Beruflich Dokumente
Kultur Dokumente
ParisSvres
27/11
ParisSvres
Cumulus Working Papers
Publication Series G
Aalto University
School of Arts, Design
and Architecture
2012
editor in chief
Eija Salmi
editors
Justyna Maciak
Luis Perez-Simon
Cecilie Talopp
lay-out
Jani Pulkka
graphic design
Original Cumulus Working Papers concept
was developed at the University of Art and
Design Helsinki, Department of Product
and Strategic Design, Autumn Term 1998
with Timo Jokivaara, University of Art and
Design Helsinki, Miguel Oliva Snchez, Escola
Superior de Disseny Elisava, Barcelona and
Krisztina Szinger, Hungarian University of
Craft and Design, Budapest. The concept was
redesigned 2006 by Jani Pulkka, University
of Art and Design Helsinki.
for further information on cumulus
association and cumulus working papers
Cumulus Secretariat
Aalto University
School of Arts, Design and Architecture
po box 31000
00076 Aalto
Finland
T +358505927060
F +358947030595
E cumulus@taik.fi
W http://www.cumulusassociation.org
Writers Manual for Cumulus Working Papers
available at Cumulus Secretariat.
Copyright: Aalto University School of Arts,
Design and Architecture and the authors.
ISBN 978-952-60-0050-3 (print)
ISBN 978-952-60-0051-0 (pdf)
ISSN 1795 1879 Cumulus working papers (pdf)
ISSN 1456 307X Cumulus working papers (print)
Kyriiri Oy
Helsinki 2012
SQS-COC-100353
Contents
Cumulus conference
ParisSvres
Crossing Talents!
Tranversality in Innovation:
power and responsibility
of the designer
1922 May 2011
Strate College
ParisSvres, France
a bst ract s
pa ne l 1
pa ne l 1
Franois Kosciusko-Morizet
7 Welcome to Sevres
opening speech
Christian Guellerin
8 About Transversality
pa ne l 2
Anne Asensio
Fabienne Cammas
Jean-Claude Charlet
Cathy Huang
Yo Kamingai
Mark Lloyd
Jamie Brassett
Chiara Colombi
Peter Stebbing
pa ne l 2
6 Welcome speech
Theresa De Lobo
15 Integrating an Interdisciplinary
Experience into Design Education
pa ne l 3 Nansi Van Geetsom,
A. Milligan, G. Savage
Heikki Jylh-Vuorio
pa ne l 4
pa ne l 5
17 Intergenerational Relationships.
An academic design project at the
University of Aveiro
pa ne l 5
Cynthia Lawson
Contents
Contents
panel 5
Paul Woodruffe
Loredana Di Lucchio
Patricia Ribault
Georg-Christof Bertsch
Norma Coral
panel 8
se le ct e d full pa p e rs
Panel 1
Multidisciplinary education program
Nathana Boonlaor Woranooch Chuenrudeemol
Daranee Lehtonen
Adital Ela
Laurence Mauderli
Panel 4
Working with business on
open innovation
Carolyn Barnes Andrew Hateley Simone Taffe
Contents
Panel 6
Failure & Innovation
Mahmet Ali Altin
Panel2
Innovation in
entrepreneurship
Lorenzo Imbesi
Design Comes
Out of Industry
New Critical Approaches for Design
in the Economy of Post- Production
Introduction
The maturity of the contemporary society of knowledge along with the spread of the new technologies
of information produced an historical turn, making us
to rethinking few of the ideas related to the activity of
the designer and his position within society. The emergence of international finance and advanced services
and the decline of industrial capitalism, taken as the
main contractor for the operator of the project, marks
the end of the centrality of the factory as a single reference point for the production and the project itself
(Castells, 1996; Florida, 2003). If the Taylorist-Fordist
paradigm of mass production was a vital figure for industrial design in twentieth-century memory, generations
of youngsters have already seen and come to terms with
deindustrialization and the affirmation of the services
sector (Rullani, 2004). While fathers and grandfathers
had a role in the assembly line in close contact with
the manufacturing process from which they drew objectives and stimuli, their sons and grandsons who are
in contact with the fluidity of the new tools and technologies for the project have instead become aware
of their role of service and innovation strategy.
Rullani observes the born of the factory of the immaterial which produces the symbols and the knowledge
associated with the related manufactured objects, while
combining expertise, economical investments, creative
imagination and ability to communicate (Rullani, 2004).
That is, the factory of the immaterial comes from an organized system of collective intelligence (Levy, 1999),
which creates and multiplies the value of the meanings
assigned to the objects: the economy connected with the
material transformation still remains the base, which
continues to be necessary, but on which has grown an
immaterial economy that has become the most decisive and important economy (Gorz, 2003).
Lorenzo Imbesi
Design Comes Out of Industry
Manufacturing Knowledge
financial markets.
Then, the question would be: is there still any space for
The emergence of new forms of art based on the innovation in the world of electronic media such as graph-
gressive emergence of the tertiary sector and the following growth of the demand for skilled labor, particu-
Crisis
37
38
porary society.
of an absolute progress.
of the paradigm of production, which can be represented with the transition from a model based on the large
(Coriat, 1991)
Mixed Routes
to the historical shift of its role within innovation processes towards activities connected to the service in-
tify with the rigidity of the assembly line, nor with mass
recently, Gilmore and Pine put the direct and active in-
39
40
er order, in which even the project, at this time in second place, finds forms and applications. Namely, we are
moving from the culture of project which is the organ-
which are already in circulation in the market. Internet can be considered the interactive mental space in
Self-Capitalism
and knowledge, as well as resources and tools, to the accomplishment of projects and products. If the big Fordist
Sampling Creativity
41
42
References
43
126
6/2011
Full Members
AUSTRALIA (4)
>>
Swinburne University of Technology,
Faculty of Design, Melbourne
>>
Royal Melbourne Institute of
Technology (RMIT), Melbourne
>>
School of Design, Queensland
University of Technology
>>
Australian Academy of Design,
Melbourne
AUSTRIA (5)
>>
University for Applied Science (FHJOANNEUM), Industrial Design, Graz
>>
Vorarlberg University of Applied
Sciences, Media Design, Dornbirn
>>
University of Art and Design Linz
>>
Salzburg University of Applied
Science, Salzburg
>>
University of Applied Arts Wien
BELGIUM (5)
>>
Katholieke Hogeschool Limburg,
Media and Design Academy, Genk
>>
Sint Lukas Brussels University
College of Art and Design, Brussels
>>
Mechelen University College
>>
Ecole Superieure des Arts Saint-Luc,
Brussels
>>
Department of Design Science,
Artesis University College of Antwerp
BRAZIL (3)
>>
Pontificia Universidade Catlica do
Rio de Janeiro PUC-Rio
>>
Universidade do Valo do Rio dos Sinos
(UNISINOS) Design School, Porto
Alegre
>>
ESDI Escola Superior de Desenho
Industrial, Rio de Janeiro
CANADA (4)
>>
OCAD University Toronto
>>
Emily Carr University of Art and
Design, Vancouver
>>
University of Montreal, School of
Industrial Design, Montreal
>>
School of Industrial Design, Carleton
University, Ottawa
CHILE (3)
>>
Pontificia Universidad Catlica de
Chile (PUC Chile), FADEU, Santiago
>>
Instituto Profesional DuocUC, School
of Design, School of Communication,
Santiago
>>
University of Valparaiso
CHINA (10)
>>
Central Academy of Fine Arts CAFA,
School of Design, Beijing
>>
Hunan University, School of Design,
Changsha
>>
Shandong University of Art and
Design (SUAD), Jinan
>>
Hong Kong Polytechnic University,
School of Design, Hong Kong
>>
Tongji University, College of
Architecture and Urban Planning
(CAUP), Shanghai
>>
Tsinghua University, Academy of Arts
and Design, Beijing
>>
Cheung Kong School of Art and
Design, Shantou University, Shantou
>>
Hong Kong Design Institute
>>
School of Design, Jiangnan University,
Wuxi
>>
Shanghai Institute of Visual Art
(SIVA), Fudan University
CZECH REPUBLIC (1)
>>
Academy of Arts, Architecture and
Design, Prague
DENMARK (4)
>>
Aarhus School of Architecture, Aarhus
>>
Danmarks Designskole, Copenhagen
>>
Royal Danish Academy of Fine Arts,
School of Architecture, Copenhagen
>>
Designskolen Kolding
ESTONIA (2)
>>
Estonian Academy of Arts, Tallinn
>>
University of Tartu
FINLAND (6)
>>
Aalto University School of Arts,
Design and Architecture Helsinki
(Coordinator of Cumulus)
>>
HAMK University of Applied Sciences,
Programme in Design, Hmeenlinna
>>
Lahti University of Applied Sciences,
Institute of Design, Lahti
>>
University of Lapland, Faculty of Art
and Design, Rovaniemi
>>
Helsinki Metropolia University of
Applied Sciences
>>
Savonia University of Applied
Sciences, Kuopio Academy of Design,
Kuopio
FRANCE (18)
>>
Ecole de design Nantes Atlantique,
Nantes
>>
Institut dArts Visuels (IAV), School of
Higher Education in Art and Design,
Orlans
>>
Ecole dArt Maryse Eloy, Paris
>>
Paris Institute of Art and Design,
Ecole Duperr
>>
Paris Institute of Art and Design,
Ecole Estienne
>>
Ecole de Communication Visuelle
(ECV), Paris
>>
Ecole Suprieure dArts Graphiques
et dArchitecture Interieure-Design
(ESAG)-Penninghen, Paris
>>
Olivier de Serres, Paris cole
Nationale Suprieure des Arts
Appliqus et des Mtiers dArts
>>
Les Ateliers Ecole Nationale
Superieure de Creation Industrielle,
Paris
>>
Reims School of Art & Design,
Department of Design and Art, Reims
>>
Strate College Designers, Paris
>>
Ecole Suprieure dArt et Design de
Saint-Etienne (ESADSE)
>>
Ecole Internationale de Design (EID),
Toulon
>>
University of Toulouse Le Mirail, Art
and Design Department, Toulouse
>>
Parsons Paris School of Art and
Design, Paris
>>
Higher School of Visual Arts and
Design (ENSAD), Paris
>>
ESAIL (Ecole Suprieure dArchitecture Intrieure de Lyon), Lyon
>>
cole intuit lab, Paris
GERMANY (8)
>>
University of Applied Sciences
Cologne, Kln International School of
Design (KISD)
>>
Folkwang University, Faculty of Art
and Design, Essen
>>
Burg Giebichenstein University of Art
and Design, Faculty of Design, Halle
>>
Hochschule fr Gestaltung
Offenbach am Main
>>
Pforzheim University of Applied
Sciences, School of Design,
Pforzheim
>>
Hochschule fr Gestaltung,
Schwbish Gmnd
>>
University of Applied Sciences
Wrzburg, Faculty of Design
>>
FH-Dortmund, FB-Design
GREAT BRITAIN (11)
>>
Arts University College at
Bournemouth
>>
Edinburgh Napier University, School
of Arts and Creative Industries
>>
Ravensbourne College of Design and
Communication London
>>
Royal College of Art London
>>
University of Salford, School of Art
& Design
>>
University College Falmouth,
Cornwall
>>
University for the Creative Arts,
Epsom
>>
London College of Communication,
University of the Arts
>>
Leeds College of Art
>>
Nottingham Trent University
>>
Central Saint-Martins College,
London
GREECE (2)
>>
Technological Educational Institution
(T.E.I) of Athens, Faculty of Art and
Design
>>
AKTO AthenianArtistic Technological
Group, Athens
HUNGARY (1)
>>
Moholy-Nagy University of Art and
Design Budapest
ICELAND (1)
>>
Iceland Academy of the Arts
Reykjavik
INDIA (3)
>>
Ujwal Trust, Srishti School of Art,
Design and Technology, Bangalore
>>
Indian Institute of Technology
Bombay (IIT), Industrial Design
Centre (IDC)
>>
MIT Institute of Design, Maharashtra
Academy of Engineering and Edu
cational Research (MAEER), Pune
IRELAND (2)
>>
National College of Art and Design
Dublin
>>
Dublin Institute of Technology (DIT),
School of Art, Design and Printing,
Dublin
ISRAEL (1)
>>
Holon Institute of Technology
ITALY (8)
>>
Free University of Bozen-Bolzano,
Faculty of Design and Art
>>
Domus Academy, Milan
>>
Istituto Europeo di Design Scuola
S.p.A., Milan
>>
Politecnico di Milano, Facolta del
Design, Milan
>>
University of Rome La Sapienza,
Industrial Design, Rome
>>
ISIA di Roma, Istituto Superiore Industrie Artistiche, Industrial Design,
Rome
>>
Scuola Politecnica di Design (SPD),
Milan
>>
ISIA Florence, Higher Institute for
Artistic Industries
JAPAN (5)
>>
Kyoto Seika University, Faculty of Art,
Design and Manga, Kyoto
>>
Tokyo Zokei University Tokyo
>>
Nagoya City University, School of
Design and Architecture, Nagoya
>>
Chiba University
>>
Kobe Design University, Faculty of
Arts & Design
LATVIA (1)
>>
Art Academy of Latvia, Riga
LEBANON (1)
>>
Lebanese American University, Beirut
LITHUANIA (1)
>>
Vilnius Academy of Fine Arts, Vilnius
MAROCCO (1)
>>
Ecole suprieure de Design, ArtCom
Sup Casablanca
THE NETHERLANDS (5)
>>
Design Academy Eindhoven
>>
Royal Academy of Art, The Hague
>>
Rotterdam University, Willem de
Kooning Academy
>>
Utrecht School of the Arts, Faculty of
Visual Art and Design
>>
Windesheim University of Applied
Sciences, Zwolle
NEW ZEALAND (4)
>>
Unitec New Zealand, Department of
Design and Visual Arts, Auckland
>>
Victoria University of Wellington,
Faculty of Architecture and Design,
Wellington
>>
Massey University, Wellington
>>
Otago Institute of Design, Dunedin
NORWAY (5)
>>
Bergen National Academy of the Arts
(KHiB), Bergen
>>
Akershus University College, Department of Product Design, Blaker
>>
Oslo National Academy of the Arts
(KHiO), Faculty of Design, Oslo
>>
Oslo School of Architecture and
Design (AHO), Oslo
>>
Oslo University College (HiO), Faculty
of Art, Design and Drama, Oslo
POLAND (3)
>>
Jan Matejko Academy of Fine Arts,
Cracow
>>
Academy of Fine Arts, Faculty of
Industrial Design, Warsaw
>>
Polish-Japanese Institute of
Information Technology, Warsaw
PORTUGAL (3)
>>
Instituto de Artes Visuais Design e
Marketing (IADE), Escola Superior de
Design, Lisbon
>>
Escola Superior de Artes e Design
(ESAD), Senhora da Hora
>>
University of Aveiro
REPUBLIC OF KOREA (3)
>>
Kookmin University, Graduate School
of Techno Design, Seoul
>>
Hongik University, International
Design School of Advanced Studies
(IDAS), Seoul
>>
Seoul National University, Future
Culture Design Agency, Seoul
RUSSIA (4)
>>
Saint Petersburg State University of
Technology and Design, Department
of Design
>>
Saint Petersburg State Polytechnical
University
>>
Faculty of Arts, Saint Petersburg
State University
>>
Interior Design Chair, Nizhny
Novgorod State University of
Architecture and Civil Engineering
(NNGASU)
SINGAPORE (1)
>>
Temasek Polytechnic, Temasek
Design School, Singapore
SLOVAKIA (1)
>>
Academy of Fine Arts and Design
Bratislava
SLOVENIA (2)
>>
University of Ljubljana, Academy of
Fine Art and Design
>>
University of Ljubljana, Department
of Textiles
SOUTH AFRICA (1)
>>
Greenside Design Center, College of
Design, Johannesburg
127
128
SPAIN (4)
>>
Escola Superior de Disseny Elisava,
Barcelona
>>
Mondragon Goi Eskola Politeknikoa,
Mechanical Department and Chair of
Industrial Design
>>
Escola DArt Superior de Disseny de
Castello Castell
>>
Escola dArt i Superior de Disseny de
Valencia (EASD Valencia)
SWEDEN (9)
>>
University College of Bors, Swedish
School of Textiles
>>
Chalmers University of Technology,
Dept. of Product and Production
Development, Gothenburg
>>
University of Gothenburg, Faculty of
Fine, Applied and Performing Arts
>>
University of Gothenburg, HDK
Steneby, School of Design and Craft
>>
Lund University (LTH), Industrial
Design
>>
Beckmans College of Design,
Stockholm
>>
Konstfack Stockholm
>>
Ume University, Ume Institute of
Design
>>
Linnaeus University, Department of
Design
SWITZERLAND (6)
>>
Nordwestschweiz, University of Art
and Design (FHNW), Aarau & Basel
>>
Genve University of Art and Design
(HEAD)
>>
University of Art and Design
Lausanne (ECAL)
>>
Lucerne University of Applied
Sciences and Arts
>>
Zrich University of the Arts,
Department Design & Art Education
>>
Bern University of the Arts
Department of Design and Fine Arts
TAIWAN (2)
>>
National Yunlin University of Science
and Technology (YunTech), College of
Design, Yunlin
>>
National Chiao Tung University,
Institute of Applied Arts, Hsinchu
THAILAND (1)
>>
School of Architecture and Design,
King Mongkut's University of
Technology Thonburi, Bangkok
TURKEY (3)
>>
Istanbul Bilgi University, Visual
Communication Design Department
>>
Anadolu University Eskisehir
>>
Istanbul Technical University
USA (7)
>>
Maryland Institute, College of Art
(MICA), Baltimore
>>
Rocky Mountain College of Art and
Design, Denver
>>
Art Center College of Design,
Pasadena
>>
Parsons The New School for Design,
New York
>>
Ringling College of Art and Design,
Sarasota
>>
School of Design, Savannah College
of Art and Design
>>
Department of Design, The Ohio
State University, Columbus
>>
Design Innovation, Charleroi