TUDIO

Corn Dog Mix

Product Redesign by Josh Jacobs

Product Redesign Plan..........................2

Style Guide........................................4
Package Design...................................6
Photo Comparison...............................7
Advertisement....................................9


Moms Place Gluten-Free is a company based
in Idaho Falls, ID that provides gluten-free recipies and
products for almost any occasion.Moms Place Gluten-Free was created by a group of men and women who
are either gluten intolerant, have family members who
are, or who are trying to maintain a healthy lifestyle.
Their backgrounds range from a stay-at-home mom to a
firefighter and EMT, but they all share the same desire, to
make gluten-free a life style! Not a life sentence.

Gluten intolerance can happen at any time
and at any age. For many people, the most iconic events
of their childhood and young adult life happen either at
home or at Grandmas house. Which is why the product
will target mothers and grandmothers of all ages.

To make Moms Place Gluten-Free Corn Dog
Mix packaging more appealing to the target audience and

to increase sales, a couple changes will be made to the overall design and to the product itself.

First, the current container will be changed to a
box style format to make shelf storage easier.

Second, the new packaging will incorporate the
color scheme found throughout the companys website so
the consumer will be able to make the correlation between
product and company.

Third and last, advertisements will take the form
of a pop-up coupon that will appear on the websites home
page advertising 40% off the first-time consumers next purchase of Moms Place Gluten-Free products when they enter
in their email address. In addition to the inital 40% off, they
will be notified through email when new discount coupons
become available.

RGB: 138, 166, 172

CMYK: 7%, 18%, 27%, 0%

Pantone: P 123-4 C
Hex #: 5eb3bb

RGB: 227, 185, 102

CMYK: 16%, 27%, 65%, 0%

Pantone: P 11-4 C
Hex #: e3b996

RGB: 139, 194, 127

CMYK: 34%, 0%, 54%, 14%

Pantone: P 155-3 C
Hex #: 8bc27f

RGB: 251, 239, 232

CMYK: 2%, 5%, 6%, 0%

Pantone: P 51-1 C
Hex #: f0e6e3

RGB: 243, 216, 195

CMYK: 0%, 10%, 16%, 6%

Pantone: P 28-9 C
Hex #: f0d3bf

RGB: 242, 193, 167

CMYK: 8%, 25%, 31%, 0%

Pantone: P 35-1 C
Hex #: f2c1a7

RGB: 0, 0, 0
CMYK: 75%, 68%, 67%, 90%

Pantone: P Process Black C

Hex #: 000000

RGB: 255, 255, 255

CMYK: 0%, 0%, 0%, 0%

Pantone: P 179-1 C
Hex #: ffffff

1/4 in.

2 inches

1/4 in.

1/2 in.

Title:

Tangerine

40pt, 21pt

Logo:
26pt
OPIFICIO
LIBERATION SANS 17pt

Body Copy:

Sweetness
Perpetua

45.54pt
13.28pt, 9.49pt

drain onto plate with paper towels.

then let go. When the hot dog floats, cook for 1 minute. Remove and

Deep Fryer with oil heated to 375 degrees

keeping hold of the stick, place the hot dog in the oil for 10 seconds and

1 pkg. of wooden skewer sticks (broken in half)

1 pkg. of hot dogs

the hot dog into the batter, making sure it is completely covered. While

1 cup of water

water if needed. Take the hot dog and thread it onto 2 skewer sticks. Dip

Ingredients:

Pour mix into bread loaf pan. Add 1 cup of water. Mix well, add more

Directions:

Gluten Free is a Life Style!

Not a Life Sentence.

70541 14428

Corn Dog Mix

Serving Size (19g)

Servings Per Container 12
Calories 155
NON-

Vitamin A 1%

2% Total Carbohydrate 14g

1% Dietary Fiber 4g
Sugars 1g
0% Protein 2g
0%
Iron 3%

GMO

&

Total Fat 1g
Saturated Fat 0.1g
Trans Fat 0g
Cholesterol 0mg
Sodium 0.5mg

% Daily Values* *Percent Daily Values are based on a 2,000 calorie diet.
Your Daily Values may be higher or lower depending on
5% your calorie needs.
Calories 2,000 2,500
16%
Total Fat
Less than 65g
80g
Sat Fat
Less than 20g
25g
Less than 300mg 300mg
4% Cholesterol
Sodium
Less than 2400mg 2400mg
Total Carbs
300g 375g
25g
30g
Dietary Fiber

INGREDIENTS:
CORNMEAL,
WHITE
RICE,
FLOUR, POTATO STARCH, TAPIOCA STARCH,
ALUMINUM-FREE VAKING POWDER (SODIUM
ACID PYROPHOSPHATE, SODIUM BICARBONATE, NON-GMO CORN STARCH, MONOCALCIUM
PHOSPHATE), ORGANIC EVAPORATED CANE
SUGAR, SALT, BAKING SODA, XANTHAN GUM.

Nutrition
Facts

% Daily Values* Amount Per Serving

Prouldy Distributed byv

Moms Place Gluten-Free
3247 East 81 North
Idaho Falls, ID 83401 U.S.A
www. momsplaceglutenfree.com

Net Weight
19.5 oz
Amount Per Serving

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*Coupon only valid for first time registrants. Entering your email address makes you
eligible to recieve further promotional emails*

Valid at only select retail stores. Only one coupon per purchase.
EXPIRES 7/25/2015

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