Internet Art
Rachel Greene
Thames & Hudson world of art1 Shu Lea Cheang.yppeyeah
DesignandRogerSennere
Fes pulsed paperbckn be United States Aena 2004
by Thames Mucor ne, S0DFith Aree NewYork New rk 10
brary of Congres Calg Cr Numb 2003108926
ISBNOS00.23768
Desired btn Maran
Preted nd boundn Seppe by C5 Gages
Chapter |
‘Chapter?
Chapter 3
Chapter 4
Contents
Preface 7
Introduction §
The Internets History ond Pre-History 4;
The Art Historical Content for Internet Art 19
Early Internet Art 3|
Participation in Publ Spoces 34; Russion Internet Art Scene 36;
‘New Vocabularies 39; Travel and Documentary Medes 45; Nevart $2;
{Gjberfeminism £2; Corporte Aesthesic 65; Telepresence 67
Isolating the Elements 73
Emai-based Communities 73; Exhibion Formats and Collective
Projects 78; Browsers, ASI, Automation and Error 84; Parody,
Appropriavon and Remixing 32; Mapping Authorship \03; Hypertext
‘and Textuol Aesthetics \04; Remodeling Bodies |08; New Forms
‘of Distribution |\C; Sexual Personoe I
‘Themes in Internet Art 19
‘nfowar ondToctical Media in roctce | 1%; Tur ofthe Milennium War
‘ond the Dotcom Crash |28; DateVisuolizaton ond Databases 32;
Games |; Generative and Sofware rt 52; Open Works 4;
The Crash of 2000 168
Artfor Networks 173
Yoyeurism Survelloce and Borders 173; Wireless 180:
Ecommerce |84; Forms of Sharing |88; Video and Flic
Discourses '9); Lowi Aesthetics 200; ‘Art for Networks’ 208
Timeline 214
Glossary 214
Projects and Resources 2/6; Select Exhibitions 217;
Festivals, Events and Venues 218; Maling Lists 218
Select Bibliography 218,
Mstration List. 220
Index 222Preface
archives 3 has been added to encourage readers to
their own conclusions, and become
participants inthis diverse and relevant fieldIntroduction
Both everyday and exotic, public and private, autonomous and
‘commercial, the internet is a chaotic, diverse and crowded form
‘of contemporary public space. Itis hardly surprising, therefore,
to find so many art forms related to it: websites, software,
broadcast photography, animation, radio and email, to name just
2 few. Moreover, the computer, fundamental for experiencing
internet art, can be both a channel and a means of production and
‘an take the form ofa lptop, acellular phone, an office computer
‘each with its own screen, sofware, speed and capability ~ and
the experience ofthe artwork changes accordingly. Beyond the
internet’ singular ability to host many different aesthetic activites,
‘other novel and complicating issues make internet art difficult to
summarize in a critical and historical survey such as eis its
relative youth; its dematerialized and ephemeral nature; its global
reach ts location, however, i clear like the great works of rt
that decorated public areas and buildings in pre-nineteenth-
century cultures, internet art resides in a largely open zone
cyberspace - manifesting itself on computer desktops anywhere
In the world but rarely in museum halls and white cube galeries,
where the past two centuries have suggested we look for art.
By virtue of ts constantly diminishing and replenishing
‘medium and tools (eg sofware and applications become
‘obsolete, web pages are abandoned and removed, software is
Upgraded, new plugins are brought onto the market, web sites
arelaunched), internet artis intertwined with issues of access 0
technology and decentralization, production and consumption,
and demonstrates how media spheres increasingly function a8
public space, Iis inextricable from the history of military and.
‘commercial innovation; and i follows the changing roles of
‘Computers, which have developed from anonymous, unwieldy
‘machines to reasoning portable, customizable instruments
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Internet art are current, and therefore relevant to how we live
now. Internet artis part of a continuum within art history that
includes such strategies and themes as instructions, appropriation,
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Early Internet Art
Early internet artis very much inextricable from the technology
and polities of the 1990s and early twenty-first century, although
its preoccupations with themes such as ‘information’
‘communication’, ‘interaction’ and systems’ linked the genre to
postconceptual art Asartst and theorist Peter Weibel (b. 1944)
has noted, cyberspace seems a'1960s ides’, even fit was not
technically viable until decades later. As important as these
historical connections are, net artists have also developed and
created new methods for production, consumption and exchange.
Not only do net art practices extend the arena, capability and
reach of artistic production, but hey have offered ways to remix
and revitalize categories often refiedin the at world and beyond.
Invernet artis buoyed by the technological economicand
social specifications of ts medium. Though sul evolving today,
dominant tools are email, software and web sites. Unique
economies of attention exist. in which international web traffic
and email forwards and downloads are the indexes ofthe public
consumption and success of the art. as opposed to conventional
‘means of valuation such as visits to 2 museum show, magzzine|
reviews or monetary worth. Rapid rates of reaction and widely
arallable production tools have also been defining, For example,
fone does not like a web ste, chances are that one can offer
feedback (emai) or find tools to create an alternative (web
publication). Those who view commerce as irredeerable
corruption willbe pleased to know that 3s yet there exists no
vable or stable market for netart Asa result of this isolation and
specialization, internet artists often develop close-knit online
‘communities, and oppositional and radical content has remained
an undiluted component. Net arts audience isa social medley:
geographically dispersed, varying in background, these art
‘enthusiasts are able to morph ther involvement constant,
2eaving rom roles such ats, colabortror ‘rk
(coche pcatcheso rath hou parchung) Fall
rer rae x rect reson with near they cn logon
roman computer wih net access and the ight sofware, sean
rework dowmload share or opi
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cf wie proltertions of eda and consumer tecnoloy
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(eeton xlee and ear devices intel eeryay ie. The
fre Gul War eed che vbiquy of baled meds with
CNN an oerasonal ven four-hour tlevion network
se ee apy syste epraed Va seghiscanel
sare ret ca fay lovin
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whch people lhngopeter were apd edad and broadcast.
made teaucalzedand medated aye render pper and
Yoong Cell phonesbepn tobe sed wiely Anew tempo
a eet eee eal caren ayaa ich
‘tough the ere ben role of the US Govern
Dagar of Defoe, pore and more clan ofa worker,
paar ele ees aterm ip
and HTHL veered browsers Eralland the Worl Wide
Web (ewe) bee tool for werkad home with mall
slowing forinsarmaneouconmaricion and he web suppor
varios pophic and comanicaton apeations and endless node
fortran image pbleation—web ses These events were
smeared of glia carl changes, sugesng emer
toca groups in which vslns beeen behaviour, emotion and
tego) and earrarce re red
Fromiserkett nomen he ways wich commer nd
svernmeral ere and tcholopes powered the nets
denlopment were cbvous.One woud experience te web wh
commarcl brovaer suchas Nesp Neva aka been
designed according corporate ress no eduesona or
aesthetic ones. Commercial interests, which were receiving ample
_centon fromthe venture apa sector ste une, operated nes
‘to social communities and organizations. These diverse collectives.
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2
‘who searched the net for new possibilities during these early years
"were often more restrained in their enthusiasm. Infact, those who
sought to find contemporary art on and about the internet had to
look quite closely. Not only would search engine not provide the
right kind of results for a quest for ‘art’. but directories such as
Yahoo! or Netscape tended to bury net art under many layers of
web pages. Even beyond is txc-heavy aesthetic, the net elided
evidence of being an easy or refined venue for artistic production.
Its ability co realize international and relatively inexpensive
‘communication and exchange, however, was potent. And internet
art’ earliest beginnings crystallized within this matrix of
communication technologies.
‘Arcand communication were atthe centre of many initiatives
undertaken by European non-governmental organizations
(NGOs) and the European Commission in Brussels after the
collapse of the Soviet Union in che early 1990s. Inthe mid-1990s,
these new computer centres and media art programmes became
‘more prominent fixtures in the European and Russian culture-and
leisure-scapes, offering events, education, internet access and
production tools. The internet was emblematic of the increased
acces to information in these regions, and the opening of
international borders, and was very appealing.
Many netartiss, such as Heath Bunting (Britain), Oia Lana
(Russia), Alexei Shulgin (Russia) and Vuk Cosic (Slovenia), worked
5 ofine artists, photographers, graff writers and filmmakers
before experimenting with at online. Leaving behind more
accepted aesthetic practices, they came to make art from media
centres like TO (Vienna), C3 (Budapest) and Backspace (London)
via computers in their ving rooms, or from desks a their day
jobs. Instead of fm or oil pant, chey used low net production
tools: HTML, digal graphics and Photoshop were likely requisites
(later, Java, Fash and Dynamic HTML). They were introduced to
‘one another via the ingernet and became contemporaries friends,
collaborators and travel companions, meeting face to face at
technoart events like Next 5 Minutes, the Cyberfeminise
Incernational and Ars Electronica. These artists were able to draw
‘on the work of ‘early adopters’ ofthe internet's most basic
‘offerings, like bulletin board systems (BBS) and email. They aso
benefited from the experience ofthe respected figures who
‘worked with technology-informed installations or intermedia
Involving video, satelite, sound and computers, such as Robert
‘Adrian X (b, 1935), Hank Bull (b.1949), Roy Ascot (b. 1934),
Sherrie Rabinowir and Kit Galloway.
2“This early generation of internet artists exhibited a diverse
setof imerests. Some wanted to realign traditional modes of
‘communication and audience adéress, pursuing direct dialogue
and exchange wth other artists and art enthusiasts from around
‘the world, independent ofthe cumbersome commercial channels
‘of galleries, museums and dealers. To some, the digitized screen
and computer aesthetics were dominant preoccupations. These
themes were explored through configurations of six main net art
formats between 1993 and 1996: email, web sites, graphics, audio,
video and animation, These often appeared in combination ~
communication and graphics, or email texts and images ~
‘referring to and merging with one another: Whatever the premise
cor organizing principles artists were internationally dispersed,
‘working from wildy disparate local contexts and using different
tools. Butalong with developers, programmers, critics and media
cutlets, all ofthese artists were watching nec culture evolving on
thee screens even as they helped to shape it
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also bears the hallmark of situationist works, echoing that
international artistic and political movement's (1957-72) famous
tactic of transmogrifyng existing elements into more radical or
oppositional forms. Bunting (b. 1967) follows the situations
recipe almost to the leter. The quotidian forms that are put to
use in King’s Cross Phone In ~ public phones, ring tones and a web
page— retain their everyday qualities but. in their means and
‘manner of deployment, change the tenor ofa particular seting
and time. Though Bunting can be seen as traveling paths broken
by artists of earlier generations, with this work he sets up a
collaborative performance that is unlike those of his forerunners
by virtue ofits manifestation ofthe web's capacity for international
‘organization and collective performance. basicaly spent most of,
‘my time wandering the streets at that point doing graffiti and
looking in rash’, Bunting says, describing his research for the
project Inspired by forms of public and street are, Bunting’
interests at that time also focused on expression and
‘communication via new technology. he ran a BBS out of his livingwas marked as American an an from the beg
offered ways for Russian new media arts
beyond their borders and reinterpret the netin their own w
of Ola Latina (b, 1971) and Alexei Shulgin (b. 1963), wl
side the Moscow fim and art worlds, respectively. 8
sdopted its idioms and tools as the core oftheir p
Came Back Fm the Wor (1996) [20]. or Shulgin's Hot Pictures (1994
both of which were made ata time when the web
tupport only the simplest graphics and text. The former ereate
brckerop of war and uses frame programming (in which HTML