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Our Mission

4
Typography 6
Logo Usage
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Logo Colors
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Logo Proportions
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Correction Policy
16

BuzzFeed

provides the most shareable breaking


news, original reporting, entertainment, and video
across the social web to its global audience of more
than 200M.

BuzzFeed is redefining online advertising with its


social, content-driven publishing technology.

BuzzFeed is the leading media company for

the social age, intensely focused on delivering


high-quality original reporting, insight, and viral
content across a rapidly expanding array of
subject areas.
Our technology powers the social distribution
of content, detects what is trending on the web,
and connects people in real time with the hottest
content of the moment.

Thats 200 million different people viewing our


content and sharing it with countless of others.

Headlines 32

Helvetica Bold
Helvetica Light

Body Copy 8

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Our logo is a very valuable asset. We must treat it


nicely. Never abuse our logo, it doesnt have arms
so it cant fight back (our lawyers, however, are
another story).
Were not a rules and regulations kind of company
nonetheless here are some examples of what we
think is cool and what should be punishable by a
face-palm of unimaginable force.

Small Icon
For social media
Full Title
For the website
Trending Arrow
For the application

Here are examples


of what not to do
with the logo.
The horror!
Icons are never
red on a white
background.
Trending arrow is red.
BuzzFeed is never
in any other color
besides red on white
or white on red.

BuzzFeed Red
Headings Blue
Sticker Yellow

C= 100 M=0 Y=0 K=0


R=0 G=174 B=239

C=0 M= 100 Y=100 K=0


R=237 G=28 B=36

C=0 M=0 Y= 100 K=0


R=255 G=242 B=0

Between letters
0.125 inches
Between
BuzzFeed
0.25 inches

All the right angles


Dont mess with
the trending
arrow, download
the file and
nobody gets hurt.

Corrections are important for two reasons:


First, because we need to be right. And second,
because transparency is a core value for BuzzFeed.
Thats why you dont hear us saying things
externally that you dont hear internally or vice
versa; thats why we are so open to engaging
critics on Twitter and elsewhere. We live in the
social conversation, and we cant hide from it. And
while every error is a weakness, fully and openly
correcting them is a strength.

This new policy has


two goals. One is to
have a better handle
on any mistakes we
make. But the other is
to avoid the one thing
worse than making
an error, which is
resisting correcting it.
We all make mistakes
sometimes; the
fullness and speed of
corrections is one of
the delights of digital
journalism, and we
should embrace it.

should include the accurate information. It should explain the error, and
it may restate the error when its necessary to clarify what it was or to
debunk a claim.
Corrections should be in plain English, not in the
somewhat formal corrections style traditional among
news organizations.
Try to mention the
correction on all
channels the story went
out on. If you tweeted it,
tweet the correction, etc.

If noting the date/time


of the correction is
relevant, please add to
the end of the correction
in parentheses:

Be very thorough and careful. The absolute worst thing is to have to correct your
correction. If the correction is about a person, its often a good move to read the
correction on the phone to its subject before printing it.

(12/12/2013, 4:25 p.m.)

The corrections tone should echo the tone of


the item, in keeping with its gravity.
For a factual error in, say, a funny list, the language
can be fairly colloquial and even humorous as
long as it contains the basic building blocks
we got something wrong, and here is the correct
information; whereas for a news error, the
language should be more sober and direct.
A dumb mistake on
a list of weird facts
about Love Actually
can begin:

An error of fact in a
news story should
usually be labeled: