A Proposed Study Submitted to

The Faculty of the Department of

Information and Communications Technology
San Beda College Mendiola, Manila

In Partial Fulfillment
of the Requirement in
ICT-24 Research Project Proposal

Submitted by:
ESTORES, Julio Cesar T.
LOZADA, Kevin Gibriel T.
MORALES, Jonathan Joaquin T.
RANDRUP, Renz Martin C.

MARCH 2014

I.

Summary of the Research Project

A. What is the name of the firm?

The firm name is The Padekette or Team Dings Padekette
Merchandise
B. Where is the location of the business?
The physical shop of Team Dings is located at Daisy St. Brgy. Fairview,
Quezon City or at Mark.I.T Mark.I.T that will be held at 638 Mendiola St.
1005 San Miguel,Manila(San Beda College)
C. Give a brief description of the project.
The project is about reusing old products and turn them into something
useful and innovative or simply Recycling. The team will use used
diskettes and papers to create their product which is The Padekette.
D. What are the highlights of major assumptions made such as market
projections, price, investment costs, method of financing, etc.?
1) Market Projection
The market projections of the firm in the near future will
still be students and workers from different schools and
company, this projection will not change because the main
target of the firm are students and professional workers.
2) Market Share

The market share of the product will be small as expected since it is a

newly introduced product.
3) Market Prices

The product of the team will be priced competitively, the

price will be cheaper compared to other but the quality of
the product will still remain for the team to be able to
satisfy the needs of the customers.

4) Investment Cost
The team will not be investing a large amount of money
since they will only use used materials to create the
product. The team will only invest on the salary of workers,
electricity, water and the like.
5) Method of Financing
There will be no method of financing that the team will use,
because, the team allotted a capital for the proposed
business.

E. Give the summary of findings and conclusions regarding the following:

1) Market Study
The target market is the College of Arts and Sciences
department of San Beda College, Manila, which consists of male
and female student including employees with the age ranging
from 15 years old and above. 84.14% of the respondents are
willing to buy our product that worth Php100.00 for cellphone
cases, Php150.00 for tablet cases and Php220.00 for laptop
cases.
2) Technical Study
The business will be located at C. Aguila corner 2nd street,
San Miguel, Manila near San Beda, CEU, Holy spirit. The

packaging of the product will be in a plastic zip lock depending

on the size of the product with brand name printed on it.
Monthly, the group can produce 420 cases for tablets, 840 for
cell phones and 4200 for laptops with the help of the sewing
company that the group is associated with. The production of
one unit of product will cost Php 980.00.
3) Financial Study
The amount of infused capitalization is Php 30,000.00 and contribution of
the members amounting equally to Php 5,000.00 each. The members will pawn
personal gadgets to produce the amount needed.

II. General Information

A. Management of the project
1. How shall the project be managed during the pre-operating period?
(Indicate firms or persons involved or to be involved in studying the
different aspects of the project?)
2. How shall the project be managed during the operating period?
The project shall be managed during the operating period with a
time schedule and shall maintain the products quality.
Type of business organization
The type of business organization used by the researchers is sole
proprietorship because there are four members in the research
team, the researchers decided to put up an organization with the
help of each member, having their own position inside acting as
one.

Organizational chart
PARTNERS
HIP
PARTNER

PARTNER

1
2
Operations
Investor
Producer
Financial
&
Maintenanc
Advisor
e
Functions of each personnel, qualifications, salary and
benefits
Operations and Maintenance To ensure the quality of the
product
Investor They are to bring out funds whenever needed
Producer Maker of the product
Financial Advisor They are to budget the funds given by the
investor/s
Recruitment Program
The employee is to get interviewed by the teams partner 1 and
pass the marketing exam that will be given to him/her.
Training Program
The on-the-job trainee will go under observation in 3-4 weeks
and if his/her performance is good he will get temporarily hired by
the partnership.
B. Status and timetable of the Project
C. Activity/
Month
Formed Group
Introduction and
background of
the
study(Chapter 1)
Market
description(Chap

June

Jul
y

August

Septemb
er

Octob
er

Novemb
er

Decemb
er

Januar
y

Februar
y

Marc
h

ter 2)
Technical
Study(Chapter 3)
Organization and
Management(Ch
apter 4)
Financial Study
(Chapter 5)
Socio-Economic
study(Chapter 6)
MarKIT MarKIT
Summary,
Conclusion, and
Recommendatio
ns

III.

Economic Aspects

A. Market study
1. Demand
1.1 What was the annual volume of the domestic demand for the past 10 years?
YEAR
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013

PAST ANNUAL DOMESTIC

DEMAND
476
317
492
946
742
823
950
1100
1000
1200

1.2 Who are the major consumers of the product?

The major consumers of the products are the students and the people who belong to
the working class

1.3 What is the projected annual volume of the domestic demand for the next 5 years?
(Indicate the method used and factors considered in preparing the projection)

YEAR
2015
2016
2017
2018
2019

PROJECTED ANNUAL DOMESTIC

DEMAND
1400.00
1502.67
1618.17
1750.17
1904.17

Method Used:
The method that was used in computing the projection is the Straight Line
Method of Projection.
Factors Considered in Preparing the Projection
The factors that are considered in preparing the projection are population, job
category, income level, location, area, population growth and family size.
Note: Include computations of projection as Appendix table
1.4 who are the current and potential buyers of the product and
where they are located?
Current buyers
Highschool students
College students

Location/address
Barangay Fairview, Quezon city
Barangay Fairview, Quezon city

Potential buyers
Highschool students

Location/address
Barangay GREATER LAGRO, Quezon
city
Barangay GREATER LAGRO, Quezon
city

College students

2.1 What is the annual volume of the domestic supply for the past
ten years?
Year
Past annual domestic supply
(units)
2014
1700
2013
1600
2012
1500
2011
1400

2010
2009
2008
2007
2006
2005

1300
1200
1100
1000
900
800

2.2 Who are the major producers of the product?

Major Producers
Location/address
Dings Padekette Manufacturing
Barangay Fairview, Quezon city
2.3 What is the projected annual volume of the domestic supply for
the next five years?
Year
Projected annual domestic
supply (units)
2016
2000
2017
2100
2018
2200
2019
2300
2020
2400
Method used:
The group used the straight line method in computing the annual
domestic supply projection.
Factors considered in preparing the projection:
The factors that the group considered in preparing this projection are
to supply the demand of notepads needed of the students of the location
given.

2.4 Who are the current and potential producers of the product and
where are they located?
CURRENT PRODUCERS
LOCATION/ADDRESS
Randrup, Renz Martin
108 P. Burgos 10th Avenue M.
Hizon Caloocan City
POTENTIAL PRODUCERS
LOCATION/ADDRESS
Estores, Julio Cesar
73C Fairview Avenue,
Fairview Quezon City
3. Competitive Position
3.1 What are the prevailing prices of the product?
The researchers conducted a survey on how much should be the
selling price of the product, and the group gathered the information
that the majority of the respondents want the selling price to be P50.00

3.2 What prices shall be adopted for the project?

The prices that shall be adopted for the project are the materials
used and the human resources needed.
3.3 What is the quality of the product relative to the products
of the current and potential producers?
The current producers set a standard on the product Padekette
and the potential producers should surpass or innovate the standard
set by the current producers.
4. Marketing Program
4.1 What are the present marketing practices of competitors?
The researchers used social networking sites such as facebook
and twitter for advertisement purposes.
4.2 What shall be adopted in the project as to the following?
4.2.1 Selling organization?
Culture - An intangible, ubiquitous mindset that sets the
tone for expectations, growth, creativity and rewards.
Behavior - Individual or organizational, Behaviors are the
attributes that determine success.
Strategy - Employs resources, and knowledge to project
future outcomes based on behaviors and action.
Direction - Driving, leading and implementing
Organizational Selling to reach revenue goals.

4.2.2 Terms of sales?

The delivery and payment terms agreed between a buyer
and a seller.
4.2.3 Channels of distribution
A channel of distribution or trade channel is defined as the
path or route along which goods move from producers or
manufacturers to ultimate consumers or industrial users.
4.2.4 Location of sales outlets?
The location of sales outlets is located at Block 2 Lot 12
Daisy St. Fairview, Quezon City
4.2.5 Transportation and storing facilities?
The researchers will be using FX as the teams delivery
transportation and the storing facility of the organization is
located at 73C Fairview Avenue, Fairview Quezon City.
4.3 In what forms or packaging shall the product be sold?
The packaging of the product is a clear plastic bag just as big as
the Padekette itself.
4.4 What are the promotional or advertising schemes to be
adopted?

The promotional or advertising schemes to be adopted by the

researchers is to make a website for the product selling.

4.5 What are the expected marketing problems that may be encountered
and how shall they be solved?
One of the expected marketing problems is on how the group will sell the
padekette, is it attractive enough for the buyers? Is it that useful? The group
will solve this buy making a padekette that is attractive enough to the eyes
of the customers so that the padekette is sellable; the group will put
decorations and accessories so that the padekette will be attractive. Next is
the price, price has always been a factor in the marketing world, how much
will the group sell the padekette? Price is important because it is hard to
guess the ideal price of people when it comes to notebooks. The group will
solve this by putting a fair enough price that will let the customers buy the
padekette again and again, a price that is marketable enough for the groups
profit.
B. Contribution to the Philippine economy
1. How many workers shall be employed in the project?
The team will employ approximately 5 workers to work on the padekette,
because the padekette needs accurate measurements and well cut edges so
that the padekette will look attractive and useful.
2. What is the approximate annual amount of taxes to be paid by the
project and the workers to the government?
There will be no annual amount of taxes for the project.
Technical Feasibility
A. Product
1. What is the description of the product/service?
The padekette is a mini handy notebook, where people can use it to write
down notes, or reminders, they can even turn it into a diary or a journal, and
basically people can do whatever they want with the padekette as long as
the products contributes in peoples everyday work.

2. What are the economic uses of the product/service?

It will be helpful to the economy because the group will be making use of
a diskette, now a diskette is not really used today, and now, the group found
a way to recycle diskettes. The diskette will be turned into a notebook,
wherein people can right reminders, notes and possibly anything that they
want. It will be much more helpful to students because, students are always
writing down notes.
B. Manufacturing Process
1. How shall the product be manufactured/service be implemented?
(Show detailed flow charts).

C. Plant Size and Production Schedule

1. What are the daily and annual production capacities of the plant?
The group will make 16 padekettes per day, the group assumes that it is
enough if the group will sell 16 padekettes on each day.
2. How many days per year shall the project operate?
The project will operate for about 240 days in a year.
D. Machinery/Equipment
1. What is the machinery/equipment layout? (Indicate the number of
units, specifications and prices).
The group did not make use of any machinery or equipment.
2. Where are the spare parts and repair service available?

In terms of spare parts, the only crucial item that a person needs to repair
the padekette is the ring binders because, a single padekette needs two
strong ring binders to hold the diskettes and the papers inside.
Conclusions
The group therefore conclude that, the product Padekette will be an
affordable yet useful product for the customers especially students. The
group will charge a single padekette around Php 50, so that it is not too pricy
and it is profitable at the same time.