CASE STUDY ON

EMPLOYEE REFERRAL
FOR BLUE JEANS NETWORKS

OBJECTIVE & CHALLENGES

OBJECTIVE

To incentivize the Employees of Blue Jeans when they refer their

acquaintances to join the company

Selecting a product that will be liked by majority of Employees

Offering something exiting every month as people wont be interested

in getting same thing again and again (They used to offer an expensive
tablet for this but it became less interesting month on month)

Minimizing the cost of campaign with maximum impact

CHALLENGES

Case study on Employee Referral

SOLUTION OFFERED: XOXO ELECTRONICS VOUCHER

Blue Jeans gave Giftxoxo denomination for XOXO Electronics
Vouchers and Giftxoxo supplied within one day

Employees of Blue Jeans were excited to receive XOXO

Electronics Voucher as it could be converted into almost all the
electronic retail store, offline as well as online
Employees came to our website and redeemed XOXO
Electronics Voucher for any brand they liked. They could also
split their purchases across different brands

Employees got a virtual wallet facility on Giftxoxo website

where they could see the remaining credit

Now the Employees as well as Blue Jeans was happy to receive

myriad of choices

Case study on Employee Referral

HOW IT HELPED BLUE JEANS?

SELECTION

XOXO Electronics Voucher can be converted into almost all the major retail
outlet be it online or offline
XOXO Electronics Voucher provided biggest choice possible to the Employees

LOGISTICS

XOXO Electronics Vouchers are very easy to handle and can be distributed
easily
e-format of XOXO Electronics Voucher is also available which is even easier to
handle
Hassles for the sourcing, keeping inventory, distribution and damage was
saved for Blue Jeans

COST
OPTIMIZATION

Blue Jeans saved man hours by outsourcing the campaign to Giftxoxo

Blue Jeans didnt have to pay anything extra on the denomination of XOXO
Vouchers
Delivery charges were handled by Giftxoxo

Case study on Employee Referral

OUTCOME
This campaign was huge success and since then Blue Jeans has become regular client of Giftxoxo for
XOXO Vouchers. Following were the main points of success:

INCREASED
ENGAGEMENT

EMPLOYEES
DELIGHT

HIGHLY TALENTED
NEW PEOPLE
JOINED

Employees referred lot more people, in the quarter when XOXO Electronics
Voucher was offered, compared to previous quarter

Employees were delighted to receive the XOXO Electronics Voucher with

almost endless choices. Now they purchase whatever they like and whenever
they like (Due to validity feature added)

Due to high level of referral some very talented people joined Blue Jeans
which helped increasing productivity of the company

Case study on Employee Referral