Final Samsung

Industry profile
India's telecommunication network is the second largest in the world based on the total
number of telephone users. It has the world's third-largest Internet user-base with over
137 million. India has the world's second-largest mobile phone user base with over
929.37 million users. The total revenue of the Indian telecom sector grew by 7% to
283,207 crore (US$52 billion) for 201011 financial year, while revenues from telecom
equipment segment stood at 117,039 crore (US$21 billion). The history of Indian
telecom can be started with the introduction of telegraph. The Indian postal and telecom
sectors are one of the worlds oldest. In 1850, the first experimental electric telegraph line
was started between Calcutta and Diamond Harbour. In 1851, it was opened for the use
of the British East India Company. Subsequently, the construction of 4,000 miles
(6,400 km) of telegraph lines connecting Kolkata (then Calcutta) and Peshawar in the
north
along
with Agra, Mumbai (then
Bombay)
through
Sindwa
Ghats,
and Chennai (then Madras) in the south, as well as Ootacamund and Bangalore was
started in November 1853. William O'Shaughnessy, who pioneered the telegraph and
telephone in India, belonged to the Public Works Department, and worked towards the
development of telecom throughout this period. A separate department was opened in
1854 when telegraph facilities were opened to the public.
Revenue (Total)
Telephone Subscribers
Mobile phones
Monthly telephone additions (Net)
Indian GDP
USD 33,350 million

960.9 million
929.37 million
8.35 million
contributing to nearly 2%
SURANA college centre for Post Graduate Studies
Page
Company profile
SAMSUNG INDIA
Samsung India is the hub for Samsungs south west Asia regional operations. The south
west Asia headquarters, under the leadership of Mr.JS Shin, Precedent & CEO, and
Samsung India which commenced its operation in India in December 1995 enjoys a sales
turnover of over USS 1Bn in just a decade of operations in the country.
Headquarters in New Delhi. Samsung India has widespread network of sales offices all
over the country. The Samsung manufacturing complex housing manufacturing facilities
for color televisions, mobile phones, Refrigerators & washing machines is located at
Noida, near Delhi.
Employing approximately 138000 people in 124 offices in 56 countries,
Company consists of 5 main business units:
o
o
o
o
o
Digital media business

LCD Business
Semiconductor Business
Telecommunications
Digital Appliances Business
Samsung India Mobile
Samsung India mobile a telecom equipment manufacturer. Head office in New Delhi and
country head MrSunil Dutt. Samsung has divided the mobile business in to areas:
GSM Mobile Business.
CDMA Mobile Business.
Mission Of the company

Everything we do at Samsung is guided by our mission: to be the best digital e
Company.
Page
COMPANY DETAILS:
Date of Establishment
Revenue
Market Cap
Management Details
1969
$23.62 billion
$200 billion in market cap
Mr. B D Park is the President and CEO
of Samsung.
Dr. Oh-Hyun Chief Executive Officer
Board of directors:
Oh-Hyun Kwon
Gee-Sung Choi
Ju-Hwa Yoon
Dong-Min Yoon
In-Ho Lee
Han-Joong Kim
Byeong-Gi Lee
Business Operation
forefront of the digital revolution TVs,

mobiles, mp3 players, sound systems
Page
Background
For over 70 years, Samsung has been

dedicated to making a better world
through diverse businesses that today
span
advanced
technology,
semiconductors, skyscraper and plant

construction, petrochemicals, fashion,
medicine, finance, hotels, and more.
Financials
Total Income in US dollars. ( year

ending
23185375.0dec 2012)
Gross Profit In USD. 74451682.0

( year ending dec 2012)
STATEMENT OF THE PROBLEM

What is the reason behind the decrease in the sales of the Samsung mobiles in
the market.
HYPOTHESIS:
Ho-There is no significance difference between the competition of Samsung mobile and

other mobile in the market.
H1-There is a significance difference between the competition of Samsung mobile and

other mobile.
Ho-There is no significance difference between RAM memory of Samsung mobile and

other mobile.
Page
H1- There is a significance difference between RAM memory of Samsung mobile and
other mobile.
OBJECTIVES
1. To study the criteria for decrease in sales of Samsung mobile.
2. To examine the decrease of sales of Samsung mobiles due to their prices.
3. To determine difference between the speeds of the ram compare with other
brands.
4. To determine the present trend.
SCOPE OF THE STUDY
Sales fluctuation of the Samsung Company is evaluated by using structured
questioner. In this study we compared with 4 companies.
RESEARCH METHODOLOGY
This is analytical study based on primary and secondary data
TECHNIQUE OF DATA COLLECTION
Data was collected using questionnaires, Maxine, news papers and through
internet.
PLAN OF ANALYSIS
In this process of analysis, the statistical tool like, Dispersion (Std.deviation,
variance, range), Distribution (kurtosis, skewness), Central tendency (mean,
median, mode, sum) Co-Variance, Graphical Representation (Bar chart, pie
chart, and tables) are used.
LIMITATION
1. Time and cost factor of the study, the study is limited to only 5 companies
2. The research was made only in south Bangalore.
3. Only 50 samples were taken.
Data analysis
Statistics
Page
specify your age group

N
Valid
Missing
58
0
specify your age group
10-20
Frequency
8
14
Percent
13.8
24.1
Valid Percent
13.8
24.1
Cumulative
Percent
13.8
37.9
20-30
20
34.5
34.5
72.4
30-40
10
17.2
17.2
89.7
40 ABOVE
6
58
10.3
100.0
10.3
100.0
100.0
Valid
s
p
e
c
i
f
y
o
u
r
a
g
e
g
r
o
u
p
2
0
1
5
Frequncy
Total
1
0
5
0 1
0
2
0
2
0
3
0
3
0
4
04
0
A
B
O
V
E
s
p
e
c
if
y
o
u
r
a
g
e
g
r
o
u
p
There are more mobile users at the age of 20 to 30 years.
Statistics
Page
annual income
N
Valid
Missing
58
0
annual income
Frequency
8
15
Percent
13.8
25.9
Valid Percent
13.8
25.9
Cumulative
Percent
13.8
39.7
15000-30000
19
32.8
32.8
72.4
30000-50000
11
19.0
19.0
91.4
100.0
Valid
BELOW-15000
50000-ABOVE
Total
a
n
u
a
lin
c
o
m
e3
B
E
L
O
W
1
5
0
1
5
0
3
0
5
A
B
O
V
E
8.6
8.6
58
100.0
100.0
The income level of the consumer more at 15000-30000
Statistics
which phone is it 2G phone or 3G phone
Page
Valid
Missing
58
0
which phone is it 2G phone or 3G phone
Valid
w
h
i
c
h
p
h
o
n
e
i
s
t
2
G
p
h
o
n
e
o
r
3
G
p
h
o
n
e
6
0
5
0
2G
Frequency
8
19
Percent
13.8
32.8
Valid Percent
13.8
32.8
Cumulative
Percent
13.8
46.6
3G
31
53.4
53.4
100.0
Total
58
100.0
100.0
Percnt
4
0
3
0
2
0
1
0
0w
2
G
3
G
h
ic
h
p
h
o
n
e
is
t2
G
p
h
o
n
e
o
r
3
G
p
h
o
n
e
The customer use more 3g phone rather than 2g
Statistics
Whom you will refere to buy your phone
Page
Valid
Missing
58
0
Whom you will refere to buy your phone
Valid
FRIENDS
RELATIVES
ADVERTISEMENT
NEIGHBORS
Total
Frequency
8
18
Percent
13.8
31.0
Valid Percent
13.8
31.0
Cumulative
Percent
13.8
44.8
15.5
15.5
60.3
18
31.0
31.0
91.4
8.6
8.6
100.0
58
100.0
100.0
W
h
o
m
y
o
u
w
ilr
e
fr
e
t
o
b
u
y
o
u
r
p
h
o
n
e
F
R
I
E
N
D
S
L
A
T
I
V
E
A
D
V
R
M
E
N
T
N
E
IG
H
B
O
R
S
While purchasing the mobile customer is to refer more in advertisement.

Statistics
Page
Price of your handset

N
Valid
Missing
58
0
Price of your handset
Frequency
8
5
Percent
13.8
8.6
Valid Percent
13.8
8.6
Cumulative
Percent
13.8
22.4
10000-20000
13
22.4
22.4
44.8
20000-30000
23
39.7
39.7
84.5
15.5
15.5
100.0
100.0
100.0
Valid
1000-10000
30000-ABOVE
P
r
ic
e
o
f
y
o
u
r
h
a
n
d
s
e
t
2
5
2
0
1
5
1
0
5
01
0
1
0
0
1
0
0
2
0
0
2
0
0
3
0
0
3
0
0
A
B
O
V
E
P
r
ic
e
o
f
y
o
u
r
h
a
n
d
s
e
t
Frequncy
Total
58
Customer will prefer to purchase the handset range between 20000-30000

Statistics
Time spent with your hand set
Page
Valid
Missing
58
0
Time spent with your hand set
Valid
LESS THEN 1 HOUR
Frequency
8
10
Percent
13.8
17.2
Valid Percent
13.8
17.2
Cumulative
Percent
13.8
31.0
17
29.3
29.3
60.3
19
32.8
32.8
93.1
6.9
6.9
100.0
58
100.0
100.0
1-3
3-5
5-ABOVE
Total
T
im
e
s
p
e
n
t
w
it
h
y
o
u
r
h
a
n
d
s
e
tL
E
S
T
H
E
N
1
H
O
U
R
1
3
5
A
B
O
V
E
Customer is like to spend their time 3 to 5hrs.

Statistics
Which brand mobile are you useing now
Page
Valid
Missing
58
0
Which brand mobile are you useing now
Valid
Frequency
8
17
Percent
13.8
29.3
Valid Percent
13.8
29.3
Cumulative
Percent
13.8
43.1
51.7
W
h
i
c
h
b
r
a
n
d
m
o
b
i
l
e
a
r
e
y
o
u
s
e
i
n
g
n
o
w
2
0
1
5
SAMSUNG
NOKIA
8.6
8.6
15.5
15.5
67.2
Others
19
32.8
32.8
100.0
Total
58
100.0
100.0
Frequncy
SONY
1
0
5
0W
S
M
S
U
N
G
O
K
IA
S
O
N
Y
o
th
e
r
s
h
iA
c
h
b
r
a
n
d
m
o
b
iN
le
a
r
e
y
o
u
s
e
in
g
n
o
w
Customers are using other brands compared to Samsung.
Statistics
What makes you to purchase your hand set?
N
Valid
58
Missing
0
Page
What makes you to purchase your hand set?
Valid
Price
Brand name
Frequency
8
4
Percent
13.8
6.9
Valid Percent
13.8
6.9
Cumulative
Percent
13.8
20.7
44.8
W
h
a
tm
a
k
e
s
y
o
u
to
p
u
r
c
h
a
s
e
y
o
u
r
h
a
n
d
s
e
t?
iD
P
r
c
e
B
a
n
d
n
a
m
e
s
g
d
c
o
lr
F
e
tu
re
s
14
24.1
24.1
Design and color
12
20.7
20.7
65.5
Features
20
34.5
34.5
100.0
58
100.0
100.0
Total
Customer are interested in purchasing the mobile by seeing the features of the handsets
Statistics
Opinion on Samsung service and quality
Page
Valid
Missing
58
0
Opinion on Samsung service and quality
Valid
Frequency
8
18
Percent
13.8
31.0
Valid Percent
13.8
31.0
Cumulative
Percent
13.8
44.8
Satisfied
16
27.6
27.6
72.4
Dissatisfied
12
20.7
20.7
93.1
6.9
6.9
100.0
58
100.0
100.0
O
p
i
n
o
n
o
n
S
a
m
s
u
n
g
s
e
r
v
i
c
e
a
n
d
q
u
a
l
i
t
y
2
0
1
5
Highly satisfied
Highly dissatisfied
Frequncy
Total
1
0
5
0O
H
ig
ly
s
a
tis
fe
d
S
a
tis
fe
d
D
is
a
tis
fe
d
H
ig
h
ly
d
is
a
tis
fe
d
p
ih
n
o
n
o
n
S
a
m
s
u
n
g
s
e
r
v
ic
e
a
n
d
q
u
a
lity
90%of the people highly satisfied with the service and quality of the Samsung mobile
Statistics
Rate the products of Samsung mobile
Page
Valid
Missing
58
0
Rate the products of Samsung mobile
Valid
GOOD
EXCELLENT
AVERAGE
BAD
Total
Frequency
8
13
Percent
13.8
22.4
Valid Percent
13.8
22.4
Cumulative
Percent
13.8
36.2
18
31.0
31.0
67.2
13
22.4
22.4
89.7
10.3
10.3
100.0
58
100.0
100.0
R
a
t
e
h
e
p
r
o
d
u
c
t
s
o
f
S
a
m
s
u
n
g
m
o
b
ile
G
O
D
E
X
C
E
L
E
N
T
A
V
R
A
G
B
D
67% of the people are rated average on the products of the Samsung mobile
Statistics
Page
Why you gave-up your previous brand

N
Valid
58
Missing
0
Why you gave-up your previous brand
Valid
Less functions then other
brands
Frequency
8
Percent
13.8
Valid Percent
13.8
Cumulative
Percent
13.8
15
25.9
25.9
39.7
W
h
y
o
u
g
a
v
e
u
p
y
o
u
r
p
r
e
v
i
o
u
s
b
r
a
n
d
4
0
3
0
Outlook was not attractive
13
22.4
22.4
62.1
Other brands are more

advanced
19
32.8
32.8
94.8
5.2
5.2
100.0
58
100.0
100.0
Internal memory and

battery back-up was less
Percnt
Total
2
0
1
0
0 th
L
e
s
f
u
n
c
t
i
o
n
s
O
u
t
l
o
k
w
a
s
n
o
t
O
t
h
e
r
b
r
a
n
d
s
a
r
e
I
n
t
e
r
n
a
l
m
e
m
o
r
y
n
o
t
h
e
r
b
r
a
d
a
r
a
c
t
i
v
e
m
o
d
v
c
d
a
d
b
t
e
r
y
b
a
c
k
u
p
w
s
s
W
h
y
o
u
g
a
v
e
u
p
y
o
u
r
p
r
e
v
io
u
s
b
r
a
n
d
The customer are changing their brand because of advanced technology

Statistics
Page
Samsung products have to improve on quality

N
Valid
Missing
58
0
Samsung products have to improve on quality
Valid
Yes
No
Total
S
a
m
s
u
n
g
p
r
o
d
u
c
ts
h
a
v
e
to
im
p
r
o
v
e
o
n
q
u
a
lity
Y
e
s
N
o
Frequency
8
22
Percent
13.8
37.9
Valid Percent
13.8
37.9
Cumulative
Percent
13.8
51.7
100.0
28
48.3
48.3
58
100.0
100.0
Consumers opinion about the Samsung mobile is to improve on quality and design
Statistics
Page
Satisfied with the performance of your mobile

N
Valid
58
Missing
0
S
a
t
i
s
f
e
d
w
i
t
h
e
p
e
r
f
o
r
m
a
n
c
e
o
f
y
o
u
r
m
o
b
i
l
e
3
0
2
5
Satisfied with the performance of your mobile
Valid
SATISFIED
Frequency
8
30
Percent
13.8
51.7
Valid Percent
13.8
51.7
Cumulative
Percent
13.8
65.5
100.0
Dis-satisified
20
34.5
34.5
Total
58
100.0
100.0
Frequncy
2
0
1
5
1
0
5
0S
S
A
T
IS
F
IE
D
D
ii
s
a
tis
fe
d
a
t
is
fe
d
w
it
h
e
p
e
r
f
o
r
m
a
n
c
e
o
fy
o
u
r
m
o
b
l-e
60% consumer are satisfied with their present brand of the Samsung mobile
Statistics
Useage of Samsung mobile
Page
Valid
Missing
58
0
Useage of Samsung mobile
Valid
LESS THEN 1
YEAR-2 YEARS
2-3 YEARS
3-4 YEARS
4 YEARS-ABOVE
Total
Frequency
8
Percent
13.8
Valid Percent
13.8
Cumulative
Percent
13.8
15
25.9
25.9
39.7
19
32.8
32.8
72.4
11
19.0
19.0
91.4
8.6
8.6
100.0
58
100.0
100.0
U
s
e
a
g
e
o
fS
a
m
s
u
n
g
m
o
b
ileY
L
E
S
T
H
E
N
1
Y
E
A
R
2
A
R
S
2
-3
Y
E
A
R
S
4
-A
B
O
V
E
Consumer use to change their handset ever 2to3 year
Page
Statistics
The reason to choose Samsung mobile
N
Valid
58
Missing
0
The reason to choose Samsung mobile
Percent
13.8
Valid Percent
13.8
Cumulative
Percent
13.8
MANY FUNCTIONS IN
MOBILE PHONE
17
29.3
29.3
43.1
THE PRICE IS CHEAP
13.8
13.8
56.9
THE OUTLOOK IS GOOD
12.1
12.1
69.0
100.0
T
h
e
r
e
a
s
o
n
t
o
c
h
o
s
e
S
a
m
s
u
n
g
m
o
b
i
l
e
3
0
BRAND NAME
18
31.0
31.0
Total
58
100.0
100.0
Percnt
Valid
Frequency
8
2
0
1
0
0M
A
N
Y
F
U
N
C
T
I
O
N
S
T
H
E
P
R
I
C
E
I
S
T
H
E
O
U
T
L
O
K
I
S
B
R
A
N
D
N
A
M
E
IT
M
O
B
I
L
E
P
H
E
C
H
E
A
P
G
D
h
e
r
e
a
s
o
n
t
o
c
h
o
s
e
S
a
m
s
u
n
g
m
o
b
ile
Consumer use to purchase Samsung mobile because of the brand name

Interpretation of the data
Page
1.
2.
3.
4.
5.
There are more mobile users at the age of 20 to 30 years.

The income level of the consumer more at 15000-30000
The customer use more 3g phone rather than 2g
While purchasing the mobile customer is to refer more in advertisement.
Customer will prefer to purchase the handset range between 20000-
30000.
6. Customer is like to spend their time 3 to 5hrs.
7. Customers are using other brands compared to Samsung.
8. Customer are interested in purchasing the mobile by seeing the features of
the handsets
9. 90%of the people highly satisfied with the service and quality of the
Samsung mobile
10. 67% of the people are rated average on the products of the Samsung
mobile
11. The customer are changing their brand because of advanced technology
12. Consumers opinion about the Samsung mobile is to improve on quality
and design
13. 60% consumer are satisfied with their present brand of the Samsung
mobile
14. Consumer use to change their handset ever 2to3 year
15. Consumer use to purchase Samsung mobile because of the brand name
SUGGESTION
The consumers are attracting with the new technology
and model of the
handset so Samsung mobiles has to come up with a advance and new

version of the technology with the extra additional features. The Samsung
Company has to give special offers to the existing customer if they are
thinking to buy new one.
Page
CONCLUSION
1. As per our research report Samsung market share is sloping down compare
to other brands.
2. I-phone beats Samsung in the market.
3. The percentage of consumer where using more of other brands compared to
Samsung.
4. After the survey we came to know that there is a huge competition in other
brands like apple and Sony.
5. There is a significance difference between the sales of Samsung and other
mobiles so H1 is accepted and Ho is rejected.
6. There is a significance difference between the RAM of Samsung and other
mobile. so H1 is accepted and Ho is rejected.
Questionnaire
Dear Respondents,
We are the students of SURANA college centre for Post
Graduate Studies. And we are doing a Research on SALES
FLUCTUATION OF SAMSUNG MOBILE. We require your support for
my study. Your suggestions will be valuable to us and the information
provided by you will be kept confidential.
Page
1. Name _________________
2. Please specify your age group
A.10-20
B. 20-30
C.30-40
D. 40 above
3. What is your annual income?

A. Below 15000
B. 15000-3000
C.30000-50000
D.50000 above
4. Which phone is it you using now 2G phone or 3G phone?

A. 2G
B. 3G
5. Whom will you refer to buy your handset?

A. Friends
C. Advertisement
B. Relatives
D. Neighbours
6. What is the price of your handset?

A. 1000-10000
B. 10000-20000
C.20000-30000
D. 30000 above
7. How many hours a day do you spend with your hand set?
Page
A. Less than 1 hr
B. 1-3
C.3-5
D.5 and above
8. Which brand mobile are you using now?

A. Samsung
B. Nokia
C. Sony
D. Others
9. What makes you to purchase your hand set?
A. Price
B. Brand name
C. Design and Color
D. Features
10.State your opinion about the quality of Samsung mobile products and
services?
A. Highly satisfied
B. Satisfied
C .Dissatisfied
D. Highly dissatisfied
11. How would you rate the product of Samsung mobile?

A. Good
B. Excellent
C. Average
D .Bad
12.Wshat makes you give up using the previous brand?

A. Less functions then other brands
B. Outlook was not attractive
C. Other brands are more advanced
D. Internal memory and battery back-up was less
Page
13.Samsung products have to improve on quality?

A. Yes
B. No
14.Do you satisfied with the performance of your mobile?
A. Satisfied
B. Dis-satisfied
15.How long have you been using your mobile phone?
A. Less than1-2year
B. 2-3year
C. 3-4years
D. 4 years- above.
16. The reason(s) you choose Samsung mobile phone?

A. Many functions in mobile phone
B. The price is cheap
C. The outlook is good
D. Brand name
16. Please give any suggestion on Samsung mobile
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------17. Please give any suggestion on your mobile
Page
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Thanks for your cooperation

Bibliography
Websites
www.mobileindia.com
www.samsungtelecom.com
Journals
News papers
Magazines
Page

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Industry profile

with Agra, Mumbai (then

USD 33,350 million

SURANA college centre for Post Graduate Studies

Digital media business

Mission Of the company

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forefront of the digital revolution TVs,

SURANA college centre for Post Graduate Studies

For over 70 years, Samsung has been

semiconductors, skyscraper and plant

Total Income in US dollars. ( year

Gross Profit In USD. 74451682.0

STATEMENT OF THE PROBLEM

Ho-There is no significance difference between the competition of Samsung mobile and

H1-There is a significance difference between the competition of Samsung mobile and

Ho-There is no significance difference between RAM memory of Samsung mobile and

SURANA college centre for Post Graduate Studies

SURANA college centre for Post Graduate Studies

specify your age group

SURANA college centre for Post Graduate Studies

The income level of the consumer more at 15000-30000

SURANA college centre for Post Graduate Studies

SURANA college centre for Post Graduate Studies

While purchasing the mobile customer is to refer more in advertisement.

SURANA college centre for Post Graduate Studies

Price of your handset

Customer will prefer to purchase the handset range between 20000-30000

SURANA college centre for Post Graduate Studies

Customer is like to spend their time 3 to 5hrs.

SURANA college centre for Post Graduate Studies

SURANA college centre for Post Graduate Studies

What makes you to purchase your hand set?

Design and color

SURANA college centre for Post Graduate Studies

SURANA college centre for Post Graduate Studies

SURANA college centre for Post Graduate Studies

Why you gave-up your previous brand

Other brands are more

Internal memory and

The customer are changing their brand because of advanced technology

SURANA college centre for Post Graduate Studies

Samsung products have to improve on quality

SURANA college centre for Post Graduate Studies

Satisfied with the performance of your mobile

SURANA college centre for Post Graduate Studies

Consumer use to change their handset ever 2to3 year

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THE PRICE IS CHEAP

THE OUTLOOK IS GOOD

Consumer use to purchase Samsung mobile because of the brand name

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There are more mobile users at the age of 20 to 30 years.

and model of the

handset so Samsung mobiles has to come up with a advance and new

SURANA college centre for Post Graduate Studies

SURANA college centre for Post Graduate Studies

3. What is your annual income?

4. Which phone is it you using now 2G phone or 3G phone?

5. Whom will you refer to buy your handset?

6. What is the price of your handset?

SURANA college centre for Post Graduate Studies

D.5 and above

8. Which brand mobile are you using now?