Beruflich Dokumente
Kultur Dokumente
Sunny Huang
Dr. Imaani El-Burki
COMM 398 New Media, Race, and Culture
17 March 2015
Annotated Bibliography
I.
Introduction
qualitative ethnographic research that explain the processes and logic behind
participatory cultures online, while the quantitative validates those ideas and
provides scientific understanding and methods.
Throughout this research, Ive found that HONY may find its groundings in the
theories and concepts these researchers suggest, but has overwhelmingly
surpassed and diverged from them, enthusing me to explore the rise and power of
HONY from an academic level.
II.
1.
Annotated Bibliography
Study of the Blogging Self. Philosophy and Technology 25.3 (2012): 415-434. Web.
10 Mar 2015.
Through blogging and blogs, Lomborg examines how the principle of
sociability is formed and maintained, where the bloggers and audience can
experience their communication as personal but not private. It documents the
discursive dynamics, interactional ethics of blogging, and negotiations of the
blogging self in between public and private through three connected perspectives:
network structure, patterns of interaction, theme of the blog. Lomborg concludes
that the online self as a relational and collaborative accomplishment, which is
2.
Context Collapse, and the Imagined Audience. New Media and Society 13.1 (2011):
114-133. Web. 8 Mar 2015.
Because social media technologies collapse multiple audiences into
singular ones, it is difficult for people to apply the same techniques they use to
handle multiplicity in live conversations to online spaces. To compensate, content
producers
create
imagined
audiences
that
condense
the
multiplicity
of
3.
4.
phatic
communion
individualization,
that
network
has
emerged
sociality,
and
from
the
social
technological
contexts
of
developments
in
5.
Mills, Adam J. Virality in Social Media: The SPIN Framework. Journal of Public
interdisciplinary, and any word rooted in inter- possible. I am finding work and
perspectives from a variety of disciplines, including Mills article, published in a
public policy journal but using a marketing perspective. The paper introduces the
social media landscape and analyses of successful examples in viral marketing,
then proposes a conceptual model of virality in social media called the SPIN
Framework. The SPIN Framework suggests four key success factors for viral
campaigns: spreadability, propagativity, integration, and nexus, and has theoretical
and actionable implications for scholars and public policymakers.
Mills work was significant in further solidifying my foundation on virality. With
these basics, I can better examine and articulate the factors that contributed to
HONYs success on the virtual and policy fronts.
6.
Postill, John, and Sarah Pink. Social Media Ethnography: The Digital
peer-reviewed, finding this guidance was helpful. As part of this project, I may want
to conduct a social media ethnography of HONYs presence and response on
Facebook, Twitter, and Tumblr. This article serves as a good teacher and start.
7.
Preece, J. Empathy Online. Virtual Reality 4.1 (1999): 74-84. Web. 9 Mar
2015
Preece examines how empathy develops in virtual spaces, which he notes is
important to study as our worlds increasingly go online. He finds that: empathy
occurs in most online textual communities; empathetic communication is influenced
by the topic being discussed; the presence of women tends to encourage empathy;
and the presence of moderators reduces hostility and encourages empathy. The
paper also explores how empathy can be affected by pace of interaction, mode of
expression, and how people reveal themselves in synchronous and asynchronous
communities.
A key tenet of HONY and its audience (one of three levels of HONY) is
empathy, which is what HONY was implicitly built upon. HONY seems to differ from
what Preece found about empathy in online communities though. It is a combination
of visual and textual communication, empathy occurs regardless of the topic
presented in the picture (unless if the general topic of HONY is human empathy or
the human experience) and presence of women (though women seem engage with
HONY more), and the presence of moderators in the comments is little to
8.
9.
Social
of
Microblogs
and
Sharing
Behavior.
Journal
of
his viewers. This research will be valuable as I perform deeper-level analysis upon
all of HONYs social media channels, including Twitter.
10.
Network Logic. Electronic Participation 6847 (2011): 109-120. Web. 10 Mar 2015
Through theories of mediatization, it is known that political institutions and
participatory practices adapt to the mass media. Svensson examines how politics
and participation adapt to the digitalization of that media alongside the
sociocultural processes of reflexivity and individualization. He uses the concept of
network logic to argue that users are disciplined into responsive and reflexive
communication and constant updating. Political participation, as a result, is more
expressive and increasingly centered around identity negotiation.
This paper introduced me to the concept of mediatization, whose theories
Id like to learn more about as they can definitely apply to my research on HONY,
where Id like to see how real world sociocultural changes are translated into
online spaces. I also wonder about how network logic affects HONYs social media
strategy and its attempts around identity negotiation. Identity negotiation is
complex enough, but as HONY seems to operate on at least three levels (photo
subject, Brandon, and audience), identity negotiation is complicated due to the
simple yet intricate factors involved in his postings. Seeing how network logic fits
into HONY will be interesting too, especially on the last two operational levels, but
this paper was a good foundation for beginning this analysis.
11.
Tufekci, Zeynep. Not This One: Social Movements, the Attention Economy,
ordinary project. However, this project has done incredibly well and deserves further
analysis in social movement scholarship, because it could arguably be deemed a
movement in todays new media spaces, particularly as Brandon Stanton is
thought of as a micro-celebrity and uses his networked presence for white
neoliberal activism. Tufeci was instrumental in introducing me to this body of work
and new perspectives that can help explain why HONY has achieved consistent and
still growing virality on all channels, and then how it translates into activist work.
12.
Weng, Menczer, Filippo Menczer, and Yong-Yeol Ahn. Virality Prediction and
Community Structure in Social Networks. Nature 2:2522 (2013). Web. 5 Mar 2015.
If coming across an article about meme virality in the top science journal was
a surprise, imagine my surprise when I found Weng et. als work to be significant
research in new media. The authors take a more scientific look into network
structure and a memes virality by comparing it to actual contagions, which makes
sense, as virality does derive from the word virus. Weng et. al argue that most
memes are complex contagions that can easily spread within a community, but
not outside across other communities. The viruses are a few memes that spread
and infect multiple communities, becoming viral, such as HONY. The researchers
take another step to devise a practical method to translate data about community
structure into predictive knowledge about what information will spread widely, aka
what memes will go viral.
I appreciated this study because it introduced me to a new approach of
thinking and research
element of practicality and applicality that was missing from my normal theoretical
and qualitative readings. With both types of readings, I will be better able to explain
why and how HONY has not only become a virus, but the epitome of viral
phenomena that transcend into real world international political spaces such as the
UN and arguably revolutionize the new media space. I am excited to look for more
STEM- and business-grounded sources such as this, because with that backing, I will
be more capable of analyzing and quantifying cultural and network elements.
III.
Conclusion
There is a large and growing body of work that explores the junctions of
digital spaces, and increasingly alongside the connections between more human
feelings in the real world. This research has definitely introduced me to the basics,
but I wish I could do more to inform myself in the aforementioned connection and
even smaller junctions, such as Facebook, sentimentality, and neoliberalism. I need
to learn how to find research for those, and the research field needs to expand in
general. Many findings were limited to mere conference proceedings instead of
actual peer-reviewed journal articles. Nonetheless, after completing this exercise, I
have a more developed idea on where I would like to head with this project and
further sources I can consult. Hopefully there is a possibility to include elements
about the neoliberal white cisgendered male gaze in a diverse city, along with how
the Humans movement caught traction in an international public sphere.