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Exhibits 2 and 3- The Sales Gap Chart and Sales Gap Line Chart
Advantage
-Take market data into consideration
Disadvantage
-Could be time consuming for top management and divisional management to discuss and align
their forecast in one direction
-From the exhibit, direct comparison with market data is not possible
Recommend changes that may make the planning and control process a lot better
3) The role of the 8 business segment managers that manage the 40 divisions of
Emerson and their role in the planning and control process
1) Provide recommendation and detailed budgeting analysis to upper management
2) Recognize business investment prospects for expansion
3) Cooperate with other segment managers: Allow each division to know what it needs to do to
satisfy the needs of other divisions
4) Assist top management and division heads in deciding the proper action plan need to be
taken to bridge the gap between actual and desired result