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Table of Contents
............................................................................................................. i
1 Executive Summary
2 Overall about Dominos
2.1 Introduction
2.2 Corporate vision
2.3 Global Strategic objectives
3 Process Design
3.1 Product Service Continuum
3.2 The Conversion Process
3.3 The Production Process
4 Finding problems and Suggestion for Improvement
4.1 Main problems:
4.2 Suggestion for improvement
1. Executive Summary
This report has been prepared to analyze the processes management of
Domino's Pizza, an American restaurant chain and international franchise
pizza delivery corporation.
Domino's Pizza had a guarantee that customers would receive their pizzas
within 30 minutes of placing an order or they would receive Free Regular
Pizza Voucher. In Vietnam, The company continues to offer the 30 minute
guarantee for orders. In order to do this guarantee about time delivery and
quality of Pizza, Domino have an excellent process management.
Through team research, case study analysis, a store visit, interviews and
insights from Dominos existing employees, application of theoretical concepts,
models and prior experience, we analyse the processes of Dominos to find
strengths and weakness for the success of Domino. As a result, we find out 2
main problems which need to improve: First, since the process is not
automated, individual efficiencies of team members results in an uneven flow
of work. Second, Another major concern facing the local Vietnam franchise is
that the drivers are not equipped a GPS based navigation system, efficient ontime deliveries are primarily dependent on the topographical knowledge of the
individual drivers and once again, it is left to an individuals capabilities to
ensure on time deliveries. Finally, we give some suggestion for improving the
above problems.
3. Process Design
Transforming
Resources(1) Staff
(2) Kitchen
Equipment
Transformed
resources(1)
ingredients
(2) Recipies
ProductPizzas &
other food
items
Dominos is also in a unique position when it comes to the product they manufacture:
Volume: High volume the overall volume justifies modern kitchens and trained staff who operate
the kitchen and the front desk.
Variety: While the overall products are standard (pizzas), the customers might, based on their own
preferences ask for certain toppings to be added or removed which means the system needs to cope
and be flexible.
Variation in demand: The order volume peaks during lunch and dinner times. Alternatively, there
are periods in the day where the demand is low.
Degree of visibility: This varies from very high to low, given the open kitchen format that Dominos
has adopted, a customer choosing the takeaway format has full visibility of the production process
while a customer choosing the home delivery option has no visibility until such time the product
reaches his doorstep.
Dominos has chosen a unique Product / Service mix that reflect in the production line method the
company follows.
Given that the pizzas and other items need to be prepared with a high degree of consistency,
Dominos has chosen to use the assembly line approach to produce its pizzas, while at the
same time they have retained the flexibility of a batch flow process. Essentially, the
production process at a Dominos kitchen utilizes the consistency and efficiencies that
comes from using an assembly line approach while retaining the flexibility that comes from
adopting a batch type manufacturing process. It is useful to note that using the assembly
line approach also gives a Dominos outlet the flexibility to meet higher volumes during
peak hours. Dominos calls the assembly line the make line.
Order
Placed
Phone
Web
Collecti
on
Wings
Assembly
Pizza
Personal
Small
Medium
Large
Side Orders
Chicken
Strips
Line
Chicken
Dunkers
Potato
Wedges
Chicken
Bo
xes
Drinks
Icecreams
Personal
Box
Small
Box
Medium
Placed
Cookin
g
In
Oven
Packing
Box
Large
Box
Side
Orders
Sales
Delivery
Collectio
n
First, since the process is not automated, individual efficiencies of team members
results in an uneven flow of work.
Second, Another major concern facing the local Vietnam franchise is that the drivers
are not equipped a GPS based navigation system, efficient on-time deliveries are
primarily dependent on the topographical knowledge of the individual drivers and
once again, it is left to an individuals capabilities to ensure on time deliveries
Reference
1. BIS John Reynolds, Dominos Pizza Inc. http://web.ebscohost.com/ehost/detail?
sid=5b87caa3-d294-4899-9e929941787fd7ab
%40sessionmgr14&vid=3&hid=12&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d
%3d#db=bth&AN=53576535
2. Dominos Pizza
http://www.dominos.com.au/corporate/vision-mission
3. Domios Vietnam
http://dominos.vn/
4. DOMINO'S LETS YOU SEE THE WHOLE PIZZA PROCESS WITH
NEW LIVE WEBCAM
http://www.fastcocreate.com/1682886/dominos-lets-you-see-the-whole-pizzaprocess-with-new-live-webcam
5. How Domino's CEO Ajay Kaul makes sure the 30 minute promise is kept
every time
http://articles.economictimes.indiatimes.com/2013-0322/news/37904259_1_domino-s-pizza-india-pizza-maker-pizza-store