Beruflich Dokumente
Kultur Dokumente
Danielle Muntyan
The Brief
Considerations
Solution
Brief Type
Live Brief from Whistles for YCN 2015.
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Danielle Muntyan
Whistles
Competitors
Contextual Research
2/9
Danielle Muntyan
Aesthetic Research
Danielle Muntyan
Outcome: Concept
Concept
Two scents have been derived - Flora and Botanica promoting a floral, yet musky fragrance.
The scent has been taken from a floral theme, influenced
and inspired by the past, previous and future colour
schemes, prints and patterns of the Whistles clothing
collections.
These are visually represented through collage,
reflecting both feminine and masculine product lines.
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Danielle Muntyan
Outcome: Packaging
Packaging
The packaging design for both scents, is influenced by
the visuals used for the bottle design, reinforcing the
concept, scent and visual undertaken.
By keeping the design minimal, the juxtaposition of the
collage, logo and typography allows for a chic, sleek
and luxurious aesthetic and tone.
A simple one-piece gift box is a classic yet luxurious
way of packaging perfume with a bold design to create
contrast.
The pattern and logo will change accordingly for the
Male scent, Botanica, featuring an inverted logo and
blue floral collage.
The Female scent, Flora is shown packaged in a bottle
and a gift box.
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Danielle Muntyan
Promotional Packaging
To promote the scents further, for a limited time when
bought, the product would be further packaged in a
gift bag featuring the collaged print and Whistles logo.
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Danielle Muntyan
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Danielle Muntyan
Website Proposal
Due to an increase in the amount of online shoppers,
the Whistles website also needs to draw attention to
customers - both existing and new - looking to buy the
new scent.
A proposal of how the scent could be promoted online
has been produced to show how this would function.
Opposed to showing a visual of the product itself,
a visual of the associative print has been placed in
position to draw attention and create traffic.
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Danielle Muntyan
Magazine Campaign
Advertising through magazines is the most effective
form of promotion for fashion brands, therefore this is
crucial to ensure a successful product line launch.
A simple poster-style advertisement would be placed
in magazines such as Vogue, Harpers Bazaar and
Grazia, promoting the new product lines - Flora and
Botanica - the brand and visual to associate with.
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