Gorders Honey

Gorders

Honey
Est. 1992

Premium Clover

Product Redesign
by Laura Walker

c
O

Table of Contents
2. Style Guide
3. Sales Plan
4. Logo
5. Label Dimensions
6. Package Design
8. Advertisement

Style Guide
Gorders

Honey
Est. 1992
Est.
1992

c
O

Premium Clover

Large Font - Grease - Decorative, 48 pt

Small Font - Constantina - Sans-Serif, 12 pt

CMYK - 0, 43, 95, 0

RGB - 249, 161, 39
Pantone - #144
Hex - #F9A127

CMYK - 0, 0, 0, 100
RGB - 0, 0, 0
Pantone - Black 4C
Hex - #000000

CMYK - 0, 35, 85, 0

RGB - 251, 176, 64
Pantone - #136
Hex - #FBB040

Sales Plan
Target Group - The target group for consumers of Gorders honey is between
the ages of 18-65. Gorders honey also provides wholesale product for bakeries
and restaurants throughout the Intermountain West.


Sales - The logo for Gorders Honey has been redesigned to have a cleaner,
simpler look. This will make the brand more recognizable for consumers and
help increase sales of Gorders honey. This new label replaces the previous
design that was busy and cluttered with the bar code taking up 1/4 of the label
space. This clean, simple, new design will help the product to stand out on
grocery store shelves, and create a more recognizable brand for consumers to
want to purchase.
History - The Gorder Honey Company, located in Blackfoot, Idaho in the
heart of the Intermountain West. We have been supplying honey to stores,
bakeries and industry for over 20 years. Our prices are the best in the West and
our customer service CANNOT be beat! We welcome new customers and
appreciate those that have been with us for decades.
Established in 1992, Gorder Honey has been a price leader in wholesale honey.
We pride ourselves on a high quality, USA Grade A product for retail sales. We
buy as much local honey as we can.
Owner Ed Gorder has honey in his family tree with several family members
producing honey in the Intermountain West.

Logo

Gorders

Honey
Est. 1992

c
O

Premium
PremiumClover
Clover

The white font for Gorders is Constantina a sans-serif font 12 pt. It should
be placed directly below the behive logo. The word Honey is a decorative
font called Grease. The font outline is in black to give the text depth. The lines
around the polygon should be set just inside. The color is the same as the
second row of the honeycomb image or Pantone #136. The word Honey is
46pt font, Pantone color #144. This is the same color as the first row of the
honeycomb.
The small oval at the bottom should start at the middle of the H and continue
until the beginning of the Y. The color is Pantone #144 and the font is
Constantina 12pt.

Label Dimensions
3 IN

3 IN

Front

Gorders

Honey
Est. 1992

Premium
Premium Clover
Clover

3 IN

Back

c
O

Advertisement

Billboard Advertisment - Gorders Honey

Get it before the bears do!

Package Design

Original

Package Design

c
O

Redesign