SUMMER CRUSH GAMES II

SPONSORSHIP
PROPOSAL

INTRODUCTION

About Summer
Crush Games
The Summer Crush Games
are a CrossFit competition
open to athletes worldwide,
an event that tests fitness and
capacity.
The Games are designed to unite and
challenge fitness enthusiasts. Our goal is to
provide an avenue for these athletes to display
their skills. Competitions are an essential
source of motivation and acknowledgement,
creating a stage to share the results of hard
work with peers, family and friends.
Events supporting the rapidly growing CrossFit
community in America are in demand, and we
have a clear perspective of what the fitness
community desires in a competition.

ABOUT THE GAMES

The Sport of Fitness

Endurance, Stamina, Strength,
Flexibility, Coordination, Agility,
Balance, Accuracy, Power, Speed
Using the CrossFit methodology fitness is
defined as increased work capacity across
broad time and modal domains. Athletes are
challenged to rigorous training and consistent
practice in order to increase their capacity to do
real work over time.

Training yields endurance, stamina, strength
and flexibility. By contrast, improvements in
coordination, agility, balance and accuracy are
obtained through practice. Power and speed
are adaptations of both.
Only by testing all of these skills can we truly
find who is fit.
Through gymnastics we develop extraordinary
strength along with upper body and trunk
flexibility. Callisthenic movements such as pullups, push-ups, dips and rope climbing, develop

coordination, balance, agility and accuracy.

Olympic weight lifting tests athletes strength,
speed, power and flexibility. The clean, jerk and
the snatch, develop and improve coordination,
agility, accuracy and balance. These lifts are as
challenging as any movement in all of sport.
CrossFit workouts (WODS) are composed of a
broad range of functional movements, such as
gymnastics, Olympic and power lifts. These are
the core movements of life, found everywhere
and built naturally into our DNA. They move the
largest loads the longest distances quickly and
effectively. These movements form the basis of
our exercise program.

ABOUT THE GAMES

The Growth of The Sport

The Sport of CrossFit is growing
globally at a rate of 350% a
year, nearly 1% a day. CFHQ
receives over 60 new affiliation
applications per month

The East Coast of the United States holds

the most CrossFit boxes at 1160 and rapidly
climbing. In Florida, Georgia, Alabama and
South Carolina alone sit 410 locations.
I Am CrossFit owners of the Summer
Crush Games is directly related to the
development 15 CrossFit locations and owns
5 of them.

350

FASTEST GROWTH REGIONS

NORTHEAST

258 Gyms / Boxes

SOUTHWEST

258 Gyms / Boxes

GULF COST

222 Gyms / Boxes

SOUTHEAST

199 Gyms / Boxes

OTHER

100-150 Gyms / Boxes

ABOUT THE GAMES

Who hosts Summer

Crush Games?
The Summer Crush Games event is operated
by the I Am CrossFit family. With five locations
in Miami, we are proud to be the largest CrossFit
family in the world. The average CrossFit box
holds 200 members. Our close-knit family
consists of 2,100 members and counting. We
are the leaders in the Southeast CrossFit
community.

NOTABLE ATHLETES:

Greg Glassman, founder and CEO of CrossFit

Inc., regards us among the Top 5 Affiliates in
the world. What an honor! We take pride in
what we do and take nothing lightlyit shows.

Chase Daniels (16th in Worlds)

Jared Davis (22nd in Worlds)
Jeremy Thiel (2008, 3rd place in the World)
Lance Cantu (60th in Worlds)

Female
RX Division

TOP TEAMS:
Brick

Male
RX Division

6th In The World

Hardcore

10th In The World

Team Vida

21st In The World

I Am CrossFit

8th in SE Region

Jamie Gold (2nd in CE Regionals)

Cheryl Nasso (1nd in SE Regionals)
Leah Polaski (30th in Worlds)
Jennifer Jones (4th Mid-Atlantic Regionals)
Shana Alverson (2nd in SE Regions)

ABOUT THE GAMES

We Made It Larger
In Every Aspect
Due to the success of last years
event we felt obligated to push the
boundaries in 2012.
The 2012 Summer Crush Games will create
more opportunities (and rewards) for athletes
and their supporters.
Our mission is to provide an event that will
recreate the environment and grandeur of the
official CrossFit Games. Crossfitters, regardless
of their fitness capacity, should feel the rush
of WODing in a major competition. With nearly
500 registration slots available and two days of
events, this years games are twice the size.
We have also added a twist to the team
competition in order to add an element of box
pride, not seen up until now. Teams register

under the CrossFit box where they train. Once

scores are tallied, we will combine scores for
men and women training at the same box, and
name the Summer Crush Games FITTEST
BOX.

5,000 SPECTATORS EXPECTED

The Games will include live entertainment
by popular, local bands and DJs. A centrally
located stage placed at the heart of the event
brings athletes and spectators together.
Over a dozen well-known Miami food trucks
fuel the day. Families and young children enjoy
the bounce houses, rides and games in the Fun
Zone. Four-hundred fifty six athletes vie for the
Top title in their respective divisions.

THE 2011 GAMES

Last Years Games

2011 SPONSORS:
Reebok, Maverick and Vita Coco. There were
thirty vendors and 3 food trucks. Other notable
sponsors included athletic companies such as
Specialized Fitness Resources.

VENDORS:
Apparel was sold by leaders in the
community, such as Life As RX, 3-2-1
Apparel, and Fashletics. Top nutrition gurus
like Everyday Paleo and The Primal Blueprint
donated prizes to the winners.

REGISTRATION FACTS:

30 30
Male Scaled slots
(sold out in 4 days)
60 left on waiting list

Female Scaled slots

(sold out in 4 days)
38 left on waiting list

60 46
Male Rx slots (sold
out in 3 days)
51 left on waiting list.

46 Women Rx slots
(sold out in 16 days)
4 left on waiting list

THE 2012 GAMES

The 2012 Games

EVENT HIGHLIGHTS:

2012 CONFIRMED SPONSORS:

2 days of events
456 available athlete slots
120 Rx slots
120 Scaled slots
72 Team slots
Expecting over 5,000 spectators
5 event arenas including floater WOD
Music and DJ area with beer and wine bar
Family area
Tailgate area inside venue.

EVENT DETAILS:
SCG will provide that stage for the scaled
athletes on Saturday. The grand finale event
will have all eyes focused on them. By Saturday
night, we will crown a top male and female
scaled.
Rx will begin their weekend Saturday afternoon
with the SCG Total, a test of strength, power
and speed. These amazing athletes will need
to put up big numbers if they plan on staying

in the forefront going into Sunday. Sunday will

showcase the RX athletes in fast, fun, yet brutal
workouts. Sunday afternoon we name the top
male and female athletes.
The Teams Division format will be new in
2012, dividing the teams into male and female
divisions. 36 male and 36 female teams will
compete in their same gender division to find
the top three athletes. Top Male team and top
Female team will be announced by the end of
the day on Sunday.

SPONSORSHIP

Sponsorship
SPONSORSHIP DETAILS:
We recognize that a well-run event is similar
to an eco-system, where everything depends
and relies on one another to be successful. It
is our duty to make sure all aspects are coordinated to do just that. Our goal is to maximize your brand recognition within the fitness
community and also generate profit through
product sales.

Our dedicated sponsorship team is available

to ensure you maximize your exposure as an
SCG sponsor. If you have a specific request,
please contact us. We will work diligently to
make sure your needs are met.
All sponsors may sign up to give prizes to
athletes. Please email Claudia@summercrushgames.com

Below is a general outline of our established

, which can be tailored to meet your needs.

BRONZE PACKAGE:

SILVER PACKAGE:

1 banner of your choice to be placed on entrance row

1 banner of your choice to be placed on entrance row

1 product brand sample and/or flyer to be placed in swag bag

for athletes.

1 product brand sample and/or flyer to be placed in swag bag

for athletes.

Brand logo and link to your website SCG site sponsor page

Brand logo and link to your website SCG site sponsor page

Our acknowledgement of your companys participation in this

years Summer Crush Games throughout all our social media
avenues, Facebook, Twitter, Instagram.

Our acknowledgement of your companys participation in this

years Summer Crush Games throughout all our social media
avenues, Facebook, Twitter, Instagram.
10 x 10 area for vendor. Tent provided by SCG. Ask us about
chairs and tables if needed.

$500

30 Slots Available

$1,250
30 Slots Available

SPONSORSHIP

GOLD PACKAGE:

PLATINUM PACKAGE:

Everything in the Silver Package plus

Make the Summer Crush Games yours by exposing your brand to the
fastest growing fitness segment in the world. Our exclusive Platinum
Package offers one lucky sponsor the unique opportunity to co-brand
the Summer Crush Games. The package includes everything in the
Gold Package plus...

Brand logo to be placed underneath the Summer Crush

Games logo on all its print work.
Brand logo on home page of website www.
summercrushgames.com also on Sponsor page
Your logo on our site will link back to your site.
Brand Logo to be placed on all 5 of our CrossFit box websites
with link to your website till the end of 2012.
Brand banner in or around all stage areas (banners provided
by vendor)

TITLE SPONSOR:
The Your Company Name Summer Crush Games

TITLE SPONSOR CO-BRANDING:

Your company name or logo combined with the Summer Crush
Games logo and branding collateral.

Banner will be placed in our boxes till end of 2012 (up to 5,

one for each box)
Brand linked on any publication associated with SCG (including
banners, posters, flyers, articles, interviews, etc)

YOUR LOGO HERE

10 x 10 area located right next to main WOD arena covered by

roof
Name recognition associated with SCG announced during
event
WOD (workout event) named after your brand.
ie: Killer Apparel presents Event #4
Access to sell products in any, or all 5 of our boxes (I Am
CrossFit Family boxes located throughout Miami. 2,000
members) throughout any four consecutive months of the year
that you choose. Vendor responsible for kiosk and managing
stock and sales. Ask more about this detail.

$7,000
6 Slots Available

YOU ALSO GET:

Brand banner in or around all stage areas, number of banners
unlimited (banners provided by vendor)
15 x 15 area located right next to main WOD arena covered by roof

$15,000
1 Slot Available

SUMMER CRUSH GAMES II

Web: www.SummerCrushGames.com
Twitter: @SummerCrushGame
Facebook: www.facebook.com/summer.crush.1
Sponsorship Opportunities: claudia@summercrushgames.com