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SYLLABUS

CRISIS MANAGEMENT

MNJ304

(3 SKS)

Faculty Team:
Imbang J Mangkuto
Kalvin Sine

GF 22 GSMB Academic Affairs,


Jl. HR. Rasuna Said Kav. C 22, Kuningan, Jakarta Selatan 12920
Phone: 021 526 1448

SYLLABUS CRISIS MANAGEMENT


Course description: Defining the term of Crisis Management Plan, this course begins by explaining
the business continuity plan and how it comprises the prevention, emergency response, and
business resumption plan. This course examines the role of the management in the crisis and the
techniques adopted by national and international organisations to study precrisis, acutecrises and
postcrisis and deals with the crisis communications team and plan, and review development of the
crisis management plan, and discusses the command centre. It examines international crises from
the medias perspective. It begins by examining the theoretical role of the media in international
crises and then, through a case study approach, measures media performance in practice in the
major conflicts of crisis management.
Course objectives: This course seeks to improve your understanding of crisis management and to
give you specific skills of managing the crisis. At the end of this course, you should have the ability to
:
Identify a number of crisis that can be threaten a company
Demonstrate how problems in the precrises stage are managed to prevent acute crisis
Suggest how the crisis management team should manage the crisis in the postcrisis stage.
Indicates how to select the crisis management team
Show ho periodically revise an existing plan and explains the need for continually updating the

plan.

Required text:

Edward S. Devlin, Crisis Management Planning and Execution, Auerbach Publications, 2007

GF 22 GSMB Academic Affairs,


Jl. HR. Rasuna Said Kav. C 22, Kuningan, Jakarta Selatan 12920
Phone: 021 526 1448

Edward, P. Borodzics, Risk, Crisis and Security Management, Wiley. 2005

Graham Dietz., Nicole Gillespie., The Recovery of Trust: Case studies of organizational
failures and trust repair

Evaluation
Your course grade will be determined in the following way: 35% Midtest, 35% Finaltest, 30%
Assignments.
As a general policy, no makeup work or exams will be granted unless required for medical reasons,
in which case a note from a physician is required.
An important part of the course is the effectiveness of your individual participation in the class
Discussion. Although we expect participation by every member of the class, we will place primary
Emphasis on the quality of the classroom contributions. In grading class performance, we will give
Every little emphasis to redundant or extraneous contributions. Contributions that add new insights in
to the case issues or class discussions, or which build on the work of others in advancing the
Discussion, will be rewarded.
2. Topics Covered & Schedule:
No

Topic

Session
1

Introduction:
Ch01 The Crisis Management Plan What Is It?
Ch02 Business Continuity Planning: What Is It?

Session
2.

Case Study 1: Siemens


ch03 Stages of a Crisis The PreCrisis Stage Case-1:

Session
3.

Case Study 2: Mattel


Ch03 Stages of a Crisis The AcuteCrisis Stage

Session
4.

Case Study 3: Toyota


ch03 Stages of a Crisis The PostCrisis Stage
Case Study 4: BAE Systems

GF 22 GSMB Academic Affairs,


Jl. HR. Rasuna Said Kav. C 22, Kuningan, Jakarta Selatan 12920
Phone: 021 526 1448

Note

Start of Group Presentation on


Chapter Reading (Devlin) and
Case Studies
Reading: Devlin
Case : The Recovery of
Trust: Case studies of
organizational failures and
trust repair

Session
5.

Ch04 Steps in Managing a Crisis Take Charge Quickly &


Establish the Fact
Case Study 5: The BBC

Session
6.

Ch04 Steps in Managing a Crisis Tell Your Story & Fix th


e Problem
Case Study 6: Severn Trent

Session
7.

Mid Term Exam

Session 8 : ch05 The Executive Management Team


Mid Test

Session 9 : ch06 The Crisis Management Team


Session 10 : ch07 The Crisis Communications Team

Session
8

Session 11 : ch08 Developing the Crisis Management


Plan

Session
9

Session 12 : ch09 The Crisis Management Team Comm


and Center

Session
10

Session 13 : ch10 Exercising the Crisis Management P


lan

Session
11

Session 14 : Risk, Crisis and Security Management

Session
12

Final Exam

Session
13
Session
14
Final
Test

GF 22 GSMB Academic Affairs,


Jl. HR. Rasuna Said Kav. C 22, Kuningan, Jakarta Selatan 12920
Phone: 021 526 1448

Continuing Chapter Reading


group presentation.
Start of Group presentation on
the chosen Company analysis

Assignments
1. Chapter and Case Group presentation
2. Company analysis and presentation

GF 22 GSMB Academic Affairs,


Jl. HR. Rasuna Said Kav. C 22, Kuningan, Jakarta Selatan 12920
Phone: 021 526 1448