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This is really a matter of pleasure for me to prepare a project report as it was included
in our course by the Manipal University.
It gave me the opportunity to learn things practically what we learnt enterprise and
their impact on the working of the company.
It really gives me pride to first thanks to the Workshop Manager of Sangam Bajaj
Mr. Anurag Thakur that gave me the chance to make analysis of Bajaj Autos
vehicle and he also guide me throughout my project. He give many Ideas,
Knowledge, Suggestions from his pool of knowledge and also by sharing his
valuable experiences in the field area.
AUTOMOBILE HISTORY
History of the automobile actually began about 4,000 years ago when the first wheel
wheel was used for transportation in India. Several Italians recorded designs for winddriven vehicles. The first was Guido da Vigevano in 1335. It was a windmill-type
drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also
never built. Later Leonardo da Vincide signed clockwork-driven tricycle with tiller
steering and a differential mechanism between the rear wheels.
In the early 15th century, the Portuguese arrived in China and the interaction of two
cultures led to a variety of new technologies, including the creation of a wheel that
turned under its own power. By the 1600s, small steam- powered engine models were
developed, but it was another century before a full-sized engine-powered vehicle was
created.
A Catholic priest named Father Ferdinan Verbiest is credited to have built a steampowered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no
information about the vehicle, only the event. Since James Watt didnt invent the steam
engine until 1705, we can guess that this was possibly a model vehicle powered by a
mechanism like Heros steam engine-a-spinning wheel with jets on the periphery.
Although by the mid-15th century the idea of a self-propelled vehicle had been put
into practice with the development of experimental vehicles powered by means of
springs, clockworks, and the wind.
Automobile manufacturers in the 1930s and 1940s refined and improved on the
principles of Ford and other pioneers. Cars were generally large, and many were still
extremely expensive and luxurious; many of the most collectible cars date from this
time. The increased affluence of the United States after World War II led to the
development of large, petrol - consuming vehicles, while most companies in Europe
made smaller, more fuel-efficient cars.
The motorcycles segment was no different, with only three manufacturers viz Enfield,
Ideal Jawa and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the
Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by
Enfield 350cc bikes and Escorts 175cc bike.
The two-wheeler market was opened to foreign competition in the mid-80s. And then
market leaders - Escorts and Enfield - were caught unaware by the onslaught of the
100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel
efficient low power bikes, demand swelled, resulting in Hero Honda - then the only
producer of four stroke bikes ( 100cc category), gaining a top slot.
The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and
Hero Honda brought in the first two-stroke and four-stroke engine motorcycles
respectively. These two players initially started with assembly of CKD kits, and later
on progressed to indigenous manufacturing. In the 90s the major growth for
motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of
nearly 25% CAGR in the last five years.
The industry had a smooth ride in the 50s, 60s and 70s when the Government
prohibited new entries and strictly controlled capacity expansion. The industry saw a
sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a
peak volume of 1.9mn vehicles in 1990.
The reasons for recession in the sector were the incessant rise in fuel prices, high input
costs and reduced purchasing power due to significant rise in general price level and
credit crunch in consumer financing. Factors like increased production in 1992, due to
new entrants coupled with the recession in the industry resulted in companies either
reporting losses or a fall in profits.
India is one of the very few countries manufacturing three-wheelers in the world. It is
the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a
monopoly in the domestic market with a market share of above 80%, the rest is
shared by Bajaj Tempo, Greaves Ltd and Scooters India.
Bajaj Group came into existence in 1926, during the turmoil and the
heady euphoria
of Indias freedom struggle. Jamnalal Bajaj, founder of the group,
was a close
confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for
freedom. The integrity, dedication, resourcefulness and determination to succeed
which
are characteristic of the company today, are often traced back to its birth during those
long days of relentless devotion to a common cause.
Kamalnayan Bajaj, the eldest son of Jamnalal Bajaj, at the age of 27, he took over
the reins of business in 1942. Putting the Nation before business, he devoted himself to
the latter only after India achieved independence in 1947. and then after he was able to
give his full attention to the business. Kamalnayan Bajaj not only consolidated the
group, but also diversified into various manufacturing activities, elevating the group to
the status it enjoys till this day.
At present Chairman and Managing Director of the group, is Rahul Bajaj, took
charge of the business since 1965 and is recognized as one of the most outstanding
business leaders in India. As dynamic and ambitious as his illustrious predecessors, he
has been recognized for his achievement at various national and international forum.
Baja is currently Indias Largest Two and Three Wheeler manufacturer and one of
the biggest in the world. Under Rahul Bajajs leadership, the turnover of the Bajaj
Auto
the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936
million), its product portfolio has expanded from one to and the brand has found a
global
market. He is one of Indias most distinguished business leaders and internationally
respected for his business acumen and entrepreneurial spirit
GROUP COMPANIES
Bajaj Auto is the flagship of the Bajaj group of companies. The group
comprises of 27 companies and was founded in the year 1926. The companies in
the group are:
Mukand Ltd.
Jeevan Ltd.
Plant Location:
1.
2.
3.
1. Akurdi:
Geared scooters, ungeared scooters and Bajaj
Discover
2. Waluj:
Bajaj CT100, Bajaj Wind 125 and three wheelers
3. Chakan:
Bajaj motorcycles - Pulsar and Discover
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TECHNOLOGY TIE UP
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a
range of the latest state-of-art two-wheelers in India. Since the tie-up in 1986 Bajaj
Auto
has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber,
Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj
Eliminator.
A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840 crore),
Kawasaki Heavy Industries has crafted new technologies for over a hundred years.
These technologies have redefined space systems, aircrafts, jet engines, ships,
locomotive, energy plants, construction machinery, and automation systems, apart
from a range of high quality, high reliability two-wheelers.
Kawasaki has given the world its legendary series of 600-1200cc Ninja and 1600
Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator
redefines the pleasure of "biking" in looks as well as performance
Bajaj
1988 to 2003.
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MODELS OF BAJAJ
AVENGER DTS-I
Technical specification
Engine : Five Speed, 4 Strock
220CC
Starting Sys : Kick start (Elec.
Start)
Tank : 14 Litter
Power : 16.5 BHP @8000rpm
ELIMINATOR
Technical specification
Engine : Five Speed, 7 Port
Torque
Starting Sys : Kick start
(Elec. Start)
Max Speed : 110 kmph (solo)
Power : 15.2 BHP @8500rp
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DISCOVER DTS-I
PULSAR DTS-I
13
Technical specification
Technical specification
111.63 cc
150 cc / 178.60 cc
(Elec. Start)
(Elec. Start)
Power
:
7500rpm
Power :
Avg :
55 Km/L
10 Liters(2.3 Liters of
18 Liters(2.3 Liters of
Reserve
Reserve
hydraulic shock
absorbers
COMPETITOR
Today competition is not only rife but also growing more intense every year.
Competitors
are, the companies that satisfy the same customer need. It is a simple task for a company
to identify its competitors, once a company identifies its primary competitors, it must
ascertain their strategies, objectives, strengths and weaknesses and reaction pattern.
14
mm
Whether competitors can carry out their strategies and reach their goal depends on their
resources and capabilities. Companies closest competitors are those seeking to satisfy
the
same customers and need and making similar offer. A company should also pay attention
to latent competitors who may offer new or other ways to satisfy the same needs.
Manager
needs to conduct a customer value analysis to reveal the companys strengths and
weaknesses relative to competitors.
Bajajs competitors are:
Hero Honda
Honda
LML
Kinetic
TVS
DEALERS
Bajaj Auto has a wide network in the country. Bajaj Auto have a more that one Show
room
in each city. And dealers provide a vehicle to the customer as per its demand. The
company
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provide scheme to the dealers and dealers are very much active to attract customers by
providing more and more scheme and benefits to the customers.
The Bajaj Auto has a network of 498 dealers and over 1,500 authorized service
centers and 162 exclusive three- wheeler dealers spread across the country. Around
1,400 rural outlets have been created in towns with population of 25,000 and below. The
current dealer network is servicing these outlets.
Bajaj Auto is in the process of setting up a chain of retail stores across the
Country exclusively for high-end, performance bikes. These stores are called " Bajaj
Probiking". One such store has been opened in Pune.
Sangam bajaj is an authorized dealer and service station for Bajaj Auto
Limited, situated
dealer started with an initial investment of 1.5 lacs only. Mr. Vijay
Khattar is the
EXICUTIVE DIRECTOR of the Sangam Bajaj, and his son Mr. Varun
Khattar is the
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ORGANIZATIONAL
STRUCTURE
Organization structure is the pattern of relationship among various components or
parts of the organization.
Since various persons hold the position, the organization structure is the relationship
among people of organization. Organization of Sangam Auto Sales is simple to
understand and can be studied looking at the chart shown below.
EXECUTIVE DIRECTOR
(VIJAY KHATTAR)
BRANCH MANAGER
(VARUN KHATTAR)
SALES MGR
(ASEEM)
SPM
ADMIN HEAD
(ANURAG THAKUR)
(H.PANDIA)
(D.M.PARMAR)
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PLANT LAYOUT
OIL SHOP
ENGINE SHOP
PAINT SHOP
S
E
C
W U
R
A I
T
I Y
DELIVERY CELL
T
I
N
G
P
A
R
K
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INVENTORY
Sangam Bajaj strictly watch and try to lesser the time of a customer while they give bike in to
service. Mostly Customer in Sangam Bajaj when come to give his bikes in service, the
service procedure of Automotive is very less and smallest so that customer will free within a 5
Minutes in Automotive.
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SERVICE PRODURE
TESTING ON
ROAD
DELIVERE TO THE
CUSTOMER
DIFFERENT
WORKSHOP
EQUIPMENTS
21
USED
IN
MOTORCYCLE SERVICE LIFT :This consists of a lift table, which has a facility of a sliding inbuilt support for parking the bike
on the ramps, a center stand & a vice is also provided to hold the center stand & front wheel of
the bike safely. This is supported by a power for energizing the cylinder in the lift table for up &
down movement suitably. The power pack has also got a very important feature of manual
operations which helps the operation of ramp manually at the time power failure.
Automatic chain cleaner machine has gained wide appreciation for its International quality
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standards. Provided with twin chamber type, one for cleaning and the other for greasing
enables two chains to be cleaned at the same time. Occupying less floor area (61cm x
38cm) the device adds life to the motorcycle chain during service. The greasing chamber
made of stainless steel sheet enables thermostatically controlled grease heating and
melting.
Features:
Total cleaning of chain in motorized movement with high pressure jets of kerosene or
diesel (your choice) aided by set of built - in brushes to remove all dirt and grease
efficiently
Twin chamber type - one for cleaning and the other for greasing - enables two chains to
be worked at a time
Digital tyre pressure kits such as digital pressure gauge and analog pressure gauge are Rugged in
design,digital pressure gauge has microprocessor based automatic operation, for filling speed and
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cut off at preset pressure.East to calibrate, the array of analog pressure gauge has marking in both
psi and kg/cm2.
Preset (desired) and Actual pressure indication in glowing digital 12 display at panel
front.
Increase / decrease and actual pressure indication in glowing digital display at panel
front.
Weather-proof
Easy to calibrate
ENGINE WORKSTATION
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Designed with the assistance of our engineering excellence this workstation enables optimum
engine servicing at 3D X 360, always at mechanic's eye level. Provided with overhead lighting
arrangement, the workstation has lockable cabinet for the safe-keeping of engine in service.
Features:
Engine Jig
POWER PACKS
Applications: wherever under pressure hydraulic fluid is necessary, such as molding machines,
machine tool clamps, lifting devices, furnace doors, hydraulic jacks etc.
Functions:
Depends on the drawings of party or as per customers require and need Pressure up to 315 kg
/cm2
Power up to 100Kw.
appropriate voltage for selected welding current. Separate control mode for current and voltage is
also available. MIG welding machines have easy-to-read and precise current/voltage scale.
Features:
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4 VALVE TECHNOLOGY
Pulsar 135 LS is incorporated with Worlds First DTSi 4 valve Engine designed for better
performance than an equivalent capacity 2 Valve Engine.This engine has 2 intake & 2 Exhaust
valves compare to 1 intake & 1 Exhaust Valve of a 2 valve engine. These valves are smaller &
light weight compared to that of 2 valve engine. 4 Valves (2 Intake & 2 Exhaust valves) are
introduced to improve breathing means - intake & Exhaust process of engine.
A typical 2 valve engine has just 1/3 combustion chamber head area covered by the valves, but a
4 valve head increases that to more than 50% area. Because of this flow area of intake & Exhaust
port / passages leading to valves also get increased. This facilitates induction of more quantity of
charge (air-fuel mixture) and also evacuation of all burnt gases inside the combustion chamber
ensure faster, cleaner & more efficient combustion. The result is increased engine performancepower, throttle response, pick up of all engine speeds.
Moreover the 4 valve engine can be revved up to much higher rpm easily, there by allowing the
rider to enjoy light sports bike performance.
For faster and better combustion. Currently one spark plug at one end of the combustion chamber
is the conventional practice. The flame front created by the spark takes some time to reach the
farthest portion of the combustion chamber. This leads to slower burning of the air-fuel mixture
and creates limitations in optimizing the combustion chamber characteristics. Two spark plugs at
either ends of the combustion chamber help in faster and better combustion.
A Digital CDI with an 8 bit microprocessor chip handles the spark delivery. The programmed
chips memory contains an Optimum ignition timing for any given engine rpm, thereby
Obtaining
the best performance characteristics from the combustion chamber. Working together with the
Trics III system, it delivers optimum ignition timing for varying load conditions.
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EXHAUSTEC
ExhausTEC is a device incorporated in exhaust system of Pulsar DTS-i engine. TEC stands
for
Torque Expansion Chamber. This world-first technology developed by Bajaj Auto improves the
scavenging process. The exhaust system has this revolutionary feature Incorporated, which
drastically improves engine torque at low revs without compromising anything at mid or high
engine revs. It has been extensively optimized to get the Maximum possible performance out of
the engine. The silencer also has a characteristic tonal quality to it. It gives out a pleasant
sounding
low frequency boom sound. While meeting the mandatory current noise norms, it gives the bike
an identity, which is different from any other bike, so as to make it very unique.
*Bajaj has been awarded patent for its innovation ExhausTEC, Patent
Number 231498
This feature has been specifically introduced to enable the rider to have a non Distracting/non d
intrusive indication of an impending change between Economy zone cruising and Power zone
cruising. The entire concept is based on Feel. Among the most sensitive parts for a Scooter rider,
his/her hands are the most sensitive.
The changes in effort required to open the throttle can also be felt very sensitively.
This forms the basis for the Ride Control Switch
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Once enabled, the throttle feel/force felt at the throttle will very immediately
Inform the Rider that he is about to transgress the Fuel Economy zone. He does not have
to look at the speedo console for speeds/rpms to be maintained, lights to glow or audible
alarms to be heard.
There is absolutely no safety issue, as there are no visual or audible distractions like the
other systems. The rider can concentrate on the road/traffic conditions ahead and
modulate the throttle, instead of his attention getting diverted.
Being very simple and robust in design, there is virtually no chances of failure and it
requires almost no maintenance.
BIBLOGRAPHY
http://www.bajajauto.com/
WIKIPEDIA
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http://www.zigwheels.com/
http://overdrive.in/
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