What type of organizational structure does CocaCola

have?
TheCocaColaCompanyhasaSeparateInternationalDivision
Structurebecauseitsinternationalstaffsoperateseparatelyand
in isolation from head office. It has various divisions in all
continentsaroundtheworldwithpresidentsthatcontroleach
continentaldivision.CocaColahas5continentaldivisions.

Eurasia&AfricaGroup

EuropeGroup

LatinAmericaGroup

NorthAmericaGroup

PacificGroup
EachContinentaldivisionhasvicepresidentsthatcontrolsub
divisions based on regions or countries. This structure is
efficientforCocaColasinceitisaverylargecompany.

Howdotheyoperate?
CocaCola is as an ethnocentric MNC because its domestic
operations are very similar to its international operations.
Regardless of the country or region, CocaCola operates the
samewayandsellsthesamebrandandtypeofsoftdrink.The
companyhastightcontroloveritsoperationsfromheadoffice.

Group Members :
Our group consists of 4 members : Khor Hooi Ling (Student ID: 19043636), Tan Li Shen (19043654), Tan
Yuen Yen (19043657) and Chong Fei Yen (19043626).

Overview of Coca-Cola Company :

The biggest-selling soft drink in history, and the best-known product in the world! 'Coca-Cola' was created
on 8th May 1886 by Dr. John S. Pemberton, an Atlanta pharmacist, and was first offered as a soda
fountain beverage - produced by mixing 'Coca-Cola' syrup with carbonated water - at Jacob's Pharmacy,
Atlanta. The coca-cola company was established with a mission to strive and refresh the world, inspire
the moments of optimism and happiness, create value and make a difference.
Further information : [1] [2]

Progress :
7 October 2009
Hi world,
This will be our very first update. Anyway, we had our meeting in college, classroom to be exact. The
purpose of us having this meeting is to discuss what organization should be select and not to forget to
create the wikipage so that our progress could be seen by everyone. After several of choices, our
members agreed to choose coca-cola company as our organization, we then divide the task accordingly
among the members.
Why do we choose coca-cola? As everyone knows that coca-cola is a very well known organization
therefore the information of coca-cola could easily find in the net.
10 October 2009
Good news!
We have finally created our wikipages for Information Management's assessment.
12 October 2009
New update!
We have gone to ask Ms Cheng about what do we need to post on the wikipages after our lecture class.
We were blur at first, after a clear explanation from Ms Cheng, we finally understood what is needed to be
done for our assessment.
Every single one of us have to take part in the filming of video clip. The video clip has to be timed 5-7
minutes. Not to forget about the storyboard, we must at least have 12 slides for it.
28 October 2009

Hi, people!
New uploaded here!
We have finally uploaded overview together with the mission of the Coca-Cola Company. There are some
related images we had posted on the gallery of our pages.
21 November 2009
Goods News!
We have uploaded the level of management and also the role of these levels.
23 November 2009
Had a meeting in college to proceed on our work, it was really a bad day!
We faced a lot of problems for uploading our organisational chart. We had tried so many ways to upload it
in here. Things did not work out well at first. After several tries, we finally manage to upload it!
25 November 2009
It was a public holiday hence we decided to meet up in KBU's library to do our videoclip. We were
nervous cause it was our first time recording. After few tries, we manage to get half of it done. We were
running out of time therefore we decided to meet the another day to finish off our video recording.
26 November 2009
Got back to the college's library to continue our video recording.

Organisation Chart :

Level of Management :

(level of
management)
Low / Operating Level of Management
Lower level is also known as supervisory / operative level of management. It consists of supervisors,
foreman, section officers, superintendent etc. According to R.C. Davis, Supervisory management refers
to those executives whose work has to be largely with personal oversight and direction of operative
employees. In other words, they are concerned with direction and controlling function of management.
Their activities include
- Assigning of jobs and tasks to various workers.
- They guide and instruct workers for day to day activities.
- They are responsible for the quality as well as quantity of production.
- They are also entrusted with the responsibility of maintaining good relation
in the organization.
- They communicate workers problems, suggestions, and recommendatory appeals
etc to the higher level and higher level goals and objectives to the workers.
- They help to solve the grievances of the workers.
- They supervise & guide the sub-ordinates.
- They are responsible for providing training to the workers.
- They arrange necessary materials, machines, tools etc for getting the things
done.
- They prepare periodical reports about the performance of the workers.
- They ensure discipline in the enterprise.
- They motivate workers.
- They are the image builders of the enterprise because they are in direct
contact with the workers.
Middle Level of Management

The branch managers and departmental managers constitute middle level. They are responsible to the
top management for the functioning of their department. They devote more time to organizational and
directional functions. In small organization, there is only one layer of middle level of management but in
big enterprises, there may be senior and junior middle level management.
Their role can be emphasized as
- They execute the plans of the organization in accordance with the policies
and directives of the top management.
- They make plans for the sub-units of the organization.
- They participate in employment & training of lower level management.
- They interpret and explain policies from top level management to lower
level.
- They are responsible for coordinating the activities within the division or
department.
- It also sends important reports and other important data to top level
management.
- They evaluate performance of junior managers.
- They are also responsible for inspiring lower level managers towards better
performance.
Top / Strategic Level of Management
It consists of board of directors, chief executive or managing director. The top management is the ultimate
source of authority and it manages goals and policies for an enterprise. It devotes more time on planning
and coordinating functions.
The role of the top management can be summarized as follows
- Top management lays down the objectives and broad policies of the
enterprise.
- It issues necessary instructions for preparation of department budgets,
procedures, schedules etc.
- It prepares strategic plans & policies for the enterprise.
- It appoints the executive for middle level i.e. departmental managers.
- It controls & coordinates the activities of all the departments.
- It is also responsible for maintaining a contact with the outside world.
- It provides guidance and direction.
- The top management is also responsible towards the shareholders for the
performance of the enterprise.

Business Information System :

The Coca-Cola Company is the worlds largest beverage company, marketing four of the worlds top five
soft-drink brands to consumers in nearly 200 countries worldwide, who consume more than one billion
servings of its products each day. Running this global business is not only a daunting operational task but
it also involves a mountain of financial information that must be collected, consolidated, and understood to
drive financial reporting, planning, and decision making at the $20 billion company.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

In today's challenging business environment, best-run companies are more than ever staying focused on
their most valuable assets their customers. SAP Customer Relationship Management Software
empowers coca-cola company to manage all of their customer related data and contacts efficiently
With SAP CRM, sales and marketing department gain the essential business insights needed to make
intelligent decisions, sharpen their focus on customers to drive demand and increase customer retention,
and better manage marketing resources to do more with less.
Features and functions :
- Marketing resource and brand management
- Campaign management
- Segmentation and list management
- Real-time offer management
- Loyalty management
- E-marketing

Benefits
- Align marketing resources to support organisational objectives
- Understand the returns on your marketing spend
- Accelerate marketing processes with increased visibility and control
- Drive customer demand with targeted marketing messages
- Identify and retain high-value customers with customer loyalty programs
- Establish a standard, streamlined marketing process with a central marketing platform
SAP Supply Chain Management (SAP SCM)
Coca-cola company face enormous pressure to reduce costs while increasing innovation and improving
customer service and responsiveness. SAP Supply Chain Management (SAP SCM) enables
collaboration, planning, execution, and coordination of the entire supply network, empowering coca-cola
company to adapt their supply chain processes to an ever-changing competitive environment.SAP SCM
can help transform a linear, sequential supply chain into a responsive supply network in which
communities of customer-centric, demand-driven companies share knowledge, intelligently adapt to
changing market conditions, and proactively respond to shorter, less predictable life cycles.
Features and functions
Demand planning and forecasting
Forecast and plan anticipated demand for products or product characteristics.

Safety stock planning

Assign optimal safety stock and target stock levels in all inventories in the supply network.
- Meet desired customer service levels while maintaining a minimum amount of safety stock.
Supply network planning
Integrate purchasing, manufacturing, distribution, and transportation plans into an overall supply picture
so you can simulate and implement comprehensive tactical planning and sourcing decisions based on a
single, globally consistent model. This can involve heuristics and capacity planning, optimization, and
multilevel supply and demand matching.
Distribution planning
- Determine the best short-term strategy to allocate available supply to meet demand and to replenish
stocking list which fulfilled by existing supply elements.
Supply network collaboration
- improve visibility into supply and demand
- reduce inventory buffers, increase the velocity of raw materials and finished goods through the pipeline,
improve customer service, and increase revenues.
Benefits
- Increase demand accuracy and order fulfillment satisfaction levels
- Reduce inventory levels and increased inventory turns across the network
- Increase profitability and productivity
- Integrate sales and operation
SAP Enterprise Resources Planning (SAP ERP) Financials
SAP ERP Financials is a complete, end-to-end enterprise financial management solution designed to
meet the needs of the most complex, multinational organizations. The solution comprises a robust set of
applications that support all aspects of financial business activities which helps in management of
financial department.
Features and Functions :
Financial and management accounting
provides core accounting and reporting capabilities with scalability to support the requirements of large
multinational companies.
- The general ledger simultaneously supports parallel books of accounts, including those for local GAAP,
IFRS, US-GAAP, and tax.
- The solution integrates accounts payable and receivable applications in high-volume environments. - Complete integration with the general ledger ensures the most up-to-date balances and reporting
accuracy.

Financial supply chain management

set the applications streamline receivables and collections management processes.
- These integrated solutions help reduce operating costs, and improve cash flow and reduce days' sales
outstanding.
- enable quickly resolve invoice disputes and reduce the collections cycle through electronic customer
billing and robust collaborative applications.
- ensures the most up-to-date information and reporting accuracy.
Treasury applications
provide robust cash, liquidity, and financial risk management capabilities that enable more precisely
manage cash, mitigate financial risks, and streamline bank interactions and payment processes.
- connect the entire spectrum of treasury activities for more effective management and control, and
integrate with SAP General Ledger software to ensure strict adherence to regulatory compliance and
financial reporting standards.
Benefits
- Improve financial and managerial reporting
gives the flexibility to report performance by business unit, organization, or cost center.
- Improve corporate performance by providing the foundation to quickly read, evaluate, and respond to
changing business conditions with accurate, reconciled and timely financial data.
- Achieve faster closes which enable streamline accounting, consolidation, process scheduling, workflow,
and collaboration.
- Improve corporate governance and transparency by providing broader support of accounting standards,
federal regulations, and improved administration of internal controls.
- Improve cash flow and liquidity which automates dispute, credit, collections management and offers
electronic invoicing and payment capabilities that supplement traditional accounts receivable and
accounts payable functions to accelerate and manage cash flow.
- Optimize global cash management through reporting , analysing , and allocate cash in real time, and
establish in-house banks or payment centers.
- Improve process integration between finance and treasury to ensure and integrate risk or treasury
transactions with core accounting and financial reporting processes.
- Reduce overall finance costs by ensuring innovate processes, collaborate with supply chain partners,
and streamline operations to reduce costs and resource demands.

Gallery :

(s
ources: www.google.

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