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Chapter 1

Marketing Aspect

1.1 Introduction
Oat is known prior to the time of Christ. Oats did not become
important to man as early as wheat or barley. Oats probably persisted as
a weed-like plant in other cereals for centuries prior to being cultivated by
it. Some authorities believe that our present cultivated oats developed as
a mutation from wild oats. They think this may have taken place in Asia
Minor or southeastern Europe not long before the birth of Christ. The
oldest known oat grains were found in Egypt among remains of the 12th
Dynasty, which were about 2,000 B.C. These probably were weeds and
not actually cultivated by the Egyptians. The oldest known cultivated oats
were found in caves in Switzerland that are believed to belong to the
Bronze Age. Oats were first brought to North America with other grains in
1602 and planted on the Elizabeth Islands off the coast of
Massachusetts. As early as 1786, George Washington sowed 580 acres
to oats. By the 1860s and 1870s, the westward shift of oat acreage in the
United States had moved into the middle and upper Mississippi Valley,
which is its major area of production today.
Oats are chiefly a European and North American crop. These areas
have the cool, moist climate to which oats are best adapted. Russia,
Canada, the United States, Finland, and Poland are the leading oat
producing countries. Oats are adapted to a wide range of soil types, thus
temperature and moisture conditions are the usual limiting factors as to
where oats are grown. Perhaps no other country uses oats as much in
their cropping system as does Scotland. Some winter oats are produced
in the United States, but most are spring oats produced mainly in the
north central states.
Oats have been used as livestock and human foods since ancient
times. Some have been used as pasture, hay or silage; but most have
been used as a feed grain. Oat straw has been an important bedding for
livestock through history. In Samuel Johnson's dictionary, oats were
defined as "eaten by people in Scotland, but fit only for horses in
England." The Scotsman's retort to this is, "That's why England has such
good horses, and Scotland has such fine men!"

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In the United States, oats were formerly grown mainly for horse feed;
but with the coming of the motorized age, oats became a feed chiefly for
young stock and poultry. There has been an increase in oats used for
human food in recent years. Oat Bran has received considerable
attention from the medical community for its role in reducing blood
cholesterol. Nutrition experts believe that Beta glucans, the water-soluble
fibers present in oat bran inhibit cholestrol, which helps prevent heart
disease. Nutritionists recommend increased daily intake of fiber, such as
that in oat bran, because it assists in regulating gastro-intestinal function.
Several breakfast cereals and bread products are made from oat flour
and rolled oat products. Oat hulls have also been used as a raw material
for fermentation to furfural, a chemical solvent used in refining minerals
and for making resin. Another oat product has been used as an
antioxidant and stabilizer in ice cream and other dairy products. Iowa
continues as a center of oat processing in North America, although the
newer processing facilities, built over the last several decades, are more
northward in Minnesota and Canada .
Today there are new ways of enjoying our oatmeal and one of them is
adding a new twist by making them even healthier not just in our heart
but they will bring goodness also in our skin oatmeal soap offers a new
type of oatmeal product to the Philippines. It offers a skin soothing from
itching and irritation, it moisturizes our skin and it has a natural exfoliat
that gives consumers that are health conscious a better choice.

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CHAPTER 2

Market Study

2.1 Market Description

We all know that manila is air-polluted place that can bring
harm to the skin. Oatmeal soap can help bring back life without
damaging the skin because of it safe and natural ingredients of the
product. Oatmeal soap can be broken down into children, teenagers,
employees and those who are beauty conscious. The company will
cater to people who are beauty conscious and dont have time to go
to derma and have their selves makeover because of their busy
schedules. Such customers vary in age, means that most of the
companys customer will be teenager and professionals who are
beauty conscious in todays generation. The companys market
shows that these are discerning customers that gravitate towards
better healthy soap for their skin. Furthermore, a lot of teenagers and
professionals consider oatmeal soap to be a convenient way for a
healthy skin, where they can use it regularly for a healthier, softer,
whiter and relieves symptoms of aging skin. For us the company, this
will provide the benefits of building a loyal client base.

2.2

Consumer Purchasing Behavior

Routinized response behavior (RRB) these are common products

typically Fast-Moving Consumer Goods (FMCG) or Consumer
Packaged Goods (CPG) that the consumer knows well. This is
what Oatmeal Soap aims, to be part of the routinized response
behavior of its target market. To be the number one soap in the
minds of the consumer.

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2.3 SWOT Analysis

Strengths
o Ingredients used are guaranteed to be safe and natural from
the oatmeal
o Oatmeal soap offered affordable products
o Oatmeal soap offered excellent exfoliator that helps our dry
dead skin renew healthy skin, removed acne, relieves
symptoms of aging skin
o Oatmeal soap that gives a protective barrier to our skin
Weakness
o Too many competitors
o Products are very common to the consumer
o Lack of product awareness
o Some popular competitors already earned their loyal
consumers
Opportunities
o Creation of different variety of oatmeal soap in order to excite
the customers
o Branching out to different areas in the Philippines if the
business becomes successful
o Todays generation are fun of using health conscious product
Threats
o Other competitors have more than one branch, which makes
their products more accessible to the customers.
o Competitors may also have similar products.

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CHAPTER 3

Target Market

3.1 Target Market

Oatmeal Soap is targeted towards those people who are
health conscious about their skins health and overall appearance. It
is mainly targeted towards the class C market.
GEOGRAPHIC
Oatmeal Soap will be distributed only in Manila since that the
company and the product are just starting up. This will help the
company to concentrate for a while in introducing the product in a
particular place.
DEMOGRAPHIC
Oatmeal Soap is mainly targeted towards persons ages 13 and
above, male and female, students and employees.
PSYCHOGRAPHIC
Oatmeal Soap are made for people who are health conscious
regarding their skin care but also open to others.
BEHAVIORAL
Oatmeal Soap are made for people who are seeking ways to improve
their skin and have a limited budget.
.

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CHAPTER 4

Marketing Research

4.1 Marketing Research

Most of Filipinos today is suffering from different skin diseases. A
lot of our workforce today are too busy with their work and have less
time to eat healthy foods thus also adds to the stress the skin
receives. This reality brought the of making a soap that would help
those people.
Oatmeal Soap a soap that will help the consumer regain that fresh
looking skin without damaging their skin from harmful chemicals. And
also with combining the moisturizing effect of oatmeal and different
essential oils and natural additives it will truly improve its
effectiveness

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CHAPTER 5

Marketing Mix

5.1

Product
Oatmeal Soap, is square shaped soap, containing natural
ingredients. The added oatmeal brings something different
compared with other beauty soaps. Oatmeal can help
improve the skins overall condition by removing dead skin
cells, reducing pores, relieving signs of aging and help treat
acne, eczema and rashes.
PACKAGING

LABEL

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Papaya Oatmeal Soap with Sunflower Essence

Lavender Oatmeal with Vitamin E

5.2 Price

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Oatmeal Soaps price is based on the Cost-based pricing

approach on which the price of the soap will be based on the
cost of producing, distributing and selling the product plus a
fair rate in return for its effort and risk. And also add a markup
of 20% .

5.3 Promotion
Flyers
These are small print ads that are given to sales perspectives. The
papers contain the important information about the product like the
features, benefits and the attributes of the product. Although there
are also disadvantages, like if the possible consumer does not take
interest in the said flyer or is distracted with other things that are
around them.
These flyers are meant to be given to students and young
professionals while inside malls or other events.
Posters
To add more information to the consumers, poster will placed outside
stores to inform them about the product to let them know that the
product exists and where to buy the product.
Website
The website can help the customers know more about the history,
prices and the places to buy the product. It is easier to interact with
the consumers and get to know them even more.
Social Media
Through Facebok, Twitter and other social media the product can
gain more reputation and can also give PR.

Part II
CHAPTER 6

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Introduction

6.1 Introduction
Oatmeal is proven to help improve the bodys overall cholesterol level
and other key factor in a persons health. Now the goodness of oatmeal can
be used to improve the skin.
In todays environment especially in the busy streets of Metro Manila
many harmful elements can bring toil to the skin. And in order to bring life
back a person will need to use many cosmetics and procedures that may
help them for a while but may cause damage to their skin in the long run.
Other soaps and cosmetics contain harmful chemicals that can permanently
damage the skin.
Now there is a new way to bring back life to the skin. Oatmeal Soap
is made to improve the skins condition without damaging it. It is made with
safe ingredients and also the health benefits of oatmeal.

CHAPTER 7

Uses of the Product

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7.1

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Uses of the Product

Oatmeal Soap can be used for both face and body. It can be used
daily.
The following are the benefits of Oatmeal Soap

Oatmeal has anti-inflammatory properties and is perfect for

most skin types, even the most sensitive skin.
Oatmeal contains saponins, a mild cleansing agent.
Oatmeal helps remove dead skin cells.
Oatmeal can help treat acne, eczema, rosacea and
rashes.
Oatmeal can helps relieve symptoms of aging skin.
Oatmeal is known to have good exfoliating properties and
this will help to get out the daily toxins off the skin. It is also
known to have skin lightening effects and thus it also helps
to improve the skin tone and texture, and smooth out
blotchy areas.
Oatmeal repairs damage from other chemicals, such as
alpha hydroxy acids, surfactants, and bleaches. It can help
calm the skin.
Oatmeal helps reduce pore size.

CHAPTER 8

Raw Material

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8.1

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Raw Materials
Currently because the product is relatively new, the raw materials
needed in making the Oatmeal Soap is purchased online. From Soap
Shopper which is an online store that provides raw materials in
making soap, they provide lye, essential oils, molders and many
more.
The following are the raw materials used in making the product.
Melt and pour soap
Oatmeal
Sunflower Essential Oil
Papaya Oil
Lavender Essential Oil
Vitamin E Capsule

CHAPTER 9

Product Flowchart

9.1

Product Flowchart

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CHAPTER 10

Detail Production Procedure

10.1 Detail Production Procedure

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EQUIPMENT
Stove
Skillet
Molder
Spoon
Knife
MATERIALS
Melt and Pour Soap
Oatmeal
Additives
o Sunflower Oil
o Lavender Oil
o Vitamin E Capsule
o Papaya Oil
PROCEDURE
Put a skillet on the stove and turn the stove in medium heat.
Take a bar of soap and wait until it melts.
Take a half cup of the oatmeal and pour it into the melted soap.
When the soap is completely melted add essential oils and
Vitamin E
Remove skillet from stove
Let it cool for a while and put it into the mold.
Carefully take out of the mold.

CHAPTER 11

Production Cost
11.1

Production Cost
Since the raw materials are still purchased a new supplier
prices may change.

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DIRECT MATERIALS
Melt and Pour Soap
Oatmeal
Sunflower Oil
Lavender Oil
Vit E Capsule
INDIRECT MATERIALS
Packaging

PAGE

P 250/ kilo
P 112/ 500g pack
P 130/ 100ml
P 150/ 100ml
P 15/ pcs.
P 100

Papaya Oatmeal Soap with Sunflower Oil

Melt and Pour Soap
P 250/ kilo
Oatmeal
P 112/ 500g pack
Sunflower Oil
P 130/ 100ml
Papaya Oil
P 120/ 100ml
Packaging
P 100
______________________
P 712
Lavender Oatmeal Soap with Vitamin E
Melt and Pour Soap
P 250/ kilo
Oatmeal
P 112/ 500g pack
Lavender Oil
P 150/ 100ml
Vit. E Capsule
P 15/ pcs.
Packaging
P 100
_______________________
P 627

11.2

Product Pricing

Papaya Oatmeal Soap w/ Sunflower Oil

Melt and Pour Soap
P 250/ kilo
Oatmeal
P 112/ 500g pack
Sunflower Oil
P 130/ 100ml
Papaya Oil
P 120/ 100ml
Packaging
P 100
______________________
P 712
*Each kilo of Melt and Pour Soap is estimated to make 10pcs. of 100g
Oatmeal Soap with Sunflower Oil.
P 712/ 10 = P71.2

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Lavender Oatmeal Soap w/ Vit E

Melt and Pour Soap
P 250/ kilo
Oatmeal
P 112/ 500g pack
Lavender Oil
P 150/ 100ml
Vit E Capsule
P 15/ pcs.
Packaging
P 100
______________________
P 627
*Each kilo of Melt and Pour Soap is estimated to make 10pcs.of 100g
Oatmeal Soap with Lavender and Vitamin E.
P 627/ 10 = P 62.7
Production Cost per 100g
Oatmeal Soap with Sunflower Oil = P 71.2

20% mark- up
= P14.24
Estimated Selling Price/ 100g=P 85.44
Oatmeal Soap with Sunflower Oil = P 62.7

20% mark- up
= P12.54
Estimated Selling Price/ 100g=P 75.24

CHAPTER 12

Quality and Safety Standard

12.1 Quality and Safety Standard

Both Papaya and Lavender Oatmeal Soap was carefully dealt with.
By using clean instruments in making the soap it ensures that the
products are clean and made with high standard. And also making
the right measurements of every material used in making the soap
itself is used to guarantee the quality of the soap.

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CHAPTER 13

Floor Plan

13.1 Floor Plan

Since the product and the name of the company is relatively new. A
kiosk would be a great way to start the business. Using a kiosk would
bring advantages rather than just having a website. This can attract
other potential buyers than can buy the product and also let
interested buyers online now where they can find the location of the
kiosk.

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