Beruflich Dokumente
Kultur Dokumente
Deighton and Johnson, The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy
(2013), available at http://thedma.org/valueofdata.
Unlike legislation, which is static and runs the risk of enshrining practices that may become
out-of-date even before a bill is enacted, industry self-regulation is inherently nimble and thus
better suited to ensuring protections in the rapidly changing information economy. To be effective,
self-regulatory frameworks must be developed and controlled by the businesses that will
eventually adopt them. The business community is uniquely capable of identifying principles that
are workable and that appropriately balance consumers privacy interests with consumers ability
to access exciting services and products.
To the extent that federal legislation is needed, the DMA supports efforts to remove or
modernize outdated laws that impede robust information sharing. For example, the Electronic
Communications Privacy Act (ECPA) is woefully out-of-date and creates a loophole that leads
directly to impositions on consumer privacy, long before recent revelations about government
surveillance were made public. Another example where legislative action is needed is passage of
a national data breach notification law. The DMA and its members have long supported a uniform
national standard for data breach notification. Protecting individuals sensitive personal
information from theft or illegal uses has been and will continue to be a top priority for the datadriven marketing community.
Instead of putting innovation at risk, the economy benefits from identifying and
encouraging market incentives and industry self-regulation to address issues related to privacy.
This approach will sustain consumers benefits from this technology, encourage innovation, and
promote economic growth, while also addressing important privacy considerations.
Sincerely,
Peggy Hudson
Senior Vice President, Government Affairs
Direct Marketing Association
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