Reaching the information to the right audience is one of the challenges of information

dissemination. With social media, governments can distribute information to their

followers; reaching people interested in that government agencys specific mission.
Taking cues from the commercial sector, this is an example of targeted messaging for
governments. Reaching out to people who are interested in a specific topic. For
example, individuals interested in environmental science can follow the specific
government agencies that can provide information on those topics.
crafting and disseminating information knowing that it will reach an audience that is
interested in such information. As social media evolves, sophisticated analysis can now
show the content creators and administrators the true reach of their messages. Armed
with hard data, _ can make strategic shifts in their messaging as they discover what
works and what doesnt.
It doesnt stop there. Having a significant following of influencers helps to amplify
messaging. Shear numbers of followers is not as important as having the right followers.
Emergency Communications
One of the most important missions is to get emergency information to its citizens as
quickly as possible. The techniques have evolved from simply communicating via news
outlets covering local and national audiences (think CNN, BBC, etc.) to also include text
messaging and social media. Mobile phones have outpaced television and radio so
governments have worked with telephone carriers to push text messages alerting
citizens.

With the popularity of online social networking skyrocketing in early 2000, some
scholars have turned to mainstream sites such as Facebook and Twitter to connect
professionally and personally with their colleagues from around the globe.
With so many different social networking sites available to network and share
information with others, which one should you choose?
Among the multitude of advantages the mobile approach offers in terms of curriculum
delivery is the fact that it allows learners to engage at their own pace and according to
their own terms. Working inside the constraints of material, students are in some
respects allowed to generate their own experience, to construct their own classroom
and to do so on their own time. To qualify as a formal course of study, there will always
be deadlines and instructors and there will always be assignments to be completed for
testing retention and understanding but inside of those parameters theres almost
limitless freedom when mobile technology is utilized.
The use of mobile technology in an academic setting: for marking peripheral services

At present, this seems to be the more common approach when academic institutions
initiate mobile-centric programs aimed at students. This might include delivering
information about things like hours of operation for services and facilities, course
registration dats and information regarding clubs and students organizations. Typically,
when mobile technology is used in this respect, projects are in larger scope and
implemented by institution-wide departments.
In our current technological environment, the backchannel has progressed from paper
notes to texts and Facebook updates for students and Twitter.
In addition to uses in a strictly academic sense, mobile technologies can be an effective
means of pushing information about peripheral services to the student population, such
as library hours of operation, course registration dates, and procedures and information
about campus tours and orientation.

The Internet is a new medium in which the user controls access, and has that access to
services and information sources that were previously far less available. The Internet is
use socially for cultural exchange in chat rooms, but is also used commercially for profit.

Every idea has its medium. The term medium means the institutional and social
aspect of the material contexts in which texts are produced and read. The article media
is often used as a shorthand for the mass media, those institutions whose business is
precisely the widespread dissemination of texts, print, television, film, radio, the internet
and particularly journalism and marketing in all of their different forms. ()
According to (), this improvement presents no advantage for those citizens who
cannot afford computer access at home, those who cannot afford or cannot get (for
technical reasons) broadband, are actually disenfranchised from the information
revolution. Yet, all media use a range of technologies to manufacture representations.
The ability of media organizations to acquire, exchange, manipulate information has
made it easier for them to function economically, to compete with each other and to
target their consumers and users.
In whatever way media make a connection between their productions and their
audiences, this connection is dependent on technology. The technological advancement
has given media immediate access to information because there will be not much traffic.
This development does no degenerate the value of information sources in the World
Wide Web. Genuinely, there is a speed, scope, volume and precision of information out

there which is wholly dramatic compared with traditional ways. Preston (2001)
acknowledges the capacity of the Internet to bring together technologies in a new way,
but also asserts that it falls short of meeting the promise of seamless, fully integrated
and interconnecting communication system offering instant access to diverse forms of
information.
Since the start of the Internet, students have relied on more traditional computermediated communication tools such as email and mailing lists to communicate and
facilitate collaboration. With the recent advent of social media and social networking
sites, students are now making the transition to these versatile and interactive platforms
to support their scholarly activities. At present, this seems to be the more common
approach in academic institutions including delivering information about things like
hours of operation for services and facilities, course registration dates and information
regarding clubs and students organizations. It provides a lot of options available when it
comes to the problem of disseminating administrative information to students. Whether
this takes shape as an official Facebook page, Twitter account or YouTube channel or
along more traditional lines as in handbooks, signage and pamphlets, institution often
have large teams of professionals available solely for the purposes of communicating to
students what they need to do. Typically, when technology is used in this respect,
projects are in larger scope and implemented by institution-wide departments.
Benefits associated with the scholarly use of social media and networking sites
include their ability to 1) help find and establish new connections; 2) strengthen and
maintain existing connections; 3) keep up to date with the latest announcement and 4;
promoting it to the public at large. Social media allows for more clarity and detail beyond
sending of information its recipient. It also leverages the amplification and networking
effect, reaching a wider audience.