Beruflich Dokumente
Kultur Dokumente
cost) of Grupo Nacional De Chocolates (Grupo Nutresa) shown in the web page of
the company.
The first one is the distribution concerning time. As we see on the web page, the
firm has 7 categories of business (meats, chocolates, biscuits, coffee, ice cream,
pasta and Tresmontes Lucchetti) and they must distribute in 65 countries all over
the world. For that matter, the distribution is a competitive priority because the
delivery of the products has to be fast and on time. Most of the products have
expiration dates and they have to keep track and constant check for
the supply network to cover on time the customer (retailers,etc.) orders to fulfill it
s mission of duplicate its sales of 2013 for 2020 and keep client satisfaction a key
priority.
With
this effective distribution
network the
company
has successfully positioned itself both locally as internationally with a strategy of
delivery speed (Krajewski, 2013).
The second competitive priority of the firm is the excellent and constant quality of
the products. They produce over 70 brands with outstanding quality (most of them
with quality certifications not only in their processes but also for their products and
services) and their mission is to guarantee to their clients and consumers, both
national and international, the satisfaction of their needs, with a broad portfolio of
high quality and outstanding innovation of products (Grupo Nutresa). With this
competitive priority the firm has added value to its products, with unique
features that give higher quality and higher costumer appreciation without incurring
in more costs that generates more value for the company.
References:
Quines somos, grupo nutresa. Tomado el 06 de febrero de 2015 en
http://www.grupochocolates.com/es/content/quienes-somos
2015 en: