Brand Awareness of Bibo Shoes

BRAND AWARENESS OF BIBO SHOES

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Brand Awareness of Bibo Shoes

Abstract
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one paragraph of not more than 120 words

Brand Awareness of Bibo Shoes

CONTENTS
Abstract................................................................................................................................ii
Table of Figures...................................................................................................................v
List of Tables.......................................................................................................................vi
CHAPTER I THE PROBLEM AND ITS BACKGROUND..............................................1
Introduction.................................................................................................................1
Background of the Study.............................................................................................1
Theoretical and Conceptual Framework.....................................................................1
Statement of the Problem............................................................................................1
Statement of the Hypothesis........................................................................................2
Scope and Limitation of the Study..............................................................................2
Significance of the Study.............................................................................................2
Definition of Terms.....................................................................................................2
CHAPTER II REVIEW OF RELATED LITERATURE....................................................4
Relationship of Demographics to Brand Awareness...................................................4
Brand Recall................................................................................................................4
Brand Recognition.......................................................................................................4
Brand Image................................................................................................................4
Relationship of Demographics to Brand Recall..........................................................4
Relationship of Demographics to Brand Recognition.................................................4
Relationship of Demographic to Brand Image............................................................4
Synthesis of Literatures Reviewed..............................................................................4
CHAPTER III RESEARCH METHODOLOGY...............................................................5
Research Design..........................................................................................................5
Population and Sample................................................................................................5
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Brand Awareness of Bibo Shoes

Data Gathering.............................................................................................................5
Statistical Tools............................................................................................................5
CHAPTER IV FINDINGS AND DISCUSSIONS.............................................................6
CHAPTER V CONCLUSIONS AND RECOMMENDATIONS.......................................7
References............................................................................................................................8

Brand Awareness of Bibo Shoes

Table of Figures
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Brand Awareness of Bibo Shoes

List of Tables
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Brand Awareness of Bibo Shoes

CHAPTER I
THE PROBLEM AND ITS BACKGROUND
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Introduction

Background of the Study

Theoretical and Conceptual Framework

Statement of the Problem

This study was conducted to measure the respondents brand awareness of Bibo
Shoes.
Specifically, this study sought to answer the following:
1. What is the demographic profile of the respondents in terms of:
a. Sex;
b. Age;
c. Place of residency;
d. Civil Status;
e. Educational Background; and
f. Employment Status?
2. What is the brand recall status of the respondents?
3. What is the brand recognition status of Bibo Shoes among the
respondents?
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Brand Awareness of Bibo Shoes

4. What is the brand image status of Bibo Shoes among the respondents?
5. What is the extent of the influence of demographics to the brand recall
status of the respondents?
6. What is the extent of the influence of demographics to the brand
recognition status of Bibo Shoes among the respondents this study?
7. What is the extent of the influence of demographics to the brand image
status of Bibo Shoes among the respondents of this study?
8. What is the overall brand awareness of Bibo Shoes among the respondents
of this study?
Statement of the Hypothesis
H01:

The respondents demographics do not influence their brand recall status.

H02:

The respondents demographics do not influence their brand recognition

status of Bibo Shoes.

H03:

The respondents demographics do not influence their brand image status

of Bibo Shoes.

Scope and Limitation of the Study

Significance of the Study

Definition of Terms

Brand Awareness of Bibo Shoes

CHAPTER II
REVIEW OF RELATED LITERATURE
Relationship of Demographics to Brand Awareness

Brand Recall

Brand Recognition

Brand Image

Relationship of Demographics to Brand Recall

Relationship of Demographics to Brand Recognition

Relationship of Demographic to Brand Image

Synthesis of Literatures Reviewed

Brand Awareness of Bibo Shoes

CHAPTER III
RESEARCH METHODOLOGY
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Research Design

Population and Sample

Data Gathering

Statistical Tools

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Brand Awareness of Bibo Shoes

CHAPTER IV
FINDINGS AND DISCUSSIONS
This chapter will describe the data that was collected after conducting the survey
that involved 351 respondents.

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Brand Awareness of Bibo Shoes

CHAPTER V
CONCLUSIONS AND RECOMMENDATIONS
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Brand Awareness of Bibo Shoes

References

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