Sample Business Plan

COBO Awesome Possibiliteas
Business Plan 2014

The COBO Experience
Head Office
Scout Gandia, Quezon City
Agenda
Performance Highlights
Benchmarking
SWOT & Bubble Insights
Strategic Thrusts 2014
Objectives, Strategies and Action Plans
Financial Assumptions
Next Steps
Sales Performance :
Comparative Gross Sales Jan to Oct
4,000,000
30,067,994
35,000,000
2013
3,500,000
2012
30,000,000
3,000,000
2011
25,000,000
2,500,000
16,942,502
20,000,000
2,000,000
1,500,000
15,000,000
10,000,000
1,000,000
3,003,818
500,000
5,000,000
2011
2012
2013
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Jan-Oct Gross Sales for 2013 increased by 77% compared to 2012 and by 901%
versus 2011 performance
A total of 7 stores were opened in 2012, while 5 stores were opened in 2013 and 1
store was rationalized June of 2013.
2013 is expected to close at Php 37M+ at current performance of Php 3M/mo
Sales Performance :
Calendarized Store Sales Jan to Oct 2013
600,000
18
Stores
500,000
400,000
300,000
200,000
100,000
January
February
March
April
May
June
July
August
September
October
MOA
SM Cebu
J-Mall
Las Pinas
Main
Pacstar
Ever
UN
Recto
Vmall
Sta Lucia
SM Mega
CGH
Rosario
Katipunan
SM North
NAIA
CDO
TOP 5 Stores comprises 54% of total gross sales equivalent to Php 16.1M
Highest Recorded Sales is Php 542k for MOA in May
Lowest Recorded Sales is Php 48.2 for CGH in March
Highest Recorded Sales for Full Store is Php 415k for SM Cebu in June
Sales Performance :
Calendarized Store Sales Jan to Oct 2012
500,000
13
J-Mall
450,000
Stores
Main
400,000
Pacstar
350,000
Recto
Las Pinas
300,000
SM Cebu
250,000
Vmall
200,000
Ever
150,000
CGH
100,000
Katipunan
UN
50,000
CDO
January
February
March
April
May
June
July
August
September
October
TOP 5 Stores comprises 80% of total gross sales equivalent to Php

13.5M
Highest Recorded Sales is Php 434k for Main in March
Lowest Recorded Sales is Php 35 for CGH in September
Highest Recorded Sales for Full Store is Php 415k for SM Cebu in June
Sales Performance :
Same Store Sales Jan to Oct 2013 vs 2012
3,500,000
5
3,000,000
STORE
2013
2012
Var
% Var
(86,164)
-3%
Stores
J-Mall
3,114,828
3,200,991
2013
Main
2,445,661
3,222,132
(776,471) -24%
2012
Pacstar
2,358,282
2,744,726
(386,445) -14%
Recto
1,708,304
2,339,966
(631,662) -27%
CGH
768,513
526,436
2,500,000
2,000,000
1,500,000
1,000,000
500,000
42,077
J-Mall
Main
Pacstar
Recto
CGH
2013 Same Store Sales declined by 14% or Php 1.6M compared to 2012
performance
Only CGH increased sales by 46% compared to previous year
In terms of %, Recto declined by 27% or Php 631k
In terms of absolute amount, Main declined by Php 776k or 24%
46%
Audit Results 2013

Cobo Store
Mar
April
May
SM Rosario
Southpark
70
85
June
July
Aug
Sept
Oct
48
85
69
82
78
72.40
89
69
80
75
85
79.00
87
91
89
89.00
Naia Terminal-2
Nov
Average
Ever Comm
85
97
87
98
90
91.40
SM North
88
91
88
85
91
88.60
Main
78
85
85
71
81
80.00
83
91
60
81
95
73
80.67
Cgh
92
96
82
100
87
87
90.67
Un
81
83
83
88
84
Recto
78
84
81
83.80
Moa
65
65
89
84
93
84
89
Sta.lucia
88
82
85
85
86
85
78
84.14
85
93
84
95
95
90.40
88
81
83
73
72
74
83
67
78
87
Vmall
Pacstar
SM Megamall
85
91
90
86
Lowest individual rating : 48% for SM Rosario

Highest individual rating : 100% for CGH
Lowest average rating : 72.40% for SM Rosario
Highest average rating : 91.40 for Ever Comm.
Only four (4) stores consistently hit the passing rate of 85%
SM Rosario only passed the rating once
82.50
81.71
79.17
Average Rating :
ALL STORES
83.82%
Comparative ATP Same Stores

CGH
CDO
ATP 2012
Vmall
2012 ATP
Php 130
ATP 2013
Pacstar
2013 ATP
J-Mall
Php 121
UN
MOA
SM Cebu
Recto
Ever
Las Pinas
Katipunan
-
20.00
40.00
60.00
80.00
100.00
120.00
140.00
Total Same Store ATP declined by 6.6% from 2012

ATP of Php 130 to 2013 ATP of Php 121
Highest 2012 ATP is Php 448 for Las Pinas, while
lowest is Php 55 for CGH
Highest 2013 ATP is Php 363 for Ever while lowest
is Php 65 for CGH
160.00
180.00
200.00
ATP Performance Per

Store Type
Type
Kiosk
Full Store
Cart
ATP 2013 ATP 2012

129.00
123.00
118.00
143.00
116.00
68.00
Comparative Total TC Same Stores

35,000
2013
30,000
2012
Average Monthly TC Same Store
Store Type
2013
2102
25,000
SM Cebu
2,601
2,433
J-Mall
2,659
2,323
Las Pinas
2,071
2,102
Main
1,939
2,669
Pacstar
2,337
3,032
Ever
1,601
1,622
UN
1,390
975
Recto
1,423
2,547
20,000
15,000
10,000
5,000
Total Same Store TC increased by

14% from 2012 of 165, 460 TC to
2013 188, 949 TC
Including New Stores, Total 2013 TC
of 241, 752 TC is 46% higher
compared to 2012 TC
MOA Averages 3,793 TCs per month,
while CDO averages 516 TCs
Average Monthly TC New

Store
929
Sta Lucia
830
SM Mega
879
Rosario
913
NAIA
1,648
SM North
3,793
MOA
Vmall
1,094
1,261
CGH
851
996
Katipunan
688
833
CDO
516
977
Sales Performance :
Top TenMANGO
Drinks
PEACH,
ROYALE SEA SALT

MILK TEA, MILK TEA,
6,241
10,609
COBO MILK TEA

WINTERMELON MILK TEA
CHOCOLATE MILK TEA/CHOCO VANILLA
MILK TEA
TARO MILK TEA/SUPERIOR TARO MILK
TEA
CHOCO TARO SMOOTHIE/SUPERIOR
MARBLE TARO
HONEYDEW
SMOOTHIE,
5,171
5,714
COBO MILK TEA,

47,141
CHOCO TARO
SMOOTHIE,
10,699
WINTERMELON
MILK TEA, 34,530
CHOCOLATE MILK
TEA, 10,577
2013
CARAMEL MILK
TEA, 10,767
TARO MILK
TEA, 15,265
CARAMEL MILK
TEA, 20,988
2012
COBO MILK TEA
WINTERMELON MILK TEA
TARO MILK TEA
CARAMEL MILK TEA
CHOCOLATE MILK TEA
MOCHA
FRAPPEARL/MOCHA
FRAPPE, 16,822
ROYALE MILK
TEA, 27,381
HONEYDEW MILK TEA,

26,165
COBO MILK TEA, 135,289
MANGO PEACH
GREEN
TEA/MANGO
PEACH, 24,448
CHOCO TARO
SMOOTHIE/SUPERIOR
MARBLE TARO, 21,545
TARO MILK
TEA/SUPERIOR
TARO MILK TEA,
34,196
WINTERMELON MILK
TEA, 91,442
CHOCOLATE MILK
TEA/CHOCO VANILLA
MILK TEA, 50,931
Competitor Benchmarking
Company Background
Owners/
Shareholders
started franchising year 2011
Team Members
Chatime is a Taiwanese franchise

founded in year 2005
Henry Wang
launched in the philippines year 2008,
Number of
Stores
26
27
Julieta Herrera
32
founded and manage by the MCWilson MCWilson Group

group of Restaurants
, started year of Restaurants
2007
founded by Mr. Adrian Adriano,
started October 2010 in Diliman
Quezon City
Established in 2006, Happy Lemon
launch in the Philippines year 2010
- International brand
- founded in Taiwan 2006
- late 2010 in Philippines
- Sept 28 2011 - launching of Gong Cha
in its 4th & 5th store
- founded in Guangzhou, China 1999
- Dakasi Philippines launch Feb 14
2012
Store opening/yr
Adrian Adriano
as of march 2011 they have 600 stores including

Philippines
2008=1 branch opened
2009=2 branches
opened 2010=2 branches opened 2011=6 branches
opened 2012=7 branches opened and 2013=9
branches opened
2007-2009= 1 branch opened and 2010=5 branches
opened
40
23 branches in Manila and 17 Branches in Province

2010=1 branch openend 2011=13 branch opened
2012=7 branches opened 2013=4 branches opened
23
2010= 4 branches opened 2011=3 branches

opened, 2012=9 branches opened nd 2013=7
branches opened
Chris Tiu
Andrew Ong
1st year = 6 stores

2nd year = opened for franchise
31
Mr. Dexter
17 (March)
2012=13 branches opened 2013=9 Branches

opened
Competitor Benchmarking
Main Product
Lines
COBO Milk Tea
Advertising
Thrusts
FB , Flyers
Chatime Roasted chat time has a

Milk Tea
wallpaper, and
mobile wallpapers
Okinawa Milk Tea
(black tea and
brown sugar flavor)
JCC Roasted Tea
Innovation Initiatives
The bright interiors of their shops invite one to sip and linger, so make sure you have
time to hang out.
Serenitea is the ground zero of bubble tea places, and it's worth noting that they still
consistently serve good milk tea.
Tokyo Bubble Tea separates itself from the bunch by being an actual restaurant that
serves filling mealsapart from being a bubble tea place and a bakery.
Wintermelon Milk
Tea
Wintermelon came to Moonleaf Tea Shop and conquered the hearts of many of its
patrons. Wintermelon, more popularly known as "kundol" in Filipino, is a kind of white
gourd that we never thought would make good drinking, yet it does.
Milk Tea with Pearl

Sago and Puff
Cream
- pearls tend to be on the smaller side, they're the right balance of soft and gummy
- a must-add topping is their puff cream, a dense creamy foam that complements the tea
flavor well
House Special Milk -has Gong Cha app At Gong Cha, you can really tell that the tea is made fresh, but the best part is the Gong
Earl Grey Tea
for mobile phones Cha Milk Cream, hands down the best cream topping so far. It's a combination of sweet,
(since 2012)
creamy and salty, and so good that we've been tempted to order just a cup of the milk
- has 22k likes on
cream alone (we're just afraid the cashier might judge us).
FB
Charcoal Roasted
Indeed this beverage offers an intense roasted, nutty flavor that will make you want to
Milk Tea
savor each sip. Though we weren't asked for the sugar level, the folks at Dakasi hit the
right sweet spot so you can leave the sweetening to them.
Company Analysis
Bubble Insights
Rainy
Season
is COBOs
There is a
need to
deep dive
on the May
2013 sales
onwards
Total TC
increased
by 14%
Kryptonite
Indicative
decline in
ATP by
6.6%
COBO MT
and
Wintermelon
MT
remains top
drinks
Same Store
Sales
decreased
by 14% from
last year
Est. 2013
Performance is
Php 37M or
69% higher
than previous
year of Php
21M
Failed rating
on Audit at
83.82%
SWOT Analysis
Affiliation with POSSMEI

Bursting Bubbles
Untapped Market
Strengths
Weaknesses
Opportunities
Threats
Lack of Training Manuals

Insufficient Menu
Insufficient Marketing
Tools and Strategies
Clear Vision and Mission
Statement
Procurement
Realignment
Having 2 PO system
Low Barrier to entry

Strengthen the
"COBO Awesome Possibiliteas" Brand
by consistently offering the
COBO Experience
thru an
Intensive Back to Basics Program

Strengthen the
"COBO Awesome Possibiliteas"
Brand
COBO Experience
thru an
Reinforce the COBO Brand in their

respective communities and
markets it is currently serving
Offer COBO all the time, everytime!
Create Ambassadors from all COBO
team members
A COBO that is
Personal, Fun, Vibrant, Responsive,
Engaged
A Team backed-up by the COBO
Fundamentals and Strong Service
Culture

Strengthen the
"COBO Awesome Possibiliteas"
Brand
COBO Experience
thru an
A function of Marketing
Introducing and Promising the
COBO Awesome Possibilitieas
Brand and the COBO Experience
A function of Operations
Delivering the Promise, Elevating
the Standards of Execution,
Engagement of the Team, Living
and Breathing the COBO Experience

How do we achieve our Strategic Thrusts?

Objectives
1. Improve Service
Efficiencies
Strategies
1. Implement Intensive
Training Programs
Action Plans
Measure
In Charge
Create, Enhance and

Implement Training
Programs
Availability of
training programs
identified ;
Number of COBO
team members
trained
Training
Manager
a)BONE = COBO Fundamentals

Basic, Introductory and Culture Orientation
b) BACK TO SCHOOL Programs = COBO Refreshers

1. Product Quality
2. Service Excellence
3. Image and Cleanliness
4. Safety and Security
c) LEADERSHIP Training = COBO Awesome Leaders

Laderize Team Leader Training
d) BARISTA Certification = COBOrista Program

One store, One Coborista!
e) COBO Service Plus! = COBO Experience

Regular, Targeted, Role Play Based

Objectives
Strategies
Action Plans
Measure
In Charge
Create, Enhance and

Implement Training
Programs
Availability of
training programs
identified ;
Number of COBO
team members
trained
Training
Manager
Create COBO 2014

Training Calendar
Launching and
implementation of
COBO Training Calendar
Training
Manager
3. Strategic rotation
Monitor team member
among stores and kiosks
rotation
( 6 months)
Number of team
members rotated
Area
Supervisor
4. Store Immersion for

Support Departments
Number of Staff
Immersed
Admin Asst.
1. Implement Intensive
Training Programs
2. Launch and
1. Improve Service Implement COBO
Efficiencies
Training Calendar
Monitor Immersion

Objectives
Strategies
1. Re-Launch New
Customer Feedback
Program (CFP)
2. Strengthen
Customer Feedback
Initiatives
2. Launch Mystery
Customer Program
(MCP)
Action Plans
Measure
Create and implement

CFP
Launching and
implementation of CFP
Create and implement

MCP
Launching and
implementation of
MCP
In Charge
Training
Manager &
Marketing
Manager

Objectives
Strategies
1. Improve Product
Standard compliance
3. Level Up
2. Increase passing
Operational
Standards across all rating of Store Audit
from 85% to 90%
stores/kiosks
Action Plans
Measure
Improve COBO Product

Quality Audit Form
Deployment of new
Product Quality Audit
form ;
NO below standard
rating on all Product
Standard audits
Operations
and Asst.
Operations
Manager
Enhance store audit

forms
Deployment of
enhanced audit form
with passing rating of
90%.
Operations
and Asst.
Operations
Manager
Identify COBO Awesome

3. Promote the COBO
Store and Kiosk ;
Awesome Store / Kiosks
Implement Product,
as COBO Showcase
Service, Image
improvements
In Charge
Operations
Launch of the COBO
Manager and
Awesome Store and
Brand
Kiosk
Manager

Objectives
Strategies
Action Plans
Measure
In Charge
Revisit and improve TL

Release of new TL Operations
minimum qualifications minimum qualifications Manager
Introduce a reward
system to TLs with
criteria covering store
standards, sales,
customer
4. Develop COBO
Talents
Availability of reward Operations

system
Manager
Strengthen Team Leader

and the TL Role
Launch of TL
Stringent TL evaluation
Operations
in offering the COBO
Evaluation; Number of
with rating system
Manager
Experience
TL evaluated
Consistent
Inculcate culture of
reinforcement of store
"Store Ownership" on all
ownership in TL
TLs
trainings
Training
Manager &
Operations
Manager

Objectives
Strategies
Action Plans
Invite Franchisees to
attend COBO Monday
Meetings
5. Strengthen
Relationship with
Franchisees
Measure
In Charge
Operations
Number of Franchisees
Manager &
attending COBO
Marketing
Monday Meeting
Manager
Operations
Increase COBO visibility Increase frequency of Schedule and number
Manager &
and venue for
visits and consultation of visits to Franchise
Marketing
communication
venues with Franchisees
stores
Manager
Allocate a COBO
Deployment of COBO
personnel to oversee
personnel overseeing
Franchisee marketing
COBO Franchisees
activities and operations
Operations
Manager &
Marketing
Manager

Objectives
Strategies
Action Plans
Measure
In Charge
Explore options with

other agency providers
who can supply pre
Number of new recruits
trained and
HR Manager
with experience
"experienced" team
members with previous
1. Enhance hiring and food service background
recruitment process
Introduce "incentive"
6. Create COBO
Ambassadors
scheme or rewards
Shortlist potential TLs Operations
system to TLs and Team and top performing and Asst.
Members who exemplify Team Members who Operations
and consistently practice
will qualify
Manager
offering the COBO
Experience
Revisit and update COBO
2. Implementation of
Code of Conduct for
Release of updated
HR Manager
COBO Code of Conduct implementation acroos COBO Code of Conduct
all stores

Objectives
Strategies
1. Target rental at least

40k-50k (maximum of
50sqm for a full store)
Action Plans
Intensify feasibility
studies and shortlist
potential new sites
Measure
In Charge
Availability of new
location shortlist
Operations
Manager and
Brand
Manager
30 to 40k
(20 sqm for a kiosk)
Explore store relocations
Availability of new
location shortlist
Operations
Manager and
Brand
Manager
2. Review pricing of
coffee and food
offerings
Benchmark with similar

stores and
establishments
Availability of
benchmarked prices
per store location
Area
Supervisor
Review of direct costs

across all stores
5% reduction in direct
costs
Asst.
Operations
Manager
7. Improve Store
Profitability
3. Manage Direct Costs

Objectives
Strategies
Action Plans
Measure
In Charge
Enhance Procurement
Processes
1. Store Construction
2. Materials Sourcing
8. Improve Internal
Processes
3. Store and Machine

Maintenance
Invite alternative
At lease three (3)
Operations
suppliers with extensive alternative suppliers
Manager
experience
per store construction
Accredit alternative
suppliers
Admin
assistant
Create store maintenance

Availability of a
Admin
schedules
Maintenance personnel assistant
4. Processing of permits Availability of a Liaison

and licenses
officer
5. Commissary Stock
levels
At lease three (3)

suppliers
Improve Stocking levels

by 30%
On time processing of Admin

permits and licenses assistant
30% stock levels
Commissary
Manager

Objectives
1. Increase Same
Store sales
Strategies
Intensify Local Store

Marketing Activities
Action Plans
Measure
In Charge
Provide marketing tools,

techniques to stores in
Marketing
1-2 Promos per month
conceptualizing unique
Manager
LSM promotions
Profile all Store
Demographics
(STORE PROFILES)
Operations
Availability of STORE
Manager /
PROFILES
Area Sup

Objectives
Strategies
1. LSM - Community :
Fruitea Fridays
2. Increase Day of
Week Sales
2. LSM - Corporate /
Offices : Bubble Burst
Mondays
3. LSM - Tenants / Malls

: Taller Tuesdays
Action Plans
Measure
Launch Fruitea Fridays on

select stores :
FREE 12 oz cup of Fruiteas Number of promos
with Bubble Bursts for
availed ; Percentage
every 22oz purchase of
increase in sales
Milk Tea products (time
sensitive)
Launch Bubble Burst
Mondays on select stores :
Number of promos
Increase Monday TC by
offering FREE Bubble Burst availed ; Percentage
increase in sales
(toppings)
Launch Taller Tuesdays:
Increase TC by offering
FREE upsize of all Cobo
drinks (ALL DAY)
Number of promos
increase in sales
In Charge
Marketing
Manager
Marketing
Manager
Marketing
Manager

Objectives
Strategies
Action Plans
Launch COBO of the
Month:
Increase product
1. SW - COBO of the
awareness by offering
Month
irresistable half the price
offer for a month, along
with Chewsome Character
collectibles!
Launch USER-FRIENDLY
3. Increase
Menu:
Transaction Count
Communicate customizable
2. SW - Introduce USERdrink
FRIENDLY MENU
Emphasize type of
personality per drink
(coded)
Launch COBO Characters :
Communicate Cobo story in
3. SW - Bursting Bubbles
a comic type series that
(trade mark)
people can look forward
waiting for the next issue
Measure
In Charge
Number of promos
Marketing
Manager
increase in sales
Number of promos
Marketing
Manager
increase in sales
Number of promos
Marketing
Manager
increase in sales

Objectives
3. Increase
Transaction Count
Strategies
Action Plans
Measure
In Charge
4. SW - COBO Website
Launch COBO Characters :

Number of promos
About, milestones,
Marketing
highlights, who drinks
Manager
Cobo, Cobo and friends, the increase in sales
story
5. SW-COBO Apps
Number of promos
Marketing
Launch COBO Apps:
Manager
check-out Gong Cha locator
increase in sales
6. SW- COBO Facebook
Launch COBO FB:

Number of promos
Marketing
Promo teasers, video clips,
Asst.
announcements, events,
increase in sales
contests, feedback
7. SW-COBO Instagram
Launch COBO Instagram

Promo teasers
Number of promos
Marketing
Manager
increase in sales

Objectives
Strategies
Action Plans
Measure
In Charge
Launch COBO Twitter :

Greetings &
announcements
Number of promos
Marketing
(store opening, store
8. SW- COBO Twitter
Manager
anniversaries, store
increase in sales
events, store LSM,
countdown to promos,
contests, raffles)
Launch COBO Kids Day:
3. Increase
Full store with more than
Transaction Count
70sqm should provide
atmosphere for kids
(chalkboard, small chairs
9. LSM - COBO Kids Day
Marketing
& tables in a secured
Number of Participants
(Sunday)
Manager
cushioned space, wash
area for kids, movie
playing cartoons) making
it a fun way to make the
Decision Makers (mom &
dad) stay and enjoy.

Objectives
Strategies
Action Plans
Launch COBO Bundle

Offer :
4. Increase Average
SW - COBO Bundle Offer Capture group of friends
Ticket Price
dining in and carry out
orders
Measure
In Charge
Number of promos
Marketing
Manager
increase in sales

Summary of Objectives
Operations
Marketing
1. Improve Service Efficiencies
1. Increase Same Store sales
2. Strengthen Customer Feedback

Initiatives
2. Increase Day of Week Sales
3. Level Up Operational Standards

across all stores/kiosks
4. Increase Average Ticket Price
4. Develop COBO Talents

5. Strengthen Relationship with
Franchisees
6. Create COBO Ambassadors
7. Improve Store Profitability
8. Improve Internal Processes
3. Increase Transaction Count
Impact of 2014 Objectives to SWOT

Operations
1. Improve Service Efficiencies
2. Strengthen Customer Feedback Initiatives

3. Level Up Operational Standards across all
stores/kiosks
Affiliation with POSSMEI

Bursting Bubbles
5. Strengthen Relationship with Franchisees
6. Create COBO Ambassadors
4. Develop COBO Talents
7. Improve Store Profitability
8. Improve Internal Processes

Marketing
1. Increase Same Store sales
2. Increase Day of Week Sales

3. Increase Transaction Count
4. Increase Average Ticket Price
Lack of Training Manuals

Insufficient Menu
Insufficient Marketing
Tools and Strategies
Clear Vision and Mission
Statement
Procurement
Realignment
Having 2 PO system
Untapped Market
Low Barrier to entry
Impact of Strategies to Sales

Financial Assumptions
% Increase from
2013
Contribution in Php
System Wide Marketing
30%
10.9M
Local Store Marketing
27%
9.8M
7542%
9.17 M
Strategies
Other Initiatives
Events : Booth, Undas,
Card Sales
Sub Total
Sales from New Stores
# of new stores
29.87M
2.5M
*10 New Stores
Sub Total
2.50M
Grand Total
32.37M
Next Steps
Marketing Calendar
Training Calendar
Training on Execution
Revisit Mission, Vision
Quarterly Review of the Biz Plan
Enhance Table of Organization
Come and Taste

the COBO Experience !

Sample Business Plan

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Sample Business Plan

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COBO Awesome Possibiliteas

Business Plan 2014

TOP 5 Stores comprises 80% of total gross sales equivalent to Php

Audit Results 2013

Lowest individual rating : 48% for SM Rosario

Comparative ATP Same Stores

Total Same Store ATP declined by 6.6% from 2012

ATP Performance Per

ATP 2013 ATP 2012

Comparative Total TC Same Stores

Average Monthly TC Same Store

Total Same Store TC increased by

Average Monthly TC New

ROYALE SEA SALT

COBO MILK TEA

COBO MILK TEA,

HONEYDEW MILK TEA,

COBO MILK TEA, 135,289

started franchising year 2011

Chatime is a Taiwanese franchise

launched in the philippines year 2008,

founded and manage by the MCWilson MCWilson Group

as of march 2011 they have 600 stores including

23 branches in Manila and 17 Branches in Province

2010= 4 branches opened 2011=3 branches

1st year = 6 stores

2012=13 branches opened 2013=9 Branches

Chatime Roasted chat time has a

Milk Tea with Pearl

Affiliation with POSSMEI

Lack of Training Manuals

Low Barrier to entry

COBO Awesome Possibiliteas

COBO Awesome Possibiliteas

Reinforce the COBO Brand in their

COBO Awesome Possibiliteas

COBO Awesome Possibiliteas

COBO Awesome Possibiliteas

Create, Enhance and

a)BONE = COBO Fundamentals

b) BACK TO SCHOOL Programs = COBO Refreshers

c) LEADERSHIP Training = COBO Awesome Leaders

d) BARISTA Certification = COBOrista Program

e) COBO Service Plus! = COBO Experience

COBO Awesome Possibiliteas

Create, Enhance and

Create COBO 2014

4. Store Immersion for

COBO Awesome Possibiliteas

Create and implement

Create and implement

COBO Awesome Possibiliteas

Improve COBO Product

Enhance store audit

Identify COBO Awesome

COBO Awesome Possibiliteas

Revisit and improve TL

Availability of reward Operations

Strengthen Team Leader

COBO Awesome Possibiliteas

COBO Awesome Possibiliteas

Explore options with

COBO Awesome Possibiliteas

1. Target rental at least