Maslows hierarchy of needs

A theory coined by Abraham Maslow in 1943, to explain the pattern that human
motivations generally move through. This theory, is potrayed in the shape of a
pyramid, with the most fundamental levels of need at the bottom and self
actualization at the top. The other levels that lie in between are safety needs,
love/belonging, and esteem.

However, such a pyramid was never used by Abraham Maslow himself but
it is used to display the hierarchy logically.

Physiological needs

These needs are the physical requirements for human survival. Here, in this
advertisement, a relatively new brand in Bangladesh promoting their productMineral water. The advertisement displays a tagline, the sweet taste of purity. Bisleri
mineral water promotes itself through ads that demonstrate its purity, which is the
most important aspect of marketing mineral water. While many other brands focus
on this very same thing, Bisleris natural graphic imagery creates a perceived sense
of pure and trusted water.

Safety needs

Safety needs include personal security, safety from illness, health and wellbeing,
and personal safety. Here in this print advertisement, Center for disease control and
prevention (CDC) encouraging people to take flu vaccine. The graphics of the letters
you shows happy people of different ages, portraying that everyone should take
vaccine, even healthy people! This print advertisement motivates people to take flu
vaccine, to prevent illness from happening.
Love and belonging

De Beers is one of the largest companies in diamond business. Here, a simple,

powerful and bold statement that depicts the idea of eternity. This is a highly
successful punch line that stayed for long time and helped De Beers get really
mainstream popular. De Beers first created the myth that a diamond has
considerable impact in relationship, romance and belonging. It was never a matter
that diamond actually has any impact, but De Beers powerful and simplistic tag line
and commercials made diamond extremely popular, worldwide.

Esteem needs

Everyone wants to uphold their achievements, success and status. Here, George
Clooney suggests you Omega.

Self-actualization
Maslow describes this level as the desire to accomplish everything that one can, to become the most
that one can be. For example, a girl desiring to be a famous musician or doctor.

Nikes famous saying, Just do it. This print advertisement tells the story of a n
athlete, who made her way through the top from the bottom. The spirit is fabulous,
it motivates every human being to pursue her/his dream without caring a damn
about others say.