McKenzie

S. Martin
901-828-6061 w 2600 Ann Baker Furrow Blvd Knoxville, TN 37916 w mmarti81@vols.utk.edu
mckenziestevensmartin.com

WORK EXPERIENCE

WBIR- TV Channel 10, Knoxville, TN





Promotions Intern

Manage content for WBIRCommunity Twitter

Create promotional pictures and videos

Organize internal documents for television station

Strategically plan placement of commercials and PSAs for news station broadcasts

January 2015- Present

Scripps Networks Interactive, Knoxville, TN

September 2014- December 2014
Corporate Social Responsibility Intern

Researched interactions on social media platforms pertaining to Volunteer Day 2014

Organized internal merchandise and distribute to different visitors

Compiled various documents relating to: United Way Campaign, Great Garage Sale

Updated donation request forms on SharePoint company website

Acted as liaison for Columbia Chamber of Commerces Inaugural Leadership visit

Organized The Great Garage Sale; priced items, booked talent, organized volunteers

The Volunteer Channel, Knoxville, TN

Executive Producer: TVC Greek Corner, TVC Hot Topics, TVC News

Execute all aspects of weekly shows; content, production, management

Train peers on all studio equipment

Create content packages for various categories including: news, entertainment, weather

Acting promotional spokesperson encouraging campus involvement

Managed content for Facebook page

Acting channel President

August 2011 - Present

UT TODAY, Knoxville, TN






January 2014 May 2014
Reporter

Produced packages for weekly newscast airing on WBIR Channel 10

Researched stories for show tailored towards social media and its growth

Assisted with content decision-making and rundown production

Operated audio booth during show production, including management of studio equipment

WBIR- TV Channel 10, Knoxville, TN



September 2013 December 2013
News Intern

Produced VOs and SOTs for Saturday evening news

Assisted in script writing and prompter rolling during the show

Edited NBC syndicated teases using Edius

Produced stories for WBIRs website

EDUCATION

The University of Tennessee, Knoxville





Bachelor of Science in Communication and Information, Journalism and Electronic Media

May 2015

ACTIVITIES

Zeta Tau Alpha Fraternity




August 2012 - Present

Acting Historian and social media coordinator: Facebook, Twitter, Instagram, website

Book and manage event photographers for chapter functions

Produce weekly documentary-style videos for sorority historical archives

SKILLS

Proficient in Adobe Creative Cloud, Macintosh, Windows, Final Cut Pro, Edius, Basecamp, AP Style, Microsoft Office, Facebook, Twitter,
Instagram, Vine, Youtube, Vimeo, Pinterest , WordPress, Audacity, iMovie, YouTube, SharePoint, Sysomos, Prezi, Wideorbit, Avid