Name:

Goldie Kohli

Date of Birth:
Nationality:
Marital Status:
Residency:
Mobile:
Email:

04 September 1976.
Indian.
Married (no dependents).
Sharjah, United Arab Emirates.
00971506350201
goldi_kohli@hotmail.com

Personal Profile
Over 14 years of experience in Spare Parts Management, Product Development, Dealer Management, Business
Development, and Team Management with P/L responsibility. Resourceful at maintaining business relationship
with clients and customers, Strong industry knowledge with deftness in Aftersales Service Operations. Global
exposure of 11 years with Auto Majors like Nissan, Renault, Infiniti, Hyundai & Suzuki.
Skills & Expertise
Spare Parts Management // Parts Planning & Procurement // Inventory Management // Strategic Sourcing //
Supply Chain Management // Operations // Process Improvement // Marketing Cross functional Project
Management // Team Leadership//Sales Management.
Experience
Dates:
Company:
Position:

August 2010 - Present

Suhail Bahwan Automobile, Oman and Saudi Arabia.
Spare Parts Manager, Nissan and Renault.

Key Responsibilities:
Business Planning & Budgeting.
Analyse vehicle sales history and parts sales projections; Maintain optimum parts inventory levels; Create
model-wise parts inventory and purchase plans; Understand overall business plan.
Provide inputs for finalizing Principal's annual purchase plans; Create monthly purchase order
plans;Monitor such plans regularly.
Take corrective actions in order to achieve planned parts procurement targets.
Parts Planning & Procurement.
Schedule reviews of parts consumption trends, parts requirements for new models and enquiries.
Analyse such data in reviews.
Direct and approve preparation of stock orders.
Understand & communicate Principal's ordering schedules.
Monitor timely placement of orders.
Verify procurement of parts is in line with targets.
Resolve issues related to critical / emergency parts procurement.
Direct logistics for transporting critical parts.
Approve placements of air-orders in order to efficiently procure parts.
Inventory Management.
Track inventory levels on a daily-basis.
Analyse nine categories of parts (fast moving, slow moving, campaign parts etc.).
Identify corrective actions.
Direct team on implementing appropriate actions (such as "Rock Bottom Pricing", centralizing parts in a
common pool for Group and domestic sales, linking parts for supersession).
Monitor progress on inventory control, liquidation of ageing stocks, availability etc in order to maintain
optimum inventory levels.
Pricing & Margins.
Analyse parts master data on pricing.
Identify optimum source for parts.
Analyse market price surveys.

Identify mark-up factors by parts categories.

Approve final list price; Review margin exception reports.
Guide corrective measures for lower-than-targeted margin parts.
Implement periodic price list changes in order to set pricing norms in line with department objectives.

Business Development.
Created marketing plans & conducted various parts promotions & campaigns in coordination with the
Principal Objective to attract customers & thus increasing the Parts sales.
Conducting a minimum of 4 campaigns per year to achieve annual parts sales objective (Brake& Safety
Campaign, Ac Campaign, Ramadan Campaign, and General Campaign).
Providing competitive Price Comparison & conducting Price Communication Seminars before new model
launch in Oman and KSA to the top management (Duster & Fluence Facelift).
Visiting Oman & KSA (Branches) to improve the Parts sales to Independent workshops/Fleet customers in
Oman & KSA.
Strategic Sourcing.
Explore alternative global genuine parts suppliers.
Approve shortlist of such suppliers in line with established criteria (such as with prices lower than
Principal's pricing, reliability of supplies etc.).
Negotiate pricing and terms of contract.
Approve order placement.
Monitor adherence to sourcing agreement.
Explore further opportunities for increasing parts procurement in order to efficiently source quality parts.
Sales Export.
Responsible for managing all vehicle parts sales related activities including Sales Planning, Market
Development, Product Coordination, Pricing and Financial Analysis.
Monitoring and providing management with sales and production forecasts, economic trend analysis for
select countries and developing associates to manage their respective territories in an effort to maximize
sales and profits for ourselves and our local distributors.
Domestic Sales.
Allocating targets to each salesperson.
Follow-up on one's own customers.
Prepare customized schemes for garages & dealers as per price-list from HO.
Negotiate various terms such as price, volumes, availability, product mix etc.
Approve discounts.
Tailor negotiations depending on the type of customer.
Close sales opportunities.
Track progress on sales targets by each sales person.
Guiding and directing salespersons on closing opportunities.
Identify issues for resolution.
Taking corrective action such as visiting customers, coordinating internally with other functions etc; in
order to achieve sales targets set for the branch.
Customer Satisfaction.
Understanding the problems and issues of internal / external customers.
Providing timely availability of parts & optimum pricing.
Interact with customers.
Gaining their trust and build credibility.
Identify action items from CSI reports.
Prioritize and deploy corrective actions in order to retain customers and build market share at the branch
level.
People Management.
Setting KRA and KPIs for team.
Reviewing their performance.
Coaching and guiding team.
Identifying training needs of team (in-house as well as outside courses).

Implementing employee engagement and team building activities in order to have a motivated and
effective Parts Sales team in the branch.
Managing 12 people directly and 27 directly.
Reporting to the Senior General Manager.

Dates:
Company:
Position:

1998 - 2010
G T Automobiles India.
Parts Procurement Manager, Hyundai, Suzuki and Maruti.

Responsibilities
Streamlining of ordering with monthly order plan based on Principal's annual purchase targets and
monitoring such plans regularly.
Maintaining a high level of parts availability. Identification of SM / dead stocks for Promotion in Domestic
& Group Sales with rock bottom pricing for aging stock. Tracking inventory levels on a daily-basis;
analysing nine categories of parts (fast moving, slow moving, campaign parts etc.). Monitoring progress on
inventory control, liquidation of ageing stocks, availability etc. in order to maintain optimum inventory
levels.
Conducting & analysing market price surveys so as to ensure pricing to be in line with competition.
Implementing periodic price list changes in order to set pricing norms in line with department objectives.
Maintaining proper documentations and coordinating with shipping lines for prompt clearance and GRNs.
Timely lodging of claims & receipt of credit notes. Proper accounting & removal of parts from inventory.
Updating Monthly MIS / Tracking reports, SAP data quality improvement / Supersession updating, daily
zero Stock Analysis.
Exploring opportunities for increasing parts procurement from global genuine parts suppliers in line with
established criteria (prices lower than Principal's pricing, reliability of supplies etc.).
Local parts purchases from GCC vendors to minimize the lead time for customers, initiate crippling in
critical cases.
Initiatives with Parts Sales / Service on advance parts planning & liquidation of ageing inventory / items
requested but not sold.
Key Achievements:
Saved time by developing comprehensive purchasing and operations module on SAP system.
Orchestrated and prepared proposal to revitalize and renovate warehouse.
Controlled inventory by developing and introducing reports/Systems that minimized risk of expirations and
shortages.
Strengthened the dealership reputation by providing expert technical explanations and resolving product
disputes between customer, dealer and manufacturers.
Achieving top line growth and targeted parts by devising sales strategy in the market for all franchises.
Implementing marketing program for all channels of supplies with effective execution and network
expansion as per the franchise needs.
Education
Bachelors Degree in Commerce, Bombay University, India, 1998
Microsoft Certified Systems Engineer.
Diploma in Computer Hardware and Networking.
Computer Skills
SAP
APV and Dialogys Ordering Tool and Parts Catalogue for Renault parts.
Dragon and FAST Nissan parts Catalogue and ordering system.
Microsoft Office.
References
Available on request.