QUESTIONNAIRE

Consumer Preference towards touch screen products

Today, touch screen products have gained huge popularity. They have almost replaced keyboard products. This survey
aims to study consumer preference towards touch screen products. This survey basically focus on three categories phones, laptops and ATMs.
--------------------------------------------------------------------------------------------------------------------------------------Gender:
(a) M
(b) F
Age:
(a) <20
(b) 20-30
(c) 30-40
(d)40-50
(e)>50
th
Level of education: (a) up to 12
(b) graduate
(c) post graduate or higher
Occupation: (a)Salaried
(b)Self Employed
(c)Student
(d)Housewife
Monthly Income: (a)<25,000
(b)25-50,000
(c)50-75,000
(d)>75,000
--------------------------------------------------------------------------------------------------------------------------------------1. Currently which phone do you use?
Touch Screen Phone
Keyboard Phone
2. Will you buy touch screen phone as your next phone?
Yes
No
3. Do you think touch screen phones will be the future in phones category?
Yes
No
May be
4. Please rank the importance of the following factors affecting your selection of touch screen phones:
(1 = least important and 5 = most important)
1
2
3
4
5
a) User Friendly
b) Fashion
c) Fast Response/Time Saving
d) More interactive web Browsing experience
e) Elegantly Designed (Big Screen etc.)
f) Touch sensitive games & Apps
g) Greater Memory
h) Status Symbol

5. Please rank the importance of the following factors affecting your avoidance of touch screen phones:
(1 = least important and 5 = most important)
1
2
3
4
5
a) Expensive
b) Typing is slower and less accurate
c) screen is not sensitive
d) physically weak as compared to keyboard
phones
e) virtual keyboard space is too small
f) drain more battery

6. Which brands do you prefer while buying touch screen phones?

Apple
Nokia
Samsung
LG
HTC
Micromax
Other:
7. Do you use touch screen laptops?
Yes
No
8. Will you buy touch screen laptop as your next laptop?
Yes
No

Sony

9. Do you think touch screen laptop will be the future in laptops?

Yes
No
May be
10. Please rank the importance of the following factors affecting your selection of touch screen laptop:
(1 = least important and 5 = most important)
1
2
3
4
5
a) User Friendly
b) Fashion
c) Fast Response/Time Saving
d) More interactive Experience
e) Touch sensitive games & Apps
f) Status Symbol
g) Cool User Interface

11. Please rank the importance of the following factors affecting your avoidance of touch screen laptop:
(1 = least important and 5 = most important)
1
2
3
4
5
a) Mark on Screen
b) Thicker Panel Size
c) Expensive
d) Consumes more battery/less battery
e) Gorilla Arm (Arm gets tired while reaching
put)

12. Which brand do you consider while buying touch screen laptops
Dell
HP
Apple
Lenovo
Sony
Other:

Acer

13. Have you used Touch screen ATMs?

Yes
No
14. Do you think touch screen technology will be the future in ATMs?
Yes
No
May be
15. Please rank the importance of the following factors affecting your preference of touch screen ATMs:
(1 = least important and 5 = most important)
1
2
3
4
5
a) User friendly
b) Fashion
c) More interactive experience
d) Status Symbol
16. Please rank the importance of the following factors, why you avoid of touch screen ATMs: (1 = least
important and 5 = most important)
1
2
3
4
5
a) Dirty Screen/ Mark on the screen
b) Difficult to use touch screen by uneducated
people