LOGO

IDEAS

This logo idea is very simple and easily readable. The word velvet is clearly the
centre of attention and is filled in with the texture of a velvet material, which adds
to the affect. The word productions are neatly lined on top of the word velvet and in
a pure white colour. This makes it stand out as well as not being as centre of

attention as Velvet.

Both words are of the same font,(birchSTD) which again makes it easier to read a
looks more sophisticated. The word productions are also smaller in font size as well.
However this logo maybe boring as its played to safe and not very imaginative.

We decided to stick

with the theme of having Velvet filled with the texture of

velvet material. The red colour against the
black
background

makes it seem mysterious and stands out. Both dark colour complement each other
well as ones darker while the others pretty loud. Having Velvet a red colour also
helps connotes blood for us, especially as our media product is of the horror genre.

Having productions in a different font gives it, its own identity. The font seems
more laid back and fun compared to Birch Std . This gives production its own
identity in a way showing that its less important than velvet, however still plays a
role. I believe the font size for productions is to small and the letters may be too
placed out.

In this logo we tried a different font from the ones above for the words. We have
switched the fonts around to see if it made any difference to the importance of the
letters. Switching fonts make velvet look more dominant than productions. The
swirly handwriting gives Having productions in a more serious font takes away the
attention from it.

The way productions is resting on the bottom of velvet makes it seem compact and
neat. This will make it easier to be used on, for example different merchandise as
well as fitting it in to different areas. It a less boring feels, and looks less serious
than the other to.

We took a different approach on to this logo, however we dont think its as

affective. Having the background as the velvet material makes it more visible to see
the words. On the other hand it makes it seem less professional and less
imaginative. Making it harder to add to different things.

We have however identified that the logo looks better zoomed out. This is good as it
will look good on paper work and merchandise. We have however taken in to
account that you cant read
productions as clearly.

Even though we have continued to try to stick to the dame kind of design d edit it in
different ways, we believed we should at least try and make a different logo all
together.

The font (birch std and calbri) , size (36) ae pretty similar to the fonts above,
however the texture of the words and glow at the back makes it different. Even
though we have taken a different approach I dont feel that this logo looks
professional and will look affective in our production.