Rockville

City,Suburb,orWhat?
Presentationto
MakeoverMontgomery
May9,2014
DavidB.Levy
ChiefofLongRangePlanningandRedevelopment
CityofRockville,Maryland

www.rockvillemd.gov

MetropolitanWashingtonRegion

www.rockvillemd.gov

Gaithersburg

Rockville

www.rockvillemd.gov

Rockvilleinits
ImmediateContext

Town Center
Planning Area
Town Center Phase II
Town Square
Development
Rockville Metro Station

Rockville Pike
Planning Area

Twinbrook Metro Station

www.rockvillemd.gov

61,209

Rockvilles Population Growth

1860-2010
70,000

44,835

1970

1980

1990

47,388

43,811

50,000

42,739

60,000

26,090

40,000

30,000

660

688

1568

1,110

1,181

1,145

1,422

2,047

1860

1870

1880

1890

1900

1910

1920

1930

1940

10,000

6,934

365

20,000

1950

www.rockvillemd.gov

1960

Source US Census

2000

2010

Rockvilleshousingstock

Detached:

Attached:

Others:

1990

62%

13%

24%

2010

47%

18%

35%

Source:U.S.Census:20082010AmericanCommunitySurvey.CPDS.

TownCenterMasterPlan
October22,2001
Mixuses
Varietyofdensitiesandscales
Attractivepedestrianenvironment
Linktovarioustransportationoptions,
includingRockvilleStation
Improveconnectionsto
neighborhoods,whileprotecting
neighborhoods
Localandregionalattraction
Focusonaestheticsandamenities

www.rockvillemd.gov

Rockvilles
ComprehensiveMasterPlan
ApprovedandAdopted11/12/2002
TheCityofRockvillescomprehensivemasterplan
isbasedonthefollowingfundamentalvision:
Rockvillewillcontinuetobeacitythatemphasizes
thecharacteristicsofasmalltowncommunity,
offersanexcellentqualityoflife,providesa
responsivegovernmentservingitscitizens,andhas
adistinctpositiveidentitytiedtoitshistory.

www.rockvillemd.gov

PhaseIImplementation
RockvilleTownSquare
TheDevelopmentPartners
CityofRockville
MontgomeryCounty
FederalRealtyInvestmentTrust(FRIT)
RDRockville
StateofMaryland(financialsupport)

RockvilleTownSquare
TheProject
TownSquarePlaza
NewStreets MarylandAvenueextendedand
GibbsStreet
Residential 644Units
Retail 185,000squarefeet
Arts&InnovationCenter
VisArts:26,000sq.ft.
RockvilleInnovationCenter:23,100sq ft.
Rooftopeventspace:5,900sq ft.

Parking 1938garagespaces.973arepublic.

Rockville
Metro Station

Richard Montgomery Drive

Rockville Pike
Corridor
Twinbrook
Metro Station

Planning Area
Last Plan: 1989
Twinbrook

Parkway

410 Acres
2.2 miles long
www.rockvillemd.gov

RockvillePike:
ThePresent

Usesaresegregated
Retailandofficesdominate
Publicopenspaceisnonexistent
Itismostlypavement
Blocksizeisnotconduciveto
walking
Longsetbacksandlowbuildings
Itisneitherpedestrian nortransit
friendly,norvehicleeffective

www.rockvillemd.gov

Rockville Pike Today

www.rockvillemd.gov

Rockville Pike Today

www.rockvillemd.gov

RockvillePikePlan
Managethetransformationofthecorridor
MakeitaGREATPLACE
Principles:
Mixuses
Embracetransit,pedestriansandbikes
Shiftmodalsplit,overtime

Activatesidewalks onPikeandsidestreets
Makeitgreen,withgoodpublicgatheringspaces

www.rockvillemd.gov

RockvillePikeMultiway Boulevard
FormalizingtheAccessRoadsasCompleteStreets

Draft

DraftRockville
PikePlan
LandUse

Proposed
Rockville Pike Corridor
Street Plan
- Better pedestrian
connections to transit and
among uses
- Parallel streets
- Extension of the grid
- Smaller blocks
- The Jefferson St.
extension

www.rockvillemd.gov

CommunityConversation
Rockvilleisall ofthefollowing
Comfortablesuburbanbedroomcommunity
ThirdlargestcityinMaryland,andurban
Verydiversepopulation,withaffluenceand
poverty
Desirousofaslowerpacethanthebroader
region
Desirousofstayingconnectedwiththeregion
andtheworld

www.rockvillemd.gov

Localvs.Regional
Mostpeoplewantbothvitalityandtranquility
Regionalimperativescallforhigherdensities
in270/355corridor
Schoolovercrowdingandhighlevelsoftraffic
affectcitizensperceptionsoftheimpactsof
higherdensity.

www.rockvillemd.gov

RockvilleSchools
ProjectedEnrollment/Capacity
RichardMontgomeryCluster

School
BeallES
CollegeGardensES
RitchieParkES
TwinbrookES

2015/16
130%
124%
138%
105%

JuliusWestMS

118%

MCPSProjections October2013

www.rockvillemd.gov

InfillMayBeCheaper.
butitisnot Free

Newand/orexpandedandreconfiguredschools
Newcommunity/recreationcenters
Moreopenspaceandparks
Retrofitandupgradeinfrastructure sewer,
water,roads,bridges,etc.

www.rockvillemd.gov

AdvocatesforTransitOriented
Development Must..
Advocateformorethanjustincreaseddensitynear
railstations
Supportalloftheservicesandinfrastructurethat
createsacompletecommunity
Otherwise,citizenswillbejustifiablyskeptical
andmayreact/reject

www.rockvillemd.gov

RockvilleNeighborhoods

www.rockvillemd.gov