Local marketing biz

Check this out http://www.localmarketernews.com/dallas-live-event/ and or

http://masterlocalmarketinglive.com/
We should go to this. Its FREE event and mostly content delivered. would take renting
a car or flying and cheap hotel for 2 days. fly out thurs night and back sunday. or rent a
car and drive that shit but would rather fly.
Feel that this would shortcut us a lot and provide an opportunity for us to really grind on
the biz over the weekend and pick the brains of others who are already doing it and
steal a lot of their material.
plane ticket and cheap food brother thats all investment. I got the room all the way.

this site good tips http://www.localmarketernews.com

shit we need to get on the ball of

Biz name - and need biz name my 3 names
3% Marketing
Local 3
Local Leads Marketing
Lead Kings
Local Marketing Concepts
Local Online Solutions
local marketing solutions
Local Authority Marketing
Local Authority Marketing Solutions
online authority marketing solutions
Rapid Results Marketing solutions
results marketing solutions
We are the fucking shit and smarter than you at marketing llc
local pros-online visibility experts
j&j local marketing
Getseen local marketing
Local leads
logo- I will get milton, terrell, bill, jeff to design one and I think 99designs or fiverr we
could post on
milton sent these questions to fill out for logo design

1. Who are you? What do you do?

local marketing experts. Offer marketing services, consulting and
coaching in both online and offline marketing for small businesses.

2. Your Objectives
Where do you want to go?
Become THE local authorities on marketing

3. Desired results and vision

How would you like the business to be perceived?
Effective, trustworthy, personal feel to it. Authoritative. Experts. Smart
motherfuckers

4. Target Market
Who is your audience? Demographic?
small businesses from upstart to running midsize locally owned
businesses grossing up to 5 million

5. Competition
Who are your main competitors?
Website guys, clipper, kroger, rebel, local news, other local
marketers.business owners who think they can do it themselves

6. Success Criteria
Define how you will judge a successful project:
Right now me and my business partner like the feel of it as I have no other
process for making a judgement. Showing business owners how important
marketing is for their business.

7. Design Criteria

What do you want this project say about you?

trust, professional, results, quality

8. Color Preferences
If you had to describe your business as a color, which one would it be and
why?
Blue and Orange- Blue gives feelings of trust and Orange builds feelings
associated with value. Some of the largest retailers and news shows use
these two colors for these 2 reasons. Black for authority

9. Marketing
What methods have you used in the past?
Please check all that apply:
Direct Mail
Newspaper
Brochure
Billboard
Radio
Flyer
Business Card
Stationary
Other
ppc, guerilla
10. Keywords.
Please list 5 words that describe your company:
marketing, online, strategy, direct response, tracking
or professional, passionate, hungry, desperate, value

11. Creative Feedback

Whose input will you rely on mostly?
Please check all that apply:


Target Audience
Business Partner
Company Employees
Close Friend / Spouse
Milton Ruiz
Other, please list: ryan diess, etc
12. Additional Thoughts
Please describe any other thoughts:
biz cardsusp- get the gist of one write out some that come to mind here
1. A local marketing Consulting and service provider with tailored online and
offline Marketing solutions Not one size fits all
2. local marketing experts providing online and offline solutions tailored to
your business
3. Marketing experts for local businesses helping businesses get found by
highly targeted customers
4. local marketers helping local businesses get found by locals
5. Local marketing solutions for your business to generate targeted leads to
your business

6. Local marketing for local businesses to local customers. - (my top pick just
reworded your #4)

bank- set up llc first then open

payment processing- old school start maybe checks and square but need a merchant
account for auto billing

llc- 300 to 350 or we could do it ourselves. Jeff just did his so ....
what to do - http://www.sos.ms.gov/links/business/fees/llcs/i0100.pdf print this and mail- http://www.sos.ms.gov/links/business/fees/llcs/F0100.pdf
state - http://www.sos.ms.gov/business_services_business_formation.aspx
need to look at difference between llp and llc and partnerships etc and what we need to
do to sell in other states. Just research difference
need an EIN after submit.
insurance- ask your wife
contracts- lawyer fees. Legal zoom, got a friend, trade off etc
book- odesk elance general overview of local marketing sales letter turned to book
webesite etc- username localauthoritymarketing password Local3%
webinars and presentations- copy and steal to save time for now and try to beat
control later

sales processes- just dedicate a day to bang this out then go back to it often before &
after every pitch
sales letter- webinar or VSL or written, steal somebodies and redo it
testimonials- mark, johnny, friends for start
servicesppc- perry marshall has a couple courses we should get.
set up for search 1500
set up for display 1500
banner ads 50 per ad
retargeting 1000
conversion tracking 500
managing 500 month minimum but may go up based on spend etc
consultation 1000
dvd course 2000
keyword research- 500
search ads 50 a piece
DON'T YOU THINK "SETUP" SHOULD INCLUDE KEYWORDS AND ADS?

directory listings1000 list you in 50 directories and optimize the top ten. 1500 for 100 directories.
and 199 a month to manage
places page optimise- easy $400 bucks plus 199 a month
text marketing- easy dont remember but go look at it again
email marketing- sell affiliate infusionsoft, charge 1500 or so for set up and can charge
for emails.
INFUSIONSOFT IS PRETTY COMPLICATED COULD SCARE OFF SOME CLIENTS.
analytics- charge 500 buck for setup and 199 a month to email reports.
pr releases- outsource
video marketing- 100 bucks a video. 10 videos 900, 50 videos 80 a piece, 100 videos
60 a piece and or charge a monthly fee to put up 3 videos a month on a contract or
something
LIKE THE MONTHLY SERVICE
social media- can charge for posting on 1 or more platforms, responding, per post,
running ads, promoting post, gaining fans, setting up, all kinds of shit. UP/SIDESELLCUSTOM FACEBOOK CONTESTS FOR LIST BUILDING (WILDFIRE)
THAT EMAIL IS A GOOD TEMPLATE FOR SERVICES
article subs- outsource and submit
Blogging- charge for set up and or posting responding etc
reviewssales training- boot camp or seminar or only for their company or dvd
info products- anything we do screen capture package and sell
workshopsseminars- just a pitch fest with content on front just to sell mastermind
mastermind- what it is start with one option then start upgrade option. read dan
kennedy notes
package deals/ google takeover- package
ADWORDS, YOUTUBE, PLACES PAGE, WHAT ELSE RANKS WELL ON
GOOGLE??? SHOULD BE CHEAPER THAN IF YOU BOUGHT EACH.
print advertising consultingapp development- outsource
mobile site and marketing- outsource
logo and graphic design- referral fee
eddm flyermedia buying and tracking- banner ads on content and local news/radio advertising
banner/email drops to our city sitesqueeze page build and design- only to certain peeps and charge up and down
website consultingmarketing consultations-

Cars and clothesorder a few shirts with logo cost 100 bucks or less and where those with jeans or
khakis til otherwise. Car ehhh
gameplanuse chamber of Com., meetup, seminars, bni network & others, library, linkedin, to do
either presentation/ webinar
when live presentation know who is in the meeting and use website consult purl to get
full contact open communications and shock and awe effect. hand out cards with purl
referrals, face to face cold call etc and direct mail to set up and push to one on one sale
and or webinar.
lead in with eddm and mail book to cold lead,
EDDM is lead in offer starting and thought is that it is going to be control but can rotate
different offers as bait to pull in different biz. May have them self select which area of biz
is weakest and which is strongest etc to put proper lead in offer out there.
Low barrier of entry and make money on backend upsells.
Also get well connected best businesses that do b2b like accountants, lawyers, web
designers etc to recommend our services and give gifts, be on their receipts etc
2 dif businesses
2nd being eddm biz which is cover cost of mailing , brand mailing, 1 spot ours with lead
gen offer to build list, cash in on list, switch eddm mail piece to only cover us or send
additional piece of only local city site and offer to build list, use site and email to banner
ad affiliate and or biz,
need site, content,
extrainvest in perry marshall consulting shit, that seminar and eventually mastermind,
need sales guys commish only
need outsource and or employees
need capital or idea of capital
need more of you and me around each other grinding feeding off each other
accountability
need an accountability process, coach, outsider. goals deadlines etc
AcTion items and deadlines

questionnaire, service outline, build domain,

Expenses- ins, hosting, auto responder, CPA, taxes, marketing, employees,
QUESTIONAIRE-

#1WAY YOU ATTRACT CUSTOMERS?

MARKETING YOU ARE CURRENTLY DOING? ONLINE? OFFLINE?
MARKETING YOU WOULD LIKE TO TRY? ONLINE? OFFLINE?
WHAT MARKETING HAVE YOU HEARD ABOUT?
WHERE DO YOU FEEL YOUR MARKETING IS STRONGEST?
WEAKEST?
DO YOU HAVE A REFERRAL SYSTEM? PLEASE OUTLINE.
DO YOU HAVE A RETENTION SYSTEM? PLEASE OUTLINE.
DO YOU HAVE A LIST (NAME, EMAIL, PHONE#, ADDRESS, ETC) OF
CURRENT CUSTOMERS? FORMER CUSTOMERS? POTENTIAL
CUSTOMERS?
Do you have a website? Who built it and who maintains it?
What keywords do you rank for and are you on first page of
search engines?
What are your goals of your business?
What would you consider a success in your marketing?
How long have you been in business?
Who all makes the final decisions in your business?
What marketing have you done in the past and what was the

result of each?
On a scale of 1-10 what is your understanding of online
marketing______ offline____
1-10 how important do you feel online marketing
is______offline_____
Have you had help with your marketing either on or offline
before? How was your experience?
Would you be interested in learning about marketing? What area
would you like to learn about.
Would you be interested in being held by the hand and having a
support group and mentors to help you with decisions in your
business to help you reach the next step in reaching your
business goals and freeing up more time for yourself?
Describe your business what do you do? what is your vision,
goals, target market.
Who is your customer avatar?

https://login.secureserver.net/index.php?app=ic