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Ginsberg
Scarsdale, N.Y. 10583
Mobile: (914) 420-8482
BruceDGinsberg@gmail.com
Cordially,
Bruce Ginsberg
BRUCE D. GINSBERG
Scarsdale, NY 10583 914-420-8482 BruceDGinsberg@gmail.com
http://www.linkedin.com/in/bruceginsberg/
BUSINESS DEVELOPMENT & MARKETING EXECUTIVE
PROVEN SUCCESS IN DELIVERING PROFIT GAINS IN HIGHLY COMPETITIVE ENVIRONMENTS
Business Development Sales Leadership Marketing Client Relations Sales Training Brand Strategy
RAINMAKER: Outstanding ability to establish immediate rapport and build long-lasting client Relationships.
Opened doors and created millions of dollars in new client revenues for digital, promotional, PR and integrated marketing agencies. Called a meeting machine by former CEO.
Adept at creating win-win partnerships with Fortune 500 corporations, consumer-targeted brands and
agencies
Set world records for sales performance and revenue growth in a multinational business event organization
Reorganized corporate alliance and sponsorship program for prestigious NYC performing arts organization,
resulting in additional $2.2 million of revenue.
Sold in millions of dollars in Brand Strategy, Product Launch, Digital Marketing campaigns, Social Media
Marketing programs, website design, video content creation and integrated marketing programs to bluechip brands
STRATEGIST: Agency and brand-side experience and understanding of how brands think; Ability to
understand client needs, both stated and unstated.
Drove sales increase for global and boutique agencies; led new product development and best practices initiative.
Formulated pricing model that enabled rapid sales increase, supporting year-over-year company growth.
Created national marketing program for rollout of new products, consisting of print advertising, point-ofpurchase displays, trade show exhibits and promotional events.
Excels at driving brand recognition and revenue growth through effective consumer programs.
LEADER: Fosters profitable business relationships and rallies the troops to achieve goals.
Member of Senior Management Team at PR, Digital, Promotions and Experiential Agencies
Ignited cooperative atmosphere among sales team, significantly improving performance.
Led national team of 80+ sales associates to reach 100% of quota year over year.
Built a national sales force from scratch. Successfully introduced new products into new marketplaces
through direct sales and the hiring, training and management of sales reps.
PROFESSIONAL EXPERIENCE
Magnani Caruso Dutton (MCD)
Senior Vice President, Growth & Innovation 2013-Current
Revamping growth and innovation strategy at 15 year old independent digital customer experience
agency. Clients range from J&J to Discover and Samsung.
Emanate Public Relations/Ketchum - Omnicom
Director (SVP), Growth Catalyst 2011-2013
Responsible for new client opportunity creation and acquisition for Omnicom global integrated marketing
communications and public relations agency. $1.9mm in new revenue.New clients to date include Johnson &
Johnson, consumer and corporate AOR for KFC and Glidden Paints, Sam Adams, Rodale Press and more. Opportunities created at Pepsico, Remy, Hertz, Staples, Foxwoods, Guess Inc, Coty, Chicos.
Responsible for new business development for full-service digital marketing and interactive content creation agency. Built the direct-to-brand business. New clients include Little Tikes, Bratz, Panasonic, Lego,
Bombay Company, Sharper Image, Munchkin Inc, Seventh Generation and more.
RYAN PARTNERSHIP / RYAN IDIRECT, Wilton, CT
Senior Vice President Business Development 2008-2010
Played pivotal role in building new business pipeline, including over $2mm in new revenue.
Represented promotional, shopper, digital/interactive(social media) & event marketing divisions
Opened up new client business with such companies as Philips Electronics, Bacardi, Heinz, Hertz,
Panasonic, Bayer, Abbott, Domino Foods & Kelloggs.
Led business development team in opening new client opportunities with brands including Sharp
Electronics, Pepsi and Wachovia, $2.1mm in new client revenue.
Put in place development plan to build multicultural, experiential/event, shopper marketing and digital divisions.
Business Development unit dissolved due to change in companys marketing strategy in 2008
Freelance consultant responsible for opening doors and generating first meetings and new business with top-tier consumer brands.
Initiated over $5 million in new client revenue with American Express, Ocean Spray, SAP, Easy
Spirit/Nine West, Samsung, BMW of North America, Masterfoods/Mars Inc., Fuji Film, Pfizer,
Barclays Capital, Remy USA and other major companies.
EDUCATION
Rutgers University, New Brunswick NJ Major: Psychology
Co-Manager of Respite Center #2, providing logistical support, meals, supplies, procurement of
supplies and overall administration of high-volume multiple resource center. at World Trade Center
site after 9/11. Awarded Certificate of Appreciation by National Red Cross.
Co-Chair - Experiential Marketing Center of Excellence for the PMA (Promotional Marketing Association) 2008-2010
Hole In The Wall Gang Camp Volunteer cabin counselor and fundraiser at Camp for children
with life-threatening diseases founded by Paul Newman (13 years and counting)