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Optical disks share a major part among the secondary storage devices. Blu
ray Disc is a next generation optical disc format. The technology utilizes a
blue laser diode operating at a wavelength of 405 nm to read and write data.
Because it uses a blue laser it can store enormous more amounts of data on it
than was ever possible Data is stored on Blu Ray disks in the form of tiny
ridges on the surface of an opaque 1.1 milli metre thick substrate. This lies
beneath a transparent 0.1mm protective layer. With the help of Blu ray
recording devices it is possible to record upto 2.5 hours of very high quality
audio and video on a single BD.
Blu ray also promises some added security, making ways for copyright
protections. Blu ray discs can have a unique ID written on them to have
copyright protection inside the recorded streams. Blu ray disc takes the DVD
technology one step further, just by using a laser with a nice color.
Second Generation:
Although the CD was a very useful medium for the recording and
distribution of audio and some modest data .applications, demand for a new
medium offering higher storage capacities rose in the 90s. These demands
lead to the evolution of the DVD specification and a five to ten fold increase
in capacity. This enabled high quality, standard definition video distribution
and recording. Furthermore, the increased capacity accommodated more
demanding data applications. At the same time, the DVD spec used the same
form factor as the CD, allowing for seamless migration to the next
generation format and offering full backwards compatibility.
The first DVR Blue prototypes were unveiled at the CEATEC exhibition in
October 2000 by Sony. A trademark for the "Blue Disc" logo was filed
February 9, 2001.[12] On February 19, 2002, the project was officially
announced as Blu-ray Disc, and Blu-ray Disc Founders was founded by the
nine initial members.
The first consumer device arrived in stores on April 10, 2003: the Sony
BDZ-S77, a $3,800 (US) BD-RE recorder that was made available only in
Japan. But there was no standard for prerecorded video, and no movies were
released for this player. Hollywood studios insisted that players be equipped
with digital rights management before they would release movies for the
new format, and they wanted a new DRM system that would be more secure
than the failed Content Scramble System (CSS) used on DVDs.
On October 4, 2004, the name "Blu-ray Disc Founders" was officially
changed to the Blu-ray Disc Association (BDA), and 20th Century
Fox joined the BDA's Board of Directors. The Blu-ray Disc physical
specifications were completed in 2004.
In January 2005, TDK announced that they had developed an ultra-hard yet
very thin coating polymer for Blu-ray Discs; this was a significant technical
advance because a far tougher protection was desired in the consumer
market to protect bare discs against scratching and damage compared to
DVD, while technically Blu-ray Disc required a much thinner layer for the
denser and higher frequency blue laser. Cartridges, originally used for
scratch protection, were no longer necessary and were scrapped.
The BD-ROM specifications were finalized in early 2006.
AACS LA, a consortium founded in 2004, had been developing the DRM
platform that could be used to securely distribute movies to consumers.
However, the final AACS standard was delayed, and then delayed again
when an important member of the Blu-ray Disc group voiced concerns. At
the request of the initial hardware manufacturers, including Toshiba,
Pioneer, and Samsung, an interim standard was published that did not
include some features, such as managed copy.
Blu-ray (not Blue-ray) also known as Blu-ray Disc (BD), is the name
of a new optical disc format jointly developed by the Blu-ray Disc
Association (BDA), a group of the world's leading consumer electronics,
personal computer and media manufacturers (including Apple, Dell, Hitachi,
HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp,
Sony, TDK and Thomson). The format was developed to enable recording,
rewriting and playback of high-definition video (HD), as well as storing
large amounts of data. The format offers more than five times the storage
capacity of traditional DVDs and can hold up to 25GB on a single-layer disc
and 50GB on a dual-layer disc. This extra capacity combined with the use of
advanced video and audio codecs will offer consumers an unprecedented
HD
experience.
layers.
to
100
million
SDTVs
in
1998). Former
HD
DVD
supporter Microsoft has stated that they are not planning to make a Blu-ray
Disc drive for the Xbox 360. The 360's successor Xbox One features a Blu-
ray drive, as does the PS4, with both supporting 3D Blu-ray after later
firmware updates.
Shortly after the "format war" ended, Blu-ray disc sales began to increase. A
study by The NPD Group found that awareness of Blu-ray Disc had reached
60% of U.S. households. Nielsen VideoScan sales numbers showed that for
some titles, such as 20th Century Fox's Hitman, up to 14% of total disc sales
were from Blu-ray, although the average Blu-ray sales for the first half of the
year were only around 5%. In December 2008, the Blu-ray Disc version
of The Dark Knight sold 600,000 copies on the first day of its launch in the
United States, Canada, and the United Kingdom. A week after the
launch, The Dark Knight BD had sold over 1.7 million copies worldwide,
making it the first Blu-ray Disc title to sell over a million copies in the first
week of release.
Blu-ray Disc sales in United States and Canada
Year
2006
1.2
2007
19.2
2008
82.9
2009
177.2
2010
350
orders for 21 Blu-ray dual-layer machines during the first quarter of 2008,
while 17 DVD machines of this type were made in the same period in 1997.
[59]According to GfK Retail and Technology, in the first week of November
2008, sales of Blu-ray recorders surpassed DVD recorders in Japan.
[60] According to the Digital Entertainment Group, the total number of Bluray Disc playback devices (both set-top box and game console) sold in the
U.S. had reached 28.5 million by the end of 2010.[58]
Blu-ray faces competition from video on demand[61] and from new
technologies that allow access to movies on any format or device, such
as DigitalEntertainment Content Ecosystem or Disney's Keychest.[62] Some
commentators have suggested that renting Blu-ray will play a vital part in
keeping the technology affordable while allowing it to move forward.[63] In
an effort to increase sales, studios are releasing movies in combo packs with
Blu-ray Discs and DVDs as well as digital copies that can be played on
computers and iPods. Some are released on "flipper" discs with Blu-ray on
one side and DVD on the other. Other strategies are to release movies with
the special features only on Blu-ray Discs and none on DVDs.