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SYLLABUS

ENT 2000 Intro to Entrepreneurship


Spring 2015

Professor: Peter
Cuderman

Tuesday and Thursday 8:00am - 9:15am


Lutgert Hall Room 1202
Office Hours: By Appointment Only

Department of
Management
Lutgert College
of Business
pcuderman@fgcu.edu

A. COURSE DESCRIPTION
This course covers basic principles of business and entrepreneurship. It is
designed to introduce general entrepreneurship focused business concepts to
students pursuing all University offered majors.
B. COURSE PRINCIPLES
Key topics include: Overview of business, the processes of new business creation,
business structures and operations, markets and customers, product value,
channels, financials and financial management, and the basics of business plans.
There is written work and oral presentations in both individual and team formats.
Creating and conveying concise, compelling business concepts, being effective in
teams, and rigorous analysis of business issues are cornerstones to success in the
entrepreneurial world, and therefore central to this course.
Course Policies:
Each student will be responsible for the following:
1. All materials listed in the text and the syllabus.
2. All readings and/or written assignments.
3. Class participation and attendance.
4. Handing in the assignments at the beginning of class, on the assigned due
date, and in the required format.
5. All work assigned in class, whether on the syllabus or not.
6. All information disseminated in class whether in the syllabus or not.
7. All written work submitted must be typed in 12 point font, double spaced, with
correct spelling and grammar.
8. Read the chapters and other assigned materials before coming to class.
9. Please use University email for all electronic communications with the
Professor.
10. Read all material to be discussed in class prior to class.
11. You need two (2) Scantron sheets for exams. Do not fold, wrinkle or get sheets
wet.
C. TEXTBOOK AND READINGS
Text: ENT2000 Introduction to Entrepreneurship. ISBN 1269698028, Pearson.
Other readings as assigned.
CANVAS: Some course materials and presentations will be posted to CANVAS.
D. GRADING AND ASSIGNMENTS

The grade in this course will be based on a combination of individual and team
grades. The weighting is comprised of the following elements:
Exams 2 exams (125 points each)
250 points
Quizzes (high 7 of 10 unannounced quizzes, 10 points each
100 points
Homework
50 points
Group Project
150 points
Class participation
75 points
625 total points
Grading Scale:
A = 625 581.25 points A = 581.24 562.5
B+ = 562.49 537.5 B = 537.49 518.76 B = 518.75 500
C+ = 499.99 475 C = 474.99 437
D = 436.875 375 F = less than 375
Description of Assignments
Exams: There will be two exams consisting of a variety of questions. Only in the
rarest of cases do I do makeup exams. Verifiable doctor excuses, police reports
(for accidents, etc., not arrests) may be considered as an emergency situation.
Quizzes: There will be a series of short unannounced quizzes.
The questions
will be related to the days assigned reading and prior class sessions. There are
no makeups for quizzes since I drop the lowest two.
Take home questions: Apply the material from lectures and the readings. Your
answer should be 1 page. I expect business format: start with a short
introduction paragraph and then bullet your main arguments in a few sentences
each (only complete sentences in wellwritten English will be read). Diagrams are
encouraged.
Group Project: The group project will consist of a few assignments during the
semester, and a final report. All grades are individual, so pull your weight. Each
group member will do a Peer Review for other members of the group.
Participation: The class is an ongoing discussion. This portion of the grade is
based on the quantity and quality of your input. Class participation does NOT
equal attendance and attentive listening; it means talking and interacting in
class.
There is No Extra Credit.
Late Work:
Incompletes are awarded only in the rarest of cases. Assigned work is due at the
start of the designated class period. Assigned work not handed in at the
designated time will not be accepted for full credit. Work handed in within 24
hours after the due date and time will be penalized 25% of the grade. Work
handed in more than 24 hours late will be given a grade of zero (0).

E. LEARNING OUTCOMES & ASSESSMENT


The department of Management enables students to develop managerial
knowledge and leadership skills, both individually and collaboratively, and to: (1)
recognize, evaluate, and cultivate business opportunities; (2) identify,
understand, and implement solutions to organizational issues; and (3) build
leadership capabilities to effectively manage organizations
in the global
environment.

Learning Goal & Learning


Objective. BBA Graduates
will:

Learning
Objective
MAN graduates
will:

Understand the business


environment
E
Demonstrate knowledge of
ethical Issues.
Demonstrate knowledge of
global factors influencing
business.
Explain the importance of
environmental responsibility.

Propose solutions
to business
problems in a
global
environment.
Explain the
importance of
environmental
responsibilities.
Analyze ethical
issues as they
apply to
management.

1. Identify & describe


the complexities of
operating in the
global business
environment.
2. Apply knowledge of
diverse demographics
in a global economy
to make effective
business decisions.

Be effective problem solvers


P

Propose
solutions to
organizational
issues.

1. Formulate & solve


business problems
using analytic &
statistical tools.
2. Apply knowledge of
strategic decision
making in real world
contexts.
1. Prepare oral &
written reports that
are clear & concise.
2. Work effectively
with others in
classroom and project
teams.

A, B, D,
E, F

1. Apply the concepts,


framework &
techniques of
entrepreneurship and
business creation.
2. Demonstrate
mastery of contents,
principles &
knowledge of the
functional areas of
business.

B, D, E, F

Solve business problems


using analytical tools.

Demonstrate
effective oral
communicatio
Deliver effective oral
n skills.
presentations.
Prepare
Prepare effective written
effective
reports.
written
materials.
Work effectively
in diverse
teams.
Have interdisciplinary
Explain key
business knowledge
Management
K
theories and
Understand main concepts &
practices.
definitions in accounting,
economics, finance,
information systems,
management, marketing,
and operations
management.
Be effective communicators
C

Integrate knowledge across


disciplines.
A) Class Participation
B) Group assignments

Course Learning
Objectives
(Measureable):

Assessm
ents
Used to
Measure
Outcom
es:
B,D, E, F

A, B,
C,D, E,F

C) Inclass Exercises
D) Individual Homework
E) Exams & Quizzes

F. ATTENDANCE POLICY
Attend all classes. Inform me of absences before class by email. Students who
miss more than three classes might not complete the course a grade above a
C+ will be difficult. Arrive to class on time, turn off phones, laptops, and
other devices. These activities (chronic lateness or using devices) will be
recorded as absent from class at my discretion. If you arrive after roll call and do
not tell me, the record of absent will stand.
G. ASSIGNMENT COMPLETION DEADLINES
All work is due at the start of class, unless otherwise noted in the Course
Schedule. Missed Quizzes and Class Assignments cannot be made up.
H. ACADEMIC BEHAVIOR STANDARDS AND ACADEMIC DISHONESTY
The university policies regarding issues of honesty can be found in the FGCU
Student Guidebook under the Student Code of Conduct and Policies and
Procedures. Read this document which outlines your responsibilities and
consequences for policy violations. Plagiarism or cheating on exams or
assignments will result in a failing grade.
The Guidebook is online at
http://studentservices.fgcu.edu/judicialaffairs/new.html.
I. DISABILITY ACCOMMODATIONS SERVICES
The University, in accordance with the Americans with Disabilities Act and the
Universitys guiding principles, will provide classroom and academic
accommodations to students with documented disabilities. To request
accommodation or if you suspect your academic performance is affected by
disability, contact the Office of Adaptive Services in Howard Hall 137. Phone 239590-7956 or TTY 239-590-7930
J. STUDENT OBSERVANCE OF RELIGIOUS HOLIDAYS
Florida Gulf Coast University will reasonably accommodate religious observances,
practices, and beliefs. Students, upon prior notification to their instructors, shall
be excused from class or other scheduled academic activity to observe a religious
day of their faith. Students shall be permitted a reasonable amount of time to
make up the material or activities covered in their absence. Students shall not be
penalized due to absence from class or other scheduled academic activity
because of religious observances. Where practicable, major examinations and
major assignments will not be scheduled on a major religious day. A student who
is to be excused from class for a religious observance is not required to provide a
second party certification of the reason for the absence.
K. CONTACT
Contact me by email at any time to raise issues or request to meet. Do not delay
if you feel you need help or clarification please seek assistance early!
About me:

I am an alumnus of Florida Gulf Coast University. I worked at the Small Business


Development Center for two years helping individuals fulfill their dreams to start
a business or make their idea a reality. After graduating with my BS in Legal
Studies, I began my graduate studies. While in graduate school, I was elected
Student Body President and a University Trustee. During this time, I was involved
as a member on various University committees. I graduated with a MBA from
FGCU in Spring 2013, and then worked for J.P. Morgan handling over $4 billion in
private wealth for a year before opening a consulting firm. I am an alumnus of
Leadership Florida and Leadership Collier, an active big brother for Big Brothers
Big Sisters, and a director on the Universitys Alumni Board of Directors.

SEMESTER SCHEDULE ENT 2000 SPRING 2015


DATE
1/6
1/8
1/13

1/15
1/20
1/27
1/29
2/3
2/5
2/10
2/12
2/17
2/19
2/24
2/26

3/3
3/5
3/10
3/12
3/17
3/19
3/24
3/26
3/31

ASSIGNMENT / CLASS
Syllabus and Class Overview
Chapter 1 Business Mindset
Chapter 2 - Opportunity HBR What
Entrepreneurs Get Wrong (summary
assignment)
Chapter 2 - Entrepreneurship HBR Reviving
Entrepreneurship (summary assignment)
Chapter 3 Business Creation
Chapter 3 Legal Structure
Company and Customer Value Assignment Due
Chapter 4 Organizational Structures
Guest Speaker
Chapter 4 Management
Chapter 5 Operations
Guest Speaker
Chapter 6 Markets and Segments
Chapter 6 Customers
Guest Speaker
Chapter 6 Demand Creation
Industry Reading on Canvas
Chapter 7 - Product
Industry Assignment Due
Chapter 7 Pricing
Group Assignment A Due
Review for Mid-Term Examination
Spring Break No Class
Spring Break No Class
Mid-Term Examination (Chapters 1 7)
Chapter 8 Selling
Chapter 8 Channels
Group Assignment B Due
Chapter 9 Resources
Chapter 9 - Measurements
Group Assignment C Due
Chapter 9 Returns
Channel Assignment Due
Chapter 10 Financial Statements

4/2
4/7
4/9
4/14
4/16
4/21
4/23

4/28 7:30 AM Lutgert 1202

Chapter 10 Financial Statements


Group Assignment D Due
Chapter 11 Financing
Pro Forma Due
Group Preparation Day
Group Assignment E Due
Utilizing Resources
Making the Sale
Group Presentations
Group Presentations
Review for Final
Peer Review Due
Final Examination (Cumulative)

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