Nail Polish

Remover
by uP & up

Hayley Ward

TABLE OF CONTENTS

TITLE

REDESIGN PLAN

PAGE

STYLE GUIDE

PACKAGE DESIGN

PHOTOGRAPHY

ADVERTISEMENT

11

redesign plan

PRODUCT NAME

Nail Polish Remover

by Up & Up

TARGET GROUP

Females ages 13-50

BRIEF HISTORY

In 2000, Target re-launched its brand as Up

& Up to include an expanded product
selection and a new design. The Up & Up
brand offers essential commodities, such as
nail polish remover. Up & Up claims to offer
essential commodities of equal quality to
national brands at a fraction of the cost. Up
& Up carries over 800 product offerings.

BIG IDEA

Up & Up currently has different colors of

nail polish remover. Along with that, it has
different colored packaging specific for
the color of the liquid inside the bottle.
A redesign is necessary to create a
unique label that will appeal to the target
audience more effectively while continuing
the idea of matching the label to the liquid
inside. The unique design is a graphic of a
finger and finger nail. Rather than change
the color of the logo for each bottle, a
design will be made to change the color
of the finger nail to match the nail polish
remover liquid inside. This will appear as
different colors of finger nail polish, and a
great way to make your product stand out.

style guide

TITLE FONT

COPY FONT
COLOR SWATCHES

Sandman Fill
Sandman Line
Century Gothic

CMYK: 0 79 21 0
RGB: 240 92 136
PANTONE: 7423C
HEX: #F05C88

RGB: 124 125 124


PANTONE: COOL GRAY 9C
HEX: #7C7D7C

CMYK: 74 79 0 0
RGB: 95 81 163
PANTONE: 7670C
HEX: #5F51A3

CMYK: 63 55 56 31

RGB: 86 86 85

PANTONE: 425C
HEX: #565655

CMYK: 2 17 17 0
RGB: 245 213 201
PANTONE: 475C
HEX: #F5D5C9

CMYK: 54 44 45 9

CURRENT LOGO

The current Up & Up logo is boring

and bland. The logo doesnt stand
out. It doesnt portray the product
it is selling effectively and it doesnt
have a specific target audience.
A logo needs to target a specific
audience, be recognizable,
and catch the target markets
attention. Therefore, it is necessary
for a redesign of the Up & Up logo.

REVISED LOGO

uP & up

uP & up

TM

TM

The revised Up & Up logo targets

girls and women ages 18-50. This
logo will catch the attention of
the target market. Although Up
& Up doesnt only sell nail polish
remover, the logo will still be
effective with the other products
in this brand. These products
are essential commodities that
are necessities for girls and
women ages 13-50. The new Up
& Up logo is more recognizable,
will catch the target markets
attention, and will effectively
target females ages 13-50.

LOGO PLACEMENT
RECOMMENDATIONS

Logos should be placed an a recognizable

spot on your product. It is one of the first things
people look for when the decide on a product.
A logo should be positioned on the product in a
well-thoughtout place and be easily recognized.

LOGO SIZE
RECOMMENDATIONS

A logo is one of the first things people look for

when the decide on a product. If your logo is
too small, it wont bee seen and if it is too big,
its overbearing. Make sure your logo fits on your
product proportionally: not too big, not too small.

LABEL DESIGN
uP & up

TM

uP & up

TM

WARNING: EXTREMELY FLAMMABLE

KEEP AWAY FROM FLAME

WARNING: EXTREMELY FLAMMABLE

KEEP AWAY FROM FLAME

3.2 FL OZ (95 mL)

3.2 FL OZ (95 mL)

NAIL POLISH

NAIL POLISH
100% acetone

100% acetone
This Nail Polish Remover is a strong formula that quickly
removes nail polish from natural nails. Also effective in
removing artificial nails, glitter polish, acrylic nail tips, and in
dissolving nail glue and gel.

This Nail Polish Remover is a strong formula that quickly

removes nail polish from natural nails. Also effective in
removing artificial nails, glitter polish, acrylic nail tips, and in
dissolving nail glue and gel.
WARNING: Extremely flammable. Liquid and
vapors may ignite. Do not use when smoking. Do
not use or store near fire, flame, or heat. Keep
out of eyes. In case of eye contact, immediately
flush eyes with water, remove any contact
lenses, and continue to flush eyes with plenty of
water for at least 15 minutes. Contact physician.
Harmful if ingested. In case of accidental
ingestion, give fluids liberally and consult with
local Poison Control Center. Harmful to synthetic
fabrics, wood finishes and plastics. KEEP OUT OF
REACH OF CHILDREN. Tighten lid when not in use.
Not for polish removal of artificial nails.

WARNING: Extremely flammable. Liquid and

vapors may ignite. Do not use when smoking. Do
not use or store near fire, flame, or heat. Keep
out of eyes. In case of eye contact, immediately
flush eyes with water, remove any contact
lenses, and continue to flush eyes with plenty of
water for at least 15 minutes. Contact physician.
Harmful if ingested. In case of accidental
ingestion, give fluids liberally and consult with
local Poison Control Center. Harmful to synthetic
fabrics, wood finishes and plastics. KEEP OUT OF
REACH OF CHILDREN. Tighten lid when not in use.
Not for polish removal of artificial nails.

Distributed by: Target Corporation

Minneapolis, MN 55403
MADE IN U.S.A.
with US and foreign components
Copyright 2013 Target Brands, Inc.
Shap Target.com

INGREDIENTS: Acetone, Water, Dimethyl

Succinate, Denatonium Benzoate.
Satisfaction guaranteed - for questions or
comments please call 1-888-287-1913
L0010996BC

Distributed by: Target Corporation

Minneapolis, MN 55403
MADE IN U.S.A.
with US and foreign components
Copyright 2013 Target Brands, Inc.
Shap Target.com

INGREDIENTS: Acetone, Water, Dimethyl

Succinate, Denatonium Benzoate.
Satisfaction guaranteed - for questions or
comments please call 1-888-287-1913
L0010996BC

PHOTOGRAPHY

advertisement

MATCH
YOUR OUTFIT
EVERYDAY.
Color. Remove. Repeat.

uP & up
In a Target store near you.