IOT-a Unique Combination of Biz-UX-Tech-Sandhi Bhide Oct29-2014 - SEMI PNW Breakfast Forum

Internet of Things
A Unique Combination of Business Models, User

Experience and Technologies
Sandhiprakash (Sandhi) Bhide,
Director of Innovation, Future IOT Solutions,

IOT Group, Intel Corporation
October 29, 2014
Grand Challenges for Engineering in 21st Century
Make Solar Energy

Economical
Provide Nuclear
Fusion Energy
Secure
Restore/Improve
Cyberspace/Internet Urban Infrastructure
Invest in Biotech/
Stem Cell Research
Develop Carbon
Sequestration Method
Manage the
Nitrogen Cycle
Provide access to
Clean Water
Advance Health
Informatics
Engineer better
Medicines
Reverse Engineer
the Brain
Prevent Nuclear
Terror
Engineer the Tools of

Scientific Discovery
Advance Virtual Advance Personalized

Reality
Learning
IOT Focus: Better Energy Conservation/Creation, Safe/Ample Food/H2O Supply,

Sustainability, Security/Privacy/Identity/Safety, Science/Technology, Health/Medicine
Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure
IOT is not a problem to be solved only

by technology
IOT needs new biz model and new
use-cases to activate the technology
It is about creating new value
Business, Usages and Technologies (BUT)
Business
Usages
Integrate existing
or Investigate New
Technologies
Industry, Government, and Citizens Partnership

Infrastructure, technology
Know-how, Regulations
Industry
Government
Citizens
Crowdsource
Data, API
Services, API, Security, Privacy,

Identity Protection, Safety
Apps, Anonymous Data
Business
Usages
Technologies
Each entity in the value chain has to add value

(and Make Money)
Component
OEM
Comms
Module OEM
Consultants
System
Integrators
Platform
ODM
Equipment
OEM
$$$
Service
Providers
Software
OEM
$$$
End User or
Customer
IoT creators often fail to take a holistic view

on their concept before starting to develop
It is not simply the connectivity that
makes an IoT offer different from a
traditional product, but the service that it
enables
Often, IoT creators fail to determine a
value proposition that enables users to do
things theyve not been able to do before
IoT creators struggle to define a viable
revenue model at an early stage
Product
Service
Service
with
Product
DEVICES
Clear definition of the interactions

between users and devices is sometimes
lacking. IoT creators should start from a
holistic view and map out the value
exchanges
MULTIPLE
USERS
DATA
PLATFORMS
Business Model Canvas
Alexander Osterwalder
New Business Model and Interactions
Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 10
Businesses
Usages
Technologies
Providing meaningful User Experience
Smart
IOT Security Vulnerabilities provide bad UX

Shamoon [virus] was an external
attack on Saudi Oil Production
(Info Security magazine, Dec. 10, 2012))
Thousands of IoT control systems

vulnerable: DHS Study
(Info Week, Jan 11 2013)
How Hackers can take control of your

Car
(EE Times, Jul 8, 2013)
Attack on California substation fuels

Grid Security debate
(IEEE Spectrum, Feb 2014)
Hackers break into networks of 3 big

medical device makers
(SF Chronicle, Feb 10, 2014)
Underground copper wire heist causes

San Jose freeway flood
(SJ Mercury News, Feb 28, 2014)
Target hackers broke in via HVAC

company
World First Cyber hijack: Was missing

Malaysia flight hacked by mobile
phone?
(CNBC, Feb 5, 2014)
(Express, March 16, 2014)
Security Threats to IOT Personal Devices lead to

bad UX
Baby Monitor: Hacker takes over baby monitor and shouts
obscenities at sleeping child. ABC. 13 Aug 2013)
Fridge sending out spam after web attack compromised

gadgets. One of > than 100K devices used in spam campaign.
(BBC News. Jan 2014)
Wearable Computing Equals New Security Risks,

(InformationWeek. 13 Jan 2013)
Medical Devices: Were starting to attach medical devices to

electronic health records, and theyre not secure.'
(Healthcare IT News. May 2013)
Credit Card Information System: Target Confirms Point-ofSale Malware Was Used in Attack (Security Week. 13 Jan
2014)
14
Adoption of IOT devices closely related to UX

1. Wrong results
2. Unreliable operation
3. Bad out of box experience
4. Cumbersome to use: UI
5. Cost
6. After-sales Service- resolution time

7. Lack of problem ownership
8. Frequent maintenance
9. Security Breaches
Need New UXs with Connected Devices/Services
Businesses
Usages
Technologies
What technologies need to come together?

Sensing
Energy Storage
Harvesting
Resources
Security &
Privacy
Localization
& Tracking
Data
Storage
Processing
Strong
Will
Smart
Things
Actuation
Industry
Support
Identification
Software
Right
Mindset
Comms
Analytics
Algorithms
Key Technology Opportunities

Key Technology Area
Opportunities
Sensors
New sensors cheap, efficient, low-power, Bio and health

sensors, emotion sensors
Slow Sensor Processing
Algorithms and low-level analytics for slow sensors:

Feature Extraction, Classification, and Inferencing
Fast Sensors Processing
Fast Algorithms for local video and audio processing,

activity detection, fast data extraction from a stream
Sensor Fusion
Algorithm development with multi-sensor inputs
Computing at the edge

versus Cloud
Flexible model of computing, edge versus cloud based on

connectivity, cost, power, latency, data size, criticality,
E2E Security
Develop collaboration between the verticals, Develop

common data model, Develop common architecture,
develop common API, common P2P data exchange
Communication
Develop intra-device connectivity, Develop policy-based

flexible, most efficient, least costly/power-consuming
comms protocols/methodology, efficient IPV6. 6LoWPAN
Key Technology Opportunities

Key Technology Area
Opportunities
Security
Partitioning of personal versus data for crowd-sourcing,

algorithms to maintain E2E security, Identity Management
Energy Harvesting
Tremendous opportunity to build high output, high

efficiency comprehensive energy harvesting modules to
work across many conditions, long life batteries
Analytics
Distributed analytics from sensors to edge to the cloud

Analytics algorithms for multi-sensor
Multi-cloud data sensemaking analytics
Algorithmic development for sense-making for data

residing in multiple clouds
Device Management
Common mechanism to manage devices, device

characteristics, policy, device health, device discovery,
Actuators
Highly secure, fail-safe, error-free actuator development
Predictive Algorithms
Heuristic development to predict future behavior based

on past behavior
Big Data
Compression techniques, comprehensive edge algorithms

for data reduction at the source
Coming back to Square One
IOT is not a problem to be solved only

by technology
IOT needs new biz model and new
use-cases to activate the technology
It is about creating new value
Thank you
Legal Stuff
Intel Copyright Notice 2014 Intel Corporation
Confidentiality Notice: OK for Non-NDA Disclosure

Trademark Notice
Intel and the Intel logo, are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names
and brands may be claimed as the property of others.
See Trademarks on intel.com for full list of Intel trademarks.
Intel Product/Roadmap forecast info

All information provided here is subject to change without notice. Contact your Intel representative to obtain the
latest Intel product specifications and roadmaps.
Intel Business forecast info

Statements in this document that refer to Intels plans and expectations for the quarter, the year, and the
future, are forward-looking statements that involve a number of risks and uncertainties. A detailed discussion of
the factors that could affect Intels results and plans is included in Intels SEC filings, including the annual
report on Form 10-K.
Intel Business Requirements forecast info

Any forecasts of goods and services needed for Intels operations are provided for discussion purposes only.
Intel will have no liability to make any purchase in connection with forecasts published in this document.

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Internet of Things

A Unique Combination of Business Models, User

Sandhiprakash (Sandhi) Bhide,

Director of Innovation, Future IOT Solutions,

Grand Challenges for Engineering in 21st Century

Make Solar Energy

Engineer the Tools of

Advance Virtual Advance Personalized

IOT Focus: Better Energy Conservation/Creation, Safe/Ample Food/H2O Supply,

IOT is not a problem to be solved only

It is about creating new value

Business, Usages and Technologies (BUT)

Industry, Government, and Citizens Partnership

Services, API, Security, Privacy,

Apps, Anonymous Data

Each entity in the value chain has to add value

IoT creators often fail to take a holistic view

Clear definition of the interactions

Business Model Canvas

New Business Model and Interactions

Providing meaningful User Experience

IOT Security Vulnerabilities provide bad UX

Thousands of IoT control systems

How Hackers can take control of your

Attack on California substation fuels

Hackers break into networks of 3 big

Underground copper wire heist causes

Target hackers broke in via HVAC

World First Cyber hijack: Was missing

(CNBC, Feb 5, 2014)

(Express, March 16, 2014)

Security Threats to IOT Personal Devices lead to

Fridge sending out spam after web attack compromised

Wearable Computing Equals New Security Risks,

Medical Devices: Were starting to attach medical devices to

Adoption of IOT devices closely related to UX

6. After-sales Service- resolution time

Need New UXs with Connected Devices/Services

What technologies need to come together?

Key Technology Opportunities

New sensors cheap, efficient, low-power, Bio and health

Slow Sensor Processing

Algorithms and low-level analytics for slow sensors:

Fast Sensors Processing

Fast Algorithms for local video and audio processing,

Algorithm development with multi-sensor inputs

Computing at the edge

Flexible model of computing, edge versus cloud based on

Develop collaboration between the verticals, Develop

Develop intra-device connectivity, Develop policy-based

Key Technology Opportunities

Partitioning of personal versus data for crowd-sourcing,

Tremendous opportunity to build high output, high

Distributed analytics from sensors to edge to the cloud

Multi-cloud data sensemaking analytics

Algorithmic development for sense-making for data

Common mechanism to manage devices, device

Highly secure, fail-safe, error-free actuator development

Heuristic development to predict future behavior based

Compression techniques, comprehensive edge algorithms

Coming back to Square One

IOT is not a problem to be solved only

It is about creating new value