Rubrics: Case Study

Recreational Travel and Tour Management (TOUR 120)

Part 2

1
(Poor)

2
(Average)

3
(Proficient)

4
(Excellent)

-Discussed the content

using the students
understanding and
interpretation of the
available information
and documents from
the company;
-With photos of the
facilities and
amenities
-Photos are with
captions and
explanations
-Used references
Presented with
appropriate
referencing and
detailed
information/explanatio
n
Presented with
explanation and
appropriate
referencing
-Provided basis such
as interview/survey
Well explained and
with appropriate
citations
Presented with
explanation and
appropriate
referencing
-Provided basis such
as interview/survey
***

1. Facilities/Amenities
available

-Copied the content

and failed to include
sources of
information (i.e)
copied those of the
website & other
related materials of
the company
-No photos, captions
and explanation

-Content/photos
were just copied
-With photos no
explanation but with
caption or vice
versa
-References are not
clearly cited

-Data/photos were
just copied without
highlighting the
importance of the
information
-Photos are few
with captions and
a bit of explanation
-Used references

2. Rates (peak/lean season)

Did not explain

anything about the
subject

Presented without
reference and other
information/explana
tion

Discussed without
reference

3. Motivations of the
travelers

Did not explain

anything about the
subject

Cited in the absence

of reference,
explanation and
basis

Presented with
references but no
explanation or
vice-versa
-No basis

4. Average number of
guests (peak/lean
season)
5. Benefits of engaging in
the activities available

Did not discuss

Not available but

explained the
reason thereof
Cited in the absence
of reference,
explanation and
basis

Explained but
citations were not
applied
Presented with
references but no
explanation or
vice-versa
-No basis

6. Knowing the destination

Did not discuss

Explained well

7. Marketing techniques

Did not discuss

Not available but

explained the
reason thereof

Did not explain

anything about the
subject

8.

Writing Skills

Writing lacks
organization with
frequent errors in
punctuation and
spelling; sentences
are often
ungrammatical

9.

Research and Citations

-Incomplete research
and links to any
readings
-Sources selected are
weak, inappropriate
-Many errors in
citations -APA style
not followed

10. Format

Majority of the format

were not used

11. Punctuality

-Submission is
beyond the
prescribed date and
time

Others
-Writing has some
organization but
there are more
occasional errors in
punctuation and
spelling
- Some concepts
and sentences are
vague
-Limited research
and no links to any
readings
-Sources lack depth
or may be
inappropriate;
----Some errors in
the citations but
APA style mainly
implemented
-More than 3 format
were not applied

-Submitted the
following day

***
Explained but
citations were not
applied
-No basis

Well explained;
insightful and with
thorough analysis;
with appropriate
citations;
-With basis

-Writing is mostly
organized and free
of punctuation and
spelling errors
-Some concepts
and sentences are
vague

-Writing is organized
and totally free of
punctuation and
spelling errors
-Sentences are totally
grammatical

-Good research but

failed to link with
class discussion
and the materials
used
-Sources selected
are mostly solid
-Citations are in
APA style

-Information is wellresearched with links

to class discussion and
other related readings
-Sources selected are
solid
-References are in APA
style

-Two of the given

format are not
followed

-Used short bond

paper; double space;
Calibri; 12 font size;
1.5 left margin; 1
inch- top/bottom, right
margin; justified; with
pagination
-Cover page has title
of the case study;
name of members,
section, and
companys name is
indicated
-Submitted within the
given date and time

-Submitted within
the specified date
but beyond the
given time

Scor
e
(42
pts)

Total Score
Group Leader
Members

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Section:________ Name of Company:_____________________________________________________________________

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