Beruflich Dokumente
Kultur Dokumente
We
can
cluster
the
customers
into
based
on
latency
Customers
Current
At Risk
Lost
We can find the Standard deviation of latency from the data of customers, call it d
If average latency of a customer in a month, l < x+ d, he is a current customer
If average latency of a customer in a month x+d < l< x+ 3d, he is a customer at risk
Survival Analysis:
We can build a survival analysis model to measure the effect of number of purchases
made and the revenue from a customer on the retention of the customer.
To see how the retention probability changes, 2 categorical variables latency and
revenue per month are build from the available customer data.