LYCEUM OF THE PHILIPPINES UNIVERSITY

Governors Drive, General Trias, Cavite

College of International Tourism and Hospitality
Management
Subject: Rooms Division Management
Topic: Competitive Analysis
Establishment Name: Mount Sea Resort
These are the series of inquiries in regards to the topic in
Competitive Analysis to obtain for each competitor:
Company Historical Background

Physical and Online presence

Ownership and management entities:

I.

What type of ownership and management entity does your hotel

have?
(Sole- Proprietorship, Partnership, Corporation)

Products and Services; Available and Pending:

I.

II.

What featured products and services which are available in

your hotel now?
What featured products and services which are still not
available in your hotel
now?

Facility Demand, Capacity and Condition:

I.

What are the current facility demands regarding to your hotel?

II.

What is the current capacity of your hotel?

III.

What is the current condition of your hotel?

 Corporate and location-specific marketing initiatives:

I.

What are your marketing efforts to promote your product?

Distribution Strategies:
I.

Does your company is retailing direct to the public or working

through an intermediary?

Key personnel and Cultural environment:

I.

Who are your key personnel responsible for planning, directing,

and controlling the activities of an entity, either directly or
indirectly?

II.

What is the cultural environment essences set in your hotel?

Forward-looking plans for acquisition, repositioning,

expansion, or contraction:
I.

What are your hotel future plans? (Next project, expansion)

Distinctive Competency:
I.

What are the distinctive competencies which make your hotel

different to other competitors?

 SWOT Analysis (Strengths, Weaknesses, Opportunities, and

Threats)
I.

Strengths - What does your hotel do well, and what are the best
features and characteristics?

Strengths found in hospitality Industry. (Kindly check the following

choices which best describe the strengths of your hotel, and explain further
why you chose them)
__ Location

__ Destinations services

__ Facilities

__ Amenities

__ Excellent price/value perception

__ Brand/Image

__ Reputation

__ Product positioning

__ Human Resources

__ Financial Resources

__ Technological Resources
business

__ Customer loyalty/repeat

II.

Weaknesses In which areas could your hotel improve and what

are our worst or weakest features and characteristics?

Weaknesses found in hospitality Industry (Kindly check the following

choices which best describe the weaknesses of your hotel, and please
explain further why you chose them)
__Location

__Destinations services

__Facilities

__Amenities

__Poor price/value perception

__Poor brand/Image

__Poor reputation
positioning

__Poor or incorrect

__Weak or lacking human resource talent

resources

__Low financial

__Inadequate or dated technological resources

business

__Little repeat

III.

Opportunities What are the opportunities aspects within your

organization?

Opportunities presented to the hospitality industry (kindly check the

following choices which best describes the opportunities of your hotel, and
please explain further why you chose them)
__New demand generators entering the market

__Current demand generators expanding their operations within the market

__An upswing in the economy

__New technological advances

__Increased consumer propensity to spend

__New channels and more effective channels of distribution

__New opportunities for segmentation

__Increased demand for newer products and greater services

IV.

Threats What are the threats within your organization?

Potential threats faced by many hospitality organizations. (Kindly

check the following choices which best describe the opportunities of your
hotel, and please explain further why you chose them)
__Terrorism

__Cost and fuel

__Weather

__A downturn in the economy

__Political upheaval
currency

__The devaluation of

__Changing tastes and trends (what was hot is now not)

__Others items competing for disposable income

__Communicable diseases, bird flu pandemic

Thank You Very Much!

Interviewers:
By:

Approved

Patricia Mae I Natividad Ma. Regina Nave

Arlie Rose Gedaria

Khalvin De Ocampo

Duke Emmanuel LedesmaMarvin Mora

Chedrille Montano

Jivini Saclolo

Aldrin Quetua
Instructor

Errol Jay Aytona