
@westinghouse
National Broadcasting
Company
1926
NB
C
NBC
RCA (50%); GE (30%); Westinghouse
(20%) AT&T controls phone lines, stops
broadcasts NBC buys WEAF network
$1,000,000
AT&T must return $800,000 if
they start broadcasting again
National Broadcasting
Company 1926
NB
C
Announcing the
T:, -
,:r 0o'
:i
W.-\ng
enrite uutrut
11 doa
..,.)'It ,.,
ft6t
a.a...,
.!...
,.,Jll]
t/
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lir.Ja.11.
will
remain ro b.e
tVp.pltd.
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rutirh1tl '"''
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rcJ1uri.u
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1/wwp mew11t
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.!}ll'W} .. .
inc
an
lll:lHIJn'lC",,!
ol
ITl\IU
nu-. l>t
)ltf"ltt.
WEAF Purcluutcl
/err $1,000,000
frt1t11
dJ<tn.ina1H:>n.
Any uw. r;{ r io 1ra1nm1uiM tuch
t:UW: ie pvbtic (0 fed t.ht tt\c: (it,1fit,!'
o:.f the ptuG Una A tt<.H the ?\i6;hat, that
th-t UloC" ol
adia''nar t he broa.d es1 11\d bot la.: 1n
the pob}it u1ura,;;, 111 l 1 11 u:
fut
1n
Amnic..a hi pt.irchutd for tine mi11KJO lla.n taoon Wt:'..A.f ftoat Ult lunentao
1
TdpluHw: Ad Tclqr.rh Comp.-ny, rht
f'C'
to .cotrtrtr'f h.v;ng de(1,,fcd 10 1irt lf'OCI\ die
po broadcuri ng b"'siiicn.
,
be. 1lw. Ra.diet Corpontft of Amerio YiU m<: tc:ti"''" contml M t.h1t 1:ition on
d No\'t.mb:r IS.
r.
aJ
1h
f'\l
n:
1
c
National Broa<kasling
C-.pan'.'I Organ4ed
r
v But
!or 1hcqutlit nd chsnrtu<Jf 1Ul,
ina: l:ompanr, Irie,
:
h
TM Pinposc
n:
u.mkr th<:
f'll.mC
or
th( r-;',,tJunaJ
of !he
Nav Company
U.C
.;n.k 1o ,.,.,,._
Ra TN PtlrJ'Ol' *f t.AM
Jw '--'
C riJ IAI- lw1t pnr.uuk>
,61,;,,1 '" 1:M lJUftl SJMn .
n TM NatiorW Bn..rl!uti.o.a C00t 1ill OOf oolJ broa:ita:t
,\..trt(;uaMn WF.Af ,but 1c Y\lJ ou.i.t the"tO a-.ii-.
n( .biet... rlhtTbrwd< l.illnf ltlt;OM t h
To OU I the. COU!\tr)' 'ht .U H nu , be p!'&C!1C.
,ble 10 do so, "nd r htpn.iy d1 to 1ake
1:-.:x
thmqh.
tmut
Lbt.m.
t. /1 H /."ti IA.I.I V14ffJf"fll'lr t4t1......, itor 111tM!r
.Y
umc M u:ecnied
tel
;,(
ma!<it'lf, ltne>..rn to
t.ht 9'1bht
''"
.u...,..
-.nr11Tt C)f
>,Mia f>( public opil).
toa, )Uc.h .il!fnmi !1mc to tirnt: gin: ii the
bt.net of tha.r judgrn<.n ( aod
ll<llL.
M. H.A,lcswcrr1h
"' Ii< Prc:sMknt
i4ttit ot the M9' Ntiona.! tlrtlll.d.. c
Comf:",Oy will k M. H.. Arla
W"!)'f'I .for many t:&r:t M..n-c'ns '"::c&or
c! 1b<- iooal Eltttric Llgiu Aacxi1cioo..
He trill r-=-. form tht n hn nd admUn.,..
Hon .ru,ia of the C'Of"porat.ioa.
Th.c.
Utilities COf'D.mi
broad o.ai.itl.i.
c..,,._, -
:iMmt.ol
t i- ., ,, .
r i . -, ..,.,.,. . .
J t:'T"' """:m#tt.
, . . . ., , " "
. ; J/., ..
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NB
C
National Broadcasting
Company 1926
RCA (50%); GE (30%);
Westinghouse (20%)
AT&T controls phone lines, stops
broadcasts NBC buys WEAF
network
NBC-Red (WEAF)
NBC-Blue (radio group)
comcast
Arthur Judson
artist
managem
ent
C
B
S
1927
C
BS
Arthur Judson
United Independent
Broadcasters
Columbia Phonograph Record
Company April 1927
CPBS
Arthur Judson
United Independent
Broadcasters
C
BS
C
BS
C
BS
Independent
Broadcasters
C
BS
Arthur Judson
United Independent
Broadcasters
Columbia Phonograph Record
Company Columbia pulls out
(CBS)
William Paley
C
BS
Radio Act of
1927
Signed by President Coolidge on February 3
"public convenience, interest, or necessity"
Federal Radio Commission (FRC)
5 members appointed by President
no more than 3 from one party
General Order 40
Communications Act of
1934
Federal Communications Commission (FCC)
includes radio and telephone
Communications Act of
1934
Federal Communications Commission (FCC)
Commercialism Triumphs
corporate lobbying
National Association of Broadcasters
commercial stations will provide public
servi ce
Communications Act of
1934
Federal Communications Commission (FCC)
Commercialism Triumphs
Wagner-Hatfield Amendment
Robert Wagner, Senator-NY
Henry Hatfield, Senator-WV
Sets aside 25% of stations for non-profit
defeated in 1935
genre
s
Amos 'n'Andy
Freeman Fisher Gosden
(Amos) Charles].Correll
(Andy) Minstrelsy
Amos 'n'Andy
Freeman Fisher Gosden
(Amos) Charles].Correll
(Andy) Minstrelsy
Sam 'n'Henry
1926
WGN Chicago
The Mutual Broadcasting Network
Amos 'n'Andy
Freeman Fisher Gosden (Amos)
Charles].Correll (Andy)
Minstrelsy
Sam 'n'Henry
Amos 'n'Andy
WMAQ
1928
''chainless chain''
Amos 'n'Andy
Freeman Fisher Gosden (Amos)
Charles].Correll (Andy)
Minstrelsy
Sam 'n'Henry
Amos 'n'Andy
Syndication
July 17, 1928
:'
Edward R. Murrow
CBS
The Emergence
of
Recording
Culture
ABC
American Broadcasting Company
( 1943) FCC challenges "chain
broadcasting"
1938-1941
upheld by Supreme court in 1943
challenges "option time"
ABC
American Broadcasting Company (1943)
FCC challenges "chain broadcasting"
RCA must sell NBC-Blue
Edward ].Noble
Lifesavers
amplitude modulation
(AM)
-
.....
..
..._
{a}
... .
/' .. .
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ENVELOPE ( 1JAR'ilNG AMPLll
UCIE)
.. .
FREQUENCY l
---
- -
--
(b)
VARYING FREOUEHCV
frequency modulation
(FM)
FM
Edwin Armstrong
1933
Experiments with RCA
Sarnoff ''sabotage''
's
W2WMN (1939)
experimental 50,000 watt FM station
Alpine, NewJersey
an FM ''boom''
FM
Edwin Armstrong
1933
Experiments with RCA
Sarnoff ''sab otage''
's
W2WMN (1939)
WWII
In 1948 Armstrong sues RCA
Settles in 1953
radio meets
television
elite
mass
specialized
elite
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News/Talk/In
fortnation
specialized
Adult Contemporary (AC)
Pop Contemporary Hit Radio
(CHR) Classic Rock
Classic Hits
Rhythmic CHR
Urban AC
Hot AC
Urban Contemporary
All Sports
wax cylinder
non-duplicable
Thomas
Edison
Thomas Edison
_
1. Letter writing and
all k inds of dictation withou t the aid of a stenographer. 2. Pho
nographic books,, which would speak to blind peop1c without et!
ort on their part. 3. The teaching of elocution. 1. Repro
Gramophone
1880s
flat disk
record
label
mass
production
Emile
Berliner
1906
Victor Talking Machine
Company
V>' et_,,r Talldnad e Co Camoden.J,
Victrola
wire recording
telegraphon
e 1890s
Valdemar
Poulsen
wire
recording
Magnetoph
on
1940s
Germany
John T. (Jack)
Mullin
magnetic
tape
magnetic
tape
wire
recording
Magnetop
hon
1940s
Germany
John T. (Jack)
Mullin Ampex
Model (1948)
magnetic
tape
wire
recording
Magnetop
hon
Multi-track
Recording
Edison's
cylinder
Berliner's
Disk
Les Paul
&
Amp
ex
(194
0s1950
s)
magnetic tape
wire
recording
Magnetop
hon
Multi-track
Recording
The Recording
Studio
magneti c
tape
1920-1945
Okeh, Paramount, Vocalion,
Columbia, Victor
popularization of
phonograph
copyright act of 1909
''compuIsory
VOCAL BLUES
RELIGIOUS
SPIRITUALS
RED HOT DANCE TUNES
SERMONSNOVELTIES
11cense''
1920-1945
Okeh, Paramount, Vocalion,
Columbia, Victor
popularization of
phonograph
copyright act of 1909
blues
VOCAL BLUES
RELIGIOUS
SPIRITUALS
RED HOT DANCE TUNES
SEP.MONSNOVELTIES
John Lomax
--
(1934)
magnetic
"pickup"
G.D.BEAUCHAM P
2;089,171
3 Sheets-Sheet l
music &
commercialism
Theodor
Adorno
"On Popular
Music"
the culture
industry
( 1941)
standardizatio
n
pre-digested
''hears 11stener ''
IOr
t he
Theodor
Adorno
the culture
industry
"On Popular
Music"
( 1941)
standardizati
on
pseudo-individualization
''a halo of free choice''
Theodor Adorno
the
culture
industry
"On Popular
Music"
( 1941)
standardizati
on
pseudoindividualizati
on passive
consumption
''The less the mass
discriminates, the
greater the possibility
of selling cultural
commodities
indiscritninately"
Theodor Adorno
the
culture
industry
"On Popular
Music"
( 1941)
standardizati
on
pseudoindividualizati
on passive
consumption
social cement
''consume music in
order to be allowed to
weep"
1947
payola
transi
stors
portability
i ssues
i n pop
musi c
payol
a
transi
stors
fm
radio
1960s
hi-6 craze
''free form''
i ssues
i n pop
musi c
KMPX San Francisco
payola
transi s
tors
fnt
radio
SONY MUSIC
i ssu
es
n pop musi c
corporate
concentrati on
d
.<!ii
Labels
lntomatlooal
COMPANY UNKS
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