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Megatrends
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PwC
Megatrends
Shift in global
economic power
PwC
Demographic
shifts
Accelerating
urbanization
Climate change
and resource
scarcity
Technological
breakthroughs
2009
2050
$29.0
$20.9
trillion GDP trillion GDP
$69.3
trillion GDP
G7
(US, Japan,
Germany, UK,
France, Italy
Canada)
PwC
E7
(China, India,
Brazil, Russia,
Indonesia, Mexico,
Turkey)
G7
(US, Japan,
Germany, UK,
France, Italy
Canada)
$138.2
trillion GDP
E7
(China, India, Brazil, Russia,
Indonesia, Mexico, Turkey)
Implications
and opportunities
Shift in global
economic power
For Business
Focus on global market share, new customers, new markets as the global
economic power shifts
PwC
Demographic shifts
Demographic
shifts
2009
$21.3 trillion
2030
$55.7 trillion
Asia
Pac
Asia
Pac
PwC
Implications
and opportunities
Demographic
shifts
For Business
Shifts in longevity will affect business models, pension costs, talent
goals/ambitions
Health systems need to be re-engineered (and paid for)
The workforce will need to be retooled
Customer preferences and who drives them
PwC
Accelerating urbanization
Accelerating
urbanization
72%
increase
PwC
Implications
and opportunities
Accelerating
urbanization
For Business
Infrastructure demands and development
Organizing strategies to address social changes and challenges
PwC
50%
more energy
PwC
40%
35%
more water
more food
10
Implications
and opportunities
Climate change
and resource
scarcity
For Business
Rising prices for commodities
Focus on sustainability
Innovation around alternative energy, water management, agribusiness, and
food production are areas for potential
11
Technological breakthroughs
Technological
breakthroughs
World
Population
6.3 billion
6.8 billion
7.2 billion
7.6 billion
Connected
Devices
500 million
12.5 billion
25 billion
50 billion
Connected
Devices
Per Person
0.08
More
connected
devices than
people
2003
1.84
2010
3.47
2015
6.58
2020
2008
Source: Cisco IBSG
PwC
12
Implications
and opportunities
Technological
breakthroughs
For Business
New opportunities
New ways to do business
Shifting business landscape
PwC
13
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