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Digital Strategy
31st July, 2014
The objec)ve:
- To increase brand awareness
- To engage with customers
- To showcase new products, oers, launches
- To increase Mobile App usage
- To retain customers
Digital Strategy:
Digital:
Crea)ve
Campaign
Informa)on
General posts:
-Oers
- Benets
- Quality
- Quick delivery
- Just a click away
- Fresh fruits/ vegetables
- Product showcase
- Other household items range
Campaign crea)ves:
Geek has come up with 3 campaigns for each month
along with an interac)ve/ contest extension for the
same to create a buzz.
Lets look at each one in detail.
Campaign 1:
The aim of campaign 1 is to create a buzz and get
people to talk about it.
For this, Geek has come up with a quirky idea, which
would also bring some fun and buzz on the page.
Campaign 1:
The aim of campaign 1 is to create a buzz and get
people to talk about it.
For this, Geek has come up with a quirky idea, which
would also bring some fun and buzz on the page.
Campaign 1:
Campaign 1:
People can have fun and share responses like:
-On the couch
-In the kitchen
- In my gym
- On my computer
Campaign 1:
We are actually referring to:
Where do you like to do your shopping?
Campaign 1:
A_er this teaser, we will actually put out our
campaign for this month, which has actual crea)ves
like:
Campaign 1:
A_er this teaser, we will actually put out our
campaign for this month, which has actual crea)ves
like:
Campaign 1:
I do it in the shower!
!
Campaign 1:
Campaign 1:
This will be followed by some engagement.
A photo contest on Instagram can be created with
the topic being:
Where do you do your bigbaske)ng from? (this term
can be coined and popularized).
The best picture with the maximum likes can get a
goodie bag/ discount.
Campaign 2:
Campaign 2:
This is a campaign in which we have created names
for each gi_ basket, to introduce the concept of
gi_ing.
Eg: Get well soon basket
Bon Voyage!
Thank you basket!
Campaign 2:
Campaign 2:
Campaign 2:
Video concept 1:
Wife is upset that the husband doesnt do much in terms of
helping her, while she has to manage work and home.
Wife suddenly receives a small note along with a basket full of
supplies gi_ed by the husband while he is in oce.
Wife is surprised and happy and the husband is also happy
that it was so convenient and easy!
Signo: Gi_ a basket of happiness to your loved one and
make their day!
Campaign 2:
Video concept 2:
Son is working in another city. He talks to his old dad on the
phone and he is not keeping well.
The son wants to send out a nice gesture. He sends a get well
soon gi_ hamper which contains fruits, juices, dairy products,
etc.
The father fondly remembers his son.
Signo: Gi_ a basket of happiness to your loved one and
make their day!
Campaign 2:
Mul)ple videos on these lines can be created and popularized
on YouTube and FB. A separate YT channel can be started
showcasing all these videos.
FB posts around these crea)ves can also be put up and
shared as an extension to the videos.
Campaign 2:
Campaign 3:
Campaign 3:
Campaign 3:
Campaign 3:
Campaign 3:
Campaign 3:
This way, people will start R)ng for a good cause and will
improve the brand image of BigBasket.com.
This promo)on will also be covered on Facebook, on the
website, on web banners, etc.
Campaign 3:
Thanks!