I.

Setting

Considered as one of the best educational institutions not only here

in the Philippines, but also in Asia, the University of the Philippines
Diliman (UPD) is the home of the greatest and brightest people of our
country. It is still the Philippines top university, moving four places
from its previous ranking from no. 67 (2013) to no. 63 (2014) in the
Asias top 300 universities. Why is the University of the Philippines
Diliman very popular and is considered as the countrys best
university? It is not really a hard question to answer. World rankings of
universities will tell you why. However, we are here to find out if the
university has some recreational activities and facilities to offer to their
students for relaxation after stressful schoolwork. We all know that it is
hard to study in UPD and not all can have the opportunity to pass their
entrance exam and even become as a UPD graduate. The students
would definitely experience a lot of stresses and having a place and
activities to unwind and relax for a while could definitely help them
physically, mentally, and emotionally.

1.1 Historical Background

The University of the Philippines was established in 1908 by Act
No. 1870 of the Philippine Legislature to give advanced instruction in
literature, philosophy, the sciences and arts, and to give professional
and technical training to every qualified student regardless of age, sex,
1

nationality, religious belief and political affiliation. Three colleges

initially comprised UP: the College of Fine Arts, College of Liberal Arts
and the College of Medicine and Surgery, all located along Padre Faura
and R. Hidalgo streets in the City of Manila. Another academic unit, the
School of Agriculture, was established in Los Baos, Laguna. The
succeeding years saw the creation of additional academic units in both
Manila and Los Baos. As the student population continued to increase,
from 67 in 1908 to 7,849 in 1928, the need for UP to create more
buildings and academic units became more apparent. The expansion
would be hampered in the small location in Manila, thus, in 1939, the
Board of Regents acquired a 493-hectare land in Diliman, Quezon City.
Construction began in the same year but the development of the area
was stalled by World War II, with invading Japanese troops occupying
some of the buildings built.
By 1942, the university was forced to close down some of its
colleges, with only the Colleges of Medicine, Engineering, and
Pharmacy maintaining their operations. When the war ended in 1945,
the buildings in Diliman intended to be the homes of the College of
Law and the College of Liberal Arts were left with extensive damages.
The university administration led by UP President Bienvenido Gonzales
sought a P13 million-grant from the US-Philippines War Damage
Commission to restore the damaged facilities and to construct new
ones to enable the transfer of the university from Manila to Diliman.
2

1949 1983
It was amidst the rural surroundings of Diliman that UP's 40th
anniversary celebration was held in Feb. 1949, highlighted by the
transfer of the Oblation from UP Manila on Feb. 12. On that day, a
motorcade made its way from Padre Faura all the way to the cogonstrewn expanse in Quezon City marking the university's transfer from
its original site to its new campus. The new campus would see the
construction of buildings for the university's expansion as it fulfilled its
role as educator to the nation.
Administrative functions of the whole university were already
relocated to the new campus, and the governance of UP's regional
units in Manila, Los Baos, Baguio and Cebu were also located in
Diliman. The first college to operate in Diliman in 1949 was the
Conservatory

of

Music.

It

was

also

in

1949

that

general

commencement exercises were first held at the Sunken Garden.

A map of Diliman campus made in 1949 showed the areas
designated for future construction with the map recording its
expansion projects. Soon after, the Diliman landscape was dotted with
new buildings the University Library, the College of Engineering, the
Women's Residence (now Kamia Residence Hall), the Conservatory of
Music (now College of Music), the Administration Building, and the
President's Residence (now Executive House). Meanwhile, the rest of

the colleges and administrative offices had to make do with temporary

shelters made of sawali and galvanized iron.
The following decade saw the establishment of new institutes,
UP's response to the demand for more specialized fields of study the
same time that it was reformulating its approaches to tertiary
education.
1984 2000
In April 23, 1985, UPD was formally declared a constituent
university (CU). UPD also kept with the information-driven culture all
over the globe. Installation of a fiber-optic network linking the various
colleges in the campus, or Diliman Network (DilNet), began in the mid1990s during the term of Chancellor Roger D. Posadas and continued
under the term of succeeding Chancellor Claro T. Llaguno. The DilNet
serves as UP's gateway to the global network of the Internet. The
campus

also

welcomed

fledgling

technology

companies

in

its

technology park.
Tasked to spearhead the development of programs to use Filipino
in undergraduate instruction, research and extension activities was the
Sentro ng Wikang Filipino created in March 1990 during UP President
Jose

V.

Abuevas

administration.

It

was

also

to

oversee

the

implementation of the UP Language Policy and to coordinate the efforts

of academic units in developing teaching and research materials in
Filipino. It was also in 1990 that the University Center for Womens
Studies (CWS) the first such center in a Philippine university was
established as a concrete step toward a more gender-sensitive society.
4

In 1995, the Materials Science and Engineering Center was

established

in

UPD

to

help

accelerate

the

development

and

technological capabilities in advanced materials such as polymers,

semiconductors, superconductors, ceramics, alloys and others. To
promote engineering, UP President Emil Q. Javier initiated the
establishment of the National Graduate School of Engineering in 1997.
(source: www.upd.edu.ph/)
The new millennium
Much has changed in UP over the past 100 years. From one
campus in Manila, it now has 7 constituent universities in 15 campuses
all over the country; it has 258 undergraduate programs; and 438
graduate programs with students from almost every region in the
country.
On April 29, 2008, President Gloria Macapagal Arroyo signed the
new UP Charter or Republic Act 9500. The new charter hopes to
prepare UP for the challenges it will face as the countrys leading
university in the coming years. Efforts for the enactment of a new UP
Charter could go back to the term of UP President Edgardo Angara and
further studied during the term of UP President Jose Abueva. Armed
with the new charter the university prepares itself for the challenges of

the 21st century. With this preparation comes the strengthening of the
different units of UP.
From the education of ordinary Filipinos under Americans at the
time of UP President Murray Bartlett to its journey onto another century
under the stewardship of President Alfredo E. Pascual, the university
has produced 30 out of 31 National Scientists; 34 out of 57 National
Artists; 7 out of the 14 Presidents of the Republic; 12 Chief Justices of
the Supreme Court; 15,000 doctors; 8,000 lawyers; 15, 000 engineers;
23, 000 teachers and hundreds of thousands of graduates in other
academic fields. The UP has more than served its purpose well and has
been of faithful service to the nation.
(source: www.up.edu.ph/)
1.2 Mission and Vision Statement
The UP Diliman doesnt have a university-wide mission and vision
statement, though each college has its own. The newly elect
Chancellor usually provides their own mission and vision for UP
Diliman. Dr. Micheal Lim Tan, the present UP Diliman Chancellor, in his
vision paper for UP Diliman entitled Pride of Place, Boldness of Spirit,
stated that he envisions UP Diliman in terms of safe, nurturing,
shared, connected and sustainable spaces. I envision UP Diliman
moving toward honor and excellence in those spaces, rooted in the
past

while

looking

to

the

future

with

boldness,

guided

by

transdisciplinary tools of navigation. Finally, I envision a UP in terms of

6

a shared culture of academic citizenship built on collegiality, a sense of

justice and fairness, and ethics.
1.3 Best Practices Implemented
As the countrys top university, UP Diliman implemented the
following best practices and rules inside the campus:
1. Specific lanes for jogging, brisk walking, and biking around the
Oval. Once you get to UPD, you can see the yellow lines around
the Oval. This is specifically for those fitness enthusiasts, either
UP or non-UP community, who would like to jog and bike around
the campus.
2. Carless Oval scheme on Sundays. UP Diliman encourages
everyone to appreciate the natural scene of the campus by
biking, jogging, strolling or even having a picnic. The Oval is
closed for all vehicles during Sundays as to enjoy the said
activities.
3. Most active students organizations. New buildings and centers in
the campus? Talk-of-the-town activities and fairs? National
protests and rallies? As one of the students we interviewed in UP
said that most of the happenings in the University are because of
the students organizations.
4. Promotes academic freedom. UP students and faculty has been
exercising their right to academic freedom unlike other colleges
and universities. The UP administration did not restrict them as
faculties and students can freely communicate their ideas to
controversial matters, participate in rallies and protests, and

such. This is to instill to the UP community the sense of

nationalism in their hearts.
5. No smoking and drinking of alcoholic beverages inside the
campus. Even an open university, they restrict everyone to bring
alcoholic beverages in the campus. Smoking is also prohibited.

1.4 Precautionary Measures

The University has taken the following precautionary measures
as to prevent unwanted circumstances in the campus:
1. The College of Engineering holds the annual earthquake and fire
drills.
2. Last 2009, they had postponed the opening of the classes as a
precautionary measure against the A(H1N1) virus.
3. The have their own UP DIliman Police station inside the campus
located in front of the College of Architecture.
4. Vehicles must have the UP sticker before entering and accessing
the campus. Though the main gate in the University Avenue is
open for all vehicles.
1.5 How to get there

The source for directions are from the UP Diliman website in the How
to get to UP Diliman tab.
BY VEHICLE
8

From the South

Via C-5
Coming from C-5, go straight in the direction of Diliman. After crossing
Kalayaan Avenue, Makati, take the bridge past the elevated U-turn. Go
further ahead and take the flyover that crosses Ortigas Avenue. This
flyover is just past Tiendesitas, which is on the left side. Go straight
ahead. Take the Libis flyover and then take the tunnel, which is on the
left side. You are now along Katipunan Avenue. Drive along and take
the Katipunan flyover. Upon getting off the flyover, you will see Ateneo
de Manila University to your right. Go straight ahead and turn left at
the traffic light just past Miriam College and before the UP Town Center
into C.P. Garcia Avenue. Drive along the avenue and turn right at the
end. You are now along the University Avenue.
Via EDSA
Drive North and turn right at East Avenue away from the GMA 7
compound. Go straight to the end and turn right to the Elliptical Road.
It goes around the Quezon City Memorial Circle.
Commonwealth Avenue.

Turn right at

Turn right at the fork in the road to enter

University Avenue.
From Lagro-Fairview Area
If you are coming from Fairview, go straight along Commonwealth
Avenue until you reach the Elliptical Road.

When allowed, you can

make a U-turn at Philcoa to go to the campus. If it is not allowed, you

have to turn right and drive around the Quezon Memorial Circle to go
back to Commonwealth Avenue. Turn right at the fork in the road to
enter University Avenue.
9

From the Caloocan area

Take North Avenue. Go straight until you reach the Elliptical Road. It
goes around the Quezon City Memorial Circle. There are street signs
along the Elliptical Road. Turn right at Commonwealth Avenue. Turn
right at the fork in the road to enter University Avenue.
From the Manila Area
Take Quezon Avenue. Go straight until you reach the Elliptical Road. It
goes around the Quezon City Memorial Circle. There are street signs
along the Elliptical Road. Turn right at Commonwealth Avenue. Turn
right at the fork in the road to enter University Avenue.
From the East (Marikina, Rizal)
Take Aurora Boulevard and turn right into Katipunan Avenue. You will
see Ateneo de Manila University to your right. Go straight ahead and
turn left at the traffic light just past Miriam College and before the UP
Town Center into C.P. Garcia Avenue. Drive along the avenue and turn
right at the end into the University Avenue.
BY COMMUTE
Via Commonwealth
Take any PUV that can drop you off at Philcoa at the Petron station,
before the jeep turns right to Elliptical Road. From here you can either
(1) take the UP-Philcoa jeep which will go back inside UPD or (2) cross
the overpass and ride either: UP-Philcoa, UP-SM North or UP-Pantranco
jeeps picking up passengers in the area. The jeeps will enter the
University Avenue and into the heart of the campus.
Via Katipunan
10

For commuters coming from the East (Marikina, Rizal), the jeepney
terminal beneath the Katipunan flyover at the corner of Katipunan
Avenue and Aurora Boulevard is your starting point. If you are coming
from the LRT-2 Katipunan Station, take the North Exit on the same side
as

St.

Bridget,

Administration).

opposite

PSBA

(Philippine

School

of

Business

Walk towards the jeepney terminal under the

Katipunan flyover.
There are two queues calling UP at the terminal. Make sure you ride
the one that goes inside the campus (the jeep line closer to Ministop).
The other jeep line (farther from Ministop) goes to Tandang Sora and
will not go inside the campus. To be sure, ask the dispatcher before
boarding. The UP-Katipunan jeep makes a left and enters UP Diliman
through the gate opposite MWSS (Manila Water). Upon entry to UP,
you'll see the GT-Toyota Building on the left.
Via North Avenue
SM North EDSA has a terminal dedicated to the UP-SM North jeep. Its
underneath the SM Sky Garden, labeled UP Campus. The jeep will go
directly inside the campus.
Via Quezon Avenue
Go to the UP-MRT/Pantranco jeepney queue at Centris right next to the
Northbound Exit of MRT Quezon Avenue Station.
There is quite a number of jeepney queues there, including a taxi bay.
Moreover, the queues are unlabelled, so make sure youre on the right

11

one by verifying with the dispatcher. The jeep will go directly inside
the campus.

II.

Facilities

2.1 Supply Analysis

Total Number of the Universitys Recreational Facilities and
Activities
Volleyball court
Basketball court
Tennis court
Swimming pool
Religious chapel
Museum
Food Establishments
Garden
Parks
Shopping Center
Student Organizations
Events and fairs

4
10
4
3
2
8
30
4
4
1
256
35

University-wide Recreational facilities and activities

Facilities
Volleyball court
Basketball

2
3

Museum
Garden

8
1

court
Tennis court

Parks

12

Swimming pool
Religious

1
2

Shopping Center

chapel

Organizations
Academic Cluster
122
Sports
and 12

Sorority
Political

13
15

Recreation
Special Interest
Religious
Fraternity

Alliance
Cause-oriented

7
22

24
21
20

Events and Fairs

Events

2.2 Facilities and Activities

13

Academic Oval/Acacia Lane - The

Academic Oval, with a perimeter of
2.2 kilometers, is the elliptical road
on campus marked by the various
academic
buildings.

and
The

administrative
Oval

is

made

legendary by 270 acacia trees that form a lush canopy around it. It is
also a convenient route for the Lantern Parade during the Christmas
Season. To keep the campus as a haven for nature lovers, the Oval
goes carless on Sundays, from 6 in the morning until 10 in the evening.
Sunken Garden - or the General
del Pilar Parade Grounds, is the
wide, level, grass-covered expanse
located behind Gonzalez Hall. To its
north lies Malcolm Hall, to its south
Benitez Hall, and to its east the
Vinzons Hall.

It is called Sunken because the place is basically a

basin-shaped low level formation that has, at its deepest point, is 65

meters above sea level. It was a popular venue for outdoor activities
such as football matches, Philippine indigenous games such as sipa
and patintero, frisbee and kite-flying. It is also where the University
Student Council stages its yearly UP Fair, a 5-night concert in February
as part of Diliman Month.
14

Tennis Courts - Located beside the Engineering building & also near
the shopping mall. Fees are charged by ball pickers for services
rendered.
University gymnasium - It has two basketball courts, two dance
areas, four volleyball and nine badminton courts. It also has facilities
for table tennis, weight lifting, judo-karate-wrestling and dressing
rooms and lockers.

University Hotel Gym

CHK Gym

Swimming Pool - Olympic size pool with shower and locker facilities,
adjacent to the University Arcade.
Billiard and Bowling Facilities - Eight(8) lanes of duckpin bowling
and Six(6) billard tables housed in the UPAA Recreation Hall.
Diliman Shopping Center (SC) Includes the cooperative store and
various commercial establishments.
The UP shopping center provides
basic needs for students, faculties
and employees such as fastfood,
computer shops, RTWs, tailoring, barber shop, hair saloon, typing jobs,
bookbinding, photocopy, a bayad center and western union.

15

UP

Vargas

Museum

Vargas

Museum houses the collection of art,

stamps and coins, library, personal
papers and memorabilia of to Mr.
Jorge B. Vargas which he bequeathed
to the University in March 1, 1978.
Other Museums inside the campus

Art Circle Gallery - first floor Bahay ng Alumni

Gregorio Garza Lim Museum and Research Center
UP Anthropology Museum - 3rd Flr, Palma Hall
Coral Museum - Marine Science Institute
Herbarium Museum - Institute of Biology
Ismael Bernal Film Gallery - UP Film Institute
Museum of Musical Instruments - College of Music

UP Film Institute - Film Institute is located on Magsaysay Ave. It has

four

sections

undertaking

different

functions:

Film

Archives,

Cineamanthque, Research and Information; Production and Training;

and Management Services. The UP film Institute houses the Cine
Adarna and the Ishamael Bernal Gallery.
Food Establishments inside the campus
Inside Academic Oval

Long Island Pasta and

Beach House

Pizza, kiosk beside UP

Canteen at the back

Main Lib (left side)

of UP Main Library

North of Academic Oval

16

Alumni Cafe and

Lutong Bahay in Area 2

Restaurant

- popular among

Alumni Center -

students on a budget

specialties: snacks

Lutong Kapitbahay in

Alumni Hostel Canteen

Area 2 - - popular

Art Circles Trigo: Breads

among students on a

and Deli (1st Floor,

budget

Right Wing, Bahay ng

Iskomai

Alumni)

Mashitta Korean-

Chocolate Kiss (2nd

Japanese Food inside

Floor, Ang Bahay ng

the UP Shopping Center

Alumni & 1st Floor,

Mcdok's

Right Wing, Ang Bahay

Rodic's - specialty:

ng Alumni)- specialties:

*silog

pasta, cake

Ate Dang's

North East of Academic

Herbs Cafeteria inside

Oval

Molave Residence Hall

UP Coop Canteen

ROC (1st Floor, Left

Balay Kalinaw
Khas Persian
Food (inside the

Wing, Bahay ng

University Arcade

Alumni)

beside the Swimming

Pool)
17

South of Academic Oval

Tinapay

East of Academic Oval

University Food

Service at Vinzon's Hall

School of

CASAA - specialty: fast

food
Katag - Kainan at
Tagpuan - basement of

Economics Canteen

Faculty Center
Museum Cafe at

the Vargas Museum

NISMED canteen
Institute of

Southeast of Academic
Oval

Tea Room at

Mathematics Canteen
the College of Home
West of Academic Oval
Economics (also

with Figaro coffee shop)

Tree
House (beside ISSI)

Wi-Fi Hotspots

UP Main Library - free to

Kamia

Hall Lobby
Cordillera

the School of Economics

School
of
Economics

Library
School

Lobby
Ipil Residence Hall Lobby

people with UP Webmail

Account
UP

Center Lobby
UP College of Education
UP College of Engineering
UP College of Arts and

Letters Atrium
Kalayaan

Computer

Residence

Hall Lobby

18

Residence

of

Coffee at

Economics

Internet Cafes

CSSP Computer Lab

UP College of Education Multimedia Lab
Isko (Vinzons Hall)
Various Internet Shops are also located

at

the Shopping

Center and in the Krus Na Ligas area.

Events

Oblation run
o UP lantern parad

UP Fair

Oblation Run

UP Lantern Parade

University Students Organizations - The Office of Student

Activities of the university classifies the organizations into 11
clusters: Academic, Alliance, Cause-oriented, Community service,

Dormitory association, Fraternity, Regional/provincial, Religious,

Sorority, Special interest, and Sports and recreation.

The notable organizations

The Philippine Collegian - official student publication in UP

Diliman.
The University of the Philippines Madrigal Singers - also
known as the Philippine Madrigal Singers, 2007 grand prize

winner at the European Grand Prix for Choral Singing.

The University Student Council - the university's freelyelected student council.

2.3 Rates
There are fees in using and visiting the facilties of the
campus, such as museum, billiards and bowling. Fees would
amount to not more than 100 pesos. Swimming pools, basketball
courts and other sport centers are free of use to students
however they must write a reservation before using the facilities.

2.4

Motivation of the travelers to visit the destination

University Philippines Diliman is the biggest campus in

terms of number of students with a number of 24, 000 students
and is the physical seat of the UP System Administration. The
campus occupies 493 hectares of land in Quezon offering 152
undergraduate courses and 224 graduate courses. The university
has also 256 university-based student organizations categorized
as

academic,

alliance

cause-oriented,

community

service,

dormitory association, fraternity, regional/provincial, religious,

special interest, sorority, sports and recreation. Examples of
most recognized events in the university are Lantern Parade
celebrated during December and UP Fair on February. Its not
only an educational institution but also serves as a destination
for recreation.

Significant facilities used inside the campus include the

following: Academic Oval/ Sunken Garden, track and field oval,
tennis courts, University gymnasium, swimming pool, Diliman
shopping center, UP Vargas museum and the Lagoon. For
outsiders, most of them visit the campus during weekends and
holidays. During Sundays, many families gather inside the
campus to celebrate mass, exercise and picnic. The wonderful
environment inside the campus gives the visitors a chance to
unwind during weekends with friends and families through the
use of the campus facilities. As for visitors, the Sunken Garden

serves as a place for relaxation and exercise. Sport activities that

can be done inside the sunken garden such as football and
frisbee can be an activity for healthy living through exercise.
People also chill out during the afternoons when the sun isnt
scorching hot. Friends and families also have picnics under the
trees. Besides from picnics, visitors also dine in the available
food stalls and street food inside the campus. Examples of the
well-known food inside the campus are: Rodics tapsilog and
Mang Larrys Isaw.

The academic oval outside the sunken garden also serves

as a jogging and biking area wherein people get to relieve themselves

from stress through exercise. The oval is also most populated during
weekends and holidays where many groups such as friends and
families get to exercise within the shade of the naturally majestic
acacia trees landscaped within the oval.

Students of University of the Philippines Diliman make use

of recreation through organizations and the facilities and amenities

offered to them by the university inside the campus. The facilities and
amenities in the campus serve as areas wherein they can relax, relieve
stress, unwind, exercise and enjoy. Most of the students make use of
them to regain a healthy physical, emotional, spiritual and social
lifestyle from the heavy school work. The students are also part of

organizations. The organizations serve as extra-curricular activities of

students

wherein

they

can

engage

themselves

and

enhance

relationships with different people from their college and other colleges
within their university. A number of organizations in the university
arrange fairs and events in the campus. These events serve as
occasions wherein people gather for a purpose to celebrate and for
entertainment. These events bring people with the same interests and
goals together. These enable the participants to meet new people and
engage in new discoveries within the activities.

The primary motivation of people in the campus, visitors

and students, is their drive for a healthy physical, spiritual, emotional

and social lifestyle through activities they engage with the community
and the people through the use of student organizations and the use of
facilities and amenities available inside the campus.

2.5

Average number of guests (peak/lean season)

As of Aug 2014 the Universitys population is already at

23,757 students and 2,192 faculty members based on their website

(http://upd.edu.ph/facts.html) but that does not include the outsiders
who visits the campus every day. Since the University Oval is a famous
place for jogging and biking during the weekdays, there is a moderate
influx of guest. However during weekends or holidays, the group

observed that there is a high influx of guest who wants to jog, bike,
and walk and sometimes have picnic inside the campus. All year round
there is students and guest inside the campus but when there are
university wide events definitely expect a larger number of guest
inside the campus.

2.6

Benefits of engaging on the activities offered in the

destination

The activities offered in the destination are educational and

recreational. Both activities can be experienced by visitors and
students inside University of the Philippines Diliman. Educational
activities include academic, alliance, cause-oriented, community
service, fraternity, regional/provincial, religious, sorority, special
interest, sports and recreation. Recreational activities include the
use of the natural environment and facilities for exercise,
wellness and sports.

Educational activities inside the campus can be beneficial

for the growth of the scholastic and learning aspect of the
participants. Organizations that focus on culture, art, music,
science, math, etc. motivate and encourage participants to

cultivate their ideas on the different events and activities the

people participate in. Most participants are students enrolled in
the university. These activities could also build and inspire
themselves in their field of interest. These learning that the
participants accumulate could be beneficial for their present and
future plans for their own self, their families, and their
community and for the nation. These also benefit the students
when they engage with their organization members and build a
community within themselves.

Recreational

activities

inside

the

campus

focus

on

wellness, sports and recreation. Sports activities such as martial

arts, mountaineering, swimming, football, basketball, etc. can
develop and enhance the skills and abilities of the students.
These activities done by the organization is beneficial for every
individual and as a group since it can be where each can share
their own personal talents and capabilities in the sport. As a
sport, these can develop discipline, hard work, motivation to
their mental and emotional growth. These activities also require
physical exercise which can be very beneficial to the health of
the participants. These activities as an exercise reduces the
chances of health issues and can boost their immune system
from possible diseases.

These sports could also enhance and

develop their balance, flexibility, critical thinking and technique

to a specific sport.

The activities, educational and recreational, in general

refresh the minds and bodies of the students and visitors. These
renew their own physical, mental, emotional and spiritual health.
Through the activities available in the university, participants
give positive energy to their own body through exercise of the
mind and body that could influence the community through living
a healthy and well balanced lifestyle.

2.7

How did you know about the destination?

The group knew about University of the Philippines Diliman

through word of mouth. Some of the members of the groups
family members are also alumni of the University. The University
has been the number 1 university in the country and is also well
known throughout the world through the achievements and the
contribution of the University to the nation. It is known as the
University which shapes the minds of the students that shape
the nation.

'

The groups idea of the University was generated from

friends, parents and relatives. As high school students, the

members of the group aspired to be a part of the University since

it was the top performing and influential university in the country.
It was also from the suggestions of friends, families and relatives
of the groups members that encouraged and gave the idea of
the possibility of college education in the University. It is also
without question the priority of the groups members since the
University excels in many aspects educationally and socially. It
was also known for the community that develops relationships
within the organization that does activities for the benefit of the
people.

The group knew about the events, organizations, facilities

and amenities of the university through social media, flyers,
posters and brochures. With the development of social media
nowadays, some members of the group have been able to
participate in the events held in the campus.

2.8

Marketing Techniques
Given the fact that the destination, University of the
Philippines Diliman, is an established institution, the need of a
marketing strategy may be minimal. The brand itself is strength
to the university and it is usually the top priority of every
students choice of education. The quality of education it

provides and its role in the community and the nation has since
been consistent. It has been experienced by the group that it has
the largest number of examinees for college examinations.

University of the Philippines Diliman is not just all about

academics and sports. Every year the university has several events
such as the well-known UP Fair and Lantern Festival wherein they
showcase different talented artists and at the same time help
organizations raise money for the benefit of their community. When
people outside the university gather inside the campus to enjoy, they
also become a part in the fulfillment of the universitys advocacies.
One way or another that is a way of promoting and marketing the
university by means of events and fairs. Student organizations make
use recruitment of incoming freshmen during the start of semesters to
build up their organization population and as well recruit students that
have possible potential for their organization.
III.

SWOT Analysis

With our two-day ocular tour in the campus, the group had

interviewed some of the students of UP Diliman which had helped in

examining the strengths, weaknesses, opportunities and threats of the
University. The following are:
STRENGTHS

Positive image brand

Ever since, the University of the Philippines Diliman is

considered as the number 1 university in our country and it also

considered as one of the best universities in Asia. They have good
reputation and that is why people have big respect for the
university and its students, especially its notable alumni/alumnae.

Has a large space for big events, gatherings, concerts,

tournaments, and other recreational activities.

The best example for this is their Sunken Garden. The UP

Sunken Garden is always busy in the afternoons as Ultimate Frisbee,

soccer and sports teams play until dusk or until the light holds out.
Picnic-goers also favor the Sunken Garden and the Lagoon where
they go to lounge and enjoy being surrounded by trees. This specific
place is a perfect place to get together with friends and have a good
time at the same time enjoy the beauty of nature.

They ensure the safety of its joggers and bikers

The Academic Oval is a popular destination for runners,

joggers, and bikers as the bike lane provides a safe path for those
who engage in these activities and separates the vehicles roaming
around the campus.

They

have

an

activity

that

is

very

uncommon

for

universities, like bird watching

One activity that is increasingly becoming more popular

within the campus is bird watching. UPD is home to a host of

species of endemic and migratory birds, all of which can be seen by
the patient observer. Members of the Wild Bird Club of the
Philippines (WBCP) regularly organize tours for which people can
sign up to watch for the colorful and elusive birds found within the
campus.

They hold the greatest annual student fair.

They have the UP fair and Free Fall. These are not an

ordinary concert with lots of great local bands here in the

Philippines but also it encourages to people to be involved in
different advocacies. Also the proceeds of this event goes to the
building funds of science libraries under PSYSC Science Library
Project which will be built in a Gawad Kalinga Site in Tandang Sora
and in a remote island community in Sitio Ronggot, Laguna. It's a
concert for a cause.

They have a program specifically focusing on recreation.

The UP CHK Community Recreation Program, it is a

university-wide program by the College of Human Kinetics every

summer which focuses on providing recreational activities for all UP
Students. It is a good thing to have this kind of program because it
promotes healthy lifestyle.

Availability of internet Wi-Fi access on every building

Technological advancements like this are very helpful for

the people. Having an access to the internet is like having an access

to the world. This is a big help especially for its students because it
is a very handy and quick way to lots of information (for research).

They have a good and very informative official website

(http://www.upd.edu.ph)

Their official website is full of information. You can find

there everything that you have to know about UP Diliman. It is in

here that you can see what UP Diliman has in terms of educational
facilities, recreational facilities, etc.

Affordability

of

fees

in

using

the

facilities

of

the

university

Affordability of tuition fee and availability of financial aid

programs for students (scholarships)

Encourage involvement of students on the Universitys

recreational activities

Partnerships and support with local government units

and agencies

The University of the Philippines Diliman has many

notable alumni/alumnae which could definitely help to

sustain their positive image and reputation.

On the average, UPD has 24,000 students enrolled in 152
undergraduate and 224 graduate course

That is quite a good number and that signifies the trust of

the people to enroll in such a good university.

They have dormitories and accommodations inside the

campus

Dormitories and accommodations are of a big help for the

students who lives far from the university. It would be very

convenient for them because they will now be near to the UPD and
it would definitely lessen their travel time on going to their classes
every day.

If the dormitorys name is a name of a flower, it is a

dormitory only for women. If its name is a name of a tree, it is a

dormitory only for men.

There are 198 university-based student organizations

categorized
community

as:

academic,

service,

alliance,

dormitory

cause-oriented,

association,

fraternity,

regional/provincial, religious, special interest, sorority,

and sports and recreation. In addition, UPD has 100
college-based student organizations on campus.

These organizations play a vital role in the enhancement of

the academic, leadership development and social well-being of

students in Diliman.

They

have

policy

for

the

maintenance

of

the

environment like Carless Sunday.

It is a policy wherein they close the Oval for cars. It is very

helpful for the environment because it helps to lessen the carbon

emission in the atmosphere.

They ensure quiet and peaceful atmosphere inside the

university

Noisy tricycles, motorcycles, jeepneys, and cars are not

allowed to enter the campus.

WEAKNESSES
The whole lot area of the University of the Philippines
Diliman

is

way too

big for

the

campus

guards

to

safeguard completely.

Because of its lot area which is too big, it is very hard for

the campus guards to completely ensure the campus safety and

security. It will be so hard for them to do the surveillance and to
take a quick action right away if there is a crime that might happen
inside the campus.

The number of different fraternities inside the campus,

which is sometimes resulting to fraternity wars/fights.

It has a very big impact not just for the students or staffs,

but also for the recreational facilities of the campus itself because
fraternity wars/fights could lead to physical violence like throwing of
pillbox, rocks, etc. on both parties which could might harm the
students, staffs, and recreational facilities of the campus.

Not so strict in terms of security check in their entrance

gates.

They are very open to the public to the point that they do

not strictly inspect the belongings of the people who come inside
the university (ex. further inspection on the trunk of the car).

Poor lighting on some roads inside the campus.

It has a negative effect to the students, staffs, and

basically all the people who are walking inside the campus. Since
the university is so open to the public and non-UP students/staffs
can enter the campus premises easily, there could be a snatcher
who could be in these poor lit roads and it could harm the people in
the university.

Some of their recreational facilities are not up-to-date

anymore and they failed to maintain it properly which
results

to

their

facilities

as

not

being

very

much

presentable. (ex. UP Shopping Center)

This results to their facilities not being very appealing to

make use of by the students.

Vandalism

UP students are very expressive with regards to their views

and opinions, especially when it comes to our countrys political

issues. Some walls in UP are painted with creative murals, however,
there are some walls that are painted with illegal vandals with no
message at all (like names of gangs). It has a negative effect to the
universitys image.
It might be difficult to join in a student organization

If a student wants to join an organization, he/she will go

through lots of challenges and tests before he/she can get

accepted.
Some of their policies are not really strictly implemented,
like their Non-smoking policy
They have this policy which could make their students
avoid smoking cigarettes. The idea is really good, but unfortunately,
weve seen many cigarette butts inside the campus. It is a
conclusion that this policy is not being followed strictly and there
are still people that smoke inside a non-smoking campus.

Theres

not

enough

parking

spaces

throughout

the

campus

OPPORTUNITIES
100 million pesos donated by Toyota for the construction
of the GT Toyota center

Inside that is an Asian museum and auditorium building, so

after long day of study student can go here and see what is inside
the museum and learn and relax.

5 million pesos donated by Toyota for traffic safety model

zone project

For the safety of the student who has car and safety also

for the commuters.

There are Public Utility Jeepney (PUJ) lines/routes. (ex:

Trinoma/SM North to UP Ikot, etc.)

This could be a very convenient way for its students to

travel inside the campus especially those who don't have private
cars/bikes/motorcycles. It could also reduce carbon emmission
because it is considered as carpooling wherein many passengers
are in one vehicle.

Those people in the entertainment industry who choose

UP Diliman as their location for a photo/video shoot (ex.
Shooting of a music video)

This could be an opportunity because this is like a free

advertisement on the university's part. Since photo/video shoots are

commonly published or broadcasted publicly, the viewers could see
the beauty of the landscape and looks of the campus, which could
entice them to visit the university.

QS World University Rankings ranked the University of

the Philippines Diliman as the 63 rd best university all over

Asia for 2014.

QS

World

University

Rankings

are

annual

university

rankings published by British Quacquarelli Symonds (QS). This

ranking is known internationally even in other continents and it is an
honor that the University of the Philippines belonged to Asia's top
100 universities. It is a very effective tool that could definitely
attracts students to enroll in the University of the Philippines
Diliman.

THREATS
Vulnerability of the campus to the unlawful acts done by

visitors and non-students entering the university.

Heavy-traffic jam in EDSA and Katipunan area
Economic declines and inflation could have an effect to
students of the university

Inflation could have a big effect to the students because

not all students/families have a good financial capacity. Poverty is

getting worse in our country and it could make some of the students
who do not have so much money to pay for their studies.

Chance of natural calamities that could cause power

outages and damages in the universitys facilities such as
classrooms,

student

dormitories,

employee

housing,

campus landscape, etc.

We do not know when this could happen. It could happen

anytime and anywhere. The University of the Philippines Diliman is

definitely not exempted from this. If this could happen, it would
definitely destroy what the university have, or even worst, death of
its people.

Possibility of economic downfall which can cause the

national

government

to

have

budget

cuts

to

the

university.

As what just became a big issue, the government cut the

budget allotted for education. This enraged not just the UP students,
but also the other public educational institutions in the Philippines.
If this could happen, it would be a big problem not just for the
University of the Philippines, but also to the whole education system
of the Philippines.

Competitors such as other universities in Metro Manila

that have better educational facilities could affect the
students' preferences and possibilities to come to the

university
- This could be a threat because of course if other universities
have more up-to-date educational facilities and it could be very

convenient for its students, then they might enroll and choose
that university over UPD.