Beruflich Dokumente
Kultur Dokumente
Europe
Emerging Markets
North
America
La8n
America
48% of world
South Asia
Africa
0.9 billion
Private
Consump8on
(PPP)
SEAA
Private
Consump8on
(PPP)
North Asia
Scaling Up
Repeatable
Models
Rolling Out
with Speed
and Agility
Driving
Strategic
Alignment
Driving
Dynamic
Resource
Allocation
1. Consistent Growth
2. Competitive Growth
3. Profitable
Growth
4. Responsible Growth
Total Unilever
Categories *
Geography *
6.5%
3.5%
6.6%
9.5%
10.2%
4.1%
5.5%
2.0%
2009
2010
* Jan-Sept 2012
Personal
Home
Care
Care
Foods
0.8%
Refresh-
ment
Emerging
Emerging
markets
Markets
Developed
Developed
Competitive Growth
2011
MAT
L 12 wks
Profitable Growth
Driving Margin Agenda in the Markets
Scale Up
Accelerate Growth
Low Turnover
High Turnover
SKU rationalisation
Improve
Gross Margin
Responsible Growth
Reducing
Environmental
Impact
Enhancing
Livelihoods
Scaling Up
Repeatable
Models
Rolling Out
with Speed
and Agility
Driving
Strategic
Alignment
Driving
Dynamic
Resource
Allocation
Emerging Markets
11.5%
9.5%
11.7%
8.2%
6.4%
7.9%
2010
Personal Care
2011
2010
2011
Scaling Up
Repeatable
Models
Rolling Out
with Speed
and Agility
Driving
Strategic
Alignment
Driving
Dynamic
Resource
Allocation
Potential Donors
Potential Receivers
Compe88ve
Brand
Support
(SoS/SoM
Index)
Cell
A
Cell
C
Cell D
Cell
E
100
Cell B
%
18
16
14
12
10
Q2 2009
Unilever Brand
Q2 2012
Compe/tor Brand
Q2 2009
Unilever
Q2 2012
Compe/tor
Scaling Up
Repeatable
Models
Rolling Out
with Speed
and Agility
Driving
Strategic
Alignment
Driving
Dynamic
Resource
Allocation
> 60 countries
> 60 countries
Roll out to 5
countries since acquisition
Scaling Up
Repeatable
Models
Rolling Out
with Speed
and Agility
Driving
Strategic
Alignment
Driving
Dynamic
Resource
Allocation
Perfect Stores
End
to
End
Value
Chain
Scaling Up
Repeatable
Models
Rolling Out
with Speed
and Agility
Driving
Strategic
Alignment
Driving
Dynamic
Resource
Allocation
Germany
UK
Spain
Mexico
Argentina
Chile
Peru
Sri L anka
Bangladesh
Japan
South Africa
India
Indonesia
Russia
Pakistan
Vietnam
Turkey
Brazil
Europe
Winning in Strongholds
La8n
America
South Asia
Winning
in
Fron/er
Markets
Africa