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Good Qualities for Businessmen

by George N. Root III, Demand Media

Successful business people share some common
It's often not enough to want to be an entrepreneur. You
need certain qualities that will help you to survive and
eventually succeed in business. When you know the
qualities of a good businessman, then you can do a
personal inventory to see how your traits stack up to
those of good business people. This will help you
determine which traits you should develop to become
A good business person must be persistent. When there
are questions to be answered that can help her business
grow, the entrepreneur pursues those answers until she
finds them. If a decision-maker denies a business person
an opportunity, then that business person must continue
to pursue that opportunity until all possible decisionmakers are approached.
Thick Skin
The phrase "thick skin" is used to describe someone who
doesn't let negativity and challenges bother him. When
you're pursuing business success, you'll suffer rejections
and you'll face challenges that can threaten your
company's future. You must be able to stand up to the
challenges and address them, and use the negativity as
an opportunity to improve so you can avoid rejection in
the future.
Related Reading: The Qualities of a Good & Professional
A successful entrepreneur must be able to rely on herself
to get the job done when it becomes apparent that no

one else can help. You'll encounter situations where you

have a deadline and you'll need to do something
completely on your own to meet that deadline. You must
learn to manage and run your company on your own to
sustain success in the business world.
The quality of leadership encompasses the ability to lead
employees, to put together business networks that
benefit your company, and to inspire others to want to
help your business succeed. Leadership allows you to be
a persistent spokesperson for your company and to find
the people and programs that can help your company
A businessman may have to make quick decisions each
day that can affect the future of his company and his
career, so self confidence is important. Spend time
developing your knowledge and understanding of your
industry so you have a basis for confidence. Delivering
decisions with conviction also helps your employees,
customers and business partners have faith in your
A good business person knows that there's always a new
product or feature to learn about, a different sales closing
technique to study, or an accounting rule to become
familiar with. Successful entrepreneurs are smart people
who are always looking to learn something new to help
their careers.
The ability to negotiate is critical to the success of any
entrepreneur. You must know how to work with people to
achieve mutually desirable results, to get the upper hand
in a negotiation, and how to close a negotiation. The

deals you make on behalf of your business can help

increase your revenue and grow your company.



Forms of business organisation can be divided into two main types on

the basis of ownership viz., corporate form and non-corporate
form. In the corporate form, the legal entity of the enterprise is distinct
from that of its owners ie., the ownership is separated from its
management and the owners cannot take direct control over the business.
But in a non-corporate form, the enterprise and its owners are considered
as having the same entity ie., the ownership and business are not
separated. Owners can have direct control over business. Non-corporate
business may be organised either as a sole proprietorship or as a
partnership or as a joint hindu family business.
A sole tradership is the oldest form of business organisation. It is easy
and simple to organise. It is found in each and every country in the
world. This type of organisation has not lost its utility even today. Sole
proprietorship is a form of organisation in which an individual
invests the entire capital, uses his own skill and is solely responsible for
the result of his business.
He may borrow money and employ assistants. But he alone owns
and controls the business and bears its profit and loss. The only legal
formality is to get a licence from the local authority viz, municipality,
panchayat etc.,for running certain type of business. It is also known as
individual proprietorship or one-man business. The person who

contributes capital and manages the business is called as sole trader or

sole proprietor.
a. One-man Ownership and Control - A sole trading concern is owned
by an individual.The proprietor is the sole owner and master of the
business. He independently manages and controls the business without
the interference of any other person.
b. Capital Contribution - In sole tradership, the capital is employed by
the owner himself from his personal resources. He may also borrow
capital from his friends, relatives and financial institutions.
c. Unlimited Liability - The liability of the proprietor for the debts of the
business is unlimited. The creditors have the right to recover their dues
even from the personal property of the proprietor in case the
business assets are not sufficient to pay their debts.
d. Enjoyment of Entire Profit - The sole trader is entitled to enjoy all
profits of the business.Since he is the only person who invested money,
he need not sharethe profit with anybody else. At the same time, he
himself should bear the entire loss. So it is said that he owns all and risks
e. No Separate Legal Entity - The sole trader and the business are one
and the same. A sole trading concern has no legal entity separate from its
owner. The sole trader owns the assets and owes the liabilities of the

f. No Special Legislation- Sole tradership is not governed by any special

legislation. A partnership firm is governed by the Indian Partnership Act.
A joint stock company is governed by the Indian Companies Act and a
co-operative society by the Co-operative Societies Act. But soletrader
business is not governed by any Act.
g. Registration- A sole trader business need not be registered with
any authority as that of partnership and companies. Any person who has
money can start the sole trader business. He is to obtain a licence from
the local authority like municipality or panchayat.
h. Duration- The life of sole trader business depends upon the life of the
soletrader. If he dies or becomes incapable of doing business or if he has
no legal heir, the business comes to an end.
i. Simplicity - This is simple to commence and simple to close a sole
trader business. It requires lesser efforts and it is free from complicated
legal formalities.
j. Local business - Most of the sole trading business confine only to a
particular place such as a street, a block or a village. A few sole trading
business may cover a large area through a network of a branches.
k. Self Employment - A sole trader uses his own labour to conduct the
business. He may employ a few paid servant or use the services of his
family members for running the business.

l. Small Capital - A soletrader business can be commenced with a small

amount of capital whereas a partnership firm or a company require large
The advantages of a sole trading concern are as follows.
1. Easy Formation - Sole proprietorship is the only form of organisation
where no legal formalities is required. No agreement is required and
registration of the firm is not essential. Anybody willing to start a soletrading concern can do so immediately and without much legal
2. Direct Motivation - The entire profit of the business goes to the sole
trader. Nobody can claim a share in the profit. It motivates him to
expand his business activities.
3. Flexibility - It is a highly flexible type of organization. A
soleproprietorship concern is generally run on a small scale basis. In
case a change in operation is required, it is possible without involving
much expenditure. The proprietor can adapt and adjust the activities of
the business to the changing trends and market conditions because the
sole trader is the sole owner of his business.
4. Retention of Business Secrets - The maintenance of utmost secrecy is
of vital importance for the success of a business. A sole trader can
maintain business secrets.Being the sole proprietor, he is not expected to
share histrade secrets with anybody else.In this form of organisation,

there is also no need to disclose accounts or any other material facts to

the public.
5. Quick Decision - The sole proprietor is his own boss and need not
consult others while making any decision. He exercises exclusive
control over the affairs of the business Therefore, he can take quick
decision and implement them without any delay.
6. Higher reward - The fear of loss acts as a stimulant for hard work.
Besides,it makes him very cautious in his approach. Hardwork and
cautious approach bring him more reward and improves efficiency and
economy of the business.
7. Effective Control - In this form of organisation, the business can be
controlled effectively because business activites are planned and
executed by a single man. Since all the decisions relating to purchase
and sale are taken by the soletrader, he can effectively control the
business if there is any deviation from the original plan.
8. Increase in Sales - A sole trader has direct relationship with the
customers.Direct contact with the customers will enable the proprietor to
knowthe nature of their tastes, likes and dislikes. It enables him to make
necessary changes in the quality and design of his products. It will boost
his sales besides enhancing the reputation of the firm.
9. Smooth running of Business - Since the sole trading concern is a
small business the soletrader appoints only a few employees who are
personally known to him.So he can understand their problems easily and

able to solve them to their satisfaction. The absence of friction with the
employeespaves the way for the smooth running of the business.
10. Inexpensive management - The soletrader is the owner, manager and
controller of thebusiness. He does not appoint specialists for various
functions. He personally supervises various activities and can avoid
wastage in the business. In this way managerial expenses are reduced to
a large extent.
11. Higher Credit Rating - The liability of a sole trader is unlimited.
Since, apart from his business assets, even his private properties are also
available for satisfying the claims of creditors. Hence, creditors may
give more loans because they can get back the loan from the personal
properties of soletraders. Thus high credit rating helps soletrader to
borrow more funds from suppliers and banks.
12 Self-Employment - Sole proprietorship provides self employment
opportunity to many persons with small resources. It offers a way of life
forsecuring the means of livelihood to those who do not want to serve
under others. It makes people self-dependent by providing selfemployment.
13 Development of Personality - Sole proprietorship facilitates the
development of personal qualities like self-reliance, initiative and
independent judgment.
14. Equal Distribution of Economic Wealth - Sole proprietorship
provides an equal opportunity to everyone for self development.

It promotes decentralisation of business and helps to avoid concentration

of economic wealth in a few hands.
15. Easy dissolution - A sole trading concern is very easy to dissolve.
Whenever a sole trader wants to close his business, he can do so without
undergoing any legal formality.
16. Better co-ordination - As the size of the business is small with
limited resources, the sole trader can effectively co-ordinate the
activities of the business.
1. Limited capital
The resources of a sole proprietor are limited. He depends only on his
personal resources and his borrowing capacity. The borrowing capacity
depends on his assets and credit worthiness. It is obvious that financial
resources of a single person will be insufficient for business expansion.
Limitation of finance is a major handicap for soletrader business. Therefore, the size of the firm remains small.
2. Limited Managerial Ability
The managerial ability of a soletrader is limited because a person may
not be an expert in each and every field of business such as purchasing,
selling, accounting etc. The sole proprietor maynot be able to use the
service of experts for want of resources. The limited managerial capacity
may hinder the growth of the business.
3. Unlimited Liability

The unlimited liability of a sole proprietor may affect his enthusiasm and
restrict introducing novel ideas in business.
4. Short Life
Anything which affects the personal life of a soletrader affects his
business also. Prolonged illness or death of the soletrader brings the
affairs of his business to a stand- still. If his children are interested and
efficient to run the business, the sole trader business can be continued.
Otherwise it will be closed. The closure of a business will
cause inconvenience to the consumers and may also result in social loss.
5. Hasty Decisions
Decisions arrived at, after deep deliberations and discussions are sure to
be better than that of a decision taken by one man. It is rightly said two
heads are always better than one.The chances of wrong decision-making
are quite high in a sole trader business. This is because of the fact that
the sole trader takes all decision of the business himself without any
assistance.This may lead to wrong decisions. The hasty decisions may
result in loss and affect the soletrader.
6. Lack of Specialisation
The sole trader has to undertake all the work relating to business himself
such as buying,selling, accounting, financing,advertising etc. He is a
jack of all trades but master of none. It would be difficult to avail the
services of experts in his business because of small resources. So, the

benefits of division of labour cannot be reaped and specailisation cannot

be achieved in this type of business.
7. Uneconomic Size
Because of limited capital and skill, the sole traders have to work on a
small scale basis. Thus he is deprived of economies of large scale
8. Lack of Consultation
He has no one else to consult before taking any important decisions
except his family members. This may result in heavy loss if his decisions
go wrong.
9. Uncertainty
The life of the sole trader business is uncertain and unstable.The life of
business depends upon the changes in taste and preferences of customers
and changes in fashion and technology.If soletrader fails to cope up with
the latest development he will land in trouble.
10. Risk of Entire Loss
As the sole trader is the sole owner of the business, he has to bear all
losses of his business.
Sole proprietorship is suitable for the following business:
1) Where small amount of capital is required,
e.g., Sweet shops, Bakery shops, Petty shops, etc,
2) Where quick decisions are very important,

e.g., Share-brokers, Doctors, etc.

3) Where limited risk is involved,
e.g., Automobile repair shops, Small retail stores, etc.
4) Where personal attention to individual tastes and fashions of
customers is required,
e.g., Beauty parlours, Tailoring shops, etc.
5) Where the demand is local, seasonal or temporary,
e.g., Retail trade, Laundry, Fruit sellers, etc.
Consumers are the kings. They decide the success of a business.Their
needs, desires, expectations are to be satisfied by the businessmen. Sole
proprietorship occupies a pivotal role in satisfying the multifarious needs
of consumers regarding goods and services. The day to day requirements
of the consumers such as food items, cloth, stationaries, laundries,
provisions, books and newspapers, medicines etc., are supplied by
the soletrader form of organisation.The soletrader who supply these
goods are respected by the society. Thus the soletraders have a
responsibility to promote the welfare of the society. Sole proprietorship
has its own areas of activity and continues to exist inspite of
the development of bigger organisations. This form of organisation has a
social desirability also. It provides valuable services to the society. Its
social necessityarises due to the following ways.
1. Solution to unemployment problem

Sole trader business organisation gives large employment opportunities

to the less educated and uneducated persons and helps to reduce the
unemployment problem in the society.
2. Provides Investment Avenues
Soletrader organisation provides a chance for small investors who has
small amount of capital to utilise their savings in the productive line.
3. Provision of goods at low price
Goods are sold by soletraders at a price lesser than the maximum retail
price ( MRP ) mentioned on the packages of the goods. This is possible
due to inexpensive management.
4. Helps small producers
Most of the goods sold by soletraders are procured locally from local
producers. Thus small local producers are benefited by the soletraders.
5. Supply of Quality goods
Soletraders sell goods of high quality nowadays to maintain their
reputation. They even accept return of defective goods. This ensures
enhancing the welfare of the public.
6. Philanthrophic Activities
Soletraders form small trading organisation among themselves and
undertake a number of social welfare activities suchas conducting eye
camps, maintaining parks,provision of baricades on the roads, supplying
furnitures to schools etc.
7. Equal Distribution of Income and Wealth

Equal distribution of income and wealth is ensured as thereare more

entry of sole proprietors in trading activities.
8. Helpful to consumers
The soletraders supply the goods to the consumers at their door steps. So
the time and energy of the consumers are saved.
William R. Basset has said that one-man control is the best in the world
only when the business is small indeed, to allow one actually to know
and supervise everything in the business.
Following are some of the points in favour of one man control
1. Easy and quick formation.
2. Direct control.
3. Efforts and reward are linked.
4. Retaining business secrets.
5. Close touch with the consumers.
6. Enjoying all profits.
7. Inexpensive management.
8. No legal restrictions.
9. Direct contact with the employees.
10 Social desirability.
Limitations of one-man control
Though there are many advantages of one-man control, still it
suffers from many drawbacks. One man is unable to manage allthe

affairs by himself. Basset says The danger is always presentthat he

thinks, he knows which really he does not know. Following are some
points unfavourable for one-man control.
1. Limited capital.
2. Limited managerial ability.
3. Unlimited liability.
4. Absence of large scale business operation.
5. Risky decisions.
6. Uncertainty.
In conclusion, one-man control is the best from the point of view of
profitability and efficiency, provided that one man is ableto manage
everything efficiently.

bharti airtel
Bharti Airtel Limited.
business description
Bharti Airtel Limited is a leading global telecommunications
company with operations in 20 countries across Asia and Africa.
Headquartered in New Delhi, India, the company ranks amongst
the top 4 mobile service providers globally in terms of subscribers.
In India, the company's product offerings include 2G, 3G and 4G
wireless services, mobile commerce, fixed line services, high
speed DSL broadband, IPTV, DTH, enterprise services including
national & international long distance services to carriers. In the
rest of the geographies, it offers 2G, 3G wireless services and
mobile commerce. Bharti Airtel had nearly 287 million customers
across its operations at the end of Dec 2013
July 07, 1995, as a Public Limited Company

proportionate revenue
Rs. 219,385 million (ended Dec
Rs. 193,624 million ( ended Dec
As per IFRS Accounts



proportionate EBITDA
Rs. 70,934 million ( ended Dec 31, 2013 Rs. 57,749 million ( ended Dec 31, 2012As per IFRS Accounts


shares in issue
3997.4 Mn shares as at Dec 31, 2013
National Stock Exchange of India Limited (NSE)
stock exchange symbol
BSE 532454



market capitalisation
customer base
India: 198,513,000 GSM mobile; 3,355,000 Tele media
(status as on Dec 31, 2013)

About Wipro Infotech

Wipro Infotech is a leading manufacturer of computer hardware
and provider of IT services in India and the Middle East region.
Part of Wipro Ltd, the $6.98 billion conglomerate and global
leader in technology enabled solutions, the company leverages
on the parent's philosophy of 'Applying Thought' to enable
business results by being a transformation catalyst.
Backed by our strong quality processes and rich experience
managing global clients across various business verticals, we
align IT strategies to your business goals. From simple changes in
process to innovative solutions, we help our customers harness
the power of IT to achieve profitable growth, market leadership,

customer delight and sustainability. Along with our best of breed

technology partners, Wipro Infotech also helps you with your
hardware and IT infrastructure needs.
Our vast IT services portfolio includes consulting, systems
integration, application development and maintenance,
technology infrastructure services, package implementation and
R&D services among others.
Wipro Infotech maintains offices across India, and has operations
in Middle East. We also have a joint venture with DAR Al Riyadh
Group in Saudi Arabia.

Awards and recognitions[edit]

In May 2013, it was ranked 812th on the Forbes Global

2000 list.[86]

Wipro was ranked 2nd in the Newsweek 2012 Global 500

Green companies.[87]

It was recognized by the Ethisphere Institute as one of the

Worlds Most Ethical (WME) Companies in 2013, for the
second year in a row.[88][89]

Wipro received the 'NASSCOM Corporate Award for

Excellence in Diversity[disambiguation needed] and Inclusion, 2012', in
the category 'Most Effective Implementation of Practices &
Technology for Persons with Disabilities'.[90][91]

In 2012, it was awarded the highest rating of Stakeholder

Value and Corporate Rating 1 (SVG 1) by ICRA Limited.[92]

It received National award for excellence in Corporate

Governance from the Institute of Company Secretaries of
Indiaduring the year 2004.[93]

The Tata groups mission is to improve the quality of life of the

communities it serves globally, through long-term stakeholder value
creation based on leadership with trust.
Founded by Jamsetji Tata in 1868, the Tata group is a global
enterprise headquartered in India, and comprises over 100 operating
companies, with operations in more than 100 countries across six
continents, exporting products and services to over 150 countries. The
revenue of Tata companies, taken together, was $103.27 billion
(around Rs624,757 crore) in 2013-14, with 67.2 percent of this coming
from businesses outside India. Tata companies employ over 581,470
people worldwide.
Good corporate citizenship is part of the Tata groups DNA. Sixty six
percent of the equity of Tata Sons, the promoter holding company, is
held by philanthropic trusts, thereby returning wealth to society. As a
result of this unique ownership structure and ethos of serving the
community, the Tata name has been respected for more than 140
years and is trusted for its adherence to strong values and business
Each Tata company or enterprise operates independently and has its
own board of directors and shareholders, to whom it is answerable.
There are 32 publicly-listed Tata enterprises and they have a
combined market capitalisation of about $141.02 billion (as on
September 25, 2014), and a shareholder base of 3.9 million. Tata
companies with significant scale include Tata Steel, Tata Motors, Tata
Consultancy Services, Tata Power, Tata Chemicals, Tata Global

Beverages, Tata Teleservices, Titan, Tata Communications and Indian

Many Tata companies have achieved global leadership in their
businesses. For instance, Tata Communications is the worlds largest
wholesale voice carrier and Tata Motors is among the top five
commercial vehicle manufacturers in the world. Tata Steel is among
the top 10 best steelmakers and TCS is amongst the top 10 global IT
services companies. Tata Global Beverages is the second-largest
player in tea in the world and Tata Chemicals is the worlds secondlargest manufacturer of soda ash. Employing a diverse workforce in
their operations, Tata companies have made significant local
investments in different geographies.
In tandem with the increasing international footprint of Tata
companies, the Tata brand is also gaining international recognition.
Brand Finance, a UK-based consultancy firm, valued the Tata brand at
$21.1 billion and ranked it 34th among the top 500 most valuable
global brands in their BrandFinance Global 500 2014 report.
With its pioneering and entrepreneurial spirit, the Tata group has
spawned several industries of national importance in India: steel,
hydro-power, hospitality and airlines. The same spirit, coupled with
innovativeness, has been displayed by entities such as TCS, Indias
first software company, and Tata Motors, which made Indias first
indigenously developed car, the Tata Indica and the smart city car, the
Tata Nano. Pursuit of excellence has similarly been manifested in
recent innovations like the SilentTrack technology developed by Tata
Steel Europe and the next-generation Terrain Response, including
infrared laser scanning to predict terrain, and Wade Aid to predict
water depth, by Jaguar Land Rover.
The Tata trusts, majority shareholders of Tata Sons, have endowed
institutions for science and technology, medical research, social
studies and the performing arts. The trusts also provide aid and
assistance to non-government organisations working in the areas of

education, health care and livelihoods. Tata companies themselves

undertake a wide range of social welfare activities, especially at the
locations of their operations, as also deploy sustainable business
Going forward, Tata companies are building multinational businesses
that seek to differentiate themselves through customer-centricity,
innovation, entrepreneurship, trustworthiness and values-driven
business operations, while balancing the interests of diverse
stakeholders including shareholders, employees and civil society.

District Industries Center (DIC)

The concept of District Industries Center came during the year 1977, when
Government of India announced the new Industrial policy on 23.12.1977. It
laid special stress on the development of Small Scale, Village and Cottage
Industries and indicated that the "District Industries Centre" would be the
main focus agency for promotion of small scale, village and cottage
industries. In each district, one agency was created to deal with all
requirements of small and village industries.

Joint Director is the head of the District Industries Centre. The post of Joint
Director is of the rank of Special Deputy Commissioner (Revenue). The Joint
Director is assisted by Deputy Director/ Assistant Director, Industrial
Promotion Officer and Industrial Extension Officer at taluk level.

Monitoring of DICs
The functions and activities are monitored by the Directorate of Industries
and Commerce.

A .Registration of MSMEs

IEM Part I to M S M Es

IEM Part II to M S M Es

B. Infrastructure Assistance to Entrepreneurs

Grievance redressal through the District Level Clearance Committee

under the chairmanship of the Deputy Commissioner of the District.

Allotment of KIADB's land to MSME's in the District through District

Level Clearance Committee.

Allotment of KSSIDC's Plot and Shed to MSME's in the District through

District Level Clearance Committee.

Recommendation for loans from financial Institutions & banks.

C. Implementation of Incentives Scheme

Sanction and Disbursement of Investment Subsidy of Government of


Inspection and recommendation of Investment Subsidy to food

processing Industries of Government of India.

D. Employment Generation programmes

Implementation and Monitoring

Generation programmes.





E. Special Component Plan (SCP) and Tribal Sub Plan (TSP)

Implementation and Monitoring of Special Component Plan (SCP) and

Tribal Sub Plan (TSP) schemes to provide assistance to the SC and ST



Improved toolkits.

Soft seed capital.

Venture capital.

Equity Share.


F. Entrepreneurship development and Awareness programmes.

Hobli level, Taluk level and District Level.

Vendor development programmes.

G. Other works

Arranging Buyer-Seller Meets.

District and Taluk level Industrial Exhibitions.

Cluster development programmes.

Sensitization programmes.

Recovery of departmental loans

Follow up of Industrial Approvals

The state offers very good opportunity for the industries in the sectors of Information
Technology, Bio-technology, agro processing, engineering, textiles, floriculture and
so on. The brief details on advantages-sector wise are given below :

Information Technology
Electronics and Telecommunications
Agro Food Processing
Banking and Finance
Information Technology

Miles ahead of the rest

There are over 925 software companies employing over 80,000 IT professionals and
80 private IT parks. Apart from Indian IT majors like Infosys, Wipro, Tata
Consultancy Services and Microland, the world's leading IT companies
likeGE, Texas Instruments, CISCO, Digital, IBM, HP, Compaq, Motorola, Lucent
Technologies, Microsoft, Sun Microsystems, Oracle, Novell and several others have
made Bengaluru their home. Bengaluru is also the first choice of overseas vendors
for outsourcing. In fact about 50% of the world's SEI CMM Level 5 certified
companies are located in Bengaluru.
Over 40% of Bengaluru's software exports are in the high technology areas-IT access
networks, optical networks, video broadcasting, Bluetooth. WAP, 3G Wireless
Applications, VOIP, ATM switches, SDH, etc. Software exports from Bengaluru
touched an all-time high of Rs.79,517 crores (US $ 16 billion) during the year 20072008.


Blazing a new trail

Karnataka leads the Indian biotechnology revolution with its excellent infrastructure
and a highly integrated environment for biotech research. It is host to a number of
leading biotech companies and start-ups, as well as some of the finest R&D facilities
in the world - The Indian Institute of Science (ranked 18th best University in the
world), The National Center for Biological Sciences, The Jawaharlal Nehru Center
for Advanced Scientific Research, TheUniversity of Agricultural Sciences,
The Central Food Technological Research Institute, and The Institute of BioInformatics and Biotechnology.

Biotech policy is aimed at encouraging investments, developing infrastructure and

enhancing human resources.
Electronics and Telecommunications


The undisputed leader

The list of companies includes global giants
like Siemens, Motorola, AT&T, Alcatel, Sony, Sanyo, GE and British Aerospace as
well as national biggies like, Indian Telephone Industries Limited, BPL Limited and a
host of others.
The state's turnover of over US $ 1 billion accounts for 20% of the national output.
With Karnataka Government's Free Right Way Policy which allows private
companies to lay Optic fibre cables anywhere in the state, the city will shortly have
more players offering hitech connectivity at competitive costs.
A 500-acre Electronics city in Bengaluru with several more in other centers. STPIBengaluru, provides incubation facilities and datacom services. Electronic trade and
Technology Development Center provides quality human resource. Excellent telecom
infrastructure with 140 out of 170 towns connected by OFC network. Hardware
Technology park on the anvil.
Agro Food Processing


A sumptuous buffet of opportunities

With its 10 agro-climatic zones and nine district soil types, it is an ideal place for
growing virtually every kind of agricultural and horticultural produce. Several major
international food companies include Nestle, Unilever, Global
Green, Danone, Wrigleys, Heinz, Pepsi and Coca-Cola, Nissin, Ovobel, among
others. Karnataka is also the leader in floriculture, accounting for 75 % of India's
total flower production.

Dressing up the world in style


Being a major producer of cotton (1,70,000) tonnes and silk (8,200 tonnes), it is only
natural that Karnataka should be a major center for textiles and garments with
exports of over Rs. 138 crores (US $ 1.4 billion) in the year 2006-2007. Many
leading international brands are now manufactured in Karnataka, viz. Arrow, Allen
Solly, Lacoste,Tommy Hilfiger, Lee, Levi Strauss.
The Karnataka Government actively encourages the industry by setting up apparel
parks that offer all modern facilities required for the industry to flourish.


A rich tradition of exquisite craftsmanship

Karnataka, a land rich in history and culture, presents a bewitching range of objects
d'art- exquisite sandalwood carvings, intricate inlay work on rosewood, splendid
bronzes, beautiful bidriware, colourful lacquerware toys, ethnic dhurries, batiks,
stone studded jewelry and incense sticks.


Reviving up for a revolution

The state boasts of a vibrant auto industry with investments of over US $596.73
Million and an annual turnover of US $ 408.16 Million. It is the preferred location of
auto giants like Volvo, Toyota, Kirloskar, TVS Suzuki, Telco, L&T
Komatsu and BEML as well as auto component majors
like BOSCH, Delphi, Denso, Yuasa, VDO, Escorts, Rane and many more. Bengaluru
is also the base for India's First electric car- REVA.
Banking and Finance


Extensive and excellent back-up

Karnataka offers strong financial support to entrepreneurs through several
Government Karnataka institutions likeKSIIDC, KITVEN and KSFC as well as
Government of India financial institutions
like IDBI, IFCI, SIDBI, NABARD andICICI. Four of the country's major
nationalized banks viz. Corporation Bank, State Bank of Mysore, Canara Bank,
andVijaya Bank, as well as one of India's largest private banks, Vysya Bank, have
their headquarters here with the world's leading banking corporations
like CITIBANK, Bank of America, Standard Chartered Bank, HSBC, Deutsche
Bank, Bank Muscat, Nova Scotia and several others setting up their branches here.

Judiths story Somerset Lavender, UK

Judith Green set up a lavender farm, cafe, craft shop and online
shopping service using local produce and involving her local
community in Somerset, UK.
About the business
Judith and her husband, Francis,
planned their business, Somerset
Lavender, for four years before they
opened in May 2006.

The main product is essential oil

distilled from the lavender fields.
Chocolate and lavender fudge as well
as honey and lemon are also sold in
the shop. Judith tries to link the
products to what they produce. They
also buy in quality products from local
producers and farmers. Other products include lavender candles,
soaps, heart shaped lavender bags and wheat bags. Judiths
neighbour does the sewing and Judith fills the bags. Another
neighbour bakes the cakes which include lavender cake, of
In the cafe and craft shop, they serve lunches, teas and snacks.
They also offer evening tours and suppers.
Lavender attracts a variety of people as it has universal appeal. It
is traditionally viewed as something for your grandmother and a
lot of grannies do visit. People like to bring their relatives and
wander through the gardens. The gardens have flat, level paths
suitable particularly for the elderly and disabled visitors. Younger
people with children also like to visit to see the animals and enjoy
the countryside. The third group are people who use lavender for
its healing properties. They are interested to see the plants that
they are using and how they grow in the healing garden.

How the business was set up and why

Judith and Francis were looking to diversify from dairy farming as
the price of milk continued to fall. They did not receive any

official help with their plans. They helped each other and had
good friends who helped at the planning stage. Judith went on
sustainable rural tourism course at Norton Radstock College which
was very useful at a critical stage and it helped them to make
contact with local people & refine their thinking.
What makes the business different?
Judith & Francis see sustainability as vital and that they need to
farm the land responsibly. They encourage their customers to
think of sustainability too. They have several initiatives such as
the stampy bag scheme whereby visitors receive a stamp on
their bag every time they visit and if they bring back a honey jar,
for example. This was their daughters ideas she is very keen on
recycling and visitors have responded well to the scheme. They
also recycle water from their roofs and barns through rain butts as
plants prefer rain water. Attractive dry stone walls surround the
farm which they carefully restore if they fall down or are damaged
by cattle. They try to help people to think of the countryside in a
slightly different way and think of what they can do to look after
Managing the business
The visitor attraction is seasonal and is open May to September
when the lavender is in bloom. To manage this seasonality, Judith
attracts business through Christmas shopping events and markets
and online sales throughout the year. They do not make an
admission charge to the farm and generate income from the sale
of products and refreshments.

Promoting the business

As well as a website on which they have an online shop, Judith
has used a range of methods to market the business including
leaflets, word of mouth, attending country shows and press
articles. As Judith says The key to PR is to remember that it takes
ages! For example, this year we will have features in three
national magazines. It has taken an e mail and a phone call every
year for the last five years to get it!

Plans for the future

Judith and Francis are very pleased with the business after a very
steep learning curve. Visitors seem thrilled with the farm and
many return with friends and family.

Entrepreneur Questionnaire
How did you get the idea to start your business?

How long have you been in business?

Description of good or service provided.

What is your niche market?

Who are your competitors?

How do you differentiate your product from that of others?

Have you changed your product over time?

How do you advertise your product?

What obstacles have your overcome?

What are the rewards of owning own business?

What background skills, knowledge and experiences help you in

your business?

How did you finance your business start-up and/or expansions?

Do you buy products from or sell to other countries?

Are there ways you could use technology to improve your business?

What economic conditions affect your business?

KPO, Knowledge Processing Outsourcing is essentially an offshoot of
BPO. It is the high end activity of the BPO industry and is estimated to have
a magnificent growth in the coming years. It is a wave that has lashed the
Indian shores and aims to tap the Indian talent in the fields that require
expertise and enhanced knowledge. In short, KPO involves off shoring of
knowledge intensive business processes that require specialized domain
India's Intellectual Potential
India's intellectual potential is the key factor for India being the favored
destination for KPO industry. India has a large pool of knowledge workers
in various sectors and their talent is being discovered and tapped by
leading businesses across the globe. Cost savings, operational efficiencies,
access to a highly talented workforce and improved quality are all
underlying expectations in off shoring high-end processes to India .

KPO Services Outsourced to India

India is a good outsourcing location. There are several services that can be
outsourced to India :

Research & Development

Business and Technical Analysis

Learning Solutions

Animation & Design

Business & Market Research

Pharmaceuticals and Biotechnology

Medical Services

Writing & Content Development

Legal Services

Intellectual Property (IP) Research

Data Analytics

Network Management

Training & Consultancy

Challenges in KPO
KPO is an outsourcing industry that delivers high value to organizations in
terms of domain based processes and business expertise. The industry
demands advanced analytical and specialized skill of knowledge workers
and therefore faces several challenges.
The major challenges faced by KPO are :

Maintaining higher quality standards

Investment in infrastructure

Requirement of higher level of control

Lack of talent pool

Enhanced risk management

The major call center cities in India are :

Delhi and NCR : Delhi and NCR has a number of popular

call centers like American Express, Wipro, converges, Daksh,
etc. In Delhi the employees working in call centers is
calculated to be almost 73, 000.

Hyderabad : It has call centers of HSBC, Satyam and

Microsoft. The employees here are said to be around 36,500.

Banglore : The major call centers in Banglore are

Infosys, Wipro, Intel, Oracle, etc. The number of employees
working are 109,500.

Mumbai : The number of people working in call centers

of Mumbai like TCS, Morgan Stanley, etc. are 62,050.

Chennai : Chennai has a working population of 51,100 in

call centers.

Kolkatta : The major call centers there are Infotech, TCS

and the people working there are 7,300.

Pune : Pune also has a working population of 7,300 in

call centers.