PHILIPPINE AIRLINES

a. Intorduction
-PAL (Philippine Airlines).
-Headquartered at the PNB Financial Center in Pasay City.
- was founded in 15 March 1941 and is the first and oldest commercial airline
in Asia operating under its original name.
-using a Beech Model 18 aircraft amid the specter of a global war
-PAL has become one of the most respected airlines around the world with a young and
modern fleet of aircraft and a route network that spans 35 foreign cities and 29 domestic
points.
-PAL launched a campaign called "Call for excellence" to serve its market better.
-PAL began embracing electronic commerce with the introduction of its Online Booking
service that accepts ticket purchases and credit card payments for all flights.

-slogan

Your Home In The Sky

Fleet Matrix
Current
Aircraft Type

Active

Future

Stored

On Order

H
Due

To other Operator

Airbus A300

13

Airbus A319

Airbus A320

10

Airbus A321

14

Airbus A330

14

Airbus A340

13
1

8
8

Boeing 737

17

Boeing 747

10

Boeing 777

Douglas DC-8

10

Fokker F50 / F60

11

McDonnell-Douglas DC-10

McDonnell-Douglas MD-11

Total

Sto

50

(Advertisemen

96

Board of Directors
The Directors of the Corporation are elected at the Annual Stockholders' Meeting to hold office
until the next succeeding annual meeting and until their respective successor/s have been
elected and qualified.

Lucio C. Tan
Chairman & Chief Executive Officer
Jaime J. Bautista
President & Chief Operating Officer
Members:
Joseph T. Chua
Heinrich T. Khoo
Manuel M. Lazaro
Atty. Estelito P. Mendoza
Washington Z. Sycip
Carmen K. Tan
Lucio K. Tan, Jr.
Michael G. Tan
Antonino L. Alindogan, Jr. (Independent Director)
Johnip G. Cua (Independent Director)
Alberto D. Lina (Independent Director)
Gregorio T. Yu (Independent Director)

Officers

Officers are appointed or elected annually by the Board of Directors at its organizational meeting
immediately following the annual stockholders' meeting, each to hold office until the
corresponding meeting of the Board of Directors in the next year or until a successor has been
elected, appointed or shall have qualified.

Corporate Officers
Lucio C. Tan
Chairman & Chief Executive Officer
Jaime J. Bautista
President & Chief Operating Officer
Florentino M. Herrera III
Corporate Secretary
Ma. Cecilia L. Pesayco
Assistant Corporate Secretary & Compliance Officer
Irene M. Cipriano
Assistant Corporate Secretary
Stewart C. Lim
EVP/Treasurer & Chief Admin Officer
Marianne C. Raymundo
Chief Financial Officer
Erwin C. Go
Corporate Compliance Officer & Assistant Corporate Secretary
Ismael Augusto S. Gozon
SVP Operations Group

General Information

Date of Incorporation
May 10, 1930
Date of Annual Stockholders Meeting
Last Working Day of September except holidays
Fiscal Year
January 1 to December 31
Business Address
7th Floor Allied Bank Center
6754 Ayala Avenue
Makati City
Telephone Nos.
816-3311
Facsimile No.
816-5793
Email
palholdingsinc@gmail.com
External Auditor
Sycip Gorres Velayo & Co.
Transfer Agent
Philippine National Bank - Trust Banking Group

Destination

-currently flies to seven domestic and 37 international destinations in 20 countries and territories
across Asia,North America, Oceania and Europe

Class
-Mabuhay class-Mabuhay Class seats, available on all aircraft, offer increased legroom, and
personal screens (A320-200s with registration numbers RP-C3221 and RP-C3223 do not feature
personal screens and instead have drop-down LCD screens)
-Premium Economy class-premium economy class is available on A321s and selected A330s, as
well as PAL Express flights using two class A320's in which case the business class seats are
sold as Premium Economy

-Fiesta class-Fiesta Class seats are also available on all aircraft. Footrests and tray tables are
found in the seat in front, except for bulkhead and exit seats, where the tray tables are

embedded in the seats and footrests are on the floor. A319-100s and A320-200s have drop down
overhead LCD screens
-Econolight and Budget Economy-In late 2008, Philippine Airlines introduced Econolight, which is
its no-frills economy class product. Passengers can travel on domestic and selected regional
routes. While the seat used is the same as PAL's full-service Fiesta Class, at the time of launch,
food and headsets were not provided and they had to sit at the back of the aircraft.

Uniform

Logo

1960-1970

1950-1960

1970-1986

1986-present

Slogans[edit]

Mabuhay

Asia's First Airline

Welcome Aboard the Philippines

Shining Through - concurrent with the slogan The beauty of the Philippinesthat heavily promoted Philippines as a tourist
destination. The TV advertisement clip won a finalist in Clio Awards.

1987 Advertisement

1987 Advertisement

Pilipino, Para sa Pilipino (Filipino, for the Filipino)

On the Wings of Change

Asia's Sunniest

With You All the Way

It's About Experience - introduced after its 60th Anniversary. It attempts to highlight the fact that PAL is the first and longestserving airline in Asia under its original name. The slogan was also used in the airline's ad spot featuring Kevyn Lettau, which
incidentally featured her song, "Sunlight."

Love at Thirty Thousand Feet is the de facto theme song of the airline. It was composed by Jose Mari Chan and is still being
used today. The song has many variations, including a version for the PAL's Swingaround tour package advertisement.

Clearly no. 1

With us, You're always no. 1

70 Asia's First, Shining Through - introduced for PAL's 70th anniversary, it combines two previous PAL slogans:Asia's First
Airline and Shining Through.

Love, Your PAL

Fly The Flag. Fly Proud

Your Home in the Sky