Quick Heal Technologies Pvt. Ltd.

is a leading
IT security solutions and an ISO 9001 certified
company. Each Quick Heal product is designed
to simplify IT security management across the
length and depth of devices and on multiple
platforms. They are customized to suit
consumers, small businesses, Government
establishments and corporate houses.

1. Sex:

Female

Male

2. Please tick your age range

Less than 20 years
Between 20 and 25 years
Between 26 and 30 years
30 and above
3. Do you own a:
Personal
computer

Samsung

Apple

Dell

Lenovo

Others

Samsung

Apple

Dell

Lenovo

Others

Samsung

Apple

LG

Colors

Others

Laptop

Tablet

Smart-Phone

4. Which of the following Brands have you heard of? (Select all
that apply)
QUICK HEAL

NORTON

K7

KASPERSKY

OTHERS.

4. Which of the following brands do you currently use? (Select all

that apply)
NORTON

K7

KASPERSKY

OTHERS.

QUICK HEAL

5. Which of the following brands have you used in the past? (Select
all that apply)

NORTON

QUICK HEAL

KASPERSKY

K7

OTHERS.

1
2
3
4
5
6
7
8
9
10

Product Awareness
I am regular user of Anti-Virus
I suggest using an Anti-Virus
I do my research before purchasing such
products
I buy the product that I am already using
I buy what the shop-keeper suggests me
I buy what my technician suggests me
I buy if I feel the packing is good
I buy the product that I can recall
I buy the cheapest available product
I use what others are using

Strongly
Disagree
0
1

Strongly
Agree
4
5

For each item identified below, circle the number

to the right that best fits your judgment of its quality.
Use the scale above to select the quality number.

Quick Heal AntiVirus

Strongly

Strongly

D
i
s
a
g
r
e
e

A
g Others..
r
e
e

D
i
s
a
g
r
e
e

1.

I familiar with the brand

3.

I have used the product

before

5.

It is easily available

7.

It is easy to install

9.

It has better features

11.

I am aware of variants
offered by quick heal

13.

It is price competitive

15.

A
g
r
e
e

2.

I familiar with the brand

4.

I have used the product

before

6.

It is easily available

8.

It is easy to install

10.

It has better features

12.

I am aware of variants
offered by quick heal

14.

It is price competitive

It was recommended by
the Shopkeeper

16.

It was recommended by
the Shopkeeper

17.

It was recommended
online

18.

It was recommended
online

19.

It was recommended in
a magazine/newspaper
etc

20.

It was recommended in a
magazine/newspaper etc

21.

It was recommended by
a friend

22.

It was recommended by
a friend

23.

I would recommend
someone to use this

24.

I would recommend
someone to use this