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T HE T ARRANCE
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MEMORANDUM
TO:
FROM:
DAVE SACKETT
RE:
DATE:
KEY FINDINGS
President Obama:
President Obama stands with a 44% approve and fifty-one percent (51%) disapproval
rating among Nevada voters, a job approval rating that is a net -2 points lower than
his job approval rating across the country as a whole.
ALL
Approve
44%
Disapprove
51%
46%
45%
49%
51%
GOP
DEM
IND
10%
77%
36%
87%
18%
56%
Page 1
Direction of Nevada:
There has been no change in views about the direction of the state over the past fortyfive days, and Nevada voters continue to have a very positive view about the
direction of the state:
ALL
Right Direction
62%
Wrong Track
30%
57%
77%
34%
18%
GOP
DEM
IND
63%
60%
64%
30%
32%
26%
Favorable
75%
Unfavorable
17%
73%
81%
18%
15%
GOP
DEM
IND
85%
67%
76%
8%
26%
15%
ALL
Favorable
40%
Unfavorable
22%
No Opinion
39%
36%
48%
24%
19%
40%
31%
GOP
DEM
IND
45%
36%
39%
19%
26%
18%
45%
38%
43%
Page 2
Issue Matrix:
As has been the case for more than fourteen months now, the issue matrix among
Nevada voters is completely dominated by only two issues jobs/economy, and
education. These two issues alone consume fully two-thirds of the issue matrix.
ALL
Jobs/Economy
33%
Education
32%
32%
37%
36%
24%
GOP
DEM
IND
38%
29%
34%
23%
40%
31%
ALL
Excellent/Good
19%
Fair
39%
Poor
39%
13%
28%
40%
34%
43%
32%
GOP
DEM
IND
17%
20%
18%
39%
43%
31%
40%
34%
46%
ALL
More than
enough
12%
Right
Amount
17%
10%
17%
19%
12%
69%
64%
GOP
DEM
IND
18%
5%
17%
25%
11%
17%
52%
82%
62%
Not enough
67%
Page 3
ALL
Excellent/Good
28%
Fair
47%
Poor
20%
26%
35%
49%
44%
21%
16%
GOP
DEM
IND
26%
31%
27%
46%
47%
49%
21%
20%
18%
ALL
Excellent/Good
11%
Fair
34%
Poor
42%
8%
17%
33%
38%
48%
30%
GOP
DEM
IND
9%
8%
18%
37%
35%
30%
39%
46%
39%
Page 4
ALL
Favor
56%
Oppose
41%
58%
52%
39%
46%
GOP
DEM
IND
43%
67%
55%
54%
31%
41%
ALL
Favor
40%
Oppose
57%
42%
34%
55%
61%
GOP
DEM
IND
26%
52%
36%
70%
45%
59%
ALL
Favor
41%
Oppose
50%
43%
37%
49%
53%
GOP
DEM
IND
32%
48%
42%
61%
42%
48%
Page 5
ALL
Favor
20%
Oppose
73%
22%
18%
73%
74%
GOP
DEM
IND
10%
30%
18%
85%
62%
77%
ALL
Favor
74%
Oppose
24%
74%
74%
24%
24%
GOP
DEM
IND
70%
78%
74%
30%
20%
22%
ALL
Favor
63%
Oppose
29%
65%
61%
27%
31%
GOP
DEM
IND
56%
72%
59%
36%
20%
34%
Page 6
ALL
Favor
52%
Oppose
35%
50%
56%
37%
32%
GOP
DEM
IND
59%
46%
54%
30%
41%
31%
ALL
Favor
81%
Oppose
17%
81%
79%
17%
17%
GOP
DEM
IND
83%
79%
80%
15%
19%
16%
Merit Pay:
Requiring school districts to set aside a portion of funding for merit pay or pay for performance
for the best teachers
ALL
Favor
70%
Oppose
27%
70%
69%
27%
29%
GOP
DEM
IND
72%
65%
76%
23%
33%
22%
Page 7
ALL
Favor
91%
Oppose
6%
90%
93%
7%
3%
GOP
DEM
IND
92%
91%
89%
4%
8%
4%
ALL
Favor
66%
Oppose
21%
69%
61%
20%
24%
GOP
DEM
IND
67%
66%
66%
19%
22%
22%
ALL
Favor
61%
Oppose
33%
64%
55%
30%
41%
GOP
DEM
IND
68%
54%
64%
26%
40%
29%
Page 8
ALL
Favor
65%
Oppose
32%
69%
54%
28%
43%
GOP
DEM
IND
50%
80%
60%
48%
17%
36%
ALL
Favor
54%
Oppose
41%
56%
48%
38%
47%
GOP
DEM
IND
37%
68%
54%
58%
27%
39%
ALL
Favor
70%
Oppose
26%
75%
60%
21%
37%
GOP
DEM
IND
65%
76%
69%
32%
22%
26%
Page 9
ALL
Favor
47%
Unsure
17%
Oppose
37%
46%
50%
17%
15%
37%
35%
GOP
DEM
IND
50%
44%
48%
18%
16%
15%
32%
40%
37%
ALL
Favor
56%
Unsure
8%
Oppose
36%
55%
57%
9%
7%
37%
36%
GOP
DEM
IND
63%
47%
61%
10%
7%
9%
37%
46%
30%
ALL
Favor
63%
Unsure
9%
Oppose
28%
64%
61%
10%
6%
26%
33%
GOP
DEM
IND
68%
53%
74%
7%
11%
8%
25%
36%
18%
Page 10
ALL DEM
Las Vegas DMA DEM
Reno DMA DEM
DEM Men
DEM Women
Favor
37%
38%
35%
51%
28%
Unsure
13%
14%
10%
12%
14%
Oppose
50%
48%
54%
37%
58%
All IND
Las Vegas DMA IND
Reno DMA IND
IND Men
IND Women
37%
32%
47%
38%
35%
13%
14%
9%
14%
11%
50%
54%
43%
48%
54%
Page 11
ALL GOP
More
Likely
62%
No
Difference
7%
Less
Likely
32%
64%
59%
6%
5%
31%
36%
GOP Men
GOP Women
56%
66%
7%
7%
38%
27%
###
Page 12