Aditya

Group
CSR Analysis Report
Juli Gupta
232009
WMG-23

Aditya Birla Group

CSR Analysis Report

Birla

About the company

A US $40 billion corporation, the Aditya Birla Group is in the League of

Fortune 500. It is anchored by an extraordinary force of over 120,000
employees belonging to 42 nationalities. The Group has been ranked Number
4 in the global 'Top Companies for Leaders' survey and ranked Number 1 in
Asia Pacific for 2011. Rock solid in fundamentals, the Aditya Birla Group
nurtures a culture where success does not come in the way of the need to
keep learning afresh, to keep experimenting.

The Group operates in 36 countries.

sectors:

In India, they are in the following

o The largest fashion (premium branded apparel) and lifestyle player

o The second-largest manufacturer and largest exporter of viscose
filament yarn
o The largest producer in the chlor-alkali sector
o Among the top three mobile telephony companies
o A leading player in life insurance and asset management
o Among the top two supermarket chains in the retail business

CSR at Aditya Birla Group

Vision
"To actively contribute to the social and economic development of the
communities in which we operate. In doing so, build a better, sustainable
way of life for the weaker sections of society and raise the country's human
development index."
- Mrs. Rajashree Birla, Chairperson - Aditya Birla Centre for Community
Initiatives and Rural Development

CSR Committee
The CSR board level committee comprises of:
-

Mrs. Rajashree Birla, Chairperson

Dr. Rakesh Jain
Ms. Tarjani Vakil, Independent Director
Dr. (Mrs.) Pragnya Ram, Group Executive
Communications and CSR, Permanent Invitee

President,

Corporate

Budget
The total spending on Corporate Social Responsibility (CSR) is 0.84% of the
average Net Profit of the Company for the previous three financial years. The
Company has spent an amount of 322.04 crores on CSR activities on
Education, Healthcare, Sustainable Livelihood, Women Empowerment and
Infrastructure Development.

Identification of projects
All projects are identified in a participatory manner, in consultation with the
community, literally sitting with them and gauging their basic needs. We

recourse to the participatory rural appraisal mapping process. Subsequently,

based on a consensus and in discussion with the village panchayats, and
other influential, projects are prioritized.

Strategy
The programs/projects are undertaken through in-house teams/our
foundations as well as in partnership with Non Governmental Organization
(NGOs) and governmental institutions to serve areas of community growth
and sustainable development.
The projects are carried out under the aegis of the "Aditya Birla Centre for
Community Initiatives and Rural Development", led by Mrs. Rajashree Birla.
The Centre provides the strategic direction, and the thrust areas for our work
ensuring performance management as well.
Their focus is on the all-round development of the communities around our
plants located mostly in distant rural areas and tribal belts. All our Group
companies Grasim, Hindalco, Aditya Birla Nuvo and UltraTech have Rural
Development Cells, which are the implementation bodies.
They partner with the government bodies, district authorities, village
panchayats and the end beneficiaries the villagers.

Geographical reach
The footprint of our community work straddles 3,000 villages across the
length and breadth of our country. We reach out to more than 7 million
people annually. Over 60 per cent of these live below the poverty line and
belong to scheduled castes and tribes.
The Group spends in excess of Rs.250 crores annually, inclusive of the
running of 18 hospitals and 42 schools. The Group transcends the
conventional barriers of business and reaches out to the marginalized as a
matter of duty and to bring in a more equitable society.

Focus Areas for CSR initiatives

The rural development activities span five key areas and single-minded goal
is to help build model villages that can stand on their own feet.
Education
o Formal and non-formal education, adult education
o Scholarships for girls, merit scholarships and technical education for
boys
o Distance education
o Girl child education
o Digital literacy / computer education
Health care and family welfare
o Pulse polio program
o Mobile clinics doctors' visits
o General and multispecialty medical camps, cleft lips
o Reproductive and child health care, supplementary nutrition / mid-day
meal projects
o Safe drinking water, sanitation household toilets, community
hospitals
o HIV / AIDS, cancer, TB awareness and prevention camps
o Blood donation
o Responsible parenting
Social causes
o Widow re-marriage / dowry-less mass marriages
o Social security (insurance)
o Culture and sports
o Women empowerment
Infrastructure development
o Community centers
o Schools in villages
o Health care centers and hospitals
o Roads
o Homes for the homeless
o Rural electrification

o Irrigation and water storage structures

Sustainable Livelihood
o Self-help groups (microfinance for women and farmers)
o Integrated agriculture development
o Integrated livestock development
o Watershed management
o Microenterprise development
o Skill development / vocational training through Aditya Birla Technology
Park for integrated training program and VT centers at most of our
plants in collaboration with ITIs

Chairmans speech
100,000 HOMES FOR THE HOMELESS IN INDIA BY 2015
A decent roof over one's head is the most minimal need of a human being. A
home gives a tremendous sense of security, spurs education, lays the
foundation of a sustainable livelihood and builds a fine family. In India, the
housing scenario is a matter of concern. We need 50 million houses in India,
of which, 25 million units are required in urban India alone. We, at Habitat for
Humanity International, endeavor to bridge this gap, albeit in a very small
way. We are committed to cross the 100,000 homes for the homeless-mark
by 2015," said Mrs. Rajashree Birla, Chairperson, Habitat for Humanity India,
at a function organized under the aegis of the FICCI-Aditya Birla CSR Centre
of Excellence, in Mumbai

World of Hope Campaign

This campaign solicits funding and volunteer engagement, both of which are
essential to rocket a project of such scale. She also informed the gathering
that Mr. Ron Terwilliger, one of Habitat's greatest patrons in the US, who is

also the Chairman of the World of Hope Global Campaign, is rooting for India.
He will reach out to Ivy League CEOs of Indian origin in the United States, as
well as the Ivy League alumni in India. He will directly ask for their
commitment and funding for Habitat Homes for the homeless.

Awards and Accomplishments

January 15, 2015
Hindustan Chamber confers Champion of Humanity Award on Rajashree
Birla and B Santhanam
Indias triumph over Polio celebrated in 2014
The Aditya Birla Group, in collaboration with the Government of
Maharashtra and Rotary International, celebrated the Polio Free
Certification to the South East Asia Region.
Mrs. Birla added that at the Aditya Birla Groups 50 plants and in Mumbai,
their CSR teams ensure that all children from the time of their birth until
the age of five are vaccinated. Over the last five years, the Aditya Birla
Group has helped vaccinate nearly 22 million children, managing 73,693
booths. Furthermore, the Groups teams operate at railway stations and
other critical points to make sure that children are immunized. Paying
accolades to the Government of India and the Government of
Maharashtra, Mrs. Birla mentioned, The number of children immunized
during the National Immunization Day is an incredible 170 million.
UltraTech wins Intel-AIM Corporate Responsibility Award Governance
and Society: Asian CSR Awards 2013, for its work among the
underprivileged and highest standards of governance
Asian Centre Awards 2012 Awards for Corporate Governance,
Sustainability & Leadership' commended the Aditya Birla Group as the
'Company with Best CSR and Sustainability Practices
Padma Shree confered on Rajashree Birla

Mrs. Rajashree Birla was conferred the Padma Bhushan by the

Government of India for her exemplary contribution in the area of social
work in 2011

Our analysis
Aditya Birla group is an exemplar company in the arena of CSR. They have
diversified approach in their CSR initiatives. For the implementation of their
projects also, they have a diversified approach using in-house teams,
foundations and NGOs to implement the plans at the ground level. They plan
to build model villages that grow to be sustainable making the intervention
of the corporation as dispensable after a period of time. In their reporting,
they have clearly mentioned the budget for their various initiatives in their
annual report along with the details of those initiatives. For sustainability
they follow the G3.1 reporting framework. Their efforts in CSR have been
awarded and acknowledged by the government. Their CSR head Mrs.
Rajashree Birla is involved with the implementation of the various plans.

References
CSR Brochure
http://adityabirla.com/content/resource/csr_brochure.pdf
CSR Video
https://www.youtube.com/watch?v=DxxLuBNhwMU
Annual Report
http://www.indo-gulf.com/investors/downloads/Nuvo_annual_report_201314.pdf